• 제목/요약/키워드: online social networking

검색결과 143건 처리시간 0.025초

An Analysis on Online Social Network Security

  • Rathore, Shailendra;Singh, Saurabh;Moon, Seo Yeon;Park, Jong Hyuk
    • 한국정보처리학회:학술대회논문집
    • /
    • 한국정보처리학회 2016년도 추계학술발표대회
    • /
    • pp.196-198
    • /
    • 2016
  • Online social networking sites such as MySpace, Facebook, Twitter are becoming very preeminent, and the quantities of their users are escalating very quickly. Due to the significant escalation of security vulnerabilities in social networks, user's confidentiality, authenticity, and privacy have been affected too. In this paper, a short study of online social network attacks is presented in order to identify the problems and impact of the attacks on World Wide Web (WWW).

소셜 네트워크 서비스를 통한 식품산업 마케팅전략 (Food Business Marketing Strategy Through Social Network Service)

  • 손정웅;솔롱고;김진기
    • Agribusiness and Information Management
    • /
    • 제1권2호
    • /
    • pp.81-94
    • /
    • 2009
  • Recently, social network service is developing rapidly as technology changes with new mobile dimensions and features creating positive opportunities and benefits to all users and companies. Social network services are allowing companies to expand their businesses and brands by utilizing it as a marketing tool to reach customers. This research is intended to identify major online social network services and their trends while enhancing the understanding of food service business expansion through social networking.

  • PDF

Social Networking Sites for e-Recruitment: A Perspective of Malaysian Employers

  • MEAH, Muneem Mamtaz;SARWAR, Abdullah
    • The Journal of Asian Finance, Economics and Business
    • /
    • 제8권8호
    • /
    • pp.613-624
    • /
    • 2021
  • The use of social networking sites (SNS) for e-recruitment has shifted the focus away from traditional hiring and selection processes. They are commonly used in the search and acquisition of new employees and are projected to expand in the near future as an e-recruitment tool. However, there is a lack of material on SNS and their impact on an employers' intention to use these sites for e-recruitment, in the context of Malaysia. Hence, there is an acute necessity for research on the extent that the features of SNS can influence the employers' intention to use SNS for e-recruitment and to know how to keep utilizing the platform for future e-recruitment. This study aims to identify the key features of SNS that lead to employers' intention to use SNS for e-recruitment in Malaysia. In this cross-sectional study, random sampling was utilized to obtain data from 198 recruitment professionals using online survey. The findings show that data quality, reliability, networking spectrum and simplicity of navigation of SNS are the key predicting factors for intention to use SNS for e-recruitment. Therefore, employers should acknowledge these key features of SNS to achieve their e-recruitment goals.

Humhub 소셜네트워크 소프트웨어를 사용한 온라인 학습 커뮤니티 구축 방안 (Development of online learning community using Humhub social network software)

  • 박종대
    • 정보교육학회논문지
    • /
    • 제22권1호
    • /
    • pp.159-167
    • /
    • 2018
  • 본 연구에서는 오픈소스 소셜네트워크 소프트웨어인 Humhub를 사용하여 온라인 학습 커뮤니티 사이트를 구축하고, 온라인 사이트에서 그룹을 만들어 그룹내에서 질의 응답을 통한 지식의 사회적 구성이 가능하도록 하였다. 학습 커뮤니티 사이트에 질의 응답에 대한 학습 자료들이 축적되게 함으로써 학습자들이 언제든지 찾아서 학습할 수 있고, 자기 주도적인 학습 공동체를 만들어 지식을 소비하는 것 뿐만 아니라 지식을 재구성 할 수 있는 기회를 제공하였다. 또한 수식 입력이 가능하도록 수식 입력 기능을 개발하여 학습자들이 온라인으로 수식을 사용할 수 있도록 하였다. 온라인 학습 커뮤니티 사이트는 탐구 기반 정보 교육에 활용될 수 있다.

NoSQL 기반의 SNS 데이터베이스 설계 (NoSQL-based SNS Data Model Design)

  • 장성호;김수희
    • 한국정보통신학회:학술대회논문집
    • /
    • 한국정보통신학회 2013년도 추계학술대회
    • /
    • pp.957-959
    • /
    • 2013
  • SNS(Social Networking Service)는 사용자 간의 자유로운 의사소통과 정보 공유, 그리고 인맥 확대 등을 통해 사회적 관계를 생성하고 강화시켜주는 온라인 플랫폼을 의미한다. 이 연구에서는 SNS에서 주요 개체들을 발견하고 그들간의 관계를 도출하고, 이들을 기반으로 ERD를 그린다. 작성한 ERD를 NoSQL 데이터베이스인 MongoDB 데이터 모델의 컬렉션들로 변환함으로써, SNS 데이터베이스의 주요 스키마를 설계한다.

  • PDF

Online Brand Community and Its Outcomes

  • Ha, Yongsoo
    • The Journal of Asian Finance, Economics and Business
    • /
    • 제5권4호
    • /
    • pp.107-116
    • /
    • 2018
  • The aim of this study is to delve deeper into the online brand community study. This study tests (a) the effects of online brand community on its outcomes, (b) the impact of value creation practice construct as a whole, (c) the effects of value creating practice construct on the two types of loyalty, loyalty toward the brand and the community. Participants of this study (N=353) are members of four types of online brand communities (e.g., business-to-consumer virtual product support community, firm-hosted online community, user-generated online community, peer-to-peer problem-solving community, and social media based brand community). Data were collected online using Amazon Mechanical Turk from April 10, 2016 to May 10, 2016. The data were analyzed through structural equations modeling using AMOS 20. The three community markers (e.g., consciousness of kind, rituals and traditions, and moral responsibility) and the four value creation practices (e.g., social networking, impression management, community engagement, and brand use) are proved to be significant indicators of online brand community and value creation practice constructs, respectively. Test results showed that strong and effective online brand communities generate value creation practices, and value creation practices enhance brand loyalty. The mediating effects of community loyalty between value creation practices and brand loyalty were revealed.

