• Fashion & Textile Research Journal
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• v.10 no.5
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• pp.702-712
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• 2008

The aim of this study is to develop Casual Hanbok design made of Hanji yarn textiles for New Silver generation women. The New silver generation is a coined word which has meaning of a newly silver generation and it is distinguished from pre-silver generation. New silver generation is a generation that is independent and given active role by their age groups and generational characteristic. The concept of silver generation was introduced from maturity market in Japan. This study was based on analysis about their preference of forms, colors, and materials of Casual Hanbok. The survey target were 270 female over age 50 living in Daejeon City. The analysis methods used frequency and percentage. The results were summarized as following. Although almost of them haven't worn Casual Hanbok, they had the positive recognition on wearing one. They preferred longer length jacket to traditional Korean style, shorter length of skirt. They also preferred the traditional sleeve shape and knotted buttons. On the foundation of this fact, 2 styles consist of 5 Casual Hanbok design items made of functional material - Hanji yarn textiles that have antimicrobial, deodorant, quick drying, far infrared radiation which are not harmful to health - for New silver women were suggested. One style was 3 items - blouse, vest, skirt - which are the sense of Korean tradition with activity by patch. The other was 2 items - jacket and skirt - which are the sense of Korean tradition with modern way by quilting. Lastly, these garments were evaluated by 13 experts, they were satisfied with 2 styles and all items. As this study were based on the Elderly women living in Daejeon city, it had the limitation on applying of preference styles to all the New silver generation.

• The Research Journal of the Costume Culture
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• v.20 no.5
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• pp.725-735
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• 2012

This study investigated the demand for functional clothing that compensates for the physical deformation of women due to aging. For this, the degree of perception of physical deformation at the new silver generation was examined. The demand for functional clothing that corrects body shape and posture according to differences in age and degree of perception was analyzed. Study participants(n=138) were women who ranged from 55 to 65 in age. Perception of physical deformation was investigated in the categories of deformation of body posture, cognition of joint pain, and deformation of body shape. Analysis results showed that cognition of joint pain was the largest of the three elements of body deformation, and each element had a high correlation between each other. Perception for degree of body deformation for women in their 50's and 60's was similar. These results show that changes in posture or body shape occur severely from the late 50's, and this appears as joint pain. The group with a high perception of posture deformation showed an especially high demand for functional clothing that corrects body shape and posture. The group with a high perception of body shape deformation had high demand for functional clothing that corrects body shape by lifting the hips and the breasts, and making the abdomen and waist slimmer. The results of this study show that women of the new silver generation are attuned to deformations in body shape and posture as well as joint pain beginning in their mid-fifties. There is a need to develop functional clothing to correct posture and body shape for the new silver generation women.

• Journal of the Korean Society of Clothing and Textiles
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• v.36 no.1
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• pp.84-98
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• 2012

This study examines the children's wear purchasing behavior of younger generation women (the missy group) and in the new-silver generation (retired). The data collected in the study were examined with a view to establish effective marketing strategies within the children's wear market, a market where the age and characteristics of the actual purchasers of the products have become more diverse. A descriptive survey method using a self-administered questionnaire was employed. The sample consisted of 398 females between the ages of 28 and 64 residing in Seoul and the Gyeonggi-do area. Data collected were analyzed by frequency, t-test, ANOVA, factor analysis, cluster analysis, and Cronbach's alpha coefficients. Respondents were classified into 4 groups by their clothes shopping orientation: conformable/brand conscious purchasing type, planned purchasing/enjoy shopping type, store/brand loyal impulse-oriented type, and dependent/low shopping interest type. There were differences between the missy and the new- silver generations under consideration. It is clear from the study that, even though some individuals of the missy group and of new-silver group belonged to the same shopping orientation type, individuals still showed differences with regard to children's wear purchasing behavior.

• The Research Journal of the Costume Culture
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• v.24 no.1
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• pp.107-113
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• 2016

The purpose of this study was to examine new-silver women's fiber and material property preferences and purchasing behaviors. The survey subjects were 115 new-silver women ranging in age from 50 to 60 years old. This study utilized a questionnaire as a measurement tool. The results of this study were as follows: First, the home ownership rate of the participants in this was 81.4%, and 54.9% of them had a bachelor's degree or higher. Therefore, they turned out to be a new silver generation with higher education and stable income and assets. Second, regarding their purchasing behaviors, it was shown that they purchased the largest amount of clothing for themselves and their spouses, children, and grandchildren at the change of seasons. Third, with regard to their average spending on clothing, when they purchased clothing for themselves, it was shown that they purchased clothing at the price of KRW 500,000 or above for themselves but not for their family members. Fourth, their favorite type of fiber was synthetic fiber, and their favorite material property was heaviness, followed by roughness, stiffness, bulkiness, and glossiness. Moreover, with regard to their favorite functional textile, it was shown that the highest percentage of them preferred vitamin textiles, followed by ocher and scented textiles.

