• Journal of the Korea Society of Computer and Information
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• v.27 no.8
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• pp.225-232
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• 2022

The purpose of this study was to analyze the effect of offline leisure activities and online leisure activities on depressive symptoms in the COVID-19 endemic. To do this, this study proposed a theoretical model consisting of demographic characteristics such as gender, age, academic background, and monthly income, offline leisure activity types such as socially-oriented activities, online leisure activity types such as information searching activities, entertainment activities, and the level of depressive symptoms. A survey was conducted to confirm research hypotheses, and a total of 99 questionnaires were used for statistical analysis. The major results of analysis reveal that first, monthly income is an important factor in predicting the level of depressive symptoms. Second, both offline socially-oriented activities and online entertainment activities have a negative effect on the level of depressive symptoms. This study has implications in that it identified the characteristics of leisure activities that can reduce the level of depressive symptoms.

• International Journal of Advanced Culture Technology
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• v.11 no.3
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• pp.113-121
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• 2023

The purpose of this study is to verify whether there is a difference in boredom between education types (offline vs. online) in the mandatory education scene, and to explore the moderator effect of meaning making activities in the relationship between education types and boredom. In this study, 197 college students were divided into offline and online groups and they participated in mandatory education. The meaning making activity was operationalized based on the meaning discovery scale. As a result of the study, the state boredom after mandatory education was significantly higher in the online group than in the offline group. However, meaning making activities did not moderate the relationship between education type and the state boredom. Through further analysis, it was found that boredom in both groups significantly decreased after the meaning making activity.

• Knowledge Management Research
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• v.10 no.3
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• pp.51-80
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• 2009

The purpose of this study is to empirically analyze the impact that occurs when Korean organizations make practical use of various information technology tools and systems in the knowledge management process, such as sharing, learning and creating knowledge. Such a process is usually made through online and offline knowledge management activities. This paper also verifies how the externalization of tacit knowledge, and the internalization of explicit knowledge via the Internet and offline socialization activities have altered the mechanisms of knowledge transfers inside organizations. For the research, a survey was conducted on the satisfaction and usability levels of information technology, and the impact of IT usage on the results of knowledge management activities and knowledge transfers. 622 Korean organizations were surveyed, including major listed firms and public organizations. The results were examined as an online/offline integration process using SECI's Model proposed by Nonaka (1994, 1995). The analysis shows that information technology satisfaction and the usage of information technology help accelerate the pace of the knowledge flow and amplify the volume of the knowledge transfer by boosting the externalization and internalization processes-also known as knowledge management activities. However. there is no distinct correlation between information technology and socialization, an offline knowledge transferal activity. In particular, the quality of knowledge-an end result of knowledge transfer-does not improve merely by the externalization of online knowledge and instead requires the internalization of knowledge processes. Above all, the research reveals that offline socialization processes vastly contribute to the improvement of knowledge quality. This paper suggests that in order to ensure a transfer of quality knowledge, an organization or a company should focus on the use of information technology rather than the satisfaction level of information technology, and that knowledge transfers via the Internet has limitations in creating high quality of knowledge. For an organization to ensure the transfer of high-quality knowledge, the organization should not entirely hinge the transfer of knowledge online, as it is essential to have an offline method-a form of socialization such as a 'community of practice.'

• Asia pacific journal of information systems
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• v.17 no.2
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• pp.29-47
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• 2007

