• Asia Marketing Journal
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• 제14권4호
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• pp.57-75
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• 2013

It is a well-established theory that emotion is influential in cognitive processing. Extensive prior research on emotion has shown that emotional factors, such as affect, mood, and feeling, play as information indicating whether he or she has enough knowledge. Most of their findings focused on the effect of emotional valence (i.g., one's subjective positivity or negativity related with the emotion). Recently, several studies on emotion suggest that there is another dimension of emotion, which affects the type of cognitive processing. The studies argue that emotional certainty facilitates heuristic processing, whereas emotional uncertainty promotes systematic processing. Based on the findings, current study examines the effect of certainty on attitudes and recall. Specifically, the authors investigate the effect of certainty on how much effort individuals use to process advertising information and how certainty affects attitude formation toward the advertised product. The authors also focus on recall to clarify the working mechanism of certainty on attitudes, because recall performance reflects the depth of information processing. Based on previous findings, the authors hypothesize that uncertainty (vs. certainty) leads to more favorable attitudes as well as better recall, and conduct an experiment using a fictitious advertisement with 218 participants. The results confirm the predicted effects of certainty only on attitudes not recall. A possible explanation of this discrepancy between attitudes and recall lies in the measurement method, unaided recall. To rule out this possibility, the authors perform an additional analysis with the participants who recall any correct information of the target advertisement. The results show certainty has a negative effect on both attitudes and recall. A bootstrapping test reveals that recall mediates the effect of certainty on attitudes. This result confirms that certainty decreases elaboration, which in turn leads to less favorable attitudes relative to uncertainty. Additionally, our data shows the association among certainty, recall, and attitudes by showing the indirect effect of certainty on attitudes via recall. This research encourages practitioners in the field to emphasize that they should focus on target audiences' emotional certainty before they provide the persuasive message, by showing that uncertainty promotes effortful processing, which in turn leads to better memory and more favorable attitudes.

• 유통과학연구
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• 제17권3호
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• pp.57-67
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• 2019

Purpose - This study aims to examine the impact of work values on entrepreneurial attitudes, and test the moderating effect of entrepreneurial opportunity identification on the above mentioned relationship as well. Research design, data, and methodology - A questionnaire survey was conducted to 258 employees who comes from 8 different types of the enterprises in northwestern of China, and the corresponding research model was verified. Results - The results show that "comfort and security" (one dimension of work values) has a significant negative impact on entrepreneurial attitudes. Another two dimensions of work values, such as "competence and growth" and "status and independence" have a significant positive impact on entrepreneurial attitudes. In addition, entrepreneurial opportunity identification has a significant moderating effect on the relations between work values and entrepreneurial attitudes. Specifically, only the entrepreneurship opportunity identification positively moderates the relationship between status & independence and entrepreneurial attitudes. Conclusions - This research further enriches the relevant theories of organizational behavior and entrepreneurships. This study also has guiding significance and value for management practice, especially for this research results implies, that is, individual's ability to entrepreneurial opportunity identification (e.g., identify feasible distribution channel for potential new venture) is important in entrepreneurship.

• 아동학회지
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• 제36권4호
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• pp.163-176
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• 2015

The purpose of this study is to examine the longitudinal causal relationships between maternal parenting stress and parenting attitudes. Relevant data from mothers with infants aged from 2 to 4 years of age was gathered from the Panel Study of Korean Children were analyzed by means of Latent Growth Modeling. The findings are as follows, First, levels of parenting stress increased whereas the extent of positive parenting attitudes decreased as children grow older. Second, the initial value of parenting stress was observed to have a negative effect on the initial value of positive parenting attitudes. Third, those mothers who generally have faster speeds of increasing parenting stress tend to have faster speeds of decreases in positive parenting attitudes. What this study clearly revealed is that the positive parenting attitudes of mothers with infants tend to improve when the mothers try to efficiently deal with their parenting stress by either acquiring appropriate parenting knowledge or receiving support from their families and communities.

