• 디지털산업정보학회논문지
• /
• 제19권4호
• /
• pp.155-162
• /
• 2023

This study analyzed the impact of negative information on co-branding, targeting co-branding consisting of a symbolic brand and a functional brand with similar brand assets. Through attribution theory, when consumers are exposed to negative information, they will infer the cause of the negative information. As a result, it was confirmed that when co-branding with a symmetrical symbolic brand and a functional brand, negative information has different effects on co-branding depending on the type. Negative information about the quality of co-branded products had a more negative impact on consumer attitudes than negative information about the iconic brand. It was confirmed that negative information about functional brands has a smaller impact than negative information about co-branding, but has a greater impact than negative information about symbolic brands. In addition, it was confirmed that negative information about the symbolic brand had a smaller negative impact on co-branding than negative information about the quality or functionality of the co-branded product.

• 한국병원경영학회지
• /
• 제14권4호
• /
• pp.25-51
• /
• 2009

This model was empirically developed to test the effect of medical service quality and hospital's reputation on customer satisfaction, repurchase intention, and negative word of mouth as to disease severity. The model was tested in the context of the hospital industry. The findings are as follows. First, medical service provider's functional quality and technical service quality have significant effect on customer satisfaction. Second, hospital's reputation has positive(+) effect on customer satisfaction and significant negative effect on negative word of mouth. Third, customer satisfaction with medical service quality has significantly positive effect on customer's repurchase intention and has negative(-) effect on customer's negative word of mouth. Furthermore, customer's negative word of mouth has negative effect on their repurchase intention. Fourth, as to different disease severity, medical service quality and hospital's reputation have different effect on customer satisfaction, repurchase intention, and negative word of mouth. When patients get slightly ill, functional service quality and technical service quality have direct influence on customer satisfaction which has positive influence on repurchase intention and negative influence on negative word of mouth. Finally, negative word of mouth has negative effect on customer's repurchase intention. However, while hospital's reputation doesn't have effect on customer satisfaction, the reputation has significantly negative effect on negative word of mouth. When patients get seriously ill, only functional service quality has positive effect on customer satisfaction which influences on customer's repurchase intention and negatively influences on negative word of mouth. On the contrary, negative word of mouth doesn't influence on customer's repurchase intention as patients want to treat serious diseases in the large general hospitals even though negative word of mouth is known to them.

• Smart Structures and Systems
• /
• 제24권1호
• /
• pp.141-155
• /
• 2019

This work evaluates the influence of negative stiffness on the performances of various vehicle suspension systems, and proposes a re-centering negative stiffness device (NSD). The re-centering NSD consists of a passive magnetic negative stiffness spring and a positioning shaft with a re-centering function. The former produces negative stiffness control forces, and the latter prevents the amplification of static spring deflection. The numerical simulations reveal that negative stiffness can improve the ride comfort of a vehicle without affecting its road holding abilities for either passive or semi-active suspension systems. In general, the improvement degree of ride comfort increases as negative stiffness increases. For passive suspension system, negative stiffness brings in negative stiffness feature in the control forces, which is helpful for the ride comfort of a vehicle. For semi-active suspensions, negative stiffness can alleviate the impact of clipped damping in semi-active dampers, and thus the ride comfort of a vehicle can be improved.

• 한국언어정보학회:학술대회논문집
• /
• 한국언어정보학회 2007년도 정기학술대회
• /
• pp.115-125
• /
• 2007

The purpose of this paper is to propose a new type of NPI licensing context through French subjunctive and ne expletif. The distribution of NPIs on previous studies does not exactly correspond to negative function types. French subjunctive and ne expletif are good guidelines for reclassifying NPI licensing context. My classification is by a hierarchy of strength in negative force: overtly negative proposition > negative entailment > negative implicature. A new type of NPI licensing context is: (i) I-domain for negative implicature (ⅱ) E-domain for negative entailment and (ⅲ) overt negation.

• 대한가정학회지
• /
• 제44권11호
• /
• pp.23-34
• /
• 2006

The purpose of this study was to examine: (1) how mothers generally react to children's negative emotions; (2) whether there were relationships between children's temperament and mothers' reactions to children's negative emotions; (3) whether there were relationships between mothers' depression and parenting stress, and their reactions to children's negative emotions; (4) whether there were relationships between mothers' reactions to children's negative emotions and children's behavior problems; and (5) whether there were relationships between mothers' reactions to children's negative emotions and children's social competence. The subjects were 246 preschoolers and their mothers. It was found that emotion-focused socialization and problem-focused socialization were the most frequently used reactions by mothers to cope with children's negative emotions. Relationships between children's temperament and mothers' reactions to children's negative emotions, those between mothers' depression and parenting stress and their reactions to children's negative emotions, those between mothers' reactions to children's negative emotions and children's behavior problems, and those between mothers' reactions to children's negative emotions and children's social competency were all partially significant. Sex differences were found in some of the relationships found significant.

