• 제목/요약/키워드: offline activities

검색결과 149건 처리시간 0.03초

Do Leisure Activities Reduce the Level of Depressive Symptoms after Social Distancing Restrictions to be Lifted?: Focused on Offline Leisure Activities and Online Leisure Activities

  • Lee, Jong Man
    • 한국컴퓨터정보학회논문지
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    • 제27권8호
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    • pp.225-232
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    • 2022
  • 본 연구는 코로나19 엔데믹 상황에서 오프라인 여가활동과 온라인 여가활동이 우울증상에 어떠한 영향을 미치는지를 알아보는데 목적이 있다. 이를 위해 성별, 연령, 최종학력, 월소득과 같은 인구통계학적 특성, 관계적 여가활동과 같은 오프라인 여가활동유형, 정보탐색활동, 오락활동과 같은 온라인 여가활동유형, 우울수준으로 구성된 이론적 모델을 제안하였다. 연구가설을 검증하기 위하여 설문조사를 실시하였으며, 총 99부의 설문지를 최종분석에 활용하였다. 주요 분석 결과를 보면 첫째, 월소득은 우울수준을 예측하는 주요 요인으로 일관되게 확인되었다. 둘째, 오프라인 관계적 여가활동과 온라인 정보탐색형 여가활동이 활발할수록 우울수준이 낮아지는 것으로 밝혀졌다. 본 연구는 우울수준을 감소시킬 수 있는 여가활동의 특성을 파악했다는 점에서 시사점이 있다.

Effects of Meaning Making Activities on State Boredom

  • Yujin Kim;Sangha Park;Hoichang Gwon;Juhee Kim;Hyomin Choi;Hyejoo J. Lee
    • International Journal of Advanced Culture Technology
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    • 제11권3호
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    • pp.113-121
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    • 2023
  • The purpose of this study is to verify whether there is a difference in boredom between education types (offline vs. online) in the mandatory education scene, and to explore the moderator effect of meaning making activities in the relationship between education types and boredom. In this study, 197 college students were divided into offline and online groups and they participated in mandatory education. The meaning making activity was operationalized based on the meaning discovery scale. As a result of the study, the state boredom after mandatory education was significantly higher in the online group than in the offline group. However, meaning making activities did not moderate the relationship between education type and the state boredom. Through further analysis, it was found that boredom in both groups significantly decreased after the meaning making activity.

정보기술이 지식경영활동과 성과에 미치는 효과에 대한 실증분석 (An Empirical Analysis of the Effects of Information Technology on Knowledge Management Activity and Performance)

  • 최은수;이윤철
    • 지식경영연구
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    • 제10권3호
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    • pp.51-80
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    • 2009
  • The purpose of this study is to empirically analyze the impact that occurs when Korean organizations make practical use of various information technology tools and systems in the knowledge management process, such as sharing, learning and creating knowledge. Such a process is usually made through online and offline knowledge management activities. This paper also verifies how the externalization of tacit knowledge, and the internalization of explicit knowledge via the Internet and offline socialization activities have altered the mechanisms of knowledge transfers inside organizations. For the research, a survey was conducted on the satisfaction and usability levels of information technology, and the impact of IT usage on the results of knowledge management activities and knowledge transfers. 622 Korean organizations were surveyed, including major listed firms and public organizations. The results were examined as an online/offline integration process using SECI's Model proposed by Nonaka (1994, 1995). The analysis shows that information technology satisfaction and the usage of information technology help accelerate the pace of the knowledge flow and amplify the volume of the knowledge transfer by boosting the externalization and internalization processes-also known as knowledge management activities. However. there is no distinct correlation between information technology and socialization, an offline knowledge transferal activity. In particular, the quality of knowledge-an end result of knowledge transfer-does not improve merely by the externalization of online knowledge and instead requires the internalization of knowledge processes. Above all, the research reveals that offline socialization processes vastly contribute to the improvement of knowledge quality. This paper suggests that in order to ensure a transfer of quality knowledge, an organization or a company should focus on the use of information technology rather than the satisfaction level of information technology, and that knowledge transfers via the Internet has limitations in creating high quality of knowledge. For an organization to ensure the transfer of high-quality knowledge, the organization should not entirely hinge the transfer of knowledge online, as it is essential to have an offline method-a form of socialization such as a 'community of practice.'