• 한국의류학회지
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• 제31권3호
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• pp.475-485
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• 2007

The purposes of this study were to examine attitudes toward countefeits among fashion luxury brand consumers, and to investigate the influences or effects of brand loyalty on purchasing frequency of fashion luxury brand and the effects of brand loyalty on attitudes toward counterfeits. The subject used for this study were 214 female consumers who have purchased fashion luxury brand products. For data analysis, descriptive statistics, factor analysis, multiple regression, and ANOVA were used. As the results, first, the brand loyalty were classified into three factors; enduring brand loyalty, symbolic brand loyalty and famous brand loyalty. Second, the attitudes toward counterfeit was composed of four factors; comparison with genuine goods, counterfeits as alternative, approval of counterfeits purchase, and illegality of counterfeit manufacturers. Third, purchasing frequency significantly influenced on the attitudes toward counterfeits finally, higher brand loyalty group had more negative attitudes and lower purchasing intention toward counterfeits than other groups. Based on these results, prevention marketing strategies of counterfeit goods would be provided.

• Physical Therapy Rehabilitation Science
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• 제13권2호
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• pp.171-178
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• 2024

Objective: The objective of this study was to investigate undergraduate student's attitudes toward person with disabilities. Design: Questionnaire-based study Methods: This study conducted a survey of 350 undergraduate students attending two universities in cities B and C from March to April 2024. Out of a total of 350 questionnaires, 334 questionnaires were analyzed after excluding 16 questionnaires due to incomplete content. The questionnaire was revised and enhanced by the researchers and was supplemented through revision and verification by another occupational therapist as professor. Results: As a result of the study, significant differences in undergraduate students' positive attitudes toward the disabled were found to be gender and taking disability-related curriculum, while significant differences in negative attitudes were found to be gender, presence of a disabled person in the family, and religion. Gender, taking disability-related curriculum, and religion showed significant differences in neutral attitude, and in all areas, gender, taking disability-related subjects, having a family member with a disability, and religion showed significant differences. Conclusions: Factors that influence undergraduate students' attitudes toward person with disabilities include gender, whether or not they take disability-related curriculum, whether a family member is disabled, and religion. As our society's policies and perceptions of person with disabilities are rapidly changing, in order to improve our society's attitude and awareness of disabilities, we need to provide students with a correct understanding of disabilities and develop positive attitudes through positive experiences about disabilities. Educational programs should be provided.

• 대한간호학회지
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• 제4권2호
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• pp.17-31
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• 1974

