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모바일 간편결제 서비스에 대한 사용자 수용저항 요인 : 카카오페이 사용자를 중심으로 (Influencing Factors on Users' Resistance to the Mobile Easy Payment Services : Focusing on the Case of KakaoPay Users)

  • 김소담;;양성병
    • 한국IT서비스학회지
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    • 제16권2호
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    • pp.139-156
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    • 2017
  • Since the global financial crisis of 2008, the continuous development and innovation in technology-related fields such as information and communications technology (ICT) are likely to swim against the recession. In this paradoxical situation, the necessity of financial innovation through ICT is on the rise. For this reason, the appearance of Fintech is more meaningful as a new converged industry with the potential to lead financial innovation. The term of Fintech is derived from combining 'Finance' and 'Technology.' In South Korea, one of the most popular types of Fintech is mobile payment. KakaoPay, which is the first mobile easy payment service in Korea, is a much more simplified type of mobile payment service than ones used in the past, and is provided by the most popular mobile messenger service in Korea, KakaoTalk. However, KakaoPay has few active users in spite of its many advantages, which include convenience, simplicity, and a powerful platform. Thus, the main purpose of this paper is to investigate influencing factors of user resistance on KakaoPay. In order to investigate specific factors, a research model is developed based on the unified understanding of user resistance put forth by Laumer and Eckhardt (2012). After gathering online survey data from KakaoTalk users, an empirical analysis is conducted to verify this research model. The results of this study give insights regarding user resistance factors in the Fintech sector, and by so doing, it is expected that the important factors of user resistance could help the diffusion of new services when new mobile payment services appear in the near future.

지하철 안내전광판의 디자인 가이드라인 제안 -서울 메트로를 중심으로- (A Proposal of Design Guidelines for Subway Guide Board -Focusing on Seoul Metro-)

  • 정수현;김승인
    • 디지털융복합연구
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    • 제18권10호
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    • pp.437-442
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    • 2020
  • 서울시 지하철 객실에 설치된 안내전광판은 현재 한국어·영어·중국어·일본어 4개 국어로 역사와 전동차 내 설치된 LCD 모니터를 통해 주요 정보나 운행정보를 알리는 안내방송을 실시하고 있다. 하지만, 지하철 객차 안내 화면이 운행 정보보다 광고를 더 비중 있게 표시하는 탓에 이용자들이 혼란을 겪고 있다. 연구 방법으로는 현재 서울 지하철에 설치된 안내전광판의 현황과 문제점을 파악하고 개선된 새로운 안내전광판 시안을 제시해 서울시 지하철을 주로 이용하는 이용객 10대부터 60대까지 67명을 대상으로 온라인 설문조사를 실시하였다. 연구 결과, 탑승한 노선마다 화면 디자인이 달라 필요한 정보만을 제공하는 안내전광판 통일이 필요하다. 특히 이용객이 각지에서 이동하기 위해 지하철을 여러 번 환승하므로 안내전광판 디자인은 광고전광판이 아닌 긴급 재난안내나 승하차 정보의 기능을 해야 한다.

다문화정보서비스의 협력망에 관한 연구 (A Study on Cooperation Networks for Multicultural Information Services)

  • 이혜영;곽승진
    • 한국문헌정보학회지
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    • 제43권2호
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    • pp.147-169
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    • 2009
  • 본 연구는 다문화사회의 지식정보의 관문이자 지식정보의 발전소 충전소로써 다문화지식정보서비스 구축을 위한 협력망 구축방안을 제안하는 것을 목적으로 한다. 국지적인 단일기관, 도서관의 한정된 자원과 노력을 '협력'이란 방법으로 실현하기 위해 현재 운영 중인 온라인 다문화지식정보원을 수집 조사 분석하였다. 그 결과, 다문화관련 온라인 정보원은 395개 기관에서 422개 정보원을 제공하고 있으며, 국내외 모두 공공기관보다는 민간단체에서 운영하는 온라인 정보원이 월등히 많았다. 온라인 정보원은 내용별로 교육정보가 24.5%로 가장 많았고, 문화 18.4%, 인권 12.7%, 생활 8.9% 순으로 나타났다. 다문화관련 온라인 정보원을 기반으로, 국가도서관 중심의 동아시아 국립도서관, 주한대사관과 문화원들과의 연계 및 국내 다문화관련 단체들과 자료를 공유하고 활용하는 협력망을 제안한다.