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인터넷 뱅킹에서 오프라인 신뢰와 온라인 거래의 관계 (The Relationship between Offline Trust and Online Transaction in Internet Banking)

  • 이웅규
    • Asia pacific journal of information systems
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    • 제17권2호
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    • pp.29-47
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    • 2007
  • Owing to the rapid growth of using the Internet, not only click-and-mortar companies but also brick-and-mortar ones have been expanding their distribution channels into online, Moreover, since online channels are more attractive than offline ones in control and maintenance, switching customers into online ones is emerged as one of very important managerial issues in a view of reduction of cost as well as expansion of services. However, the switched customers should be faced by uncertainties which could not have been experienced in offline. Specifically, in online channels, buyers and sellers are separated temporally and spacially and there are always so many kinds of threat for security as well as not enough systems and conventions for them yet. Therefore, trust has been considered as one of the most critical mechanisms for resolution of such uncertainties in online transactions. However, it is not easy to build and maintain the relationships in online since most of them are virtual and indirect generally. Therefore, in order to switch offline customers into online ones, it is very important to make strategies based on identification of the relationship between online transaction and offline trust which has been built in offline business. Generally offline trust, which has been built independent of online, could not include trust for online-dependent activities such as payment security during or after transactions, while most of online trust include it. Therefore, a customer with high offline trust does not always perceive high security and assure safe transactions. Accordingly, while online trust, where technical capabilities for online security is one of main bases, includes control trust implicitly or explicitly, offline trust does not. However. in spite of such clear discrimination and independence between offline trust and perceived security, there can be the significant dependency between these two beliefs. The customers with high offline trust believe that the company would do some activities for online security for customers' safe transactions since it has been believed of doing well for customers' trust. Theoretically, users' perception of security is interpreted as a kind of control trus, which is trust for company's technical control capacities in order to resolve technical uncertainties in online. Therefore, the relationship between two beliefs can be considered as transference from offline trust to another type trust. that is, control trust. The objective of this study is to analyze the effect of offline trust on online transaction uses mediated by perceived security. For this purpose, we suggest a research model based on technology acceptance model (TAM). Reuse intention is adopted as a dependent variable and TAM is modified by adding perceived risk (PR) as well as two beliefs of using Internet banking, perceived usefulness (PU) and perceived ease of use (PEOU). Moreover, perceive security (PS) is adopted as an external variable for PR and PU, while offline trust (OT) is an antecedent of PS. For an empirical test, sampling from 108 visitors to the banks in Daegu, Korea, we analyze our model by partial least square (PLS) approach. In result, our model is shown to explain 51.4% of the variance in reuse intention and all hypothesis are supported statistically. A theoretical implication of this study is to identify a role of PS between offline trust and reuse intention of using online transaction services. According to our result, PS can be considered as a mediation variable for bridging between two different concepts: trust that explains social aspects of customers and companies, and TAM that explains customers' reuse intention.

온라인/오프라인 공간의 교차와 도시의 재매개 - 지역 교육 연수를 사례로 - (The intersection of online/offline spaces and the remediation of the city : a case study of a workshop on locality education)

  • 이희상
    • 한국지역지리학회지
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    • 제19권2호
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    • pp.362-374
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    • 2013
  • 정보통신기술은 사회적 활동과 커뮤니케이션 방식을 변화시켜왔으며, 그 과정에서 온라인 공간과 오프라인 공간은 전자가 후자를 대체하고 침식하는 이분적 공간으로 생각되어왔다. 본 연구의 목적은 국지적인 사회적 활동과 커뮤니케이션이 수행되는 도시 공간이 온라인 커뮤니케이션과 오프라인 커뮤니케이션의 교차를 통해 시공간적으로 어떻게 구성되고, 온라인 공간을 통해 어떻게 '재매개'되는지를 탐구하는 것이다. 이를 위해 2013년 1월에 영남대학교 박물관에서 실시된 '영남지역의 역사와 문화'라는 주제의 '지역 교육' 연수를 사례로 살펴본다. 본 연구는 온라인 공간을 통한 커뮤니케이션의 증대는 오프라인 공간에서 '부재적 현존'이나 '장소상실'의 확장을 야기한다는 이분법적 관점을 비판하면서, 오프라인 공간을 재매개하는 온라인공간은 오프라인 공간의 시공간적 제약을 초월하는 공간이 아니라 반대로 도시 공간과 장소의 공간적, 시간적, 물질적, 사회적, 문화적 환경을 반영하는 공간이라는 것을 주장한다.

