• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• v.9 no.2
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• pp.495-498
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• 2005

The study is aimed at searching algorithm upgrading which can automatically compose goods displayed according to the degree of popularity regarding customer's requests, for the purpose of design of an intellectual shopping mall on the net and putting it into force by using classified technical Data-mining and statical analysis including personal information , entrance records and purchase records. This is for the study of strategic marketing. The system can automate the conventional shopping mall system by manual and personal judgements and also suggest a new formation of marketing techniques to strengthen the competition in B2B market which is steeply increasing.

• Journal of the Korea Fashion and Costume Design Association
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• v.20 no.2
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• pp.89-100
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• 2018

This study investigated students' perception of a starting up business in the fashion design related departments of two year colleges to present the basic data for designing a start up business education and examined the opening status of the start up business subjects. Only 4.4% of respondents answered that they had an experience in a start up. And 76.2% of respondents answered that they would like to start up a business after graduation. The initial start up types were "online shopping mall" and "blog market" in that order. Nearly 86.7% of respondents answered that they needed "start up" education in college. To the question of whether they would participate if there is a start up extracurricular program, and the subject they would choose, 40.9% answered "I want to get a start up related certification", showing the highest rate of interest in the course. The status of introducing start up business subjects in the regular courses in fashion design related departments in 25 two year colleges related that there were 11 start up related courses begun in the last semester, that is, the 2nd semester of the 2nd year. Since the proportion of clothing in online shopping malls is high, start up education based on the demands of students in fashion design majors can be used as another employment exit strategy.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.4
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• pp.573-585
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• 2008

Flow has attracted more interests in consumer behaviors, with pleasure and fantasy getting more important in shopping. "Flow" means the experience with which consumers feel as pleased and satisfied as in playing pleasantly, and the optimal experience they feel when they are indulged in an activity. The purpose of this study is to investigate the relationships among challenges, skills, flow experience, and future behavioral intention in online shopping malls. In addition, a 3D shopping mall and a 2D shopping mall were selected as the stimuli in order to examine the differences in flow experience in accordance with web site types. A survey questionnaire was developed and 700 data(2D group: n=380, 3D group: n=320) were used for analysis. Data were analyzed through structural equation model to explore effects of challenges and skills on flow. The results of this study are summarized as follows. First, the perception of higher challenges and skills led to positive flow experience and higher time distortion. Second, the higher the level of time distortion was, the higher the flow experience was. This means that a shopping mall will increase flow experience, if it is interesting enough to be unaware of time passing. Third, flow experience had a positive influence on future behavioral intention. Finally, in all variables except skills, the impact of 3D shopping mall is greater than that of 2D shopping mall, which means that web site types affect flow experience.

• Journal of Convergence for Information Technology
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• v.10 no.4
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• pp.1-10
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• 2020

The performance of the personalized product recommendation system for offline shopping malls is poor compared with the one using online environment information since it is difficult to obtain visitors' characteristic information. In this paper, a mobile robot platform is suggested capable of recommending personalized advertisement using customers' sex and age information provided by Face API of MS Azure Cloud service. The performance of the developed robot is verified through locomotion experiments, and the performance of API used for our robot is tested using sampled images from open Asian FAce Dataset (AFAD). The developed robot could be effective in marketing by providing personalized advertisements at offline shopping malls.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.12 no.4
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• pp.73-84
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• 2017

This study started from searching for cause and solution of the part where online shopping malls are easy to start but easy to choose. It is thought that online shopping mall business has sufficient merit in the situation of Korea which is rapidly spreading internet, and it started from the opinion that if it can strengthen the characteristics of successful business start-ups, it can increase the rate of failure and reduce the failure rate. Internet shopping mall education experts gathered and discussed in depth what is the way in which mall entrepreneurs can maintain business continuously. As a result of summarizing the opinions of many shopping mall experts, we concluded that the marketing capabilities of each company should be strengthened. In addition, the importance of entrepreneurship education has emerged. In particular, it has been concluded that strengthening the competence of marketing mix is an important factor that determines the success and failure of the company. In this case, the researchers started to study this question with the question of what factor of marketing 4P has the greatest influence on the success of start-up. I also decided to study the impact of entrepreneurship education. As a result of this study, marketing mix ability as an independent variable has a significant positive effect on the success of entrepreneurship. Especially, the effect of product mix among 4Ps is significant for successful entrepreneurship.

• Journal of Information Technology Applications and Management
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• v.28 no.1
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• pp.111-121
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• 2021

The growth of online malls encourages the existing offline stores to manage their online stores or reinforce the purchasing service through related mobile applications (apps). This may seem to be the omni-channel strategy for connecting the existing customers to online shopping. This study, research on offline stores' acceptance of and satisfaction with smart phone apps, attempted to arrange some factors allowing consumers to be satisfied with such apps, and examine whether the satisfaction with the apps lead to that with the stores based on the EMTAM (Extended Mobile Technology Acceptance Model). In particular, the existing stores trying to enhance the omni-channel put on emphasis on the synergy between online and offline stores, rather than replace offline store with online ones. The results of an analysis showed that the factors influencing the satisfaction with apps included mobile usefulness (MU), mobile ease of use (MEOU) and mobile enjoyment (MEJ), and that the satisfaction with them had an effect on that with stores. On the basis of the findings, this study summarizes theoretical and practical suggestions.

