• Journal of Families and Better Life
• /
• v.24 no.3 s.81
• /
• pp.27-41
• /
• 2006

The purpose of this study is to investigate the general tendencies and casual relations of demographic variables, consumer alienation, materialism and impulse buying among college students. Three hundred and forty one undergraduate students in Daejeon were participated in this study. Factor analysis, Multiple regression and Path analysis were used as statistical analysis. The major findings are as follows: 1. Consumer alienation of college students was divided into 4 types such as Powerlessness, Meaningless, Normlessness, Cultural Estrangement. The overall level of consumer alienation was 3.36. Normlessness(M=3.70) was the highest, and the lowest was powerlessness(M=2.82). Consumer alienation was influenced by gender, age, subjective level of living. Specifically, the lower the age and the subjective level of living were the higher meaningless and powerlessness respectively. And cultural estrangement was higher in male than female. However, normlessness was not affected by demographic variables. 2. The level of materialism of college students was relatively high(M=3.71). The materialism was affected by gender, age, allowance adequacy. 3. The level of impulse buying was higher than middle point(M=3.29). The results of path analysis showed that gender, age, allowance, allowance adequacy, socio-economic status, subjective level of living, powerlessness, materialism influence on impulse buying direct and indirect.

• Safety and Health at Work
• /
• v.13 no.2
• /
• pp.187-191
• /
• 2022

Background: Traffic injuries have become a significant public health problem in low- and middle-income countries. Several studies have examined the role of personality and attitude toward traffic safety in predicting driving behaviors in diverse types of drivers. Few studies have investigated risky behavior among public passenger van drivers. This study aims to identify the predictors of self-reported risky driving behavior among public van drivers. Method: A total of 410 public van drivers were interviewed at terminal stations in Bangkok. Hierarchical regression models were applied to determine the effects of demographics, personality traits, and attitude on self-reported risky driving behaviors. Results: The results indicated that drivers with a high education level, more working days, and high scores for normlessness and anger were more likely to report risky driving behaviors (p < 0.05). Conclusion: The personality traits and attitude toward speeding account for aberrant self-reported risky driving behavior in passenger van drivers. This could be another empirical basis for evidence-based road safety interventions in the context of public transport.