• Journal of Digital Convergence
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• v.15 no.10
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• pp.173-182
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• 2017

On the tourism purchasing stage, this study is focused on analyzing the relationship among tourism omnichannel selecting factor, satisfaction and purchasing intention considering the moderator effects of tourism experience and perceived risk. Based upon antecedent studies and literature about tourism omnichannel, We presented the study model and hypotheses. For the accurate analysis, we did field survey with 400 respondents. The results are as follows. First, the positive relationship are found between channel selecting factors during purchasing and tourism omnichannel satisfaction. Secondly there is a positive relationship between tourism omni-channel satisfaction and tourism purchasing intention. Thirdly tourism experience is proved as a positive moderating effect between channel selecting factors during purchasing and tourism omni-channel satisfaction. But the moderating effect of perceived risk is negative between them.

• Journal of Intelligence and Information Systems
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• v.22 no.1
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• pp.19-41
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• 2016

Recently, the proliferation of mobile devices such as smartphones and tablet personal computers and the development of information communication technologies (ICT) have led to a big trend of a shift from single-channel shopping to multi-channel shopping. With the emergence of a "smart" group of consumers who want to shop in more reasonable and convenient ways, the boundaries apparently dividing online and offline shopping have collapsed and blurred more than ever before. Thus, there is now fierce competition between online and offline channels. Ever since the emergence of online shopping, a major type of multi-channel shopping has been "showrooming," where consumers visit offline stores to examine products before buying them online. However, because of the growing use of smart devices and the counterattack of offline retailers represented by omni-channel marketing strategies, one of the latest huge trends of shopping is "webrooming," where consumers visit online stores to examine products before buying them offline. This has become a threat to online retailers. In this situation, although it is very important to examine the influencing factors for switching from online shopping to webrooming, most prior studies have mainly focused on a single- or multi-channel shopping pattern. Therefore, this study thoroughly investigated the influencing factors on customers switching from online shopping to webrooming in terms of both the "search" and "purchase" processes through the application of a push-pull-mooring (PPM) framework. In order to test the research model, 280 individual samples were gathered from undergraduate and graduate students who had actual experience with webrooming. The results of the structural equation model (SEM) test revealed that the "pull" effect is strongest on the webrooming intention rather than the "push" or "mooring" effects. This proves a significant relationship between "attractiveness of webrooming" and "webrooming intention." In addition, the results showed that both the "perceived risk of online search" and "perceived risk of online purchase" significantly affect "distrust of online shopping." Similarly, both "perceived benefit of multi-channel search" and "perceived benefit of offline purchase" were found to have significant effects on "attractiveness of webrooming" were also found. Furthermore, the results indicated that "online purchase habit" is the only influencing factor that leads to "online shopping lock-in." The theoretical implications of the study are as follows. First, by examining the multi-channel shopping phenomenon from the perspective of "shopping switching" from online shopping to webrooming, this study complements the limits of the "channel switching" perspective, represented by multi-channel freeriding studies that merely focused on customers' channel switching behaviors from one to another. While extant studies with a channel switching perspective have focused on only one type of multi-channel shopping, where consumers just move from one particular channel to different channels, a study with a shopping switching perspective has the advantage of comprehensively investigating how consumers choose and navigate among diverse types of single- or multi-channel shopping alternatives. In this study, only limited shopping switching behavior from online shopping to webrooming was examined; however, the results should explain various phenomena in a more comprehensive manner from the perspective of shopping switching. Second, this study extends the scope of application of the push-pull-mooring framework, which is quite commonly used in marketing research to explain consumers' product switching behaviors. Through the application of this framework, it is hoped that more diverse shopping switching behaviors can be examined in future research. This study can serve a stepping stone for future studies. One of the most important practical implications of the study is that it may help single- and multi-channel retailers develop more specific customer strategies by revealing the influencing factors of webrooming intention from online shopping. For example, online single-channel retailers can ease the distrust of online shopping to prevent consumers from churning by reducing the perceived risk in terms of online search and purchase. On the other hand, offline retailers can develop specific strategies to increase the attractiveness of webrooming by letting customers perceive the benefits of multi-channel search or offline purchase. Although this study focused only on customers switching from online shopping to webrooming, the results can be expanded to various types of shopping switching behaviors embedded in single- and multi-channel shopping environments, such as showrooming and mobile shopping.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.13 no.11
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• pp.2447-2458
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• 2009

