• Asia pacific journal of information systems
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• 제28권1호
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• pp.36-60
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• 2018

As an increasing number of people gained access to social network services (SNS), organizations started to use SNS as a channel for marketing and promotional purposes. The online advertising market has significant growth potential. Brand engagement is a key motive for online advertising, but how SNS users engage with brands, particularly in terms of the promotion of organizations, is poorly understood. This study uses customer value theory to examine brand engagement of users in terms of promoting companies in the context of Korean SNS marketing. This study identifies the antecedents of brand engagement based on customer value theory. Our findings show the significance of three factors of SNS marketing, namely, price discount, relationship support, and convenience, on brand engagement. We further show the consequences of brand engagement, namely, purchase decisions and word-of-mouth activities. These findings help advance customer value theory and offer practical insights into the use of information systems and marketing in the context of SNS.

• International Journal of Computer Science & Network Security
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• 제23권9호
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• pp.166-176
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• 2023

A scenario known as conflict in face recognition may arise as a result of some disparity-related issues (such as expression, distortion, occlusion and others) leading to a compromise of someone's identity or contradiction of the intended message. However, addressing this requires the determination and application of appropriate procedures among the various conflict theories both in terms of concepts as well as resolution strategies. Theories such as Marxist, Game theory (Prisoner's dilemma, Penny matching, Chicken problem), Lanchester theory and Information theory were analyzed in relation to facial images conflict and these were made possible by trying to provide answers to selected questions as far as resolving facial conflict is concerned. It has been observed that the scenarios presented in the Marxist theory agree with the form of resolution expected in the analysis of conflict and its related issues as they relate to face recognition. The study observed that the issue of conflict in facial images can better be analyzed using the concept introduced by the Marxist theory in relation to the Information theory. This is as a result of its resolution strategy which tends to seek a form of balance as result as opposed to the win or lose case scenarios applied in other concepts. This was also consolidated by making reference to the main mechanisms and result scenario applicable in Information theory.

• 한국시스템다이내믹스연구
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• 제1권2호
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• pp.61-89
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• 2000

The purpose of this study is first, to find out what factors affect the cooperation and trust within the functions in the policy implementation network and in what mechanism these factors interact, second to investigate the whys to manage trust and cooperation successfully in the dynamic situation such as the network setting. For these purpose, this study reviews the concept and characteristics of policy implementation organizations, second, extracts the various factors affecting trust and cooperation in the network situation, third applies and analyzes the relationship among factors to system dynamics model based on the game theory. The results of this study could be summarized as follows: It was found that the utility change within the participants by persuasion ＆ mutual understanding and change of rule would be leading to success in policy implementation network. Also bureaucratic management such as power enforcement does not have any good impact in the managing network. In this study, system simulation method tried to analyze the hypothesis. Quantitative and case analyses were not accompanied and analysis was limited to two-person game theory. So there is some doubt this results could be generalized to actual situation which is N-person game.

• 한국정보시스템학회지:정보시스템연구
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• 제8권1호
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• pp.109-129
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• 1999

This study deals with the problem of information dissemination in a communication network, which is defined to be the process whereby a set of messages, generated by an originator, is transmitted to all the members within the network. Since this type of message generally includes control data to manage the network or global information that all members should know, it is to be required to transmit it to all the members as soon as possible. In this study, it is assumed that a member can either transmit or receive a message and an informed member can transmit it to only one of its neighbors at time. This type of transmission is called 'local broadcasting' Several schemes of call sequencing are designed for a general-type network with nonuniform edge transmission times, and then computer simulations are performed. Some heuristics for information dissemination are proposed and tested. For this, optimal call sequence in a tree-type network, sequencing theory and graph theory are applied. The result shows that call sequencing based on the shortest path tree is the most desirable.

• International Journal of Computer Science & Network Security
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• 제22권7호
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• pp.199-205
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• 2022

The extensive growth in data rate demand by the smart gadgets and mobile broadband application services in wireless cellular networks. To achieve higher data rate demand which leads to aggressive frequency reuse to improve network capacity at the price of Inter Cell Interference (ICI). Fractional Frequency Reuse (FFR) has been recognized as an effective scheme to get a higher data rate and mitigate ICI for perfect geometry network scenarios. In, an irregular geometric multicellular network, ICI mitigation is a challenging issue. The purpose of this paper is to develop distributed dynamic power allocation scheme for FFR based on game theory to mitigate ICI. In the proposed scheme, each cell region in an irregular multicellular scenario adopts a self-less behavior instead of selfish behavior to improve the overall utility function. This proposed scheme improves the overall data rate and mitigates ICI.