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Comparison on the High School Girls' Purchasing Pattern of Fashion Products at Online and Offline Markets

  • Min, Hye-Kyung;Hwang, Choon-Sup
    • 패션비즈니스
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    • 제12권6호
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    • pp.124-137
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    • 2008
  • The present study was implemented to understand high school girls' buying patterns of fashion products at online and offline shopping malls; and to obtain the information needed for the development of online and offline mall marketing strategies that are differentiated from each other. The study was conducted through a descriptive survey method using questionnaires. The sample consisted of 242 girls from four high schools located in Seoul. Descriptive statistics, cross-tabulation and a paired t-test were used for the analysis of the data. Results are as follows: First, most of the high school girls (82.2%) had experience of purchasing fashion products at online shopping malls. And, those who have purchasing experience at online shopping malls, compared to those who do not have such purchasing experience, showed a higher purchasing intension at online shopping malls. Second, both the degree of pre-purchase searching and ongoing searching was higher in online shopping than in offline shopping. Third, the quality of material, place produced, brand name, and store atmosphere/type were considered more in offline shopping than in online shopping. Shopping convenience and information service about the products were considered more in online shopping than in offline shopping. Fourth, the purchasing frequency of underwear and hair accessaries was higher at offline stores than online shopping malls, but the purchasing frequency of bags was higher in online stores than offline stores. When the differences between the purchasing patterns at online shopping malls and offline stores are considered carefully, marketing activities would be more effective.

팬데믹 시대 예술교육 상호작용이 만족도와 행동의도에 미치는 영향 연구: 온라인과 오프라인 비교를 중심으로 (The Impact of Interaction of Art Education in the Era of Pandemic on Satisfaction and Behavioral Intent: Focusing on Online and Offline Comparisons)

  • 김광철;송진호
    • 한국융합학회논문지
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    • 제12권9호
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    • pp.99-111
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    • 2021
  • 본 연구는 예술교육에서 교육자-학습자 간의 상호작용에 대한 만족도에 따라 행동의도(창작·참여)로 순환될 수 있는지를 확인하고 온라인, 오프라인 차이를 비교하는 것으로 온라인 예술교육 효과를 제고하는 방안을 제시한다. 연구방법으로는 예술교육 및 교육적·사회적 상호작용과 만족도, 행동의도를 문헌분석하고 예술교육을 수강하는 음악, 미술전공생을 대상으로 동일한 과목의 온라인과 오프라인 교육에 대한 설문조사를 2회 실시하였다. 그 결과 온라인 89명, 오프라인 56명의 학생이 참여하였고 예술교육에서의 교육적, 사회적 상호작용에 따른 만족도가 높을수록 행동의도로 연결되는 관계가 증명되었다. 특히, 온라인 예술교육은 교육적 상호작용 수준이 더 높고 사회적 상호작용이 낮게 나타나 오프라인과 유의한 차이가 나타났다. 따라서 온라인 예술교육이 높은 만족도와 창작활동으로 연결되기 위해서는 교육자와의 사회적 관계를 위한 커뮤니케이션 활동을 강화하고 온라인 매체 경험을 다각화하여 참여 적극성을 높인다면, 오프라인 이상의 학습효과를 얻을 수 있다.

랜덤포레스트 머신러닝 기법을 활용한 전통적 비행이론기반 청소년 온·오프라인 비행 예측요인 연구 (A Study on the Classic Theory-Driven Predictors of Adolescent Online and Offline Delinquency using the Random Forest Machine Learning Algorithm)