Today, over seventy five percent of nursing in Korea provide a psychiatric experience in the basic curriculum. The psychiatric affiliation presents numerous major problems of adjustment to the student. The Importance of positive attitude toward the nursing care of psychiatric patients is recognized by the nursing profession. I have fined out the unfavorable attitude of non collegiate nursing students toward psychiatric nursing affiliation by previous research. This study was undertaken in response to a felt need to explore the use of several devices which might yield information about attitudes toward psychiatric nursing as a basis for future planning of the program offered at a selected hospital. This study is designed to meet the following objectives; (1) In order to find out the expressed attitudes of fifty·three collegiate nursing students toward their psychiatric affiliation. (2) To compare responses given by selected group of collegiate and non collegiate nursing students to same questionnaire (3) To determine the relationship between the attitudes of nursing students toward psychiatric nursing and the type of instructions where experience was obtained. A questionnaire, a Korean translation of the "Psychiatric Nursing Attitude Questionnaire" by Moldered Elizabeth fletcher, was administered to fifty-three collegiate nursing students who had completed a four-week psychiatric affiliation in a S hospital psychiatric ward during May 7, 1973 to Dec. 16, 1973. - The questionnaire of 100 statements was administered in the following way; (1) Part Ⅰ, Preconceptions, was, given in individual conferences with each subject, during the first few days of their affiliation, and again during the final week of affiliation. The responses to Part I were oral. (2) Part Ⅱ, Expectations, Part Ⅲ, Personal Relations, Part Ⅳ, Personal Feelings, and Part V, Attitudes and Activities of Patients were given to all of the subjects in a group meeting during the second week of the affiliation, and again, during the fourth week at the termination of the affiliation. Responses to Parts Ⅱ, Ⅲ, Ⅳ·, and V, were written. Each of the 100 statements of the questionnaire was considered to be either Positive or Negative. A favorable response was assigned the positive value of 1 and an unfavorable response was assigned the Negative value of O. The coefficient of correlation was computed between the two sets of scores for the fifty-three nursing students, The mean score, the standard deviation, and the differences in the means on each of the five parts of the questionnaire were computed and the relationships calculated by at-test. The results of the study were as follows; 1. There was no significant correlation between the two sets of the scores for the fifty-three nursing students during the four-week psychiatric affiliation. (r= 0.36) 2. There was no significant difference in the mean scores between the first and final tests for any of the questionnaire. 3. The Part Ⅰ, Preconceptions, data indicated collegiate nursing students have positive attitudes in preconceptions than non collegiate nursing students and preconceptions toward the psychiatric affiliation which affect their psychiatric nursing experience. 4. The Part Ⅱ, Expectations, data indicated more appropriate expectations of collegiate nursing students related to pre psychiatric affiliation orientation and sufficient theory learning than non-collegiate nursing students. 5. The Part Ⅲ, Personal relations, data indicated some students have negative attitudes in personal relations with normal people in respect to psychological security and social responsibilities. 6. The Part Ⅳ, Personal feelings, data indicated nursing students have psychological insecurity & inappropriateness. 7. The Part V, Attitudes and activities of patients, data indicated collegiate nursing students have more positive attitudes to the psychotic behavior of certain situations due to sufficient theory learning. 8. The data indicated collegiate·nursing students have more positive attitude than non-collegiate nursing students. 5. The Part Ⅲ, Personal relations, data indicated some students have negative attitudes in personal relations with normal people in respect to psychological security and social responsibilities. 6. The Part Ⅳ, Personal feelings, data indicated nursing students have psychological insecurity & inappropriateness. 7. The Part V, Attitudes and activities of patients, data indicated collegiate nursing students have more positive attitudes to the psychotic behavior of certain situations due to sufficient theory learning. 8. The data indicated collegiate·nursing students have more positive attitude than non-collegiate nursing students through psychiatric affiliation.

• 한국심리학회지 : 문화 및 사회문제
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• 제22권3호
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• pp.343-362
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• 2016

최근 국내에서 동성애자의 인권을 보호하고자 하는 움직임이 일어나고 있지만, 동성애자에 대한 한국인의 태도를 알아본 연구는 극히 드물다. 본 연구는 게이와 레즈비언에 대한 한국인의 외현적 및 암묵적 태도를 알아보고, 각각이 개방성 및 가치개방성과 가지는 관련성을 확인하였다. 56명의 참여자들은 게이와 레즈비언에 대한 태도 척도에 응답하고, 성격 5요인 중 개방성 항목에 응답하였다. 그 후, 동성애자를 대상으로 한 암묵적 연합 검사(Implicit Association Test)를 수행하였다. 그 결과, 성별에 상관없이 참여자들은 레즈비언보다 게이에 대해서 더 높은 외현적 편견을 가지고 있었다. 게이에 대한 암묵적 편견 역시 레즈비언에 대한 암묵적 편견보다 높았다. 게이에 대한 암묵적 편견은 성별에 따라 차이가 없는 반면, 레즈비언에 대한 암묵적 편견은 남성 참여자가 여성 참여자보다 더 높았으며 여성 참여자는 레즈비언에 대한 암묵적 편견이 없는 것으로 나타났다. 마지막으로, 개방성은 외현적 편견과 부적 상관관계에 있었지만, 가치개방성은 외현적 및 암묵적 편견 모두와 부적 상관관계에 있었다. 본 연구는 국내에서 최초로 동성애자에 대한 외현적 및 암묵적 태도를 모두 측정해 동성애자에 대한 한국인의 태도를 입체적으로 확인하고, 가치개방성과 동성애자에 대한 태도가 긴밀하게 관련됨을 확인했다는 의의를 가진다.

