• Journal of Agricultural Extension & Community Development
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• v.7 no.2
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• pp.327-331
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• 2000

The purposes of this study were to analyze achievement of the Korea Agricultural Extension Specialist Association and suggest new directions for further development. The Korea Agricultural Extension Specialist Association was organized to develop competencies in specialized field for extension educators in 1996. About 47% of extension educators joined academy during the 5 year period, even though there were many difficulty in organizing extension educators, the Korea Agricultural Extension Specialist Association has achieved to increase independent learning activity, to share new information and improve agent’s competency. New directions for the future development of the Korea Agricultural Extension Specialist Association activities should include the following measures; 1) Academy manages to help member’s competency, 2) Every member of the Association tries to make a concrete goal of activity, 3) The Association members should find ways to enable farmers to remain informed on agricultural extension services to people.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.10 no.16
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• pp.149-158
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• 1987

The Adoption/Diffusion of Innovations(New Product), a topic of study and research that has frown rapidly in the past few decades, deals with how a new product is adopted in a society. It is of high importance to marketing organizations because New Products must be brought out continuously in order to service. The purpose of this paper is to examine the Adoption/Diffusion Models for New product which will help to analyze the Adoption/Diffusion process of Adopters. There are a number of models that, with varying degrees of success, have been used to predict market acceptance of new product. In this paper, following types of new product Adoption/Diffusion Models was suggested. (1) Adoption Models : The Alternative Models of Adoption. The Rogers Model of the Innovation Decision Process. (2) Diffusion Models : First Purchase Models(Basic Models, Extension of the Basic Models), Repeat Purchase Models

• Asia Marketing Journal
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• v.14 no.3
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• pp.169-184
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• 2012

All firms require new stimulus to spurt growth. Therefore it is necessary to successfully develop new products and to employ appropriate marketing practices for the new products to enter and settle in the market. Binggrae, a Korean company that specializes in dairy and processed dairy products, introduced a ready-to-drink (RTD) coffee product, 'a Café la' to expand its business into the coffee market in 2008. Binggrae was a latecomer in the RTD coffee market but a Café la has shown an impressive average sales growth rate of 115% as of 2011 since the launch. Moreover, it is a steady bestselling coffee brand among the Polyethylene terephthalate (PET)bottle category. Binggrae found potential and opportunity in the growing coffee market and made efforts to develop a new product that can be differentiated from the existing products. The result was PET bottle coffee, which was more portable and convenient to drink than coffee products offered in cups or cans. PET bottle coffee is produced through the patented Aseptic Filing System, thus the original coffee flavor stays fresh when combined with milk and has a longer shelf life than coffee products in cups. Moreover, as the taste of coffee consumers has become more sophisticated, Binggrae developed a premium product by differentiating the product processing method and by using higher-quality Arabica beans. After launching the new product, the company also employed a well-designed communication strategy. First, Binggrae was able to confirm the level of market demand and market potential for the product by employing BTL (Below the Line) marketing strategies through the consumers' word-of-mouth. Afterwards, the company invested its resources for a full-scale ATL (Above the Line) marketing campaign. Later a Café la's TV commercial effectively portrayed the product's characteristics, and succeeded in raising consumer awareness of the product. As a result, a Café la has become the bestselling brand in the PET bottle coffee market. The successful new product marketing strategy of Binggrae'sa Café la offers many valuable implications for companies planning to launch new products in the future.

• Journal of Korean Society for Quality Management
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• v.49 no.4
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• pp.609-622
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• 2021

Purpose: In recent years, several new attempts have been made to offer products and services based on servitization and customization for comparative advantage and customer satisfaction. Apparently, these attempts are empowered by new digital technologies. Therefore, this study aims to present new business cases with features of digital transformation era in Korea on the perspective of new quality dimensions. Methods: The study approaches the subject by presenting a number of recent business cases in multiple fields in Korea. All cases are analyzed and compared with "10 Quality Dimensions" and several related implications such as servitization, customization, digitalization and differentiated value. Results: The results of this study are as follows; the common core quality dimensions of case are customization, aesthetic and convenience. Furthermore, the critical role of technology is deduced as the core quality dimensions are built on new digital technologies. Lastly, businesses in the age of digital transformation must focus on the core performance of their products and services for customer satisfaction while delivering new core quality dimensions. Conclusion: Recent digital technologies are capable to realize servitization and empower companies to provide differentiated and customized products, services, and experience to their customers. However, it is significant to retain other factors for customer satisfactions rather than customization.

