• Journal of Korea Trade
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• 제26권3호
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• pp.1-22
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• 2022

Purpose - Social media platforms have presented individuals with an opportunity to create and maintain their social relationship through the use of social media services. However, such social relationship has a negative influence on users' interest in social media. Design/methodology - Using structural equation modeling, this study seeks to examines the effects of different social media conflicts (individual and social conflicts) on users' psychological internal state, especially user apathetic behavior Findings - The findings confirm that, among social media conflicts, social-related conflict, especially social interaction overload has a negative effect on cognitive resonance, while individual conflict has the highest effect on cognitive dissonance. Also, cognitive dissonance has a much greater effect than cognitive resonance on user resistance, this means that users' negative perception of social media has a greater influence on their resistance. Lastly, user's resistance was found to have a positive influence on user's apathetic behavior. Originality/value - In other to capture social media Apathetic behavior, this study focus on social media conflict perspective, which includes social-related conflict and individual conflict, which are found to influence users' internal states towards social media and further induce social media behavior. This study is unique because it is among the first to explore social media apathetic behavior by focusing on the influence of both external social media conflict and internal state. Also, this study proposed that social related conflict has a higher negative influence on WeChat user than individual related conflict.

• 한국정보시스템학회지:정보시스템연구
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• 제32권2호
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• pp.177-190
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• 2023

Purpose Recently, as a new business marketing tool, short form content focused on fun and interest has been shared as hashtags. By extracting positive and negative keywords from media audiences through comment analysis of social media news, various stakeholders aim to quickly and easily grasp users' opinions on major news. Design/methodology/approach YouTube videos were searched using the YouTube Data API and the results were collected. Video comments were crawled and implemented as HTML elements, and the collection results were checked on the web page. The collected data consisted of video thumbnails, titles, contents, and comments. Comments were word tokenized with the R program, comparing positive and negative dictionaries, and then quantifying polarity. In addition, social network analysis was conducted using divided positive and negative comments, and the results of centrality analysis and visualization were confirmed. Findings Social media users' opinions on issue news were confirmed by analyzing and visualizing the centrality of keywords through social network analysis by dividing comments into positive and negative. As a result of the analysis, it was found that negative objective reviews had the highest effect on information usefulness. In this way, previous studies have been reaffirmed that online negative information has a strong effect on personal decision-making. Corporate marketers will analyze user comments on social network services (SNS) to detect negative opinions about products or corporate images, which will serve as an opportunity to satisfy customers' needs.

• Asia pacific journal of information systems
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• 제30권4호
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• pp.785-807
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• 2020

The novel Coronavirus disease 2019 (COVID-19) is unprecedentedly changing the world since its outbreak in late 2019. Using the collected the data related to COVID-19 and the social media user data from a mobile application market research agency from January 25 to April 7, this study empirically examines the effect of the number of confirmed COVID-19 cases worldwide, the number news COVID-19, and the enforcement of social distancing measures on the daily active users (DAU) of two social media services - Twitter and Facebook - in South Korea. There are three important findings from the results of econometric analysis. First, the number of confirmed COVID-19 cases worldwide has a negative effect on the DAU of social media. Second, the number of COVID-19 news is negatively associated with the DAU of social media. Finally, the implementation of social distancing measures has no significant effect on the DAU of the social media. Theoretical implications and managerial guidelines are also discussed.

• Asian Journal for Public Opinion Research
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• 제11권1호
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• pp.4-30
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• 2023

Previous research has empirically demonstrated the negative effects of social media use on young people's psychological well-being. Unlike most previous studies that focused on either Facebook or Instagram, this study comparatively examined the differences in upward comparison and its effects on self-esteem, life satisfaction, and depression between Facebook and Instagram. An analysis of survey data from 641 Korean college students, who reportedly use these two social media more actively than any other age group, found that college students experience more upward comparisons on Instagram than on Facebook. Upward comparisons on both Facebook and Instagram increased by college students' age and weekly usage time. Upward comparisons on Instagram increased by the additional factors of gender (females more than males) and number of "followings." Subsequently, the effects of upward comparison on psychological well-being were found to differ by social media platform. Upward comparisons were found to negatively impact all determinants of psychological well-being only on Instagram, but not on Facebook. The differences in upward comparison and its impact on young users' psychological well-being found in this study were discussed in terms of the different functional characteristics of the two social media platforms, which provides direction for further research needed to establish guidelines for healthy social media use by young people.

• 무역학회지
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• 제48권1호
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• pp.287-306
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• 2023

본 연구는 그동안 소셜미디어 성과연구에서 다소 소홀했던 소셜미디어 기업들의 강압적이고 비자발적인 마케팅 자극과 부정적 결과물에 대한 관련성을 규명하고자 하였다. 아울러 사회문화적인 환경의 차이가 있는 대표적인 소셜미디어 시장인 한국과 중국의 소셜미디어 서비스들을 비교하고자 하였다. 분석 결과, 강압적인 마케팅 자극들이 소셜미디어 기업들의 부정적인 성과를 유발하였으며, 특히 강압적인 마케팅 자극에 따른 이용자들의 태도 및 부정적인 성과가 한국과 중국의 시장에서 극명하게 차이를 보이고 있었다. 본 연구의 결과는 소셜미디어를 활용하여 자신들의 비즈니스를 수행하고자 하는 개인이나 기업들에게 보다 실질적인 시사점들을 제공할 것으로 기대된다.