Owing to the rapid growth of using the Internet, not only click-and-mortar companies but also brick-and-mortar ones have been expanding their distribution channels into online, Moreover, since online channels are more attractive than offline ones in control and maintenance, switching customers into online ones is emerged as one of very important managerial issues in a view of reduction of cost as well as expansion of services. However, the switched customers should be faced by uncertainties which could not have been experienced in offline. Specifically, in online channels, buyers and sellers are separated temporally and spacially and there are always so many kinds of threat for security as well as not enough systems and conventions for them yet. Therefore, trust has been considered as one of the most critical mechanisms for resolution of such uncertainties in online transactions. However, it is not easy to build and maintain the relationships in online since most of them are virtual and indirect generally. Therefore, in order to switch offline customers into online ones, it is very important to make strategies based on identification of the relationship between online transaction and offline trust which has been built in offline business. Generally offline trust, which has been built independent of online, could not include trust for online-dependent activities such as payment security during or after transactions, while most of online trust include it. Therefore, a customer with high offline trust does not always perceive high security and assure safe transactions. Accordingly, while online trust, where technical capabilities for online security is one of main bases, includes control trust implicitly or explicitly, offline trust does not. However. in spite of such clear discrimination and independence between offline trust and perceived security, there can be the significant dependency between these two beliefs. The customers with high offline trust believe that the company would do some activities for online security for customers' safe transactions since it has been believed of doing well for customers' trust. Theoretically, users' perception of security is interpreted as a kind of control trus, which is trust for company's technical control capacities in order to resolve technical uncertainties in online. Therefore, the relationship between two beliefs can be considered as transference from offline trust to another type trust. that is, control trust. The objective of this study is to analyze the effect of offline trust on online transaction uses mediated by perceived security. For this purpose, we suggest a research model based on technology acceptance model (TAM). Reuse intention is adopted as a dependent variable and TAM is modified by adding perceived risk (PR) as well as two beliefs of using Internet banking, perceived usefulness (PU) and perceived ease of use (PEOU). Moreover, perceive security (PS) is adopted as an external variable for PR and PU, while offline trust (OT) is an antecedent of PS. For an empirical test, sampling from 108 visitors to the banks in Daegu, Korea, we analyze our model by partial least square (PLS) approach. In result, our model is shown to explain 51.4% of the variance in reuse intention and all hypothesis are supported statistically. A theoretical implication of this study is to identify a role of PS between offline trust and reuse intention of using online transaction services. According to our result, PS can be considered as a mediation variable for bridging between two different concepts: trust that explains social aspects of customers and companies, and TAM that explains customers' reuse intention.

• Journal of the Korean association of regional geographers
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• v.19 no.2
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• pp.362-374
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• 2013

ICTs(Information and Communication Technologies) have changed the ways of social activities and communications, and in the process, online and offline spaces have been thought of as binary spaces in which online spaces substitute and erode offline spaces. The aim of this study is to explore how urban space where local social activities and communications are performed is constructed in terms of timespace through the intersection of online and offline communications and how the urban space is 'remediated' through online spaces. For this, the study looks at the case of a workshop on 'locality education' held at the Yeungnam University Museum in January 2013. Criticizing the dichotomist viewpoint that increasing in communications through online spaces results in the expansion of 'absent presence' or 'placelessness' in offline spaces, the study argues that online spaces remediating offline spaces are spaces not transcending the timespace constraints of the offline spaces but rather reflecting the spatial, temporal, material, social, cultural environments of urban space and place.

• Journal of Fashion Business
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• v.12 no.6
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• pp.124-137
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• 2008

The present study was implemented to understand high school girls' buying patterns of fashion products at online and offline shopping malls; and to obtain the information needed for the development of online and offline mall marketing strategies that are differentiated from each other. The study was conducted through a descriptive survey method using questionnaires. The sample consisted of 242 girls from four high schools located in Seoul. Descriptive statistics, cross-tabulation and a paired t-test were used for the analysis of the data. Results are as follows: First, most of the high school girls (82.2%) had experience of purchasing fashion products at online shopping malls. And, those who have purchasing experience at online shopping malls, compared to those who do not have such purchasing experience, showed a higher purchasing intension at online shopping malls. Second, both the degree of pre-purchase searching and ongoing searching was higher in online shopping than in offline shopping. Third, the quality of material, place produced, brand name, and store atmosphere/type were considered more in offline shopping than in online shopping. Shopping convenience and information service about the products were considered more in online shopping than in offline shopping. Fourth, the purchasing frequency of underwear and hair accessaries was higher at offline stores than online shopping malls, but the purchasing frequency of bags was higher in online stores than offline stores. When the differences between the purchasing patterns at online shopping malls and offline stores are considered carefully, marketing activities would be more effective.

