• Journal of Korea Multimedia Society
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• v.25 no.6
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• pp.852-865
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• 2022

During the COVID-19 pandemic, games played an important role in people's lives. Numerous online users flocked to the game platform, and brand companies started using online games to promote their products. Medical institutions have also implemented policies for healthy physical activity through online games. In order to attract more global game users, research on immersion in games is also very important to prevent users from leaving the platform. Therefore, it is necessary to analyze the common immersion elements of popular games by country and study them from the perspective of changing devices. In this paper, representative popular games of Korea, China, and Japan, which are recently called the dark horse of the game industry, are classified by devices of mobile, online PCs, and VR games and analyzed using immersion analysis tools proposed by researcher. Next, the representative metaverse games of the Web 3.0 era were analyzed, and their characteristics were compared with the results of the immersion analysis between Korea, China, and Japan, and proposed as game immersion elements suitable for metabus games.

• Journal of Wellbeing Management and Applied Psychology
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• v.5 no.3
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• pp.7-17
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• 2022

Purpose: With the introduction of Web 2.0, the advent of smartphones, and the recent outbreak of COVID-19 worldwide, interest in online shopping has soared. In an online shopping environment, the desire for impulse buying increases compared to offline shopping. Research design, data and methodology: In this study, three marketing stimulating factors such as product factor, price factor, and facilitating factor were selected which affect impulse buying for clothing and accessory products in the Korean online shopping environment. The mechanism of causal relationship among them, and the role customer value between marketing stimulating factor and impulse buying was analyzed. Results: The analysis results are as follows. First, the product factor had a significant positive effect on consumer value and impulse buying. Second, the price factor also had a significant positive effect on consumer value and impulse buying. Conclusions: Although the facilitating factor had no significant influence on consumer value and impulse buying, the indirect effect through consumer value was positively significant. Consumer value had a positive mediating effect on impulse purchase in the order of price factor, product factor, and promotion factor.

• Educational Technology International
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• v.16 no.2
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• pp.201-229
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• 2015

Culture is a crucial concept that forms the thinking and behaviors of a group of people, and it influences interactions in learning. Thus, it is also essential to consider cultural sensitivity in online learning technologies and instructional design as education is a set of learning actions based on values and perceptions. MOOCs, the latest online learning platform, are global online learning platforms that provide global learners with free and various learning resources including courses from different world-class institutions. Despite globalization having brought learners closer to sharing similar learning resources, the actual experiences with the resource are expected to vary according to cultures, mainly because learning behavior is a set of outcomes based on cultural differences. Taking this into consideration, this study aims to examine MOOCs from a cultural perspective in order to facilitate global learners, especially Korean learners, to utilize MOOCs with user-friendly services and contents. To achieve this objective, the study first identified and developed an evaluation criteria to examine the cultural sensitivity of MOOCs and conducted case studies on courses from major MOOC providers including edX and Coursera. From the findings, design recommendations of contents and courses on MOOCs were suggested to provide Korean learners with optimal learning experiences.

• Journal of Korea Society of Industrial Information Systems
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• v.20 no.2
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• pp.85-96
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• 2015

Despite the growth of body-related industry has generated considerable interest in this topic among both academics and practitioners, there has been lack of studies that explore body esteem toward online fashion products leads to purchase intentions, which self-monitoring moderates the relationship between body esteem toward online fashion products and purchase intentions. To fill this gap, this study aim to propose a research model where body esteem influences on the purchase intentions, with self-monitoring as a moderator. In order to test hypotheses, response from 172 consumers were achieved, and the proposed model was estimated by using hierarchical moderated regression analysis. The empirical results showed that body esteem negatively related to purchase intentions toward online fashion products. Additionally, this study indicated that the moderating effects of self-monitoring exist between body esteem and purchase intentions toward online fashion products, thereby implying the importance of contingent role of self-monitoring in managing online channels.

• The Journal of Industrial Distribution & Business
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• v.11 no.4
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• pp.47-56
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• 2020

Purpose: This study aims to explore how consumers respond to the immoral actions of a CEO. More specifically, this research focuses on the moral reasoning processes used by consumers in order to maintain support for the CEO despite the immoral action. In addition, this research suggests that support for the CEO would improve product purchase intention. Research design, data, and methodology: To test the hypotheses presented, an online research company was hired and online survey was conducted with adult participants. Online research company sent an email to the potential subjects asking their participation in an online survey. Subjects were able to participate in the online survey by clicking a link to the survey. When the participants clicked the link, they were instructed to read a fictitious newspaper article on a CEO's immoral action. And then, they were asked to answer several questions online. Responses were obtained from 336 adults participants and data were analyzed using SPSS Hayes Macro for a moderation effect and AMOS for a structural equation model. Result: Moral reasoning processes were divided into moral decoupling and moral rationalization and analyzed to determine their influence on product purchase. Also in this study, we suggest the public self-consciousness of consumers as an antecedent of moral reasoning processes, and argue that consumers with high public self-consciousness are more likely to engage in moral decoupling than moral rationalization. Conclusions: Our results showed that moral decoupling and moral rationalization improved the consumer's perception of corporate ethicality, which increased product purchase intention. In addition, consumers with high public self-consciousness were more likely to engage in moral decoupling than in moral rationalization. In addition, this research suggested that severity of the scandal would moderate the impact of public self-consciousness on moral decoupling. However, this hypothesis was not supported statistically since most participants perceived the scandal to be a highly severe incident, that may lead to an insignificant interaction effect between severity of the scandal and public self-consciousness. This research expands the scope of available research on corporate ethics and consumer responses to negative information involving celebrities and provides practical implications for corporate crisis management.

