• Title/Summary/Keyword: on channel

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A study on transferring the effects of brand reputation and level of service satisfaction of an offline channel company when it is expanding to an online distribution channel (온라인 유통채널 확장시 오프라인 채널의 브랜드 명성, 서비스 만족도의 이전 효과에 관한 연구)

  • Hwang, Hee-Joong;Lee, Sun-Mi
    • Journal of Distribution Science
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    • v.9 no.2
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    • pp.31-36
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    • 2011
  • I conducted empirical analyses of what happens when an offline channel expands to an online channel and whether the pre-existing offline channel's competitive assets (e.g. brand reputation and level of service satisfaction) can be linked to online channel preference. I found that an offline channel's brand reputation and level of service satisfaction can have a direct influence on offline channel preference and a second-hand influence on online channel preference. Thus, if the competitiveness of the online channel is strong enough and its customers have a higher preference for the offline channel, they will be committed and loyal to the company. The resultant enhanced competitiveness of the offline channel will present opportunities for both present and future success. The main results are the following. First, the management of the distribution channel service quality is more important than that of the brand reputation. Customers' experiences of service and subjective evaluations are not important only as the leading factors in the long-term brand reputation management but also as influential factors in channel preference. SoThus, given that the service quality of the pre-existing channel is not the customers' main concern, a strategy of improving the level of service satisfaction aimed at present customers is more valuable than a wide brand positioning strategy aimed at general and new customers. Second, when an offline channel company establishes an internet shopping mall on an online channel, it is highly likely that the preference and subjective evaluation of the present customers will influence the online channel. This applies not only to the special case of an expansion from an offline intermediary channel to an online one, but also to an online channel acting as an expansion of the business model of a conventional manufacturing or service company: both cases are vertical integrations of marketing channels in an expansion of the distribution channel. My theory applies to a wide range of contexts. Third and finally, any business strategy can grasp the meaning of 'channel expansion. Fundamentally, it is an expansion of the sales activity channel and marketing activity. However, it is also a way of enhancing marketing and sales competitiveness through an expansion to an online or offline channel. The expansion of an offline company to an online channel could be seen not as improvement but as an innovation of the business process by which two goals are achieved with one technique. The former is expected to increase the sales of the offline company, and the latter is also expected to increase sales while also contributing to cost reduction.

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The Heat Transfer and Pressure Drop Characteristics on Microchannel PCHE with various Configurations (채널 형상에 따른 마이크로채널 PCHE의 열전달 및 압력강하 특성)

  • Kim, Yoon-Ho;Moon, Jung-Eun;Lee, Kyu-Jung
    • Proceedings of the SAREK Conference
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    • 2008.11a
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    • pp.215-220
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    • 2008
  • A microchannel PCHE is manufactured by the two technologies of micro photo-etching and diffusion bonding. In this paper, heat transfer and pressure drop characteristics by applying various configuration for the flow channel in the microchannel PCHE is experimentally investigated. The flow channel configurations are designed three types such as straight, wavy and offset strip channels. The performance experiment of each configuration is performed for Reynolds numbers in ranges of $100{\sim}700$ under various flow conditions for the hot side and the Reynolds number of cold side is fixed at 350. The inlet temperatures of the hot side and cold side are conducted as $40^{\circ}C$ and $20^{\circ}C$, respectively. The heat transfer performance of wavy channel, which was similar to that of offset strip channel, was much higher than that of straight channel. The effectiveness of wavy channel and offset strip channel was evaluated as about $0.5{\sim}0.9$. The pressure drop of wavy channel was highest among configurations and that of offset strip channel was lower than that of straight channel because the round curved surface of each strip edge was reduced the pressure loss.

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Recent advances in deep learning-based side-channel analysis

  • Jin, Sunghyun;Kim, Suhri;Kim, HeeSeok;Hong, Seokhie
    • ETRI Journal
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    • v.42 no.2
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    • pp.292-304
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    • 2020
  • As side-channel analysis and machine learning algorithms share the same objective of classifying data, numerous studies have been proposed for adapting machine learning to side-channel analysis. However, a drawback of machine learning algorithms is that their performance depends on human engineering. Therefore, recent studies in the field focus on exploiting deep learning algorithms, which can extract features automatically from data. In this study, we survey recent advances in deep learning-based side-channel analysis. In particular, we outline how deep learning is applied to side-channel analysis, based on deep learning architectures and application methods. Furthermore, we describe its properties when using different architectures and application methods. Finally, we discuss our perspective on future research directions in this field.