• Journal of the Korea Convergence Society
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• v.12 no.9
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• pp.99-111
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• 2021

This study confirms whether interaction and satisfaction between educators and learners can be repeated as artistic activities in art education and compares online and offline differences. And it suggests ways to enhance the effectiveness of online art education. As a method of research, literature analysis shall be conducted on art education, educational and social interaction, satisfaction, and behavioral intent. Two surveys were conducted on online and offline education for music and art students who completed art education lectures. As a result, 89 online and 56 offline students participated. The higher the satisfaction level of educational and social interaction in art education, the more it led to artistic activities. Educational interaction in online art education was higher, social interaction was lower, and it was different from offline.

• Korean Journal of Culture and Social Issue
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• v.28 no.4
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• pp.661-690
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• 2022

Adolescent delinquency is a substantial social problem that occurs in both offline and online domains. The current study utilized random forest algorithms to identify predictors of adolescents' online and offline delinquency. Further, we explored the applicability of classic delinquency theories (social learning, strain, social control, routine activities, and labeling theory). We used the first-grade and fourth-grade elementary school panels as well as the first-grade middle school panel (N=4,137) among the sixth wave of the nationally-representative Korean Children and Youth Panel Survey 2010 for analysis. Random forest algorithms were used instead of the conventional regression analysis to improve the predictive performance of the model and possibly consider many predictors in the model. Random forest algorithm results showed that classic delinquency theories designed to explain offline delinquency were also applicable to online delinquency. Specifically, salient predictors of online delinquency were closely related to individual factors(routine activities and labeling theory). Social factors(social control and social learning theory) were particularly important for understanding offline delinquency. General strain theory was the commonly important theoretical framework that predicted both offline and online delinquency. Findings may provide evidence for more tailored prevention and intervention strategies against offline and online adolescent delinquency.

• The Journal of Information Systems
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• v.26 no.3
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• pp.295-312
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• 2017

Purpose Consumption behaviors of consumers have changed with the widespread use of the Internet and smart phones, and accordingly online marketing activities are becoming ever more prevalent. Yet, the domestic food-service industry has yet to offer an Omni-Channel order system that encompasses a online, offline, and mobile interface. Also, a multilingual menu ordering service for foreign tourists is not yet available. Therefore, if an order service system accessible online and offline which could provide multi-language services were implemented, the satisfaction of the service provider and domestic and foreign customers would be maximized. Design/methodology/approach By designing an electronic menu based on open an OS and providing electronic menus in offline stores, we have completed the design of a linked order system which would be available everywhere (online, offline, and mobile). The CMS was developed to integrate these three mediums and the entire operator was designed to receive basic information and statistical information about the merchants, or store operators. Also, a multilingual term dictionary containing menu information for foreign tourists was made into a database so that foreign tourists who are having difficulty in communication can use it more easily. Findings We have made it possible for customers to use the order service without distinction between online, offline, and mobile platforms, and have proved that it is a more efficient and convenient service for customers as well as operators. Nevertheless, as an initial model, the implemented system has limitations on the execution of the payment support method in the electronic menu board and in the management division of the CMS. In case of commercialization, it is necessary to make an alliance of efforts to attract initial franchises. Through further supplementation, we expect the online and offline connection-types martservice system will maximize the satisfaction of both operators and customers alike.

• Journal of the Korea Fashion and Costume Design Association
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• v.17 no.4
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• pp.173-189
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• 2015

The purpose of this study is to present the classification and operation systems of fashion offline stores. This research analyzed fashion literatures, articles and papers published by fashion-related companies and interviewed fashion practitioners. This research can be used as information for practitioners of the domestic fashion brand and students of fashion majors. The classification and operation systems of fashion offline stores are as follows. 1. The types of fashion offline store is classified as a form of road shop, department store, complex shopping center, select shop, outlet, and fashion wholesale retail specialty store. 2. The road shop is classified flagship store, franchise store, direct sales store, and street brand store. 3. The department store is recently using strategy to improve the profit rate, as setting up the select shop, expand the import contemporary brand stores, the men's brand stores, SPA brand stores, the street brand stores, and the soho internet shopping mall brands instead of reducing the national brands. 4. Most forms of fashion offline stores enhanced the functions to combine the catering, cultural activities and purchasing the lifestyle-related products, as well as fashion items. 5. The types of the operation system in fashion offline stores is classified as direct operations, franchise operations, middle management operations, and fully insert operations. 6. Franchise operations are tended to decline, however middle manager operations are overwhelming.