• 한국콘텐츠학회논문지
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• 제20권9호
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• pp.448-460
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• 2020

이 연구는 소셜미디어상에서의 부정적 경험이 소셜미디어 사용을 통한 사회자본의 증진에 미칠 수 있는 영향을 살펴보고자 한다. 이를 위하여 소셜미디어에서의 피해경험과 가해경험이 소셜미디어로부터의 지각된 성과가 사회자본에 미치는 긍정적 역할에 어떻게 영향을 미치는지 살펴볼 것이다. 온라인 설문조사는 2019년 11월에 실시되었으며, 총 846명의 응답 자료가 최종 분석에 사용되었다. 평균중심화 기법을 활용한 2단계 회귀분석 결과, 첫째, 피해경험은 교량적 사회자본에의 의미 있는 효과가 없는 것으로 나타났으나 지각된 성과와 피해경험이 교량적 사회자본에의 부적인 조절효과를 보였다. 둘째, 피해경험은 결속적 사회자본에 지각된 성과와의 부적인 조절 효과를 보여주어 지각된 성과가 가지는 결속적 사회자본에의 정적 영향력이 피해경험으로 인해서 감소될 수 있음을 보여 주었다. 셋째, 가해경험은 교량적 사회자본 및 결속적 사회자본에의 조절효과가 유의하지 않는 것으로 나타나 피해경험과 다르게 소셜미디어를 통한 사회적 자본증진에 부적인 영향을 주지 않는 것으로 나타났다. 이에 소셜미디어 사용자들을 대상으로 피해예방을 위한 교육이 필수적이며, 신뢰 위해 요소들을 완화하기 위한 법제화가 요구된다.

• Journal of Information Technology Applications and Management
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• 제27권6호
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• pp.117-139
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• 2020

This research analyzes the factors that affect the consumers' participation of the internet-only banks, and suggests effective financial sales strategies and methods to attract more users. Through prior research review and interviews with experts, the factors affecting the consumers to sign up for the internet banks are identified. The actual user data from the internet banks are used for the analysis, providing more systematic and credible results. The research shows that social media buzz positively affects the user growth, proving Granger Causality relation of increasing social media buzz on K Bank increases K Bank users. The research also shows that marketing activities noticeably impacts K Bank's positive user growth. On the other hand, the event of Kakao Bank's grand opening shows negative effect. The results from the research validates the need for periodical monitoring process of social media buzz. Moreover, the research proves that the integrated analysis of social media buzz and marketing effect is also essential.

• 한국의류학회지
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• 제43권4호
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• pp.549-561
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• 2019

This study investigated the impact of appearance pressure from celebrities' social media upon internalization of mesomorphic ideal and muscularity dissatisfaction and the moderating role of time spent on social media in the relationships among variables in a sample of young Korean men (N=247). Those men who regularly participate in physical activities more than three times a week were included in our sample. Structural equation modeling analysis revealed that celebrities' social media pressure directly influenced both internalization and muscularity dissatisfaction, and internalization predicted muscularity dissatisfaction. A significant mediating effect of internalization in the relationships between celebrities' social media pressure and muscularity dissatisfaction was found. However, the moderating effect of time spent on social media was not found. The present results highlight the significant and negative effects of celebrities' social media on male's body image perception. By comparing the results of this study to previous studies, we can anticipate that the effects of social media on users' body image concerns can differ between male and female in the matter of time spent on social media. Implications of the study results and suggestions for future studies are discussed.

• 한국융합학회논문지
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• 제11권3호
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• pp.201-210
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• 2020

본 논문은 항공 관련 소셜미디어의 정보수용에 있어 이용 동기와 민감도, 성별과 연령을 융합하여 이용태도와 행동을 예측하기 위해 연구를 시행하였다. 구체적으로 성별과 연령에 따른 소셜미디어 정보수용의 차이, 이용 동기와 민감도는 정보수용에 어떤 영향을 미치는지 알아보고자 하였다. 이를 위해 2018년 4월 19일부터 5월 3일까지 온라인 전국 패널 20세 이상 성인을 대상으로 하여 성별과 연령의 편중을 막기 위해 고른 분포로 자료수집을 하였다. 연구결과, 성별과 연령에서 여성과 연령이 낮을수록 소셜미디어 정보수용에 긍정적인 영향을 미쳤다. 이용 동기는 정보수용에 정(+)의 영향을 미치는 것으로 나타났으며, 민감도에는 정보수용에 부(-)의 영향을 미치는 것으로 나타났다. 이를 통해 성별, 연령 등 이용자 계층과 이용 동기, 민감도가 정보수용에 영향을 준다는 것을 알 수 있었다. 또한, 민감도 요인의 부정적인 면도 파악할 수 있어, 항공 관련 소셜미디어 마케팅 전략의 기초자료로 활용할 수 있을 것으로 기대한다.

• The Journal of Asian Finance, Economics and Business
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• 제7권10호
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• pp.501-511
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• 2020

As more consumers are interested in sustainability issues and evaluate brands based on their social responsibility issues involved, firms are using social media platforms in order to communicate with consumers about Corporate Social Responsibility (CSR) activities. However, the current literature focuses mostly on factors drive engagement of promotional messages, while little evidence was found in the literature on how to design effective CSR messages on social media to engage consumers. Using over 3,000 branded posts on Facebook and Twitter, this research explores factors that help CSR messages become more engaging in social media. The results show that, on average, CSR messages had a negative significant effect on consumer engagement. However, CSR messages became more engaging when designed with emotional appeals, longer texts, and a hashtag. While marginal, CSR messages with informational appeals and humor undermined the effect of CSR messages on engagement. Finally, we explore different types of CSR messages by their beneficiary scope and the role of brands in the message and discuss what message contents drive more engagement in social media. This research contributes to the academic literature and managers by providing new insights on how to design CSR messages for effective communications in social media.