When in danger, who will help you? Two types of trust in technical coping on online platforms

  • 이새롬
    • 한국정보시스템학회지:정보시스템연구
    • /
    • 제32권4호
    • /
    • pp.69-94
    • /
    • 2023
  • Purpose Social networking service (SNS) platforms employ distinct networking strategies to meet the varying needs of their users, resulting in divergent sets of technological functionalities offered by each platform. Consequently, unique features on various SNSs give rise to distinct social issues. Moreover, the available technical coping mechanisms for users vary significantly across platforms. Design/methodology/approach Therefore, this study analyzes the factors affecting technical coping intention based on technical functions of SNSs for users exposed to cybercrime, such as sexual harassment. We divide coping intention into active and passive coping intention. Furthermore, this research focuses on trust as an antecedent of coping intention and verifies how human and system-like trust affects two coping intentions in different directions. Findings Findings reveal that system-like trust significantly affects both active and passive coping intention as a belief in whether the technology will work properly. However, in the case of human-like trust, trust in the platform provider was found to negatively affect passive coping, which is considered unsocialized behavior on SNS platforms. Therefore, both human-like and system-like trust for the platform must be appropriately applied to cope with the problem while activating the platform.

Digital Forensic Investigation on Social Media Platforms: A Survey on Emerging Machine Learning Approaches

  • Abdullahi Aminu Kazaure;Aman Jantan;Mohd Najwadi Yusoff
    • Journal of Information Science Theory and Practice
    • /
    • 제12권1호
    • /
    • pp.39-59
    • /
    • 2024
  • An online social network is a platform that is continuously expanding, which enables groups of people to share their views and communicate with one another using the Internet. The social relations among members of the public are significantly improved because of this gesture. Despite these advantages and opportunities, criminals are continuing to broaden their attempts to exploit people by making use of techniques and approaches designed to undermine and exploit their victims for criminal activities. The field of digital forensics, on the other hand, has made significant progress in reducing the impact of this risk. Even though most of these digital forensic investigation techniques are carried out manually, most of these methods are not usually appropriate for use with online social networks due to their complexity, growth in data volumes, and technical issues that are present in these environments. In both civil and criminal cases, including sexual harassment, intellectual property theft, cyberstalking, online terrorism, and cyberbullying, forensic investigations on social media platforms have become more crucial. This study explores the use of machine learning techniques for addressing criminal incidents on social media platforms, particularly during forensic investigations. In addition, it outlines some of the difficulties encountered by forensic investigators while investigating crimes on social networking sites.

The Antecedents of Negative e-WOM and Their Effects on Purchasing Intention of Energy Drinks: An Empirical Study in Indonesia

  • HERSETYAWATI, Endwien;ARIEF, M.;FURINTO, Asnan;SAROSO, Hardijanto
    • The Journal of Asian Finance, Economics and Business
    • /
    • 제8권7호
    • /
    • pp.341-348
    • /
    • 2021
  • The aim of this study is to fill gaps in emerging empirical evidence and negative electronic word of mouth (NeWOM) in repurchase intention (RI) moderated by the roles of social network sites (SNS) and company mitigation response (CMR). This type of research is descriptive. The sample used in this study is online consumers who buy energy drinks, based on the questionnaire obtained by 145 respondents. Based on the results of testing the estimation of the structural equation model, it was found that the negative variable brand experience sharing had no significant effect on NeWOM; the negative variable electronic reviews had a significant effect on the electronic word of mouth variable, the negative variable electronic reviews had a significant effect on the negative electronic variable word of mouth, the variable intensity of the use of social networking sites can strengthen the direction of the causal influence between the negative variables sharing brand experiences on negative electronic words of mouth. The variable social networking sites usage intensity can strengthen the direction of the effect of causality between negative electronic review variables on negative electronic word of mouth, the negative brand experience sharing variable does not have a significant effect on the repurchase intention variable.

The Roles of Social Competence and Outcome Expectancy in Predicting Communication Activities on Social Networking Sites

  • Jang, Kyungeun;Lee, Sang Yup
    • International Journal of Contents
    • /
    • 제18권3호
    • /
    • pp.21-33
    • /
    • 2022
  • Previous research has provided inconsistent findings as to whether socially (in)competent individuals benefit from social networking sites (SNSs) use. Based on the rich-get-richer model, some studies have shown that socially competent individuals expand their existing networks even further via SNSs use. Based on the poor-get-richer model, other studies have shown that those with poor social skills can achieve beneficiary outcomes from SNSs use by overcoming their deficient social resources of offline environments. The present study is devised to add evidence regarding how and why social skills are related to SNSs use. To this end, we tested the relationships between social competence and three types of Facebook communication activities: interaction, self-presentation, and passive observation. Further, drawing on the social cognitive theory, the mediating role of outcome expectancy in the relationship between social competence and Facebook communication activities was examined. Using an online survey in South Korea (N = 708), it was found that individuals with higher social competence were more likely than those with lower social competence to engage in interaction, self-presentation, passive observation on Facebook. Moreover, these relationships were mediated by outcome expectancy that the desired social outcomes could be achieved as a result of Facebook use.