남성 소비자의 패션 점포 내 다른 고객 특성 지각이 점포 태도와 행동에 미치는 영향 (The Effect of Other Customer Perceptions on Male Customers' Store Attitude and Behavioral Response in Fashion Store)

  • 김보람;이유리;김윤정
    • 한국의류학회지
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    • 제40권1호
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    • pp.41-55
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    • 2016
  • This study analyzed the influence of other customers' perception (similarity, physical attraction, and suitable behavior) of the fashion retail environment on male customers' store attitude and behavioral response. In addition, comparing the effect of store type, this study comprehensively provides the effect of other customers' perception in fashion retailing. In order to investigate research questions, an online survey was conducted and 220 responses were analyzed using AMOS 18.0. The results of this research were as follow. First, the dimensions of physical attraction and suitable behavior of other customers influenced toward target customer's fashion store attitude. Second, the effect of store attitude towards the perceiver's behavioral response was proven. Third, customers established their store attitude by other customers' physical attraction in luxury stores, while others' behavior was meaningful in SPA store. Fourth, other customer's similarity dimension did not influence the male customers' store attitude. This study contributes to a comprehensive understanding of other customer's effect in fashion stores by examining different store types. In addition, managers may establish a customer portfolio strategy and training based on this research.

가축분뇨실태조사를 위한 양분수지 산정 모델 개발 (Development of a Nutrient Budget Model for Livestock Excreta Survey)

  • 김덕우;유홍덕;임도영;정유진;김용석
    • 한국물환경학회지
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    • 제33권6호
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    • pp.769-779
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    • 2017
  • Nutrient (i.e., nitrogen and phosphorus) budgets are required under a 'Livestock Excreta Survey'. A nutrient budget is one of the agri-environmental indicators that calculates the difference between the inputs and outputs of the amount of nutrients within a certain boundary and for a certain time period (e.g., 1 year). In this study, a nutrients budget model was developed to effectively determine the surplus of nutrients within a region in Korea. The C# program language was used in order to facilitate the deployment of a graphical user interface (GUI) and to enhance compatibility. Also, the model was developed on Windows OS, which is the commonly used operating system in Korea. The model was based on the OECD/Eurostat nutrient budget method, and it was modified to consider manure composting procedures as well. There are key features of the nutrient budget model, including directly use of the original data sets from various input and output sources, and a collectively exchange of the address in different formats. The model can quickly show the results of various spatial and temporal resolutions with the same data, as well as perform a sensitivity analysis with coefficients and easily compareresults using tables and graphs. Further, it would be necessary to study the extension of the scope of utilization, such as the application of various nutrient budget methods. It would also be helpful to investigate both pre and postprocessing information such as linking input data through online systems.

우리나라 청소년의 수면시간 및 질과 체질량지수와의 관련성 (The Association between Sleep Duration and Quality and Body Mass Index in Korean Adolescents)

  • 김소희;김유숙;장영희;박종;류소연
    • 한국학교보건학회지
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    • 제25권1호
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    • pp.51-58
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    • 2012
  • Purpose: This study aims to discover the relation between the sleep duration and quality of adolescents and their body mass index. Methods: The study used data obtained through the 2009 online survey on adolescents health behaviors, targeting a total of 75,066 middle and high school students (39,612 of male students and 35,454 of female students). We first performed t-test, ANOVA and Scheffe's test and then the potential variables which was possibly related to the body mass index are determined from the tests. Using the potential variable, we performed the multiple regression analysis to finally identify the relation between the duration and quality of sleep. Results: As a result, the 39.8% of male students and the 46.5% of female students most frequently respond that the sleep duration was less than 6 hours, and 36.4% of male students and the 45.3% of female students respond that the quality of sleep was not good enough. The body mass index of both the male and the female students portionally decreases to their sleep duration, but the better quality of sleep makes their body mass index higher. Conclusion: In conclusion, the body mass index has some notable relationship with the sleep duration and quality for adolescents. It is advised to consider the sleep duration and quality in the business plans for adolescents in order for the prevention of their body mass index.

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문헌의 내용단위구조에 의한 전문검색시스템의 타당성 고찰 (A Study on the Feasibility of Full-Text Information Retrieval System Based on Document Content Structure)

  • 이병기
    • 한국문헌정보학회지
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    • 제32권1호
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    • pp.129-154
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    • 1998
  • 전통적인 전문검색시스템은 전문색인방식을 취하고 있기 때문에 접근점이 많다는 장점이 있으나, 대량의 문헌이 검색되어 부적합 문헌이 검색될 가능성이 높고, 정보요구 상황이나 목적에 따라서 본문의 특정 부분만을 지정하여 탐색할 수 없다는 단점이 있다. 따라서 본고에서는 전문데이터베이스의 본문을 내용단위로 구조화해야 할 이론적 타당성을 검토하였으며, 선행연구에 나타난 학술논문의 내용단위구조를 비교 분석하여 내용단위요소를 추출하고, 실제 한국어로 작성된 180여건의 학술논문에 적용 검토함으로써 표준적인 학술논문의 내용구조 모델을 개발하였다. 그 결과 문헌의 내용단위구조는 이용자의 정보요구 상황이나 목적과 밀접하게 관련되어 있기 때문에 전문데이터베이스 구축이나 전문검색시스템의 설계시에 내용단위로 구조화해야할 필요성을 도출하였다.