Ad hoc wireless networks operate without any infrastructure where a node can be a source and a router at the same time. This indispensably requires high throughput and low delay performance throughout the wireless network coverage span, particularly under heavy traffic conditions. Recent research on using multiple antennas in beam-forming or multiplexing modes over a wireless channel has shown promising results in terms of high throughput and low delay. Directional antennas have shown to increase spatial reuse by allowing multiple transmitters and receivers to communicate using. directional beams as long as they do not significantly interfere with each other. However directional antenna performance asymptotically approaches the omni-directional performance in a high density ad hoc network. Simulation results in QualNet validate that average throughput and packet corruption ratio of directional antenna approach omni-directional performance. Moreover, we further highlight some important issues pertaining to the directional antenna performance in wireless networks.

• Journal of Digital Convergence
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• v.11 no.11
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• pp.85-94
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• 2013

This paper presents a novel mobile measurement system with multi antennas which enable mobile measurement as well as fixed measurement with telescope mast. Proposed system installed 4 omni directional antennas for the space diversity process and one directional log periodic antenna for the simultaneous conventional fixed measurement. Whole antenna systems are connected to the custom DTV channel analyzers with Ethernet networks respectively and processed by the main controller to calculate real time average receive levels. To prove the performance of proposed system, the typical receive models are categorized as 3 area types - open area, building area and house area, and then intensive field tests were performed through mobile and fixed measurement phases. With these measurement data, the relationships between mobile and fixed measurement are analyzed, and the concept of compensation factor is proposed to assume the average receive level of signal. The field test is fulfilled as a co-work with public broadcasters and the proposed system is applied to the intensive coverage measurement projects for metropolitan areas by the korean government agencies.

• 한국정보통신설비학회:학술대회논문집
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• 2007.08a
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• pp.269-272
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• 2007

In order to expand cell coverage, increase system capacity, and offer various multimedia service with high throughput in indoor environment, WiBro Access Point(AP) is developed. Home AP is IFA/Omni type and has stack-up structure of channel card and RF board. SOHO AP is designed to support up to 2FA and has remote RF(RRF) structure using UTP method. Inter-operational test with mobile terminal were completed for 3 terminals using web browsing service simultaneously. The performance test results of WiBro AP are as follows: RCE(EVM) value is -34.431 dB for 64-QAM and throughput is up to 6.79 Mbps(DL) and 1.1 Mbps(UL) with 2.5m Line-of-Sight(LOS) condition.

• 제어로봇시스템학회:학술대회논문집
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• 2005.06a
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• pp.215-220
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• 2005

Nowadays, various speech processing systems are being introduced in the fields of robotics. However, real-time processing and high performances are required to properly implement speech processing system for the autonomous robots. Achieving these goals requires advanced hardware techniques including intelligent software algorithms. For example, we need nonlinear amplifier boards which are able to adjust the compression radio (CR) via computer programming. And the necessity for noise reduction, double-buffering on EPLD (Erasable programmable logic device), simultaneous multi-channel AD conversion, distant sound localization will be explained in this paper. These ideas can be used to improve distant and omni-directional speech recognition. This speech processing system, based on embedded Linux system, is supposed to be mounted on the new home service robot, which is being developed at KIST (Korea Institute of Science and Technology)

• Asia Marketing Journal
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• v.23 no.1
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• pp.5-27
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• 2021

