• 제목/요약/키워드: national acceptance

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소비자의 혁신성과 신뢰가 센서기반 스마트 의류 수용의도에 미치는 영향 (The Influence of Consumers' Innovativeness and Trust on Acceptance Intention of Sensor-based Smart Clothing)

  • 박현희;노미진
    • 한국의류산업학회지
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    • 제14권1호
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    • pp.24-36
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    • 2012
  • This study examines consumer's acceptance intention of sensor-based smart clothing empolying the extended TAM. Technology innovativeness, information innovativeness and trust were used as external variables and perceived palyfulness was included in the extetended TAM. Data were collected from the adults over 20 years old living in Daegu from March 14 to 18, 2011. 193 useful copies of data were analyzed to investigate a structural model and test research hypotheses using AMOS 7.0. The study results showed that the extended TAM for smart clothing was validated empirically in predicting the individual's acceptance of sensor-based smart clothing and 10 hypotheses among 12 hypotheses were supported. Technology innovation, information innovation, and trust were confirmed as antecedent variables in affecting extended TAM. Perceived usefulness and perceived playfulness directly influenced acceptance intention and indirectly influenced acceptance intention mediating attitude. Perceived usefulness affected perceived playfulness and attitude affected acceptance intention. This study will help marketers and managers of fashion companies devise effective tools in planning marketing strategies related to smart clothing.

A framework of examining the factors affecting public acceptance of nuclear power plant: Case study in Saudi Arabia

  • Salman M. Alzahrani;Anas M. Alwafi;Salman M. Alshehri
    • Nuclear Engineering and Technology
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    • 제55권3호
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    • pp.908-918
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    • 2023
  • The Saudi National Atomic Energy project aims to adopt peaceful nuclear technologies and be part of the country's energy mix. As emerging nuclear energy, it is essential to understand public concerns and acceptability of nuclear energy, as well as the factors influencing acceptance to develop nuclear energy policy and implement nuclear energy programs. The purpose of this study is to analyze the public attitudes and acceptance of nuclear energy among Saudi Arabian citizens by utilizing protection motivation theory and theory of planned behavior. A total of 1,404 participants answered a questionnaire which was distribute by convenience sampling approach. A Structural Equation Modeling framework was constructed and analyzed to understand public behavior toward building the country's first Nuclear Power Plant (NPP). Before analyzing the data, the model was validated. The research concluded that the benefits of nuclear power plants were essential in determining people's acceptance of NPPs. Surprisingly, the effect of the perceived benefits was found higher than the effect of the perceived risks to the acceptance. Furthermore, the public's participation in this study revealed that the NPPs location has a significant impact on their acceptance. Based on the finding, several policy implementations were suggested. Finally, the study's model results would benefit scholars, government agencies, and the business sector in Saudi Arabia and worldwide.

대학생이 인식하는 가족 다양성 수용도에 영향을 미치는 요인 (The acceptance of family diversity among college students and related variables)

  • 이선영;정유진
    • 한국가족관계학회지
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    • 제23권3호
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    • pp.3-29
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    • 2018
  • Objectives: The purpose of this study was to investigate the acceptance of family diversity among college students and related variables. Method: Data were collected by a structured questionnaire with 280 students who attended in three universities located in J province. SPSS Statistics Program version 24.0 was used to analyze the collected data. To answer the research questions, descriptive statistics, t-test, F-test, Pearson's correlation analyses, and regression analyses were performed. Results: The major results of the survey were summarized as below. First, the acceptance of family diversity among college students was slightly higher than the middle level(M=12.11). Most students accepted nuclear family as a typical family. More than half of the students accepted single parent families, adaptive families, step families, unmarried mother families, childless couples, homosexual families, elderly women living alone, and families composed of siblings as a family. Second, there was a significant difference by religiosity. Students without religion were higher than their counterparts with religion in a level of family diversity acceptance. Among the individual factors, third, a level of traditional family value had a significant negative effect on a level of family diversity acceptance. And perspective taking had a positive effect on a level of family diversity acceptance. Fourth, among the family factors, parent-child open communication did not affect a level of family diversity acceptance. However, parents' gender egalitarian beliefs had a significant positive effect on a level of family diversity acceptance. Lastly, regarding the relative effects of the personal and family factors, the traditional family value had the largest effect on a level of family diversity acceptance among college students. Conclusions: Base on these results, the implications and limitations of the study were discussed.

