• Fashion & Textile Research Journal
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• v.10 no.4
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• pp.506-514
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• 2008

The purpose of this study was to investigate the effect of attitude towards parent brand on extended fashion products in case of fashion brand extension. The subjects of this study were 386 college students and data were collected using survey questionnaire. For data analysis, factor analysis and path analysis were applied. The results showed that there were four factors (e.g., familiarity attitude, emotional attitude, value-expressive attitude, utility information attitude) in attitude towards parent brand and six factors (e.g., economical risk, utilitarian risk, social risk, psychological risk, time/advantage loss risk, risk for losing opportunity) under perceived risk in extended product. The results showed that attitude towards parent brand had a negative effect on perceived risk in extended products and had a positive effect on attitude towards extended products. Perceived risk in extended products then had a negative effect on purchase intention of extended products whereas attitude towards extended products had a positive effect on purchase intention of extended products.

• Culinary science and hospitality research
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• v.18 no.4
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• pp.70-83
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• 2012

This study examines the structural relationships between functional-congruity, self-congruity and their consequences, under coffee shop consumption setting. More specifically, it investigates how functional-congruity and self-congruity influence emotional responses (comprising positive and negative emotions) and store attitude formation. The authors propose a structural equation model comprising five constructs. Data were collected from 280 college students in Seoul and analyzed by LISREL 8.30. The findings can be summarized as follows: First, functional congruence of coffee shop customers appeared to have a positive effect on positive emotions and a negative effect on negative emotions. Second, self-congruity has a positive effect on coffee shop customers' positive emotions. Third, the effect of coffee shop customers' positive emotions on store attitude formation was positive and statistically significant while the effect of negative emotions on store attitude formation was negative. These results suggested that the effect of functional-congruity and self-congruity on store attitude formation was mediated by positive emotions and negative emotions.

• Asia pacific journal of information systems
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• v.30 no.1
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• pp.1-20
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• 2020

Malicious rumors often emerge online. However, few studies have examined why people spread online rumors. Recognizing that spreading online rumors is not only rational, but also emotional, this paper provides insights into the behavior of online rumor spreading using the cognitive emotion theory. The results show that perceived credibility of online rumors enhances both positive and negative emotions. However, positive emotions affect neither attitude nor behavior, whereas negative emotions affect both aspects of the spreading of online rumors. The results also indicate that prior positive attitude toward object influences negative emotions. Issues involvement moderates the relationship between attitude and behavior.

• Korean Journal of Human Ecology
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• v.24 no.4
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• pp.513-529
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• 2015

This study performed corroborative analysis by establishing hypothesis so as to corroboratively define the effect on brand attitude of psychological risk recognition in the case where consumers reading negative media news related to bakery recognize crisis communication on the basis of which point. According to corroborative analysis, the role of psychological crisis perception as parameter is confirmed in the causal relation between crisis communication recognition and brand attitude. Such result of study confirms that the positive change in crisis communication recognition reduces psychological risk perception to bakery products and such psychological risk perception eventually become factor which affects brand attitude over products. Such result of study suggests that when reading negative media news on bakery, the influence on consumer's evaluation of news on the basis of certain point and the influence on the formation of causal relation between psychological risk perception and brand attitude has scientific ground. In the aspect, the main result of this study is to find the clue that when comparing precedent study between crisis communication recognition and brand attitude, psychological risk perception is realized with brand attitude as media by verifying the parameter role of psychological risk perception.

• Korean Journal of Childcare and Education
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• v.14 no.6
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• pp.241-255
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• 2018

Objective: The purpose of this research was to examine the moderating effect of children's negative emotionality on the relationship between maternal attitude toward children's emotional expression based on the differential susceptibility model. Methods: Participants were 216 preschool children including 116 boys and 100 girls from day care centers and preschools located in Chungchung province and Seoul. EAS was used to measure the children's negative emotionality. The children's empathy quotient was used to measure empathy. Mothers reported their attitude toward children's emotional expression. Results: The results revealed that the association between empathy and maternal suppression of children's emotional expression was significant only for the children with high levels of negative emotionality. Moreover, the magnitude of association between empathy and maternal acceptance of children's emotional expression was greater for high levels of negative emotionality. Conclusion/Implications: It was concluded that these findings supported the differential susceptibility model.

• Journal of Convergence for Information Technology
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• v.9 no.8
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• pp.189-197
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• 2019

The purpose of this study is to examine the effect of parents' positive and negative parenting attitudes on multicultural expropriation and the mediating effect of community spirit in the process. For this purpose, 1,336 first - year students who entered the university were sampled based on the 7th year data of Korea Youth Policy Institute for a regression analysis. The main results are as follows. First, the positive parenting attitude of the parents recognized by university students has a positive influence on multicultural expropriation, and the negative parenting attitude has a negative influence on multicultural expropriation. Second, Community spirit is found to have a positive influence on multicultural expropriation by university students and shown to have a partial mediated effect between positive or negative parenting and multicultural expropriation. Based on the above research results, various programs were developed and applied to enhance parents' positive parenting attitude and multicultural expropriation, and to promote positive parenting attitude and community spirit.

