• KSII Transactions on Internet and Information Systems (TIIS)
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• v.8 no.2
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• pp.567-582
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• 2014

The purpose of this study is to qualitatively identify the typologies and characteristics of the big data marketing strategy in major companies that are taking advantage of the big data business in Korea. Big data means piles accumulated from converging platforms such as computing infrastructures, smart devices, social networking and new media, and big data is also an analytic technique itself. Numerous enterprises have grown conscious that big data can be a most significant resource or capability since the issue of big data recently surfaced abruptly in Korea. Companies will be obliged to design their own implementing plans for big data marketing and to customize their own analytic skills in the new era of big data, which will fundamentally transform how businesses operate and how they engage with customers, suppliers, partners and employees. This research employed a Q-study, which is a methodology, model, and theory used in 'subjectivity' research to interpret professional panels' perceptions or opinions through in-depth interviews. This method includes a series of q-sorting analysis processes, proposing 40 stimuli statements (q-sample) compressed out of about 60 (q-population) and explaining the big data marketing model derived from in-depth interviews with 20 marketing managers who belong to major companies(q-sorters). As a result, this study makes fundamental contributions to proposing new findings and insights for small and medium-size enterprises (SMEs) and policy makers that need guidelines or direction for future big data business.

• Korean Institute of Interior Design Journal
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• no.41
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• pp.96-103
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• 2003

The historical separation between organization studies and architecture area created a design environment in which wort processes are evaluated separately from setting where they occur. The impact of separation has been parallel yet disconnected development in th two disciplines in which the advance in one arena have not precipitated advances in the other. This is the unfortunate loss as each discipline has the potential to contribute directly to the other. With the emergence of new economy the opportunity to realign the tow disciplines is once again presented as new ways of working have enhanced this opportunity. It is important to revisit the historical development of the tow disciplines and to discuss how the misalignment of their respective concerns contributed to the establishment of our current situation. What happened to create an environment in which organizations assume that one of their largest capital expenditures the cost of providing work spaces for employees is unrelated to their work process\ulcorner what recent developments offer opportunities to rectify this dilemma\ulcorner In this study it is presented a historical review of organization studies and architecture. Through examination of these areas across time it becomes quite apparent that it is now appropriate to pose new questions about organization and their architecture. The comparison of two parallel developments explains how the current design environment is separated from organization studies and offers compelling evidence for why it is important to revisit this separation in light of contemporary theories on collaborative work, organizational learning and communities of practice.

• Land and Housing Review
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• v.5 no.3
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• pp.123-129
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• 2014

Paris hasn't experienced such excitement since the huge changes brought about by Baron Haussmann in the 19th century. Paris Rive Gauche project, started in 1991, is the largest urban project in city ever since, it represents about 1% of Paris territory. It takes place on a workshops, factories and warehouses area that prospered along the Seine river and the railways in the 19th century. Originally planned as a business quarter, Paris Rive Gauche, developed by SEMAPA for the City of Paris, fosters urban diversity through housing, offices, public facilities, shops, creating a stimulating neighbourhood where 18,000 residents, 30,000 students as well as 60,000 employees will soon croth paths. This project's main principles are urban and social diversity, deployment of public facilites, the development of new university campus inside the city, promotion of industrial patrimony and connecting the old 13th distict to the river and the opposite side. Half of the project is going to be built on a concrete slab that covers the railway tracks which is one of the major performances of this long-term project. This concrete slab represents the new level of the City, about 6 to 8 meters above the railway tracks. We distinguish three families of buildings on the cover : Classic buildings; Bridges buildings and Connection buildings, these last guarantee the linkage between old and new level of the City.

• Journal of the Korea Safety Management & Science
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• v.15 no.2
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• pp.39-45
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• 2013

Occupational injury rate of Korea recently slides slightly downward after stagnating around 0.7%'s for more than 10 years. To accelerate this trend, injury prevention for small enterprises is crucially important because vast majority of injuries take place in small enterprises. Considering huge number of small enterprises, we need to focus our efforts to type of riskier industries. By analysing detailed injury data, we select type of industries which need our concentrated prevention efforts. Several preventive measures are recommended, after we made literature survey of case studies for small enterprises. The result identifies riskier type of industries including transportation machinery manufacturing industry type(B), woods & veneer manufacturing industry, etc. Safety of machinery, new enterprises less than 2 years in service and new employees serving less than 6 months are in need for focused prevention efforts. To cope with these vulnerable spots, recommended preventive measures include strengthening of machinery safety standards, early assistance for safety to new enterprises, mandatory safety education before employment, etc.

