• Journal of Distribution Science
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• v.21 no.7
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• pp.1-9
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• 2023

Purpose: This study aims to understand if heterogeneous news is evenly consumed and distributed on portals as it examines people's news use and engagement behaviors and news credibility. Focusing on the four behaviors of news use, i.e., viewing news by keyword search, viewing news from subscribed sources, viewing news from the list of most-viewed news, and reading comments, and the three behaviors of news engagement, i.e., sharing news, 'liking' or 'recommending' news, and posting comments, this study investigates the relation between each of the behaviors and portal news credibility. Research design, data and methodology: From 2022 News Audience Survey in Korea, this study conducts a regression analysis to investigate the relations between each behavior and news credibility. Results: The results show a positive relation for the former two news use behaviors and the latter two news engagement behaviors, and a negative relation for the latter two news use behaviors. Conclusions: The positive relations between active news use and engagement behaviors and portal news credibility indicate that news consumers are more likely to use and engage in attitude-consistent news rather than attitude-challenging news, implying that heterogeneous news is less likely to be consumed and distributed evenly on portals across all news users.

• The Journal of the Korea Contents Association
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• v.19 no.10
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• pp.306-314
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• 2019

Based on the secondary data of the 2018 news media audience conducted by the Korean Press Foundation, this study examines how the credibility of news on web portals and from news media outlets affects the types of web portal usage. The web portal usage was categorized into the two types: paying attention to news edited by the web portals and paying attention to news media outlets. These were named "portal site centered" and "news media outlet centered," respectively. This study found that the credibility of news from the web portals showed positive relationships with both portal site centered and news media outlet centered. The credibility of news from news media outlets had statistically significant relationships with the two types of web portal usage, but it differed depending on the audiences' preferences toward news media outlets. In other words, the credibility of news from news media outlets that are usually preferred or frequently used showed a positive relationship with the portal site centered, but has a negative relationship with the news media outlet centered. On the other hand, the credibility of news from news media outlets that are not preferred or not frequently used had a negative relationship with the portal site centered, but had a positive relationship with the news media outlet centered.

• Korean journal of communication and information
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• v.25
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• pp.41-64
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• 2004

This study examined the impact of newspaper scale on the use of local government's news releases by local newspapers. Thus, to see the impact, the four local newspapers and the local government's news releases were content-analyzed. Further, through a depth interview, this study tried to understand local journalists' thoughts on using the news releases published by local government. This study hypothesized a negative relationship between the newspaper scale and the degree of the use of news release, between the scale and the dependent rate on the news releases, and proposed a positive relationship between the scale and the writing styles(neutral, negative, neutral, positive). The research results supported the first two hypotheses, and the third partially. Thus, the greater the newspaper scale, the higher the degree of the use of news release by local newspaper. And the greater the scale, the higher the dependent rate on the news releases. In addition, the smaller newspaper in the scale showed more positive and negative writing styles than the larger did. On the other hand, the larger newspaper tend to have more neutral writing style than the smaller did. The interviewee also indicated, in terms of newspaper scale, there was diverse perspectives on the use of news release.

• Journal of Society of Preventive Korean Medicine
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• v.15 no.2
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• pp.131-143
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• 2011

Objective : The aims of this study are to investigate the trend of internet journalism about the toxicity and safety of the herbal medicine, and to suggest the regulatory solution of the issue. Method : In this study, we had searched the internet news article published from 2001 to 2011 in the five major portal sites-NAVER, DAUM, Nate, Google Korean, and Yahoo Korean. The search terms were 'herbal medicine', 'adverse event', 'toxicity'. If the articles described the same event in the same form and tone, the articles were considered overlapping. The overlapped articles were excluded. The articles were categorized by the form and tone. The form categories were straight news, interpretative story, editorial, interview, and the tone categories are the positive, the negative, and the neutral. The regulations were searched about the negative issue. Result : Total 56 articles were reviewed. There were 19 positive articles, 29 negative articles, 8 neutral articles. Most negative issues have the proper regulations, but insufficient measures for the adverse event reporting system. Conclusion : The herbal medicine specified adverse event reporting system is essential.

• The Journal of the Korea Contents Association
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• v.21 no.1
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• pp.105-118
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• 2021

This study pays attention to the fact that the fake news is attracting attention because it causes various social problems. To find out these fake news' influence, the study conducted the experiment to examine that the fake news related to the electronic voting system affects on the news users' attitude of using the system, intention to participate in the election through the system and reliability of news services. The results have shown that the fake news framed with negative contents reduced users' attitude of using the system and intention of participation in the election. Especially, as a result of examining the difference in the fake news' influence according to each news services, in the case that users recognized that the news was fake after exposing to the general internet news, the attitude of using the system and the intention of participation in the election have reduced and recovered again. However, users who exposed to Naver, Facebook believed the negative content of the fake news more strongly. Through these results, this study empirically confirmed that the fake news has a tendency to exert influence on users' cognitive dimension and to reinforce awareness in a direction consistent with the initial exposure information.