Analytical Study of the Impact of the Mobility Node on the Multi-channel MAC Coordination Scheme of the IEEE 1609.4 Standard

  • Perdana, Doan;Cheng, Ray-Guang;Sari, Riri Fitri
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.11 no.1
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    • pp.61-77
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    • 2017
  • The most challenging issues in the multi-channel MAC of the IEEE 1609.4 standard is how to handle the dynamic vehicular traffic condition with a high mobility, dynamic topology, and a trajectory change. Therefore, dynamic channel coordination schemes between CCH and SCH are required to provide the proper bandwidth for CCH/SCH intervals and to improve the quality of service (QoS). In this paper, we use a Markov model to optimize the interval based on the dynamic vehicular traffic condition with high mobility nodes in the multi-channel MAC of the IEEE 1609.4 standard. We evaluate the performance of the three-dimensional Markov chain based on the Poisson distribution for the node distribution and velocity. We also evaluate the additive white Gaussian noise (AWGN) effect for the multi-channel MAC coordination scheme of the IEEE 1609.4 standard. The result of simulation proves that the performance of the dynamic channel coordination scheme is affected by the high node mobility and the AWGN. In this research, we evaluate the model analytically for the average delay on CCHs and SCHs and also the saturated throughput on SCHs.

A Study on Multichannel Selection according to Consumer's Price Sensitivity -Focusing on Fashion Products as Experience Goods and Digital Appliances as Search Goods- (소비자의 가격민감도에 따른 상품특성별 멀티채널 선택에 관한 연구 -경험재로서의 의류상품과 탐색재로서의 디지털 가전제품을 중심으로-)

  • Ahn, Hyun A;Kim, Chi Eun;Lee, Jin Hwa
    • Journal of the Korean Society of Clothing and Textiles
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    • v.40 no.6
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    • pp.967-978
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    • 2016
  • This study examines consumers' multi-channel choices in the search phase and purchasing phase stage according to price sensitivity and product characteristics in order to propose a multichannel strategy. For the research, one-way ANOVA, t-test, clustering analysis, and crosstabs are used for the descriptive analysis of 317 surveys on men and women conducted in 2014. The findings are as follows. First, consumers that both experience goods and search goods rely on surrounding advice as well as a search channel regardless of price sensitivity. Second, channel selection differs by price sensitivity when it comes to purchasing phase. Consumers with high price sensitivity tend to purchase from online channels; however, consumers with low price sensitivity tend to purchase from off line channels in cases of search goods. Meanwhile, cases of experience goods have no meaningful result. Third, consumers are divided into 3 groups by the tendency of channel selection. In case of experience goods, search channel choice is aligned with purchasing channel; however, search channel choice is not aligned with purchasing channel in search goods. This study provides clear information on fashion consumers' behavior on multi-channel choices compared to ones for search goods consumers on strategic strategies for fashion companies.

Cognitive Radio Based Spectrum Sharing: Evaluating Channel Availability via Traffic Pattern Prediction

  • Li, Xiukui;Zekavat, Seyed A. (Reza)
    • Journal of Communications and Networks
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    • v.11 no.2
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    • pp.104-114
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    • 2009
  • In this paper, a technique is proposed that enables secondary users to evaluate channel availability in cognitive radio networks. Here, secondary users estimate the utilization of channels via predicting the traffic pattern of primary user, and select a proper channel for radio transmission. The proposed technique reduces the channel switching rate of secondary users (the rate of switching from one channel to another) and the interference on primary users, while maintaining a reasonable call blocking rate of secondary users.