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인쇄형 색인초록과 전자형 색인초록의 이용행태에 관한 비교연구 (A Comparative Study of Printed versus Digital Index and Abstract Users' Behaviour Patterns)

  • 황금숙
    • 한국문헌정보학회지
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    • 제32권1호
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    • pp.169-187
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    • 1998
  • 본 연구의 목적은 전자형 색인초록이 도서관 및 정보기관에 도입되어 있음에도 불구하고 계속 인쇄형 색인초록을 이용하는 이용자는 어떤 개인적 특성을 보이고 있으며, 어떤 행태를 지니고 있는지를 전자형 색인초록 이용행태와 비교함으로써 인쇄형 색인초록이 지니고 있는 특성을 밝히는데 있다. 결론을 요약하면 이용자들은 논문작성시 확실한 연구논제를 정하지 못한 상태에서 연구의 주제를 얻기 위하여 인쇄형 색인초록을 이용하는 반면, 확실한 논제가 정해진 상태에서는 선행연구조사와 같은 포괄적인 조사를 하기 위해서 전자형 색인초록을 이용하고 있고 인쇄형 색인초록 이용자들은 탐색과정 중 자신에게 필요한 문헌인지 아닌지를 결정하는 판단력으로 인하여 탐색결과 만족도가 전자형 색인초록 이용자보다 다소 더 높으며, 전자형 색인초록 이용자는 인쇄형 색인초록 이용자보다 탐색결과 분석을 위해 별도의 시간을 더 많이 할애하고 있다. 전자형 색인초록 이용자는 인쇄형 색인초록 이용자보다 탐색실패 경험이 더 많았으며, 탐색실패 후 각 유형의 색인초록 이용자 모두 높은 응답율로 다른 색인초록을 통한 재탐색을 시도하였다. 인쇄형 색인초록 이용자는 전자형 색인초록 이용자에 비해 온라인 탐색지식이 월등하게 적은 것으로 나타났다.

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신의료기술에 대한 진료비 지불: 외국사례와 시사점 (Implications of Price Setting Strategies for New Health Technologies from Five Countries)

  • 정설희;권오탁;최연미;문경준;채정미;이루리
    • 보건행정학회지
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    • 제30권2호
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    • pp.164-177
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    • 2020
  • This study aims to compare the experience of selected countries in operating separate payment system for new healthcare technology and to find implications for price setting in Korea. We analyzed the related reports, papers, laws, regulations, and related agencies' online materials from five selected countries including the United States, Japan, Taiwan, Germany, and France. Each country has its own additional payment system for new technologies: transitional pass-through payment and new technology ambulatory payment classification for outpatient care and new technology add-on payment for inpatient care (USA), an extra payment for materials with new functions or new treatment (C1, C2; Japan), an additional payment system for new special treatment materials (Taiwan), a short-term extra funding for new diagnosis and treatment (NUB; Germany), and list of additional payments for new medical devices (France). The technology should be proven safe and effective in order to get approval for an additional payment. The price is determined by considering the actual cost of providing the technology and the cost of existing similar technologies listed in the benefits package. The revision cycle of the additional payment is 1 to 4 years. The cost or usage is monitored during that period and then integrated into the existing fee schedule or removed from the list. We conclude that it is important to set the explicit criteria to select services eligible for additional payment, to collect and analyze data to assess eligibility and to set the payment, to monitor the usage or cost, and to make follow-up measures in price setting for new health technologies in Korea.

패션유통시장에서 시장 전문가의 쇼핑 행동과 멀티채널 이용현황 분석 (An Analysis of Market Maven's Shopping Behavior and Multi-Channel Usage in the Fashion Retailing Market)

  • 성희원;성정환
    • 패션비즈니스
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    • 제20권2호
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    • pp.134-148
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    • 2016
  • In this study, we determined the characteristics and importance of market maven to today's fashion retailers. Market maven is defined as an individual who is highly involved in the marketplace and takes a role as an information diffuser. In order to identify market maven, a total of 415 data were collected from 30-40 consumers who purchased fashion items from the various types of retailers. The data were divided into three groups based on the average score of summated market maven's scale, and the high group was referred to as "market mavens." Results suggested that the market mavens existed in the fashion retailing market and presented the differences from the other two groups. The market maven group spent more and purchased more fashion items than the other groups. With respect to shopping behavior, the market maven group was more likely to browse and bargain hunt when shopping, and showed higher mean scores on impulse buying and overall satisfaction. In addition, market maven tended to purchase fashion items from different types of retailers including online channel. Accordingly, market mavens seemed to present common characteristics with heavy browser, recreational shopper, and/or multi-channel shopper. Market mavens showed shopping enjoyment characteristics when searching for market-related information from various retailers, hence this segment should be the essential target market in the multi-channel retailing environment.