• Fashion & Textile Research Journal
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• v.17 no.3
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• pp.429-439
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• 2015

This study develops a new brassiere for new silver women. A new brassiere design was developed for the silver generation based on apreliminary survey; subsequently, a wire and no-wire type of brassier were developed after a second fitting evaluation. The results were as follows. First, in terms of brassiere design, the cup shape was designed as mold type full cup, shoulder straps were designed as camisole type with cups, bias tape was designed for body correction in the side line and mash tape was designed for easy movement below the cups. On the other side ofthe cup shape was a pocketdesigned on a support pad forthe wire type and a support panel to serve as a wire in the no-wire type brassiere. Second, brassiere patterns were designed by referencing the educational H pattern. Thetotal length was elongated by 5cmto reduce pressure when wearing a brassiere and the height of the front center increased by 8cm for the stability of the front center of the brassiere. In addition, the side line was moved back by 3cm and the width of the brassiere wings was designed widely at 10.5cm. Third, a wearing test was conducted for the wire type and the no-wire type brassiere with comparison products, using a 7-point Likert scale. Appearance results and movement tests for the wire and no-wire type showed a higher score than comparison products.

• Fashion & Textile Research Journal
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• v.16 no.5
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• pp.811-821
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• 2014

The purposes of this study were to investigate difference on recognition, preference, satisfaction and possession of functional textile clothing in psychological comfort groups according to gender and age of the elderly and suggest optimal physical, mental and healthy functional textiles for the elderly. The data was collected from 262 respondents in their age of over 55, who lived in Busan. SPSS 21.0 was used and t-test, cross tabulation analysis, frequency analysis, and descriptive analysis were performed for analysis. The results are as follows. First, high groups of psychological comfort for both gender and age of the elderly showed higher recognition and preference of functional textiles, especially in the high groups of the new silver generation and women. Second, the high groups of psychological comfort for both gender and age of the elderly showed higher satisfaction of functional textiles. However, it was lower than preference of functional textiles. Last, the possession of major clothing function over all the elderly was comfort, fitting motion adaptability, and health safety function in order. Low groups of psychological comfort possessed fitting motion adaptability textile clothing more than the high groups, and the high groups of psychological comfort possessed comfort and health safety textile clothing more than low groups. In conclusion, this research showed the importance of functional textiles for the elderly in terms of psychological comfort as well as the need for healthy comfort textiles for the advanced activities of daily life.

• Archives of design research
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• v.18 no.1 s.59
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• pp.175-184
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• 2005

With the rapid progress of the aging society in Korea, the silver generation is emerging as another class of users in the new population structure. This is a social issue to be dealt with, and the effect of such a change is being observed dearly in the design area. In addition, there are increasing demands for consideration of minor groups of users including the elderly, the disabled, the left-handed, children and pregnant women and nursing mothers, who have been treated as the weak. Such a human-centered idea may be the manifestation of the recovery of humanity and the self-realization of human beings through experiences and reflections of the industrial society of the past. The present study examined the tendency of design standardization centering on universal design, which has emerged in response to user-centered social needs, and suggested general considerations for the necessity of introducing such standards. These days the meanings of standardization are not limited to quality, performance, safety and economic aspect. Standardization is required to consider the diversity and the welfare of human beings. In addition, one of the important functions of standardization is to provide designers with important clues and guidelines for designing. In reality, however, standardization has been rejected by the circle of design for the reason that it deters free creation, so research on the introduction of standardization has been at standstill. As ISO/IEC Guide71 was published in November 2001, based on which, the Korea Standards Association established KS A ISO/IEC Guide71 without changing its contents. In companies' manufacturing activities, the progress of standardization in connection to universal design is growing more important. However, usefulness and interchangeability for the absolute majority resulting from standardization are incomparable. Lastly, the realization of universal design requires human-centered design mind, based on users' experiences and needs, the characteristics of the human bodies and inconvenient elements rather than standards for the sake of standardization.