• Research in Community and Public Health Nursing
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• v.12 no.3
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• pp.557-569
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• 2001

The purpose of the study was to test the Pender's New Health Promotion Model in order to explain and predict female workers' health promotion behavior at manufacturing plants by using latent variable structural equation model. The data were collected from 280 female workers at 8 electronic factories located at Seoul. Kyunggi. and Incheon using a structured questionnaire through interview and self-report. LISREL was used to test the model. The results are as follows: 8 out of 15 paths of the modified one from the hypothetical model of Health Promotion were statistically significant and the total variance was 40%. The relationship between the previous health behavior and the cognitive emotional factor, and the interpersonal factor. and the situational factor each. and the relationship between perceived health status and interpersonal factor, and health promotion behavior each among gamma paths were unidirectional. On the beta paths. the relationship between the interpersonal factor and the cognitive emotional factor was bi-directional: the relationships amongst the interpersonal factor and the commitment to action, and the health promotion behavior were unidirectional. But the commitment to action was not a significant mediating factor to the health promotion behavior. Pender's New Model is considered good to explain and predict the female workers' health promotion behavior. The interpersonal factor should be considered in occupational nursing practice. But the concepts of situation and commitment to action should be further validated and measured.

• International conference on construction engineering and project management
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• 2009.05a
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• pp.781-787
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• 2009

Training and process analysis in the construction industry has not taken full advantage of new technologies such as building information modeling(BIM). The purpose of this research is to develop a framework for the virtual interactive construction education system using three dimensional technologies. The modules will simulate the construction process for a facility from start to finish using information drawn from real projects in the built environment. These modules can be used as training tools for new employees where they attempt to optimize time and cost in a virtual environment given a limited number of equipment, time and employee options. They can also be used as a process analysis tool for new construction where a number of situational variables can change leading to exposure of potential risk. These modules would be particularly useful for repetitive construction where the initial project is analyzed for optimization and risk mitigation. This paper describes the framework and shows a residential construction example using a 900 square foot wood frame single family house designed for the United States.

• International conference on construction engineering and project management
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• 2013.01a
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• pp.74-79
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• 2013

Aiming at reducing deaths and injuries involving construction crane operations, OSHA has recently updated its 40-year-old crane safety standards with new rules addressing the use of cranes and derricks in construction. The goal of this change in rule is to deal with the leading causes of fatalities related to crane and derrick operations. Employers in the construction industry are mandated to ensure that employees in the work zone are trained to recognize hazards associated with the use of the equipment and any related duties that they are assigned to perform. However, those responsible at construction sites for the supervision and management of safe crane operations often lack the integrated knowledge of the standards, regulations and best practices for conducting or supervising daily, monthly, or quarterly inspection of cranes. As such, proper planning, management and implementation of crane operations, including inspections are just as paramount to reducing accidents on the construction site. It is important that engineers responsible for the management and planning of crane operations understand the latest OSHA crane and hoisting standards to ensure a safer work environment is maintained. Many on site engineers overseeing crane operations do not have adequate training, experience, and knowledge of the inspection requirements to assess safe crane operation and too often rely on the crane operator's judgement. This paper highlights recent research effort in defining significant changes in new crane and hoisting standards and provides basis for safety construction operations.