• Journal of the Korean Data Analysis Society
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• v.20 no.6
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• pp.3015-3024
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• 2018

This study investigates the recent asymmetric effect of news on stock return volatility in Asian five stock markets - Japan, Korea, Singapore, Taiwan, and Malaysia - since 2000. This study uses the GJR-M model which shows a different effect of a good and bad news on volatility. Empirical results show that the unexpected negative return has a more crucial effect on stock return volatility than the unexpected positive one does in all five stock markets. This implies that the bad news of the stock markets gives a more remarkable effect on volatility than good news does. This study finds that it is very important for market participants and regulation practitioners to distinguish between positive and negative return shocks in the stock markets since bad news might have a larger impacts on volatility than good news.

• Journal of Digital Convergence
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• v.18 no.9
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• pp.17-27
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• 2020

News articles and blog posts have influence on social agenda setting and this study applied text mining on the subject of solar PV in rural area appeared in those media. Texts are gained from online news articles and blog posts with rural solar PV as a keyword by web scrapping, and these are analysed by sentiment analysis and topic modeling technique. Sentiment analysis shows that the proportion of negative texts are significantly lower in blog posts compared to news articles. Result of topic modeling shows that topics related to government policy have the largest loading in positive articles whereas various topics are relatively evenly distributed in negative articles. For blog posts, topics related to rural area installation and environmental damage are have the largest loading in positive and negative texts, respectively. This research reveals issues related to rural solar PV by combining sentiment analysis and topic modeling that were separately applied in previous studies.

• Korean Journal of Human Ecology
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• v.24 no.4
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• pp.513-529
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• 2015

This study performed corroborative analysis by establishing hypothesis so as to corroboratively define the effect on brand attitude of psychological risk recognition in the case where consumers reading negative media news related to bakery recognize crisis communication on the basis of which point. According to corroborative analysis, the role of psychological crisis perception as parameter is confirmed in the causal relation between crisis communication recognition and brand attitude. Such result of study confirms that the positive change in crisis communication recognition reduces psychological risk perception to bakery products and such psychological risk perception eventually become factor which affects brand attitude over products. Such result of study suggests that when reading negative media news on bakery, the influence on consumer's evaluation of news on the basis of certain point and the influence on the formation of causal relation between psychological risk perception and brand attitude has scientific ground. In the aspect, the main result of this study is to find the clue that when comparing precedent study between crisis communication recognition and brand attitude, psychological risk perception is realized with brand attitude as media by verifying the parameter role of psychological risk perception.

• The Journal of the Korea Contents Association
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• v.18 no.5
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• pp.95-104
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• 2018

This study analysed news consumers' perception toward the use of mobile devices and examined their preference on news contents. News audience in the mobile age hoped that news producers make news contents through communication with audience. They showed a negative stance against the attitude that news producers underestimate the audience' intellectual level. Audience preferred novel news formats and services adapted to the mobile environments. In terms of the role of the press, they preferred interpretive and investigative journalism rather than superficial and sensual journalism. Therefore, news companies should consider audience' news consuming attitudes in their producing and delivering news. They also should seek for utilizing the use of the mobile media more aggressively than ever before.

• Asia Marketing Journal
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• v.16 no.1
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• pp.21-33
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• 2014

When the negative event is published, the company tends to go through the negative impact on the firm performance. Especially, with the SNS, the negative event is instantly spread on indefinite region so the impact seems bigger than the period before the SNS media appearance. It seems that everyone considers the SNS media impact on the firm performance quite big. However, there has been no empirical study on the impact comparison on the firm performance between pre and post SNS media occurrence periods. This study tries to empirically compare the impact of the negative event on the firm performance between pre and post SNS media appearance. Our study starts fromthe basic but not verified question; Does really the negative event have more negative impact in the post-SNS-occurrence period than in the pre-SNS-occurrence period? In order to examine the impact of the negative publicity on firm performance in two eras, pre and post SNS media appearance, we used CAR (Cumulative Abnormal Resturns) model. By using this model, we could verify the statistical significance of cumulative abnormal returns in market between before and after the events. For event samples, we focused on food manufacturers and collected the negative events from 1991 to 2003 for pre-SNS occurrence period, and from 2010 to 2013 for post-SNS occurrence period. Based on the listed food companies at KOSPI, we researched Naver News Library (newslibrary.naver.com) and Naver News (news.naver.com) for all the individual negative events published for both periods. Firm returns data were collected from TS 2000 (KOCO Info) and market portfolio data were collected from KRX Exchange. Through our empirical analysis, our finding is interesting to note that the type of events differently influences on the firm performance. With the SNS, the health-related events have influence on the firm performance 'after the event day' whereas the company behavior trust events have influence 'before the event day'. Our findings have implications for management. When a negative event directly related to or threatening customers or their life such as health, it is crucial to fix up the situation right after the event occurs. On the other hand, when a negative event is not publicly available information such as company behavior trust, it is important for marketers to strengthen the firms' trust reputation and control the bad WOM before the event.