• Archives of design research
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• v.19 no.3 s.65
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• pp.45-58
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• 2006

Design policy in Korea has been dealt as one of the industrial policies in economic policies, and it can be classified as government driven. A problem derived from this is that previous design policies have only pursued creating material values, and have overlooked the emotional values of design, such as creating cultural identity of Korea and cultural independence through it. Therefore, a new mindset of 'Cultural Era of Design' and a new role of 'Designers as Producers of Culture' must be in the strategy and system for supporting the design in Korea. This study can be divided into three major parts. First part compares and examines current design policies of Korea to seek more suitable design policies. Second part suggests a new direction for design policy by analyzing the ideas and cases of such policies. Third part surveys designers and people in related fields to collect opinions about design policies in Korea to propose directions for new design policies and ways to evaluate them. The object of this process is to find out how they, in the center of design and cultural industries, see and follow the policies. It will aid the narrowing of perceptual gap between them and the developers of policies.

• Journal of Plant Biology
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• v.39 no.2
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• pp.145-148
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• 1996

A new species, Indigofera grandiflora B. Choi et S. Cho, was described from sourthern Korea. The new species is related to I. kirilowii and I. koreana in the Far East. However, the species differs from these two species in having larger flowers and leaflets and hairiness on leaflets. The new species is also allied to I. decora in southest China and Japan, but clearly distinguished from the latter by its larger flowers, shorter inflorescences, and hairiness on leaflets.

• Proceedings of the Korea Concrete Institute Conference
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• 2003.11a
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• pp.549-552
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• 2003

User's demand, as a maintenance for durability of construction and a comfortable life, and an incentive systems for new waterproofing system incite waterproofing company to evolve new waterproofing system that is upgraded waterproofing quality by getting advantages for the existing waterproofing systems. There are seven new waterproofing systems for building roof to be authorized from Ministry of construction & transportation. Those are multi-layers waterproofing system, and five of those are the insulation type. A trend of new waterproofing systems for building roof is multi-layers waterproofing system insulated.

• Journal of the Korean Ceramic Society
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• v.55 no.3
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• pp.299-306
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• 2018

In order to improve the hardness of commercial bone china, we suggested a chemical strengthening process and new glaze for its process. New glaze contained about two times more $Na_2O$ and $Al_2O_3$ and had a higher transition temperature than that of commercial frit. Chemical strengthening enhanced the hardness of the new glaze-coated bone china by over 30% compared to that of commercial product. The change of glaze composition influenced potassium ion diffusion distance and depth of strengthened layer during chemical treatment. After chemical strengthening of new glaze-coated bone china, the residual compressive stress inside the glaze was measured and found to be greater than 160 MPa.

• Journal of Korea Multimedia Society
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• v.24 no.8
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• pp.1161-1170
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• 2021

The MOBA game is updated every year with a new season, the new season update brings fun to the game users and also makes them feel unfamiliar with the new gameplay. In order to let game users better adapt to the new season, this study will extract the new season balance evaluation factors. Firstly, we used one-on-one review to collect the unbalanced factors that game users had encountered at the beginning of the new season of the MOBA game, and secondly, we organized the collected review data into a questionnaire and conducted a survey. The first step of the experiment was to filter out the lower factors through exploratory factor analysis and extract the balance evaluation factors of the MOBA game new season. The second step of the experiment was to examine the correlation between the factors through confirmatory factor analysis, as well as to confirm the appropriateness and explanatory value of the factors. The analysis resulted in "Game character experience", "Game view's expression", "Game level", and "Composition of the game setting" are the four factors. Finally, through correlation analysis, the most relevant factor for game satisfaction is the "Game character experience", and each factor is correlated with each other.

• Transactions of the Korean hydrogen and new energy society
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• v.17 no.3
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• pp.279-285
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• 2006

Recirculation for the unreacted fuel is necessary to improve the overall efficiency of the fuel cell system and to prevent fuel starvation since the fuel cell for a vehicle application is a closed system. In case of the automotive fuel cell, the ejector which does not require any parasitic power is good for the performance improvement and easy operation. It is essential to design the customized ejector due to the lack of the commercial ejector corresponding to the operating conditions of the fuel cell systems. In this study, the design methodology for the ejector customized to an automotive fuel cell is proposed. The model based sensitivity analysis prevents the time-consuming redesign and reduces the cost of developing ejector. As a result, the customized ejector to meet the desired performance within overall operating range has developed for the PEMFC automotive system.