• 한국의상디자인학회지
• /
• 제8권1호
• /
• pp.13-24
• /
• 2006

The college students selected by random sampling were classified into four groups by their body cathexis and clothing attitude to investigate differences in the consumer's Impulse-Buying in a negative consumer situation. Consumer cluster were classified into four groups: positive congruity(G1), positive incongruity(G2), negative congruity(G3), negative incongruity(G4). The result are as follows: G1 had high impulse. After Impulse-buying in a negative consumer situation they had negative attitude. G2 tends to do Impulse-buying a lot in a negative consumer situation. G3 had low impulse. After impulse-buying in a negative consumer situation they had both positive and negative attitude. After impulse-buying, G4 had negative and they tend to do a pure impulse buying in a negative consumer situation. As a result, the buying-impulse could cause the impulse-buying.

• 대한전기학회논문지:시스템및제어부문D
• /
• 제49권11호
• /
• pp.617-624
• /
• 2000

The negative weight can be ofter seen in Hopfield neural network, which is difficult to implement negative conductance in circuits. Usually, the inverted output of amplifier is used to avoid negative resistors for expressing the negative weights in hardware implementation. However, there is some difference between using negative resistor and the inverted output of amplifier for representing the negative weight. This difference is discussed in this paper.

• 유통과학연구
• /
• 제12권12호
• /
• pp.93-100
• /
• 2014

Purpose - This study investigated the effect of the negative affect on compulsive buying and the interaction effect of the negative affect depending on the level of mindfulness. Compulsive buying is defined as chronic, repetitive purchasing that becomes an overlearned and automatic way to cope with negative feelings, and compulsive buyers may be particularly susceptible to cognitive narrowing when shopping. Mindfulness may be defined as a coordinative regulatory process to increase the level of attention by recognizing the present experiences non-judgmentally. Hence, mindfulness can be related with negative psychological results such as general mental distress, especially compulsive buying. The purpose of the current study is to examine the relationship between compulsive buying and mindfulness. In another words, this study investigated the effect of the internal regulatory mechanism (that is, mindfulness) on the mental disorder resulting from negative affect in the area of consumption (that is, compulsive buying). Research design, data, and methodology - One hundred and twenty-five college students were recruited for this study. The subjects were classified into two groups according to the degree of the negative affect (High Negative Affect Group vs. Low Negative Affect Group) by the mean value of negative affect (=2.47). The subjects were classified into two other groups according to the degree of mindfulness (High Mindfulness Group vs. Low Mindfulness Group) by the mean value of mindfulness (= 3.47). To analyze the effect of negative affect on compulsive buying, the degree of compulsive buying of the High and Low Negative Affect Groups were compared. To examine the moderating effect of mindfulness by using factorial design, the interaction effect of the negative affect (High vs. Low) and the mindfulness (High vs. Low) were analyzed. Results - The degree of the compulsive buying was higher when the degree of the negative affect was higher than lower (3.06High Negative Affect Group vs. 2.87Low Negative Affect Group, p=.014). The difference in the degree of the compulsive buying was larger when the degree of the mindfulness was lower than higher. In other words, the interaction effect of the negative affect and the mindfulness on the compulsive buying could be found (F(1,124)=10.098, p<.01). Conclusions - The results of the current study showed that the compulsive buying is influenced by the negative affect and that the effect of the negative affect on the compulsive buying varies depending on the level of the mindfulness. These results can be interpreted to imply that consumers who are in a state of high mindfulness pay attention to every minute of experience and activate the coordinatory function and that, eventually, habitual and reflective responses such as compulsive buying are restricted. It is concluded that consumers' mindfulness can facilitate the self-regulatory responses and alleviate the influence of negative affect on compulsive buying. Based on these results, the theoretical and practical implications of this research were discussed and the limitations and future research areas were suggested.

• 아동학회지
• /
• 제27권6호
• /
• pp.1-11
• /
• 2006

Analysis of the data concerning 525 middle and high school students showed that positive affect correlated positively with cognitive reappraisal strategy and with self-control but correlated negatively with expressive suppression strategy. Negative affect correlated positively with expressive suppression strategy and negatively with self-control. The group of higher positive and higher negative affect was higher than the group of lower positive and lower negative affect in cognitive reappraisal strategy. The group of higher positive and higher negative affect was higher than the group of higher positive and lower negative affect in expressive suppression strategy. The group of higher positive and lower negative affect was higher than the group of higher positive and higher negative affect in self-control.

• 산업융합연구
• /
• 제1권1호
• /
• pp.25-40
• /
• 2003

A number of recent studies have contributed to an increased understanding of how and why workers feel bound to their unions. However, by now there has been limited theoretical works on the various forms that union membership can take. Thus, the goal of this study is to develop the types of union membership. To develop the types of union membership, I used the ideological and instrumentalitic concepts. The types of union membership are identified as follows: Positive free agents (${\Leftrightarrow}$ Negative free agents) have low levels of both positive (negative) instrumentality and positive (negative) ideology. If positive (negative) instrumentality is high and positive (negative) ideology low, this group may be labeled Instrumentals (${\Leftrightarrow}$Disgruntled). Expressives (${\Leftrightarrow}$Antagonizers) have low levels of positive (negative) union instrumentality and high levels of positive (negative) ideology. Those who have high levels of both positive (negative) ideology and positive (negative) instrumentality have been called Identifiers (${\Leftrightarrow}$Opponents). Variables related to union instrumentality, and union ideology were investigated: (1) the personal characteristics of individual members, (2) the employing organization, (3) the union characteristics, (4) the economic environment, (5) the labor relations climate.