• Journal of Distribution Science
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• v.14 no.7
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• pp.71-81
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• 2016

Purpose - Because creativity, which is an intangible resource embedded within the company, can offer a competitive advantage, most companies have an interest in promoting creativity among their employees and division(e.g., marketing organization). Creativity renders a sustainable competitive advantage to a firm because it is a strategic resource that is valuable, flexible, rare, and imperfectly imitable or substitutable. Although most companies broadly recognize the importance of creativity, the methods for developing creativity remain elusive. Therefore, the present study investigates how to structure incentives to motivate employees to be more creative and how to develop tools to facilitate creativity. In detail, the present study aimed to examine the relationship between the regulatory focus of marketing organizations(e.g., promotion focus vs prevention focus) and creativity of marketing organizations. In addition, the present study set out to examine the moderating role of interaction of financial reward and creative training in addition to investigating the direct relationship between creativity and regulatory focus in New Product Development(NPD) context. Research design, data, and methodology - The data used to test the hypotheses are drawn from a survey of full time NPD project members(including project manager, designer, engineer, and marketer). The present study utilized data obtained mainly from a database compiled by the Korea Investors Service-Financial Analysis System which provides comprehensive corporate and financial information on firms listed on the Korea Stock Exchange. A study population comprising 1,000 South Korean firms was obtained from this database. We selected 864 firms from the database, and the firms have experiences of new product development project. We collected a total of 162 responses, for a 18.8% response rate. After we excluded 14 questionnaire because of incomplete responses, a total of 148 questionnaire remained(final response rate: 17.1%). Working with a sample of 148 responses in South Korea, hierarchical moderated regression is employed to test research hypotheses(

The relationship between promotion focus and creativity of marketing organization,

The relationship between prevention focus and creativity of marketing organization,

The moderating effect of joint influences(interaction between financial rewards and creativity training) on the relationship between promotion focus creativity of marketing organization,

The moderating effect of joint influences(interaction between financial rewards and creativity training) on the relationship between prevention focus creativity of marketing organization). SPSS 18.0 and AMOS software were used in the data analysis. Results - The empirical study confirmed that promotion focus of marketing organization is positively related to creativity of marketing organization. Also, prevention focus of marketing organization is positively affected to creativity of marketing organization. In addition, the interaction between financial rewards and creativity training moderated the relationship between regularity focus(e.g.), promotion focus vs prevention focus) and creativity of marketing organization. These results suggest that managers can improve the performances of their creative efforts by providing the use of financial rewards and creativity training in combination. Conclusion - Based on results of this study that examine the effects of regulatory focused creative efforts on creativity of marketing organization, promotion focus is helpful with marketing organizations to enhance their service innovation and performance. Prevention focused organization should allow monetary rewards and creativity training to increase their creativity for innovation of new products.

• Journal of the Korea Society of Computer and Information
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• v.20 no.3
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• pp.125-137
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• 2015

Information technology enables home-based working which is a new way to satisfy the firm and its employees. Firms are under pressure of cost reduction, and employees want to maintain balance of life between work and family. Considering the organization's capability can be the core competency, firm's efforts to acquire workers' commitment have been important issue in human resource management. However, researches to increase the workers' loyalty and commitment within home-base working have not been widely studied. This study tries to identify the relationships among firms' rewards supporting strategies and workers' perceived commitment with the working system as a context. Results confirm that the organization's extrinsic and intrinsic rewards affect the worker's continuous commitment, and the mediating role of normative commitment between workers' perceived affective commitment and continuous commitment has been found. Also, we empirically identify the moderating role of working systems(i.e., home-based, vs. office-based) within organization's rewards supporting strategies and workers' commitment perceptions.

• Korean Business Review
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• v.23 no.2
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• pp.115-132
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• 2010

Kangwonland has been the only domestic casino and movement in casino industry has not been notable, but if more domestic casinos open in the future, it is inevitable those casino workers will move for the better remuneration and working condition. In this situation, in order to keep the previous customers and create new ones, we need to realize the importance of workers who lead customers' satisfaction. For this purpose, we need to find out the influential factors which affect the job satisfaction of the workers and try to turn the worker's satisfaction into good customer service. Despite the importance of casino workers, previous researches about casino industry focused only on economic effects, and there was few systematic research about the casino workers considering their job characteristics who provide services to customers in field. Therefore, this research aims to grasp influential factors of job satisfaction of casino dealers, analyze satisfaction and find out the ways to enhance the satisfaction. This will eventually help profit maximization of the casino company by improving the service quality. For this purpose, research was conducted whether job itself, relationship with the supervisors, promotion, remuneration, working environment affect the job satisfaction of the employees meaningfully and whether job satisfaction changes according to demographic characteristics.