• Journal of the Korean Society of Clothing and Textiles
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• v.37 no.4
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• pp.467-481
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• 2013

The study examined the main effect of the reward channel and reward time of customer loyalty programs for on-offline shopping channels; in addition, it investigated the interaction effect of the reward channels and merchandise as well as the interaction effect of the reward time and merchandise. An online apparel shopping web experiment was conducted with a 2 (reward channel: online channel reward vs. offline channel reward) ${\times}2$ (reward time: immediate vs. delayed) ${\times}2$ (merchandise: online channel product vs. offline channel products) between-subject factorial design. An online shopping channel was considered the core-shopping channel and a department store was considered the cross-shopping channel. Loyalty program value, core-channel loyalty and cross-channel loyalty were measured as dependent variables. A total of 845 shoppers (who had experiences in shopping in both channels) participated in the experiment. The results of the study revealed (1) the main effect of the reward channel on loyalty program value, core-channel loyalty and cross-channel loyalty [online>offline channel rewards], (2) the main effect of reward time on loyalty program value, core-channel loyalty and cross-channel loyalty [immediate>delayed reward], and (3) the interaction effect of the reward channel and merchandise on loyalty program value, core-channel loyalty, and cross-channel loyalty. (4) Finally the study found that loyalty program value affected cross-channel loyalty indirectly through core-channel loyalty. This study suggested diverse theoretical and managerial implications for multi-channel retailers.

• Journal of Distribution Science
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• v.20 no.12
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• pp.35-42
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• 2022

Purpose: The purpose of this study was to determine the effect of utilitarian value, hedonic value, channel integration quality on Omni-Channel Shopping Intention and shopper satisfaction in the e-commerce industry in Indonesia. Research design, data and methodology: This research method uses quantitative research methods with purposive sampling technique. The hypothesis was tested using SEM-PLS. Results: Based on the results of the analysis and discussion, it can be concluded that there is an influence between the Utilitarian value on the Omni-channel shopping intention, there is no effect between the hedonic value on the Omni-channel shopping intention, there is no influence between the quality of Channel integration on the Omni-channel shopping intention, there is an influence between the quality of Channel integration and the Omni-channel shopping intention between utilitarian values on shopper satisfaction, there is no effect between hedonic values on shopper satisfaction, there is an influence between channel integration quality on shopper satisfaction, and there is an influence between Omni-channel shopping intentions on shopper satisfaction. Conclusions: The findings of this study prove that Omni-Channel Shopping Intention is one of the most effective management and marketing techniques to enhance an important aspect of their company, namely an efficient and holistic consumer shopping experience.

• Proceedings of the IEEK Conference
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• 2009.05a
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• pp.284-286
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• 2009

In this paper, we consider a cognitive radio system operating as secondary user. It uses an empty channel that is not currently used by primary users having the license to the channel. In the previous works, secondary user looks for an empty channel by choosing any channel in order or randomly and by sensing the channel to distinguish whether primary users are using. But if primary user is fixed type, we will find an empty channel faster than the mentioned channel selecting methods by using a method considering prior information about cases that primary user used the channel, since it is possible to analogize the channel access possibility of primary user according to regular time and position. Therefore, we propose a channel searching method based on the channel list for the purpose of reducing the channel searching time and improving throughput of secondary users. Firstly, we determine a weighting value of each channel based on the history of channel activities of primary users. This value is added to current channel state buffer and we search an empty channel from channel with smallest value to one with the biggest value. Finally, we compare the performances of the proposed method with those of the sequential channel searching and the random channel searching methods in terms of the average channel searching time and the average number of transmissions of secondary user.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.7 no.4
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• pp.651-669
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• 2013

In this paper, we study a novel routing algorithm based on load balancing for multi-channel wireless mesh networks. In order to increase the network capacity and reduce the interference of transmission streams and the communication delay, on the basis of weighted cumulative expected transmission time (WCETT) routing metric this paper proposes an improved routing metric based on load balancing and channel interference (LBI_WCETT), which considers the channel interference, channel diversity, link load and the latency brought by channel switching. Meanwhile, in order to utilize the multi-channel strategy efficiently in wireless mesh networks, a new channel allocation algorithm is proposed. This channel allocation algorithm utilizes the conflict graph model and considers the initial link load estimation and the potential interference of the link to assign a channel for each link in the wireless mesh network. It also utilizes the channel utilization percentage of the virtual link in its interference range as the channel selection standard. Simulation results show that the LBI_WCETT routing metric can help increase the network capacity effectively, reduce the average end to end delay, and improve the network performance.

• Journal of Communications and Networks
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• v.15 no.4
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• pp.338-351
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• 2013

Multiple-input multiple-output (MIMO) communication may provide high spectral efficiency through the deployment of a very large number of antenna elements at the base stations. The gains from massive MIMO communication come from the use of multi-user MIMO on the uplink and downlink, but with a large excess of antennas at the base station compared to the number of served users. Initial work on massive MIMO did not fully address several practical issues associated with its deployment. This paper considers the impact of channel aging on the performance of massive MIMO systems. The effects of channel variation are characterized as a function of different system parameters assuming a simple model for the channel time variations at the transmitter. Channel prediction is proposed to overcome channel aging effects. The analytical results on aging show how capacity is lost due to time variation in the channel. Numerical results in a multicell network show that massive MIMO works even with some channel variation and that channel prediction could partially overcome channel aging effects.