• Journal of the Korean Society for Library and Information Science
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• v.44 no.4
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• pp.155-178
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• 2010

Assessment of information credibility is a ubiquitous human activity given that people constantly make decisions and selections based on the value of information in a variety of information seeking and use contexts. Today, people are increasingly engaging in diverse online activities beyond searching for and reading information, including activities such as creating, tagging and rating content, shopping, and listening to and watching multimedia content. The Web 2.0 environment presents new challenges for people because the burden of information evaluation is shifted from professional gatekeepers to individual information consumers. At the same time, however, it also provides unprecedented opportunities for people to use tools and features that help them to make informed credibility judgments by relying on other people's ratings and recommendations. This paper introduces fundamental notions and dimensions of credibility, and contends that credibility assessment can be best understood with respect to human information behavior because it encompasses both the level of effort people exert as well as the heuristics they employ to evaluate information. The paper reports on a survey study investigating people's credibility judgments with respect to online information, focusing on the constructs, heuristics, and interactions involved in people's credibility assessment processes within the context of their everyday life information activities. Using an online activity diary method, empirical data about people's online activities and their associated credibility assessments were collected at multiple points throughout the day for three days. The results indicate that distinct credibility assessment heuristics are emerging as people engage in diverse online activities involving more user-generated and multimedia content. A heuristic approach suggests that people apply mental shortcuts or rules of thumb in order to minimize the amount of cognitive effort and time required to make credibility judgments. The paper discusses why a heuristic approach is key to reaching a more comprehensive understanding of people's credibility assessments within the information-abundant online environment.

• Journal of Convergence for Information Technology
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• v.10 no.6
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• pp.59-69
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• 2020

This study is a qualitative study in which a focus group interview is applied to explore nursing students' perception of blended learning. 21 students in the 4th grade of nursing department were divided into 4 groups to collect data through interviews and content analysis was conducted. As a result of the study, it was categorized into four topics: 'Application and operation that are not thoroughly prepared', 'Loss of direction and departure from learning', 'One-way listening', and 'Convenience'. Students were satisfied with blended learning which is free from time and space constraints and repetitive, but felt inadequacy and unsatisfactoriness about quality of online contents, system, and preparation for applying blended learning. In order to apply blended learning in the future nursing classes, high-quality online content should be developed based on the effective design of online and offline classes considering the curriculum, and a systematic, administrative, financial, and institutional foundation to support online course should be prepared. In addition, a support system should be created to guide students' self-directed learning activities in online classes of blended learning.

• Fashion & Textile Research Journal
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• v.14 no.1
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• pp.83-89
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• 2012

Recent rapid development of computer, information communication and Web service technologies is exerting considerable effects on all industrial areas. As such digital technologies are also introduced to the clothing and fashion industry and create 'virtual garment environment' consisting of 3D virtual bodies, virtual garments and virtual try-on systems, consumers are now able to try virtual garments on their virtual body online. This study was conducted in order to analyze consumers' tendency of clothing purchase using 3D virtual simulation technology, which is increasing attention throughout the world, and to propose strategies on the development of virtual try-on technology for activating apparel online shopping. The subjects of this study were men and women aged 18 or older living in the North Carolina State, U.S., and a questionnaire survey was conducted with them on their tendency of apparel online shopping and their preference for real garments and virtual garments. According to the results of this study, consumers' awareness of apparel shopping using virtual try-on was still low. Moreover, in the results of surveying consumers' purchase preference for real garments and virtual garments, preference was highest for real garment (P), which was followed by virtual garments OA, OB and BB. Based on the results of this study, for the activation of apparel online shopping using virtual simulation technology, it is considered necessary to provide services implementing virtual try-on similar to consumers' actual try-on. This requires further active research and technology development on virtual try-on simulation using digital technologies.

• Journal of the Korean Society for Library and Information Science
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• v.41 no.2
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• pp.359-386
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• 2007

This study is to develop the operation models collection and preservation of serials only distributed online. In order to identify all of the requisite items for collection and preservation of the online serials, it conducts Delphi Technique researches with panels of experts from public institutions, organizations, and research institutions. It also deduces the 68 necessary detailed items to develop the operation models for preserving the online serials, and suggests 57 detailed items selected from the compatibility analysis with the investigation and examination of compatibility and urgency. It suggests the automated collection plan of contents with the application of RSS technology of transfer protocol to provide users the updated information from the sites where the contents and data have been constantly and frequently updated. This study strives to design the collection and preservation processes suitable for the online serials.

• The Journal of the Korea Contents Association
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• v.14 no.9
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• pp.153-163
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• 2014

This study examines how online community activity influences social capital and the moderating effect of personal characteristic between them. Hierarchical regression and two-way ANOVA analysis were conducted with 9,479 samples. The results show that online community activity positively associated with off-line social capital, and it is observed that the effect in older people is stronger than younger people. This study extends previous perspective on the online community activity toward social capital and empirically proves that the activity have also an impact on off-line social capital. The moderating effect of age implies that activation plans of community for older people are required in order to increase social capital.