Channel-adaptive Image Compression for Wireless Transmission

  • Lee, Yun-Gu;Lee, Ki-Hoon
    • IEIE Transactions on Smart Processing and Computing
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    • v.6 no.4
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    • pp.276-280
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    • 2017
  • This paper presents computationally efficient image compression for wireless transmission of high-definition video, to adaptively utilize available channel bandwidth and improve image quality. The method indirectly predicts an unknown available channel bandwidth by monitoring encoder buffer status, and adaptively controls a quantization parameter to fully utilize the bandwidth. Experimental results show that the proposed method is robust to variations in channel bandwidth.

Creating Covert Channel by Harnessing Shapley Values from Smartphone Sensor Data

  • Ho, Jun-Won
    • International journal of advanced smart convergence
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    • v.10 no.3
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    • pp.10-16
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    • 2021
  • In this paper, we devise a Shapley-value-based covert channel in smartphones. More specifically, unlike ordinary use of Shapley value in cooperative game, we make use of a series of Shapley values, which are computed from sensor data collected from smartphones, in order to create a covert channel between encoding smartphone and decoding smartphone. To the best of our knowledge, we are the first to contrive covert channel based on Shapley values. We evaluate the encoding process of our proposed covert channel through simulation and present our evaluation results.

Effect of Prostaglandins $D_2,\;E_2\;and\;I_2\;on\;the\;Regulation\;of\;K_{ATP}$ Channel Activity in Rat Cardiac Myocytes

  • Ju, Jeong-Min;Nah, Seung-Yeol;Kim, Jae-Ha
    • The Korean Journal of Physiology and Pharmacology
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    • v.3 no.5
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    • pp.507-512
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    • 1999
  • Contribution of prostaglandins $D_2,\;E_2\;and\;I_2\;(PGD_2,\;PGE_2\;and\;PGI_2)$ on the regulation of ATP-sensitive $K^+$ channel $(K_{ATP}\;channel)$ was investigated in isolated single rat ventricular cardiac myocytes using the patch clamp technique. $PGD_2,\;PGE_2\;and\; PGI_2$ did not affect $K_{ATP}$ channel activity in the inside-out patch, but increased channel activity in a dose-dependent manner when the channel activities were attenuated by the administration of 100 ${\mu}M$ ATP to the internal solution in the inside-out patch. Channel activations by the prostaglandins were abolished by 50 ${\mu}M$ glibenclamide, a $K_{ATP}$ channel blocker. Dose-response curves of relative channel activity against the ATP concentrations of internal solution in the inside-out patch were shifted to the right in the presence of those three prostaglandins. The rank order of the channel stimulatory potencies $(as\;IC_{50}\;for\;ATP)$ calculated from the dose-response curves were $PGI_2\;>\;PGD_2\;>\;PGE_2.$ Conductance of the channel was not changed by those three prostaglandins. In conclusion, we suggest that prostaglandins $D_2,\;E_2\;and\;I_2$ are involved in the regulation of $K_{ATP}$ channel activity in certain circumstances, and that those three prostaglandins may cause myocardial relaxation by opening $K_{ATP}$ channels, thus protecting the heart from ischema.

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Multi-Channel Switching Protocol Using Channel Busy Degree in Ad Hoc Wireless Networks with Multi-Interfaces (다중-인터페이스를 갖는 애드 혹 무선 네트워크에서 채널 혼잡도를 이용한 다중-채널 스위칭 프로토콜)

  • Lim, Hunju;Joung, Sookyoung;Lee, Sungwha;Park, Inkap
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.13 no.5
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    • pp.239-247
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    • 2013
  • In network based on multi-interface, there are needed channel assignment strategy that reduce interference and improve bandwidth efficiency by assigning each interface to available channels in order to utilize effectively multiple wireless interfaces on each node. MCS protocol had been proposed, which improve capacity and throughput of network by using hybrid assignment. MCS uses as the criterion to assign channel the number of node that use the same channel in contention area. but there have an problem that this information exactly does not reflect actually offered channel load. in this paper, we proposes CAMCS protocol to assign channel by that the channel busy degree to indicate the occupancy rate of channel by nodes as well as the number of nodes that use the same channel in inference area is used as criterion for estimation channel load, and conform performance improvement effect by simulation.