• Journal of the Korean Home Economics Association
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• v.43 no.8 s.210
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• pp.99-114
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• 2005

The aim of this study was to estimate the effects of an early childhood environmental education program developed on the basis of relationships among preschoolers' knowledge, emotional attitude, and perceived behavior control of environmental pollution on their knowledge, emotional attitude, perceived behavior control, and behavioral intention. A total of 146 five-year-old preschoolers from eight child-care centers in Seoul and Kyoungki Province participated in this study. The following are the main results of this study. first, the higher the level of knowledge the preschoolers had, the more negative emotional attitude they displayed. Furthermore, the more negative emotional attitude they displayed, the higher the level of perceived behavior control they had. On the contrary, the relationships between knowledge and perceived behavior control varied with exposure situation to environmental pollution. Second, after the environmental education program was administered to the experimental group, the preschoolers from experimental group exhibited more knowledge, more negative emotional attitude, higher perceived behavior control and more active behavioral intention towards environmental pollution than those in the control group.

• Journal of Korean Academy of Nursing
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• v.30 no.2
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• pp.498-513
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• 2000

The purpose of this study is to construct the nursing-policy and nursing-theory of Korean style by understanding the type of recognition and attitude immanent in Korean people through of Korean people to the Shamanism(巫敎). And this paper is using Q methodology by operant definition. Because individual recognition and attitude to Shammanism is very subjective and individualistic and many-sided. Q statements in this paper are ultimately 38 statements divided into 5 regions, which are abstracted from 285 Q samples. 38 persons in all are objects of P-population. The results of analyses on the characters of each type are as follows. The men who belong to type I is positive to the Shamanism in recognition and attitude at the same time. The men who belong to type II are negative the analysis of the recognition and attitude to Shamanism in recognition, but positive to Shamanism in practical attitude. The men who belong to type III are evidently negative to Shamanism in recognition and attitude at the same time. The men who belong to type IV are positive to Shamanism, but negative or reservative to it in attitude. In conclusion, we could affirm that shamanic care-act which modern medicine discard as only superstition is very deeply rooted in the Korean people'need. In short, Korean people is already and always related to Shamnism, whether positively or negatively. I dare to think this paper might contribute the other disciplines of sciences as basic data.

• Journal of the East Asian Society of Dietary Life
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• v.16 no.5
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• pp.615-622
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• 2006

The purpose of this study was to examine the mediating role of attitude, subjective norm, and perceived behavioral control on the relationships between past behavior and customers' intention to engage in negative word-of-mouth communication of dissatisfaction responses. Results of the study demonstrated that the inclusion of past behavior improved the predictability of the negative word-of-mouth communication of dissatisfaction response intentions. Furthermore, the mediating analyses indicated that the influence of past behavior was mediated by the mediator. In the contests of negative word-of-mouth communication, the effect of past behavior on intention was partially mediated by attitude, subjective norm and perceived behavioral control.

• Asian Journal for Public Opinion Research
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• v.3 no.3
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• pp.145-155
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• 2016

Background: Asia is on track to become the region with the most elderly people in the world. The elderly population will reach 922.7 million by the middle of this century. Therefore, they will be cared for by the today's youth. Negative attitudes toward older people can make adolescents more uncomfortable relating to them. Objectives: The objective of this study was to evaluate validity and reliability of Kogan's attitude toward old people among nursing students in Thailand, Myanmar, and Indonesia. Methods: Content validation of the 34-item Kogan's attitude toward old people was examined by three geriatric nursing experts. The reliability was evaluated on 600 nursing students, from nursing colleges in Thailand (200), Myanmar (200), and Indonesia (200). Findings: The attitude scores towards the elderly ranged from 34 to 238. All of the 34 items were found to have significant item-to-total correlations (p< .05). The reliability results were as follows: In Thailand, Cronbach's alpha was .70 for the total scale, .72 for the positive scale, and .68 for the negative scale. In Myanmar, Cronbach's alpha was .68 for the total scale, .65 for the positive scale, and .66 for the negative scale. In Indonesia, Cronbach's alpha was .66 for the total scale, .71 for the positive scale, and .72 for the negative scale. Conclusions: These findings suggest that Kogan's attitude toward old people is reliable and valid for nursing students from Thailand, Myanmar, and Indonesia. However, Kogan's attitude toward old people should be revised by these countries, including changing wording on all items for better reliability. The revised version must then be tested for reliability and validity.