농업인의 영농형 태양광 수용의도에 관한 연구 - 확장된 통합기술수용이론(UTAUT2)을 중심으로 - (A Study on Farmers' Acceptance Intention of Agrophotovoltaics - Focusing on the Extended Unified Theory of Acceptance and Use of Technology 2 -)

  • 김원빈;안주영;심근호;엄지범
    • 농촌지도와개발
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    • 제30권1호
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    • pp.15-29
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    • 2023
  • Recently, there has been increasing interest in renewable energy in the agricultural sector. Agrophotovoltaics, producing electricity while farming, has attracted much attention. This study aims to identify the factors influencing the acceptance intention of Agrophotovoltaics. Using the UTAUT2 model, we designed a research model to examine the impact of performance expectancy, effort expectancy, facilitating conditions, social influence, and investment utility on the intention to adopt Agrophotovoltaics through the mediation effect of the user's innovativeness. We conducted a survey on farmers and obtained 212 responses for the final analysis. The results showed that effort expectancy and innovativeness significantly positively affected the intention to adopt Agrophotovoltaics. Furthermore, innovativeness was found to fully mediate the relationship among performance expectancy, facilitating conditions, investment utility, and acceptance intention. This suggests that focusing supportive measures on innovative groups could promote the adoption of Agrophotovoltaics.

아동의 또래 수용도와 관련변인간이 인과모형 분석 (A Causal Modeling Analysis between Peer Acceptance and the Related Variables)

  • 정미자;이숙
    • 가정과삶의질연구
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    • 제14권2호
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    • pp.241-252
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    • 1996
  • This study was designed to analysis a causal modeling between peer acceptance of children and the related variables. The subjects were 430 5th and 6th elemantary school children. Using questionnares data on peer acceptance aggression & withdrawal behavior rated by same-sex peers and mother-child attachment were gathered,. For the statiscal analyses multiple regression and path-analysis were used. The results show social behavior that effects peer acceptance is influenced by not only aggresive behavior but also withdrawal behavior, Peer acceptance was not affected directly by mother-child attachment and paternal education while academic achievement affected peer acceptance indirectly. Therefore children's peer acceptance is mainly determined by social behavior as well as academic achievement.

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Risk Acceptance and Expectations of Laryngeal Allotransplantation

  • Jo, Hyun Kyo;Park, Jang Wan;Hwang, Jae Ha;Kim, Kwang Seog;Lee, Sam Yong;Shin, Jun Ho
    • Archives of Plastic Surgery
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    • 제41권5호
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    • pp.505-512
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    • 2014
  • Background Laryngeal allotransplantation (LA) is a technique involving transplantation of a deceased donor's larynx into a recipient, and it may be substituted for conventional laryngeal reconstruction. There are widely different views on LA, as the recipient is administered continuous, potentially life-threatening, immunosuppressive therapy for a functional or aesthetic result, which is not directly related to life extension. The purpose of this study was to analyze the difference in risk acceptance and expectations of LA between four population groups. Methods A survey was performed to examine patients' risk acceptance and expectations of LA. The survey included 287 subjects in total (general public, n=100; kidney transplant recipients, n=53; post-laryngectomy patients, n=34; doctors, n=100), using a Korean translated version of the louisville instrument for transplantation (LIFT) questionnaire. Results All four groups responded differently at various levels of their perception in risk acceptance and expectations. The kidney transplant recipients reported the highest risk acceptance and expectations, and the doctor group the lowest. Conclusions This study examined the disparate perception between specific population groups of the risks and benefits of using LA for the promotion of the quality of life. By addressing the information gaps about LA in the different populations that have been highlighted from this survey, we suggest that LA can become a more viable alternative to classical surgery with resultant improved quality of life for patients.

A Phenomenological Study on the Information Technology Acceptance of the Korean Baby Boomer Generation

  • Kim, Sohyun;Brady, John Thomas
    • International Journal of Advanced Culture Technology
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    • 제7권4호
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    • pp.172-186
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    • 2019
  • As ICT technology develops rapidly and social and consumer interactions require more knowledge of the technology, the interest for baby boomers' ICT technology acceptance is increasing as they age. However, previous studies have limitations as they lack a systematic and in-depth understanding of this phenomenon in which the emerging elderly population embraces emerging technology. To overcome this limitation, this study carried out a phenomenological study on baby boomers' ICT technology acceptance. In addition, since existing studies have just simply listed variables or proved the relationship between a few variables, this study aimed to find the relationship between variables by analyzing the data obtained through semi-structured interviews. Through this procedure, it was aimed to construct conceptual model which illustrates the relationships between variables so that understanding the phenomenon of baby boomers' acceptance of ICT technology with a holistic view could be possible. The ten variables suggested by Lee & Coughlin (2015) that cover multiple sides of baby boomers' technology acceptance were used. As a result, we found that there is a sequential relationship between these variables and different agents can be related to each variable in sequence. Also, from an ecological perspective, we analyzed baby boomers and their surroundings to find agents involved in this phenomenon.

