• Title/Summary/Keyword: on-line auto insurance

Search Result 6, Processing Time 0.028 seconds

A Strategic Plan for Improving Customer Satisfaction in Auto Insurance

  • Cho, Yong-Jun;Hur, Joon;Kim, Myoung-Joon
    • Journal of the Korean Data and Information Science Society
    • /
    • v.17 no.2
    • /
    • pp.355-366
    • /
    • 2006
  • Customer Satisfaction (CS) in Auto insurance market is the important factor which makes customer loyalty and retention increase. Recently On-line companies are threatening the existing Off-line companies with taking advantage of the low price through cut-offing the price by internet marketing. Therefore, the CS is becoming an indispensable survival strategy to the Off-line companies. Under these circumstances, this study finds out what the CS factors are in the auto insurance market, and produces levels of CS, customer loyalty and satisfaction Index of each category. The purpose of this study is to suggest the strategic improvement factor for elevating CS level and strategic direction for CS management by CS portfolio analysis based on the survey result.

  • PDF

Customer Churning Forecasting and Strategic Implication in Online Auto Insurance using Decision Tree Algorithms (의사결정나무를 이용한 온라인 자동차 보험 고객 이탈 예측과 전략적 시사점)

  • Lim, Se-Hun;Hur, Yeon
    • Information Systems Review
    • /
    • v.8 no.3
    • /
    • pp.125-134
    • /
    • 2006
  • This article adopts a decision tree algorithm(C5.0) to predict customer churning in online auto insurance environment. Using a sample of on-line auto insurance customers contracts sold between 2003 and 2004, we test how decision tree-based model(C5.0) works on the prediction of customer churning. We compare the result of C5.0 with those of logistic regression model(LRM), multivariate discriminant analysis(MDA) model. The result shows C5.0 outperforms other models in the predictability. Based on the result, this study suggests a way of setting marketing strategy and of developing online auto insurance business.

System Dynamics기법을 이용한 On-line 자동차 보험의 성장 예측

  • Myeong, Seong-Su;Park, Myeong-Seop
    • Proceedings of the Korean Operations and Management Science Society Conference
    • /
    • 2006.11a
    • /
    • pp.196-200
    • /
    • 2006
  • 인터넷의 보급으로 인해 Tele Marketing과 Direct Marketing을 주로 하던 보험업의 시장 환경은 on-line판매라는 새로운 판매 채널을 크게 변하였다. 보험업의 경우 인터넷의 도입으로 인해 보험소비자는 가격 및 상품 정보를 보다 쉽게 획득할 수 있고, 비교 견적을 통하여 자신에게 보다 합리적인 의사결정을 할 수 있다. On-line 환경의 급진전에 따른 자동차 보험시장에서 후발주자에 해당하는 on-line 자동차 보험 회사의 급격한 고객 확대는 주목할 변화이다. 따라서 off-line 보험시장을 대체할 수 있는 on-line 보험의 성장 가능성 예측이 중요하다. 본 연구에서는 on-line 자동차 보험사에 대한 분석과 통계자료를 바탕으로 시스템 다이내믹스 기법을 이용하여 on-line 자동차 보험의 성장에 대해 분석 해 보았다.

  • PDF

A Study on construction of extranet using wireless data communication of mobile device (모빌 디바이스의 무선데이터통신을 활용한 엑스트라넷 구축연구)

  • 유우식
    • Journal of Korean Society of Industrial and Systems Engineering
    • /
    • v.22 no.51
    • /
    • pp.139-149
    • /
    • 1999
  • Developed in this paper is a prototype extranet using mobile device such as Personal Digital Assistance(PDA) or Handheld PC(HPC). Especially an adjustment transaction system for auto insurance using wireless data communications is described. Using infrastructures such as PCS, Cellular, Private Radio, wireless communications offers tremendous applications in Korea. A survey of such applications is presented in this paper. Also an analysis of currently available infrastructures of wireless communications is described in this paper. The scheme of an adjustment transaction consists of seven steps: (1) get list of adjustment, (2) obtain insurance information, (3) check police record, (4) get an accident record, (5) get bluebook value, (6) examine the car, (7) file report. Comparing with the previous on-line method that spends much time on gathering data, the proposed system guarantees more rapid transaction using wireless communications.

  • PDF

Study on Effectiveness of Accident Reduction Depending on Autonomous Emergency Braking System (AEB 장치에 대한 사고경감 효과 연구)

  • Choi, JunYoung;Kang, SeungSu;Park, EunAh;Lee, KangWon;Lee, SiHun;Cho, SooKang;Kwon, YoungGil
    • Journal of Auto-vehicle Safety Association
    • /
    • v.11 no.2
    • /
    • pp.6-10
    • /
    • 2019
  • This paper describes effectiveness of accident reduction on vehicles equipped with AEB using accident data occurring in Korea. During the statistical period, we used the number of vehicles which are covered by auto insurance and the number of accidents. To maximize the reduction effect of accidents caused by the driver's carelessness, the analysis was limited to Physical Damage Coverage that covers the cost of repairing or replacing the damaged vehicle caused by the driver's fault. Due to Personal Information Protection Law, it was not capable of comparing the same vehicle using Vehicle Identification Number in this study. Instead of that, we used it as a similar vehicle, so there are limits to the comparison and analysis results. As a result of this study, we have found that the effect of reducing accidents was different depending on the vehicle class, but it was generally concluded that the number of accidents decreased when the vehicle was equipped with an AEB system. Domestic research on the AEB effect of reducing accidents is not active yet. Therefore, it is absolutely essential to analyze the effects according to various conditions such as driver's age, occupation and gender as well as expanding the study models in the future.

A Study on the functional Charaterictics of Apparel CAD Systems (어패럴 CAD 시스템 기능적 특성에 관한 연구)

  • 조진숙
    • Journal of the Korean Home Economics Association
    • /
    • v.35 no.5
    • /
    • pp.249-264
    • /
    • 1997
  • The purpose of this study was to provide the reference information for user and potential users of apparel CAD system is Korea. Two interviews were carried out for the study. The apparel CAD system of Assyst, Gerber and Yuka was selected for technical comparative study. The results were as follows: 1. The future development of the apparel CAD system is the transfer of the developed pattern design from a 3D design system and of CIM concept. 2. The share of data is working closely in a module function. So the Assyst system provide connectivity and communication between all apparel CAD system's module and other automation programs. This system is suitable for CIM production line. 3. The Gerber system is developed the Apparel CAD system which is given by the CAM system's technical ability. This system is given high insurance of ability to the service and data transportation with other systems from users in the Korea. 4. The Yuka system is developed pattern making by the Apparel CAD system. This system's different methods which is compared with other systems are the split grading and auto pattern making. So this system is suitable for users which want to product many items and a little amount garment by using the Apparel CAD system.

  • PDF