  • 이택호;김선영;한윤선
    • 한국심리학회지 : 문화 및 사회문제
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    • 제28권4호
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    • pp.661-690
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    • 2022
  • 본 연구에서는 청소년 비행이 지속적인 사회문제로 대두됨에 따라 청소년의 온·오프라인 비행을 예측하는 주요 요인들을 탐색하고 전통적 비행이론(사회학습이론, 일반긴장이론, 사회통제이론, 일상활동이론, 낙인이론)의 적용 가능성을 살펴보았다. 분석에 활용된 데이터는 한국아동·청소년패널조사 2010(KCYPS 2010)의 초1, 초4, 중1 패널 6차년도 데이터이다(N=4,137). 예측 모형을 구축함에 있어 전통적 통계기반의 회귀모형 대신 랜덤포레스트 머신러닝 기법을 활용함으로써 예측 성능 향상과 더불어 보다 많은 예측요인의 고려 가능성에 초점을 두었다. 랜덤포레스트 분석 결과, 청소년의 온·오프라인 비행을 설명하는 데에 전통적인 비행이론은 여전히 유효하였으며, 온라인 비행은 주로 개인적 요인(일상활동이론, 낙인이론)과, 오프라인 비행은 사회적 요인(사회학습이론, 사회통제이론)과 관련이 있는 것으로 나타났다. 또한 일반긴장 이론은 온라인 비행과 오프라인 비행 모두를 예측하는 중요한 이론적 기반임을 확인할 수 있었다. 본 연구는 머신러닝 기법을 통해 청소년 비행에 영향을 주는 주요 요인을 도출하고, 기존 비행이론의 활용 가능성도 함께 고려했다는 점에서 의의가 있으며, 청소년 온·오프라인 비행에 대한 예방 및 개입 방향성을 재고하는 기반을 제공할 것이라 기대된다.

온·오프라인 연계형 스마트 주문서비스 시스템 설계 (Design of An Order Service System that Connects Online and Offline)

  • 박선주;이동철
    • 한국정보시스템학회지:정보시스템연구
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    • 제26권3호
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    • pp.295-312
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    • 2017
  • Purpose Consumption behaviors of consumers have changed with the widespread use of the Internet and smart phones, and accordingly online marketing activities are becoming ever more prevalent. Yet, the domestic food-service industry has yet to offer an Omni-Channel order system that encompasses a online, offline, and mobile interface. Also, a multilingual menu ordering service for foreign tourists is not yet available. Therefore, if an order service system accessible online and offline which could provide multi-language services were implemented, the satisfaction of the service provider and domestic and foreign customers would be maximized. Design/methodology/approach By designing an electronic menu based on open an OS and providing electronic menus in offline stores, we have completed the design of a linked order system which would be available everywhere (online, offline, and mobile). The CMS was developed to integrate these three mediums and the entire operator was designed to receive basic information and statistical information about the merchants, or store operators. Also, a multilingual term dictionary containing menu information for foreign tourists was made into a database so that foreign tourists who are having difficulty in communication can use it more easily. Findings We have made it possible for customers to use the order service without distinction between online, offline, and mobile platforms, and have proved that it is a more efficient and convenient service for customers as well as operators. Nevertheless, as an initial model, the implemented system has limitations on the execution of the payment support method in the electronic menu board and in the management division of the CMS. In case of commercialization, it is necessary to make an alliance of efforts to attract initial franchises. Through further supplementation, we expect the online and offline connection-types martservice system will maximize the satisfaction of both operators and customers alike.

점포형 패션유통형태의 분류체계와 운영방식에 관한 연구 (A Study on the Classification and Operation Systems of Fashion Offline Store)

  • 김희선;안영실
    • 한국의상디자인학회지
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    • 제17권4호
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    • pp.173-189
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    • 2015
  • The purpose of this study is to present the classification and operation systems of fashion offline stores. This research analyzed fashion literatures, articles and papers published by fashion-related companies and interviewed fashion practitioners. This research can be used as information for practitioners of the domestic fashion brand and students of fashion majors. The classification and operation systems of fashion offline stores are as follows. 1. The types of fashion offline store is classified as a form of road shop, department store, complex shopping center, select shop, outlet, and fashion wholesale retail specialty store. 2. The road shop is classified flagship store, franchise store, direct sales store, and street brand store. 3. The department store is recently using strategy to improve the profit rate, as setting up the select shop, expand the import contemporary brand stores, the men's brand stores, SPA brand stores, the street brand stores, and the soho internet shopping mall brands instead of reducing the national brands. 4. Most forms of fashion offline stores enhanced the functions to combine the catering, cultural activities and purchasing the lifestyle-related products, as well as fashion items. 5. The types of the operation system in fashion offline stores is classified as direct operations, franchise operations, middle management operations, and fully insert operations. 6. Franchise operations are tended to decline, however middle manager operations are overwhelming.

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