• 한국의류산업학회지
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• 제22권4호
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• pp.469-480
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• 2020

The study investigated the effects of SNS usage on 20s and 30s female SNS users' internalization of thin body, body surveillance, appearance upper comparison, body dissatisfaction and eating disorders based on objectification theory and social comparison theory. The study examined differences on SNS usage and body image variables between high and low groups of SNS envy and self-compassion. Social Network Service (SNS) is used as a contemporary marketing tool for brands and companies. It also influences the body image of female SNS users. The survey used an online survey company for female SNS users in their 20s and 30s to analyze the effect of SNS usage. The results showed that SNS usage significantly impacted the internalization of a thin body, body surveillance and appearance upper comparison. The internalization of thin body also had a significant impact on body surveillance and appearance upper comparison. Appearance upper comparison positively affected body dissatisfaction and eating disorders. Finally, the group with higher SNS envy showed higher SNS usage, internalization of thin body, body surveillance, appearance upper comparison, body dissatisfaction and eating disorders. The group with higher self-compassion showed opposite results. This study provided a theoretical expansion for a SNS and female body image study with objectification theory and social comparison theory. It also suggests positive SNS marketing strategies use for brands. Lastly, this study emphasized the importance of the proper use of SNS to protect the body image of SNS users.

• 산경연구논집
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• 제9권1호
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• pp.51-65
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• 2018

Purpose - This paper aims to identify factors that influence the users' word-of-mouth intention (WOMI) regarding mobile apps, focussing on the impacts of technology acceptance model (TAM) and social network theory. Research design, data and methodology - Based on TAM, this study integrates social network theory into the research model. The 317 sets of data collected in a survey were tested against the model using SmartPLS. Results - Our findings suggest the following: 1) Personal innovativeness positively influences perceived usefulness (PU), perceived ease of use (PEU) and perceived enjoyment (PE); 2) PEU affects PU and PE; 3) Both PU and Satisfaction are directly correlated with WOMI. Although PEU and PE has no direct impact on WOMI, they may indirectly affect WOMI via Satisfaction, as PU, PEU and PE all positively influence satisfaction; 4) Network density and network centrality both play a mediating role in the relation between PEU and WOMI. Referral Reward Program have a positive moderating effect on the relation between PU and WOMI. Conclusions - The findings of this study illustrate the traits of Apps that can promote users' WOMI, as well as the characteristics of people who are more likely to participate in the word-of-mouth process. The findings provide a theoretical basis for app developers to make word-of-mouth a marketing strategy.

• 대한교통학회지
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• 제20권5호
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• pp.113-130
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• 2002