• The Research Journal of the Costume Culture
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• v.26 no.3
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• pp.346-359
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• 2018

Currently, dramatic change had led to the growth of the distribution environment and the retailer's distribution channel. This change had shifted the 'single channel' to 'multi channel', and from 'cross channel' to 'omni channel'. While fashion companies using omni channel are rapidly growing, few research regarding omni channel had been done in academic field. In this study, we examined the influence of omni channel characteristics on consumers' perceived risk as well as consumers' perceived risk toward attitude and intention to use omni channel. We surveyed 696 male and female respondents aged 20 to 40 who lived in Seoul and the metropolitan area. Using AMOS 20.0, factor analysis, reliability analysis, and structural equation model analysis were performed to verify the model of this study. The results were as follows. First, omni channel's instant connectivity, location-based provability, interactivity, and entertainment factors did not decrease impacts on the perceived risk related to privacy and annoyance. Second, omni channel's instant connectivity and entertainment did not increase effects on the perceived financial risk, and location-based provability and interactivity did not increase effect on perceived financial risk. Third, the perceived risk concerning omni channel did not decrease on consumer attitude toward omni channel. Fourth, consumer attitude toward omni channel influenced the intention to use omni channel significantly.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.8 no.3
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• pp.911-923
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• 2014

Ad hoc cognitive radio wireless sensor networks allow secondary wireless sensor nodes to recognize spectrum opportunities and transmit data. Most existing protocols proposed for ad hoc cognitive radio wireless sensor networks require a dedicated common control channel. Allocating one channel just for control packet exchange is a waste of resources for channel-constrained networks. There are very few protocols that do not rely on a common control channel and that exchange channel-negotiation control packets during a pre-allocated time on the data channels. This, however, can require a substantial amount of time to access the channel when an incumbent is present on the channel, where the nodes are intended to negotiate for the data channel. This study examined channel access delay on cognitive radio wireless sensor networks that have no dedicated common control channel.

• Journal of Information Technology Services
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• v.21 no.5
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• pp.29-49
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• 2022

Consumers are now no longer satisfied with using a single channel to shop and then desire a smooth and consistent purchasing experience across channels. By integrating different channels and services, an omni-channel strategy allows consumers to choose their preferred channel to complete their shopping tasks. Therefore, large retailers in China have recently been transforming into omni-channel retail formats to secure their competitive advantage. To better implement this strategy and optimize its effectiveness, it is important to understand how consumers respond to the quality of channel integration. Based on social exchange theory (SET), the main purposes of this study are to explore the impact of channel integration quality on consumer engagement in the Chinese omni-channel retailing environment and to further examine whether there is a moderating effect of consumer empowerment on this relationship. To test this research model, we collected data from 330 respondents by conducting an online questionnaire in China. The results indicated that the two dimensions of channel integration (breadth of channel-service choice and transparency of channel-service configuration) positively affected two dimensions of customer engagement (conscious attention and enthusiastic participation), respectively. The findings also show that consumer empowerment only positively moderates the relationship between breadth of channel service choice and conscious attention, whereas it negatively moderates the relationship between transparency of channel-service configuration and conscious attention/enthusiastic participation. Given these results, this study deepens our understanding of the impact of the quality of channel integration on customer engagement in the context of omni-channel retailing in China and sheds light on how retailers can attract consumers with different levels of empowerment.

• Journal of information and communication convergence engineering
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• v.8 no.1
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• pp.40-44
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• 2010

opportunistic spectrum access (OSA) allows unlicensed users to share licensed spectrum in space and time with no or little interference to primary users, with bring new research challenges in MAC design. We propose a cognitive MAC protocol using statistical channel information and selecting appropriate idle channel for transmission. The protocol based on the CSMA/CA, exploits statistics of spectrum usage for decision making on channel access. Idle channel availability, spectrum hole sufficiency and available channel condition will be included in algorithm statistical information. The model include the control channel and data channel, the transmitter negotiates with receiver on transmission parameters through control channel, statistical decision results (successful rate of transmission) from exchanged transmission parameters of control channel should pass the threshold and decide the data transmission with spectrum hole on data channel. A dynamical sensing range as a important parameter introduced to maintain the our protocol performance. The proposed protocol's simulation will show that proposed protocol does improve the throughput performance via traditional opportunistic spectrum access MAC protocol.

• Human Ecology Research
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• v.54 no.4
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• pp.405-414
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• 2016

The rapid change of consumer expectations in shopping environments has required retailers to actively adopt omni-channel services, however, limited research exists on the topic. We identify the effect of consumer's utilitarian shopping value on expectations for omni-channel services. An online survey was conducted on 176 subjects who had experience using omni-channel services. We employed Unified Theory of Acceptance and Use of Technology (UTAUT) as our theoretical model to explore the mechanisms of consumers' acceptance of omni-channel services in fashion. We used SPSS ver. 22.0 and AMOS ver. 22.0 programs to analyze data. The results indicate that utilitarian shopping value has a positive effect on performance expectancy, effort expectancy, and social influence for omni-channel services. Performance expectancy for omni-channel services also has a positive effect on the purchase intentions of fashion products. Effort expectancy for omni-channel services also positively increases the purchase intentions of fashion products. Last, the social effect of omni-channel services has a significant positive effect on purchase intention. All the hypotheses were supported. The research findings can provide the fashion distribution industry with useful basic data to understand the needs of consumers who use multi-channels when establishing a new channel or marketing strategy.