This paper seeks to suggest user satisfaction model of digital signage to see how new in-store technology can effectively lead to customers' shopping satisfaction in fashion retails. Authors in particular focus on technological complexity, which is expected to serve a subtle role in using digital signage. This study employed a scenario-based online survey. Interactive digital signage with virtual try-on and video-captures functions was used as stimuli. Data were collected from 320 respondents and 307 useable responses were analyzed to examine a proposed model. Research model compares dual paths of motivators: the extrinsic motivation route that leads from usefulness to shopping outcome satisfaction and intrinsic motivation route that leads from enjoyment to shopping process satisfaction. Technological complexity of digital signage indirectly and negatively influences shopping outcome and process satisfaction, mediated by usefulness and enjoyment, but directly and positively affects shopping process satisfaction. In omni-channel environments, the findings have implications for fashion retail managers in using digital signage to maximize customer satisfaction and to counterbalance the advantages and disadvantages of technological complexity.

• Journal of the Institute of Electronics and Information Engineers
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• v.51 no.1
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• pp.24-30
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• 2014

A digital RDA(Retrodirective Antenna) system is a retransmit system that received signal without prior information turn back by estimated phase of the signal to received direction. The RDA can decrease consumption of power by increase of directivity because signal concentrates on received direction compare to omni-direction antenna which transmit power all direction. Generally, the RDA is known to show better performance than the single-antenna system in multi-path environment. However, the RDA occurs performance degradation in serious ISI channel. In this paper, to solve this problem, we propose retrodirective antenna combined with turbo equalizer combined which can compensate serious ISI channel, we increase the BER performance through proposed retrodirective antenna combined with turbo equalizer in serious ISI channel.

• Journal of the Institute of Electronics Engineers of Korea TC
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• v.43 no.5 s.347
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• pp.162-168
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• 2006

Understanding of propagation characteristics is very important for the wireless communication system design and wireless communication service construction. In this paper, propagation characteristics is measured and analyzed at 2.45Ghz frequency band under curved subway tunnel environment. We constituted channel measurement system with sliding correlation and five different kind of antennas. The purpose of five different type of antennas is to compare propagation characteristics according to beam shape of antennas. The path loss under tunnel environment is average $4.38^{\sim}14.41dB$ lower than free space and circular polarization antenna marked smallest path loss. Also, path loss is smallest when the receiver antenna located outside of tunnel in th curved section. 90% of delay components of all antennas measured within 20ns and directional antenna has more wide coherence bandwidth than omni-directional antenna. According to measured result, when we consider path loss and delay characteristics, circular polarization antenna is most suitable under tunnel environment.

• International Journal of Contents
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• v.10 no.2
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• pp.9-17
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• 2014

Since vehicles' trajectories are so complex and dense traffic changes in nature frequently, the VANET (Vehicles Ad-hoc Network), using Omni-directional Antenna, has many channel collisions (or overlapping) on Data Link phrases (MAC layers). It is not easy to keep a good seamless communication status for VANET because of its unpredictable network environment. Among VANET research, Directional Antenna have been proposed as one of the most common systematical solutions to reduce (or to mitigate) this miss-communication problems by narrowing communicational ranges and making use of its customized error-detection process. However, even though Directional Antennas help VANET keep good seamless communication, many VANET researchers have reported that Directional VANET still has miss-communicational problems - this has lead to problems like 'Directional Hidden Terminal Problem', 'Deafness', 'Un-accuracy Lobe Scopes' and 'High Deployment Cost' being reported in various papers. To establish well-organized design assessments for a good Directional VANET MAC protocol to overcome these problems, we rearranged and grouped current Directional VANET' qualitative criteria from several current survey papers using these categories- 'Directional Discovery', 'Directional Forwarding' and 'Directional Handover'. In addition, based on the results of the following analysis, we show the essential design concerns that need to be looked at in order to develop a well-designed Directional-VANET MAC protocol.