한국 중소수출입기업의 스마트기술 수용과 글로벌공급사슬혁신에 관한 실증적 연구 - 4차 산업혁명 핵심기술을 중심으로 - (An Empirical Study on the Smart Technology Acceptance and Global Supply Chain Innovation in Korean Small and Medium Trading Companies - Focusing on the Key Technologies of 4th Industrial Revolution -)

  • 정재은;문희철
    • 무역학회지
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    • 제44권4호
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    • pp.169-188
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    • 2019
  • This study aims to analyze the effects of the smart technologies acceptance on global supply chain innovation and export performance in Korean small and medium trading companies. As the world prepares for the advent of the 4th industrial revolution the level of smart technology acceptance by Korean small and medium trading companies has not yet reached the level that is compatible with the change of international paradigm. In this respect, this study aims to promote the acceptance of smart technologies and suggest a need of more practical policy for securing international market competitiveness through innovation of global supply chain structure of Korean trading companies. According to the empirical research results, the smart technology acceptance had a significant effect on both the internal supply chain innovation and the export performance. Also, the external supply chain innovation significantly affected export performance. These results suggested that Korean trading companies need to be more active and positive in accepting smart technology so that they can gain more competitive advantage in the 4th industrial revolution era.

뷰티 인플루언서 특성과 제품 특성이 신제품 수용의도에 미치는 영향 - 중국 소비자를 대상으로 - (The Effect of Beauty Influencers' Characteristics and Product Characteristics on New Product Acceptance Intentions - Focusing on Chinese Consumers - )

  • 쉬루이치;김은혜;이진화
    • 한국의류산업학회지
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    • 제24권6호
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    • pp.719-730
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    • 2022
  • This study explored the impact of beauty influencers' characteristics and product characteristics on new product acceptance intentions and studied the mediating effects of consumer trust in this process. A survey was conducted from February 22, 2021, to February 28, 2021, with Gen Y and Gen Z women in China, and 379 questionnaires were analyzed. The conclusions are as follows: First, the characteristics of beauty influencers are authenticity and expertise, similarity, attractiveness, interactivity, familiarity, and trustworthiness; product characteristics are cost, image, product quality, product perception, sales promotion, and sustainability. Second, partial beauty influencers' characteristics and partial product characteristics have a positive impact on consumer confidence and acceptance intention of the new product. Third, the mediating effect of consumer trust in the process by which beauty influencers' characteristics and product characteristics influence the intention of new product acceptance was determined. Therefore, when beauty companies use influencers in marketing, it is necessary to understand their characteristics, consider their professionality and authenticity, examine their reliability, and assess their ability to form connections with images and viewers that match their products. Additionally, to increase the acceptance intention of new products, companies should present the price of high-quality products, product sensibilities, and corporate images of products and establish measures that can positively affect consumers' acceptance intention of new products by combining them with the characteristics of beauty influencers.

어촌계에 대한 구성원의 수용 유형 분석 - 어촌계장과 어촌계원의 관점 - (Analysis of its Members' Acceptance Types for the Eochon-Gye - From the Head and the Member Perspectives of the Eochon-Gye -)

  • 김진백;이창수
    • 수산경영론집
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    • 제51권4호
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    • pp.97-121
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    • 2020
  • The ultimate purpose of this study is to revitalize the fishing community as the basis for the revival of the fisheries industry. The types of Eochon-Gye acceptance were analyzed as a basic study to achieve this purpose. According to the results of the study, it turned out that the head and the member of the Eochon-Gye had the same three Eochon-Gye acceptance types; that is, democratic, decision-making, and separatist types. However, the Eochon-Gye acceptance types by two groups differed in detail, even though they were named by the same names. Therefore, in order to devise an effective revitalization plan of the fishing community, it is necessary to reflect the detailed characteristics of each Eochon-Gye acceptance type owned by the two groups.