• Journal of Information Technology Applications and Management
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• 제15권4호
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• pp.103-121
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• 2008

Service Providers need to monitor the level of consumer's satisfaction on service they provide continuously and they use appropriate method to measure their operating status. They have to make a plan on their resource and infrastructure to provide their service in the right place at the right time whenever they need. Most previous studies on IT service quality are mainly focused on criteria or levels of quality measurement even though those criteria and levels should be set by considering consumer's needs. And considering for consumer's needs with managerial factors was not found on those studies. So, we suggest deducing quality factors for continuous improvement of IT service management system in this paper as identify the relative priority using QFD method which consider consumers' voices and managerial factors when decide quality factors of IT service management system introduced SLA. We also confirm that our suggestion is practicable and applicable for current operation by case study.

• 대한가정학회지
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• 제41권10호
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• pp.185-198
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• 2003

Fashion is a field that responds sensitively to social and cultural atmospheres, brings about constant change due to consumer demand for new items in new fashion trends and in the latest design. The fashion industry tries to predict what kind of clothing the customers desires and produces fashion products according to trend information stated by fashion information services. This research analyses the relativity between the trends stated in the fashion information books and what consumer accept, and with this information find the application of trend information books in the planning of domestic woman's clothing. The used information books were based on Samsung Fashion Institute and Interfashion Planning, Inc. The 02/03 F/W season emphasized restoration-romantic, nostalgic mood themes. Fashion trend information and consumer acceptance condition tend to concentrate on trend themes given tv fashion information companies. In other words, $Sincere\;girl(39.04\%){\to}Frontier\;girl(34.92\%){\to}Dark\;lady(18.43\%){\to}Lady\;belle(7.59\%)$ in this order Also when looking into the consumer's wearing, no one theme appears by itself and the themes are mixed accordingly to one's lifestyle and sensibility. Accordingly fashion information organizations must provide precise fashion trends according to consumer sensibility & consumption and also compare trend information to consumer fashion trends each season. With this precise information the planned design plans will help the domestic fashion markets, which are gradually overrun by foreign brands, develop a unique and original fashion product that meets consumer sensitivity needs, and develop a new stepping stone for fashion companies and the relative fashion industry and furthermore contribute to the advancement of overseas markets.

• 디자인학연구
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• 제4권1호
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• pp.61-73
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• 1991

The exhibition activity that a company is rendering to their consumers for the purpose of advertisement, sales promotion and enhancement of company inage get more and more internationalized and specialized. A company is changing from mass production system to small quantity production of various kinds to meet consumer's individualization and differentiation. Also, a company is experiencing a major change in their marketing strategy. As the society is entering on Information Age, the contents that a company intends to give consumer may be different individually. If a consumer is informed wrong information of the goods, a company needs a place to meet consumer face to face where the consumer feels and understands the substance of the goods. This is the current characteristics of Exhibition Media. Based on the result of the current Special Exhibition home and abroad along with background and characteristics of special Exhibition, this study sets a following task reflecting the general trend of social, cultural and economic atmosphere. First, Current Exhibition Industry will be diversified into more Specialized Exhibition, while our Exhibition Industry is very shaky under severe international competition. Also, Exhibition Plan that involves with architecture, interior, graphic, industrial design and advertisement, etc., needs international competitiveness while enhancing identity of Exhibition Plan along with comprehensive marketing strategy in the future. Second, Among most of the local special Exhibitions which invite the general public are normally invited for company public relation contrary to those of U.S.A. and Europe. This signifies of our industrial and social structure's by-product. As the future exhibition become Information Com$$\mu$ication Exhibition which requires specialized technical explanation, the correct description of the goods should be set as a Judgement basis of Exhibition Plan. Third, In parallel with increase of the Exhibition, the equipment expenses of a company goes up continuously. In view of this, a study $$\mu$t be oriented for re-use and curtailment of expenditure of those equipment. Also, as the use of Assembly System B on the rise as a result of diversification of special Exhibition, a study on the development of new material & design for Exhibition Equipment only B required.

• 대한가정학회지
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• 제45권9호
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• pp.75-87
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• 2007

This study was conducted to determine what information regarding wedding services are most important to consumers, and the most common methods by which consumers gather this information so that wedding directors can disseminate information regarding wedding services effectively. In addition, this survey also evaluated the amount of information required by wedding directors so that they can best serve consumers. To accomplish these goals, a questionnaire survey was conducted between January 25 and February 27, 2007. A total of 290 questionnaires were used for the final analysis, which indicated that: 1. The needs for information related to wedding services was very high as index value 4.41. 2. Most consumers acquire information regarding wedding services while attending other wedding ceremonies and consumers value the advice of families, friends and relatives over information they obtain from the internet. 3. Consumers would like a wedding director to manage the wedding schedule and arrange the wedding procedure.

• 대한가정학회지
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• 제40권2호
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• pp.101-114
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• 2002

This study analyzes the contract terms to explore whether the content has any improper and/or unfair clause, reviews the consumer-related laws, and examines the activities of the regulatory systems in the telecommunication service markets. The major resets of the stud\ulcorner are: first, the level of regulation to contract terms is inconsistent across the services areas and needs to be coordinated; second, the standard contract terms need to be developed; third, the policy implications with respect to regulatory policy making and public education are developed; and lastly establishment of consumer advisory board to advise the commission on consumer issues and the consumer information and education center is suggested.