• The Journal of the Korea Contents Association
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• v.21 no.9
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• pp.117-124
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• 2021

This study attempted to analyze the influence of mobile shopping motivation on the attributes and selection of beauty applications among consumers in their 20s, and the results found the following: First, mobile shopping motivation was classified into the categories of playfulness, convenience, and impulsiveness while beauty application attributes were divided into contents, community, and continuous management. Second, mobile shopping motivation was found to have a significant influence on selection of mobile beauty applications. Specifically, playfulness affected professional brands and beauty shopping mall apps, while impulsiveness revealed an effect on online shopping malls and beauty community apps. In addition, convenience showed an influence on TV home shopping apps. Third, mobile shopping motivation had a statistically significant effect on beauty application attributes. Specifically, playfulness, convenience, and impulsiveness revealed a statistically significant influence on contents, while playfulness also affected beauty communities. In addition, impulsiveness affected continuous management.

• CRM연구
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• v.2 no.2
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• pp.71-88
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• 2009

The purpose of this thesis is to examine the effects of e-CRM activities by the internet shopping mall companies on the purchase activities of purchase customers and the potential customers. The internet shopping companies utilize e-CRM to systematically identify customers' varying demands, and to utilize the results as marketing tools, thus producing a significant effect on the potential customers by generating customer feedback through e-Community. Contrary to their intention, however, cognitive dissonance can occur through e-Community, which may lead to customers' complaints. If these complaints are not properly managed and settled in a timely manner, they can be transferred to other potential customers, and the conformity phenomenon could be created by other complaining customers. Findings obtained through this thesis are as follows: If cognitive disharmony is created by customers who purchased products through the internet shopping malls, this can lead to private complaining behaviors, and subsequently, these behaviors are formed through e-Community. If the internet shopping mall companies do not take any timely and proper measures to intervene in the stage of private complaining behaviors in the first place, these behaviors will immediately escalate into the public complaining behaviors. Furthermore, the complaints will be transferred to other potential customers, ultimately resulting in their swift expansion. In other words, contrary to intention of the internet shopping mall companies, e-CRM does not facilitate the potential customers purchase decision, it rather affects them to postpone or withdraw their purchase decision. Accordingly, the internet shopping mall companies are required to manage e-Community with extreme care, and they should promptly respond to the complaining customers so that e-Community can function properly.

• The Journal of Information Systems
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• v.21 no.4
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• pp.155-183
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• 2012

Means-Ends Network model was used to identify factors of means objective(means supplied by vendor) and fundamental objectives(purchasing motivations) for purchasing decision-making structure and dimensions of customer values on purchasers of internet shopping mall in Korea and China. In Means-Ends Network 6 factors(shopping travel, shipping assurance, vendor trust, online payment, product choice, and recommender systems) were found as a means objectives and 3 factors(shopping convenience, internet environment, customer support) as a fundamental objectives of shopping. However the results of hypotheses test for Means-Ends Network show some important differences between two countries. Something important to notice here is that Chinese customers shopping in China recognize shipping assurance factor and vendor trust factor as important factors satisfying all fundamental objectives unlike as in the case of our country. As these two factors are attribution factors responsible to the sellers, it is identified that customers do not trust the sellers and sellers have not met the expectations of customers. Therefore, these results show that the seller efforts assuring the reliability of the seller themselves, such as conducting its own compensation scheme are more important rather than the establishment of the guarantee institution to guarantee reliability and delivery assurance of sellers and implementation of legal and institutional apparatus such as the settlement of e-commerce licence system. Though this study presents such an important marketing implications, it can be pointed out that the limits are this research was done on the general Internet shopping malls without considering the Internet shopping mall types of diversity, the survey was designed around the student samples for convenience of the investigation because it was an international survey and the collected data has been limited to the western coast cities, such as China's Beijing, Shanghai, and Dalian.

• The International Journal of Costume Culture
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• v.12 no.2
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• pp.179-196
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• 2009

This is a follow-up study to "An Analysis of the Fitting of Plus-sized Women's Formal Jackets in On-line Shopping Malls", in which we compiled basic sizes of formal jackets sold in online retailers for plus-sized women and compared specific measurements of the jackets from each retailer. Emphasizing a comparison of age groups 20-39 and 40-59, fit evaluations and analyses were conducted in order to provide data to help manufacturers develop formal jacket patterns that reflect physical characteristics of plus-sized consumers and offer better physical fit. The surveys and evaluations were conducted between October 2007 and May 2008. and the compiled data were analyzed using the SPSS 17.0 statistics program. The results were summarized as follows. The two age groups gave different evaluations of the fit problems in the women's formal jackets sold in online retailers. Whereas the age group 20-39 felt that the main problems were in the shoulder, armscye, upper arm, waist, abdomen and hip areas, the age group 40-59 said that they found more problems in the armscye, upper arms, sleeve length and jacket length. Modifying the shoulder area, armscye depth and jacket length severely compromises the jacket's balance, and attention to these areas must be given during pattern design.