• 디지털융복합연구
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• 제13권9호
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• pp.453-461
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• 2015

본 연구의 목적은 융복합시대의 청소년들이 지각하는 부모의 양육태도가 팬덤활동에 미치는 영향과 그 과정에서 심리적 요인 및 삶의 만족도의 매개효과를 검증하는데 있다. 이를 위해 한국청소년패널 데이터를 이용하여 변수간의 경로분석 모형을 살펴보았고, 분석결과는 다음과 같다. 첫째, 부모의 부정적 양육태도는 청소년의 팬덤활동에 부적인 영향을 미치는 데 반해, 긍정적 양육태도는 팬덤활동에 영향을 미치지 않는 것으로 확인되었다. 둘째, 긍정적 양육태도는 청소년의 심리적 요인에 부적, 삶의 만족도에는 정적인 영향을 미치는 것으로 나타났으며, 부정적 양육태도는 심리적 요인에 정적인 영향을 미치지만 삶의 만족도에는 영향을 미치지 않는 것으로 확인되었다. 셋째, 심리적 요인은 청소년의 팬덤활동에 정적인 영향을 미치는 반면, 삶의 만족도는 팬덤활동에 영향을 미치지 않는 것으로 나타났다. 넷째, 심리적요인은 긍정적 양육태도와 팬덤활동 간에 완전매개 역할을 하였으며, 부정적 양육태도와 팬덤활동 간에는 부분매개 역할을 하는 것으로 나타났다.

• 디지털융복합연구
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• 제19권1호
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• pp.379-388
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• 2021

본 연구의 목적은 부모양육태도가 다문화 청소년의 학업중단의도에 미치는 영향과 그 관계에서 이중문화수용태도의 매개효과를 확인하는데 있다. 이를 위해 다문화청소년패널(MCAPS) 6차년도 자료 중 다문화청소년 1,323명을 분석대상자로 선정하였다. 분석방법은 주요변수의 기술통계, 상관분석, 구조방정식 등을 활용해 경로분석 모형을 검증하였다. 연구 결과를 살펴보면, 첫째, 부모의 긍정적 양육태도와 이중문화수용태도가 학업중단의도를 감소시키는데 반해, 부정적 양육태도는 학업중단의도를 증가시키는 것으로 나타났다. 둘째, 이중문화수용태도는 긍정적 양육태도와 학업중단의도 간의 관계에서 부분매개 효과를 갖는 것으로 확인되었다. 또한 부정적 양육태도와 학업중단의도 간의 관계에서도 부분매개 역할을 하는 것으로 나타났다. 이러한 결과를 바탕으로 다문화청소년의 이중문화수용태도를 높이고 학업중단의도를 예방할 수 있는 실천적 방안을 제시하였다.

• 한국학교ㆍ지역보건교육학회지
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• 제7권
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• pp.33-49
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• 2006

Background & Objectives: This study was designed to examine relationships between smoking behavior and smoking attitudes among 6th-grade students in Korea in order to provide knowledge on school-based programs for preventing adolescent smoking behaviors. Methods: Questionnaires were administered to 464 students attending three public elementary schools in O city from June 13 to June 16, 2006. The total sample size is 458 (response rate = 98.7%). Data were statistically analyzed by frequency analysis, cross tabulation, and multiple regression. Results: First, smoking behavior was significantly influenced by the factors of gender, self-concept, family structure, sibling smoking, school achievement, relationship with teachers, satisfaction with school life, and smoking friends. Theprevalence of ever-smoking was 12.7% among 6th grade students in this study. Students were most likely to initiate smoking in the 5thgrade with curiosity and smoke at their own home. Second, students showed negative attitude toward smoking overall. From the detailed section, students respondednegatively about smoking in public places while they thought that adult smoking with moderate level was okay. Student who showed positive attitudes toward smoking in the present study were significantly related to the factors of self-concept, family environment, parental and sibling smoking status, school achievement, satisfaction with school life, and smoking friends. Third, Students who had tried cigarette smoking were likely to report less negative attitudes toward tobacco than non-smoking students. Fourth, this study found that smoking friends were the most significant predictor of positives smoking attitudes. Other factors significantlyassociated with smoking attitudes were gender, relationship with friends, self-concept, relationship with teachers, paternal smoking status. Conclusions: The study results suggest that smoking prevention programs focus on resisting peer influence and need to be community-incorporated and/or comprehensive from elementary to high school.