• The Journal of the Korea Contents Association
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• v.20 no.9
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• pp.308-317
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• 2020

The purpose of this study is to investigate the effect of differences between job expectations and satisfaction on overall employee satisfaction. A survey was conducted on administrative staff at S University in Seoul for 8 days from December 17, 2018 to December 24, 2018. First, the difference between job expectation and job satisfaction, a significant negative difference occurred for all 15 measurement variables. Second, the factors of work cost and personnel system were found to have a significant negative effect on employee satisfaction. If the expected discrepancy between work cost and personnel system increases by 1, employee satisfaction decreases by 0.35 and 0.24, respectively. Third, among the sub-categories of work cost and personnel system, department allocation and division of duties, proper compensation payment, rationality of compensation decision process, and good welfare system were found to have a significant correlation. By analyzing the significant correlation between expected discrepancies and employee satisfaction, focusing on items that can increase employee satisfaction while lowering the financial burden, narrowing the expected discrepancy of staff increases employee satisfaction and improves the quality of education services.

• The Korean Journal of Franchise Management
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• v.7 no.1
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• pp.31-44
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• 2016

Purpose - This study aims to examine different impacts of franchisor's leadership and franchisee's marketing efforts on franchisee dissatisfaction and switching intentions, and to investigate how franchisee dissatisfaction plays a mediating role in the relationship between these constructs. This study attempted to fill the gap in the literature by treating the franchisee dissatisfaction as a mediator in the relationship between these constructs, identify how franchisor's leadership and franchisee's marketing efforts have effects on franchisee dissatisfaction, in turn, reduce switching intentions, and provide the managerial implications for building a long-term relationship to achieve mutual goals between franchisors and franchisees Research design, data, and methodology - In order to test the hypotheses, the data were collected from franchisees in Seoul and Gyeonggi Province. The franchisee owners were informed about the purpose of this study by the trained interviewers. The respondents received a letter introducing the purpose of this study and another letter that the owners wrote to encourage their active participation. Among the 300 questionnaires distributed, 260 (86.7%) questionnaires were returned. Of those collected questionnaires, 6 uncompleted responses were excluded, and 254 questionnaires with an effective response rate of 84.7% were coded and analyzed using frequency, confirmatory factor analysis, and correlations analysis, and structural equation modeling with SPSS 21.0 and SmartPLS 3.0. Results - The findings of the study are as follows. First, franchisor leadership had a negative effect on franchisee dissatisfaction, but franchisee marketing efforts did not have a significant effect on franchisee dissatisfaction. Second, franchisee dissatisfaction had a positive effect on switching intentions. Third, franchisor leadership had a negative effect on switching intentions, but franchisee marketing efforts did not have a significant effect on switching intentions. Conclusions - This study researched the franchisor's leadership as a single factor of transformational leadership. Thus, it may have limits in measuring leadership. Future studies shall include emotional, loyal, and transactional leadership. In addition, the future studies shall also research the effect of franchisor's leadership and franchisees' marketing efforts on dissatisfaction and switching intentions. For example, the franchisor's relationship-oriented efforts can be a crucial parameter that reduces dissatisfaction and switching intentions.