• 한국생활과학회지
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• 제15권6호
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• pp.961-971
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• 2006

The purpose of this study was firstly to provide fundamental data on the activation for the IP-based video phone for the special consumer related to the physically handicapped; secondly to inform empirical data for the consumer public policy in the information technology market, specially for the deaf people. The results of study showed that consumer needs extend to not only simple voice communication for general consumers but also special demands for both the handicapped and the elderly. This study also indicated that VoIP's characteristics of technology would be easily applied to the TRS or VRS which can be adapted to the special consumer market so that VoIP service would be optimal technology for the special consumers like the deaf. In order to successfully implement TRS & VRS business, the paper proposed as follows; 1) the provision of VoIP service enable to satisfying consumers in special market such as the deaf market and the elderly market, 2) the necessity of supporting policy by the related law, and 3) the construction of the system inducing interests from the market participants.

• Agribusiness and Information Management
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• 제5권2호
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• pp.27-37
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• 2013

Referral marketing plays an important role in promoting new products. When it comes to innovative agricultural products, early adopter's review or recommendation has a more critical impact on follower's purchase decision making. Hence, understanding of consumer's characteristics and needs play more important role in success of innovation. More particularly, other researchers pay attention to the role of consumer innovativeness. This study attempts to fill this gap in knowledge between innovative propensity of consumer and her/his intention to generate positive word of mouth about new agricultural products. Furthermore, in this paper, we adopt Vandecasteele and Geunes' motivated consumer innovativeness model to investigate consumer innovativeness in extrinsic motive and intrinsic motive level, and examine the moderating role of referral efficacy. For empirical verification, survey method is used for data collection. Partial least square (PLS) is adopted to analyze the data. Finally, several theoretical contributions and practical implications are discussed.

• 한국정보전자통신기술학회논문지
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• 제12권1호
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• pp.43-48
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• 2019

일상생활에 필요한 상점의 존재는 주민의 주거환경 만족도를 높여주는 요인이 되며, 창업자의 입장에서 지역주민의 니즈가 높은 업종의 창업은 사업 성공을 좌우하는 요인이 될 수 있다. 본 논문에서는 시민들이 체감할 수 있는 일상생활과 밀접한 업종의 창업현황을 알아보고, 이러한 상점의 형성이 신도시 초기 소비자 니즈에 부합하는지 분석하여 창업자와 소비자가 모두 윈윈할 수 있는 의미있는 결과를 도출하고자 한다. S시를 대상으로 신도시 출범 직후부터 현재까지의 생활밀접업종 현황과 시민의 니즈를 분석한 결과, 생활밀접업종에 대한 주민의 니즈는 새로운 거주지로 이주시 가장 중요하게 생각하는 니즈가 도시 조성 초반에 강하게 나타나는 특성을 가지고 있다. 그리고 정착 과정에서 니즈의 해소 및 증대에 따라, 니즈의 크기가 변화하는 특성을 가지고 있다. S시의 경우, 교육에 대한 니즈가 도시 조성 초반 강하게 나타나며, 시간의 흐름에 따라 일정부분 약해지는 특성을 보인다. 반면 생활의 기본요건이라고 할 수 있는 음식에 대한 니즈는 낮게 시작해서 지속적으로 증대되는 특성을 가지고 있다.

• 정보학연구
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• 제2권1호
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• pp.191-207
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• 1999

본 연구는 고객만족모형의 선정에 있어 재구매 의사와 예측타당성을 체계적으로 검토하려는 시도이다. 일반적으로 고객만족의 측정을 위해서는 단일항목척도와 복수항목척도를 사용하고 있다. 그러나 고객이 제품특성을 잘 모르는 경우는 이용하는 모형이나 측정방법에 따라 계산된 지수의 신뢰성이나 구매의도와의 상관관계는 높지 않는 경우가 발생한다. 이러한 문제의 해결을 위하여 본 연구에서는 통상적으로 활용되는 고객만족지수의 다양한 측정방법들에 대해 예측타당성을 검토하여 적절한 모형을 찾아내려는 시도이다.

• International Journal of Computer Science & Network Security
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• 제21권7호
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• pp.305-316
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• 2021

The objective is to recognize the better opportunities from targeted reveal advertising, to show a banner ad to the consumer of online who is most expected to obtain a preferred action like signing up for a newsletter or buying a product. Discovering the most excellent commercial impression, it means the chance to exhibit an advertisement to a consumer needs the capability to calculate the probability that the consumer who perceives the advertisement on the users browser will acquire an accomplishment, that is the consumer will convert. On the other hand, conversion possibility assessment is a demanding process since there is tremendous data growth across different information dimensions and the adaptation event occurs infrequently. Retailers and manufacturers extensively employ the retail services from internet as part of a multichannel distribution and promotion strategy. The rate at which web site visitors transfer to consumers is low for online retail, out coming in high customer acquisition expenses. Approximately 96 percent of web site users concluded exclusive of no shopper purchase[1].This category of conversion rate is collected from the advertising of social media sites and pages that dataset must be estimating and assessing with the concept of big data clustering, which is used to group the particular age group of people along with their behavior. This makes to identify the proper consumer of the production which leads to improve the profitability of the concern.