• Journal of Sport and Applied Science
• /
• v.6 no.2
• /
• pp.1-7
• /
• 2022

Purpose: This study began with an interest in the meaning and importance of Olympic mascots, and this paper aimed to analyze the types and features of mascots by comparing the Summer Olympics mascots from Munich 1972 to Tokyo 2020 and ultimately to understand the attributes of the Summer Olympic mascots. Research design, data, and methodology: The approach of this study is the exploratory approach by literature reviews. This study carried out exploratory research on thinking about understanding the characteristics of the Summer Olympic Games Mascots. Results: First, the Munich 1972 mascot, Waldi is known as the first official mascot. Second, many mascots are designed the most in animal form. But the process of change according to the material of the Olympic mascot changed from a simple animal form to a finely expressed hybrid mascot, and multiple mascots appeared in the 2000s. Conclusions: The Olympic mascot is a representative symbol of the Olympic Games, representing the identity of the host country. Five attributes of the Olympic mascots were identified: friendliness, a symbolic meaning, originality, diversity, and value. Further implications were discussed.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.40 no.6
• /
• pp.1062-1071
• /
• 2016

Olympic uniforms emphasize aesthetics along with sports fashion trends and tendencies to display national competitiveness through colorful designs that use the national flag or colors as motifs. Korea needs to enhance the national brand through international sporting events such as the 2018 PyeongChang Olympic Games (30 years after the 1988 Seoul Olympic Games); therefore, a multilateral analysis is required to promote a global image of Korea. This study presents a development direction for more diverse national brand values for Korea through design research on Olympic uniforms. Research methods investigated the concepts and changes of the Geongongamli, and Taegeuk symbols as well as Olympic uniforms based on literature data and existing studies using uniforms. An Olympic uniform using symbols of the Korean flag was designed through a case analysis of Olympic uniform designs of countries that participated in the 2012 London Summer Olympic Games and 2014 Sochi Winter Olympic Games that reflect the countries' image. The research scope excluded uniforms for the actual games and limited the uniforms to official uniforms for the opening ceremony that represent the characteristics of each country; consequently, we analyzed 70 uniforms of 162 countries of the Winter Olympic Games. As a result, official national symbols were more frequently reflected than unofficial symbols in the uniform designs of the Summer and Winter Olympic Games with more frequencies of direct reflection than indirect reflection. Korea's national brand is expected to enhanced through a uniform that expresses Korea's image at international events and global exchanges.

• Proceedings of the Korean Institute of Landscape Architecture Conference
• /
• 2007.10b
• /
• pp.8-14
• /
• 2007

The Beijing Olympic Forest Park lies at the north end of the 2008 Olympic Plan, "Axis to Nature," and terminates the Olympic axis with a model ecosystem and scenic vistas. The park is a combination of urban green lung, ecological buffer, traditional Chinese park, Olympic park, native forest, and urban retreat. Chinese traditional park concepts, modern landscape architecture, and ecological techniques are merged into one project for the 29th Olympic Games and the citizens of Beijing.

• Research in Mathematical Education
• /
• v.13 no.4
• /
• pp.331-339
• /
• 2009

The research on the Olympic mathematics education has become an internationally recognized educational activity. In some cities of China, especially big cities, the Olympic mathematics education is developing like raging fire. Many parents send their children to training school to get the Olympic mathematics education, no matter whether the children are willing to or not. They hope that through the training, their children can be outstanding when entering higher school. However, this practice has deeply affected children's learning initiative. In this paper, we analyzed both the history and the present situation of the Olympic mathematics education in China. We have some suggestions based on the problems emerging nowadays.

• International Area Studies Review
• /
• v.14 no.1
• /
• pp.299-319
• /
• 2010

This thesis analyzed that which countries won the Olympic medals more efficiently at the Olympic Games. Unlike the previous studies, I measured efficiency under the CRS, found implications for investment to improve sports skills through understanding the characteristics of sports race. A methods for research is a DEA-based approach which measures efficiency by using the data only, not assuming the parameters. The inputs are total population and GDP, the output is Olympic medals at 2004 Athens Olympic Games and 2006 Turin Winter Olympic Games. I applied different weights based on the medal colors. The results showed the tendencies that the larger the scales of total population and GDP were, the lower efficient values were. These tendencies imply that sports skills are related with the law of diminishing returns and international convergence. According to these phenomenons, surging investments for sports performance are hard to get proper justification. In the case of limited resources, investing uniformly in various sport entries is more productive than in just one or two sport entries.