본 연구에서는 Moving Cell theory에 기반한 DNL(Dynamic Network Loading) 모형을 개발하고 이를 이용해 혼잡이 존재하는 교통망에서 교통류가 갖는 동적 특성을 분석하였다. 제시된 모형에서는 동일 시간대에 링크에 진입하는 교통량을 하나의 Cell로 형성하고 Cell following rule에 따라 링크에서 진행시킨다. 기존의 DNL 모형들은 링크에서 발생하는 물리적인 패기행렬을 묘사하기 위해 연속성을 갖는 단일 링크를 주행구간과 대기행렬 구간으로 분리하여 링크에서 발생하는 동적 상태(state)를 주행과 대기로 간단히 묘사하는 방법을 사용하고 있다. 하지만, 이러한 기법은 교통류의 다양한 동적 특성을 묘사하는데 한계점을 가지고 있었다. 이러한 문제점을 극복하기 위해 본 연구에서는 오염물질 확산분석 등에 주로 이용되었던 Lagrangian method과 차량 추종모형을 결합한 Moving Cell theory를 개발하였다. Moving Cell theory하에서 차량군(platoon)은 Cell로 표현되며, 각 Cell들은 추종이론에 따라 진행하게 된다. 이러한 Moving Cell 기반의 시뮬레이선 모형은 이미 Cremer et al.(1999)에 의해 제시된 바 있으나 그 분석 대상이 고속도로 본선구간이었기 때문에 합류나 분류문제를 풀 수 있는 모형을 제시하지 못하였고, Cell이 포함 가능한 차량대수를 인위적으로 설정하는 등 기초적인 수준을 크게 벗어나지 못하였다. 본 연구에서는 위의 연구들이 갖는 한계점을 극복할 수 있는 새로운 형태의 Moving Cell theory를 개발함으로서, 교통류의 연속적인 동적 특성 변화를 Cell의 이동과 상태 변화를 통해 재현하였다. 개발된 모형은 합류와 분류가 존재하는 간단한 가상교통망에서 실행되었고, 기존 DNL 모형에 비해 향상된 동적 교통류 묘사능력을 얻을 수 있었다.on constraint)을 토대로 다음 통행배정 시간대의 실시간 수요로서 반영할 수 있는 방안을 제시한다.여도 취소소송의 대상으로 삼도록 하는 보다 명확하고 일관성 있는 논의전개를 제안하였다.수 있었다.로 첨가하여 48시간 배양한 후 암항원 유전자 발현성을 측정한 결과 세포주에 따라 다소 차이는 있으나 대개 0.2 uM농도에서도 유전자 발현이 유도되었으며 1, 5 uM농도에서 매우 강하게 유도되었다. ADC 처리가 페암세포주의 MHC와 B7 발현을 증가시키는가를 알아보기 위해 1 uM 농도의 ADC를 72시간 처치한 후 FACS 분석을 실시한 결과 4개의 페암세포주에서 MHC 및 B7분자의 발현은 유도되지 않았다. 또 ADC농도가 세포성장에 미치는 영향을 알아보기 위하여 ADC를 0.2, 1, 5 uM농도로 96시간 처치 후 세포수를 측정하여 상대성장지수를 알아본 결과 ADC 처치 농도가 증가함에 따라 세포의 성장은 매우 감소하였다. 결론: 폐암세포주에서 ADC처치는 MAGE, GAGE 및 NY-ESO-1과 같은 세포독성 T 림프구 반응을 유도할 수 있는 암항원의 발현을 증가시킬 수 있으며, ADC의 세포독성과 항원 발현 유발시간을 분석할 때 1 uM 농도에서 48시간 처치한 후 ADC가 없는 배지에서 수일간 배양하는 것이 가장 효과적이라고 생각된다. 그러나, ADC를 처치하여도 MHC 및 B7의 발현의 변화는 없었으므로 ADC를 처치한 폐암세포를 암백신으로 사용하기 위해서는 MHC나 B7 및 cytokine의 발현을 증가시키는 추가적인 처치가 필요하다고 생각된다.ded.한 질소제거를 N-balance로부터 구해보면, R3 반응조의 경우가 가장 높은 제거율(40.9%)을 보였다. 이상의 결과들을 볼 때, Bncillus 균주는 호기적 탈질을 일으킬 수 있는 가능성이 있고, Bncillus 균주를 이용한 B3 공정은 탈질에 이용되는 탄소량이 거의 없고, 적은

• Asia pacific journal of information systems
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• 제29권3호
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• pp.489-502
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• 2019

The WeChat mini program is an application embedded in WeChat that users can use without downloading and installing. After it was officially released in 2017, many travel enterprises have launched their own mini programs on the WeChat platform. This study applies affordance theory to investigate the WeChat mini program's role in tourism activities through social network analysis using the R programming language. The authors searched the topic of "how do you perceive the travel-related WeChat mini program" and then crawled the 200 comments found; 180 comments were analyzed after data cleansing. The results show that travel-related WeChat mini programs play a very important role in Chinese social network tourism activities. This paper found that WeChat played a more active role in various tourism-related interactions with Chinese social networks. Moreover, the results show how affordance theory is applied to the use of WeChat mini programs.

• 한국경영과학회:학술대회논문집
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• 한국경영과학회 2007년도 추계학술대회 및 정기총회
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• pp.67-89
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• 2007

This study addresses manufacturers' ability to influence their supply chain network in order to adapt to their competitive environment. From the perspective of a manufacture, the supply chain comprises a network of suppliers and customers, and is theoretically viewed as a complex adaptive system. This study considers the following questions: (1) How can adaptability of supply chain network be operationally defined? (2) How does adaptability of supply chain network lead to combinative capabilities? (3) What is the influence of adaptability of supply chain network on business performance? Drawing on literature streams in supply chain management, operations strategy, organizational change and learning, and complexity theory, this study develops and tests the constructs and operational measures of adaptability of supply chain network and model the nomological set of relationships among constructs that form the basis of our theory. This study then develops and tests a model describing the outcomes of adaptability of supply chain network and its influence on combinative capability and business performance. Empirical results of this study show that adaptability supply chain network directly and positively affects combinative capability. Further, this study finds that adaptability of supply chain network does not impact business performance directly, but rather is mediated through combinative capability, which provides the requisite variety for firms to survive and thrive in dynamic environments.