• Journal of the Korean Society of Physical Medicine
• /
• v.5 no.3
• /
• pp.341-350
• /
• 2010

Purpose : To provide information and data about the physical therapy service for planning future Olympic and other mass gatherings. Methods : To document the injuries sustained during the 2008 Beijing Olympic Games in a sample of patients visiting the physical therapy department of the Korean Olympic Committee. Athletes visited the physical therapy department in 2008 Beijing Olympic Korean delegation from 1 August through 22 August. Results : The sex ratio of athletes who visited physical therapy room was male 27.5%, female 72.5% and that number of case sports were higher Handball (26.2%), hockey (15.8%), archery (10.4%). The most prevalent injury of body parts was shoulder (15.1%), followed by the lumbar(14.2%), and the cervical spine (10.5%). Treatment modality had manual therapy(891), electrical therapy (584), ultrasound (461) and the number of taping were handball (47.8%), hocky (23.8%), judo (8.2%). Ankle (31.4%) was the most body parts of taping. Conclusion : Physical therapy in sport as a professional sports event to get their players to injury prevention and treatment. These results can be of help to optimize the strategies to prevent injuries and to treatment the injured athletes.

• The Journal of the Korea Contents Association
• /
• v.10 no.11
• /
• pp.92-101
• /
• 2010

Many cities in the world are trying to enhance city awareness and city image through international events. In this study, the impact of 2008 Beijing Olympic Games on Beijing Image was investigated by survey. According to the result of data analysis, there is a positive correlation between the watching time of Beijing Olympic Games on TV in weekend and familiarity to Beijing. And there is a positive correlation between the watching time of Beijing Olympic Games on TV in weekend and attitude toward Beijing, too. Familiarity to Beijing and Beijing Olympic Games management have an significant impact on Beijing image, attitude toward Beijing and intention to visit Beijing. Familiarity to Beijing than Beijing Olympic Games management has a larger impact on Beijing image and attitude toward Beijing.

• Journal of Korea Entertainment Industry Association
• /
• v.15 no.4
• /
• pp.187-206
• /
• 2021

The purpose of this study is to analyze the compositions and characteristics in cultural programs of the 1988 Seoul Olympics and the 2018 PyeongChang Winter Olympic Games. A research method was considered the developmental aspects of Cultural Olympics in all-time Olympic Games and the cases of Cultural Olympics in a host country through a documentary research method. The compositions and characteristics in cultural programs of the 1988 Seoul Olympics and the 2018 PyeongChang Winter Olympic Games were diversely analyzed. The results are as follows. First, a concept of a cultural program was deepened and developed at the 1992 Barcelona Olympics. In the wake of the 2010 Vancouver Olympics, IOC published the Cultural Olympic Guide. Through the 2012 London Olympics, the Cultural Olympic Guide was revised. Second, the cultural programs of the 1988 Seoul Olympics and the 2018 PyeongChang Winter Olympic Games showed the characteristics of image change & status and of the international exchange strengthening in a host country and a holding city. Third, in terms of cultural programs, the 1988 Seoul Olympics comprised the celebrations, performances & exhibitions amid the Culture and Arts Festival, and the International Academic Conference. The 2018 PyeongChang Winter Olympic Games were composed of performances, exhibitions, festivals, humanities & experience, and educational events. Fourth, the 1988 Seoul Olympics included the key element of forming a program that equally has the characteristics with the harmony between tradition and modernity, with the promotion of the excellence in Korean traditional culture & the spread in a bond of sympathy, and with various cultures and arts in each region. Also, the 2018 PyeongChang Winter Olympic Games pushed ahead with the strategy dubbed 'The Olympics in which there is culture day after day, in which provincial residents participate, and in which the cultural heritage is left' in order to systematically expedite the cultural Olympics.

• Proceedings of the Korean Institute of Landscape Architecture Conference
• /
• 2007.10b
• /
• pp.38-43
• /
• 2007

Beijing Olympic Forest Park, which occupies about 680hectares, sustains a healthy ecosystem in Beijing by maintaining regional ecological systems and improving urban ecology.

• Journal of Global Scholars of Marketing Science
• /
• v.16 no.2
• /
• pp.95-108
• /
• 2006

The major objective of this study is to test if an Olympic Games sponsorship program can influence investors' behavior: stock returns, stock volatility and transaction volumes. The paper deals with stock market reaction on Olympic sponsorship announcement for service organizations using event study method. Our research intention is to test 440 daily stock prices and transaction volumes, in order investigate the potent influence between the announcement of a grand sport sponsorship program and investors' behavior. For this study we examined the announcement data of three grand sponsors of Olympic Games of Athens 2004 (Alpha Bank. Delta and G.T.O) The main contribution of this study is to examine how stock investors' behavior is influenced by the sponsorship program of companies and to extend research scope of marketing field toward stock market. They authors suggest that organizations interested in influencing investors' behavior should invest in sponsorship activities at the sports' sector.