• Journal of the Korean Geographical Society
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• v.1
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• pp.67-82
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• 1963

This paper examined the settlement and evolution of the Namdo Food Festival holding in Nakan folk village since 1994. The Namdo Food Festival is a representative event tourism in Chonnam which beautifully displays Nakan eup-sung's folk landscape and Namdo's traditional food, a prime tourist resource. Since 1994, the Namdo Food Festival has steadily evoloved in the scale aspects of the program budget, and the number of visitors participating in festiva. In addition, the period of the food festival was fixed for a week, early in October. The majority of visitors to the festival was from Kwangju. Moreover, visitors from other provinces have steadily increased, in particular visitors from Yeongnam province such as Pusas and Kyeongnam provinces have increased since 1996. In order to settle down and develop the Namdo Food Festival, the followings should be done change of the ownership from public to private sector, training of professional entertainers, development of programs which can reinforce historical aspects and placeness of Nakan folk village, adoption of management technoques for the local economic activities, and extension of linkage with tourists places around Nakan folk village, reflection of tourists interests and needs through a continuoua tourist's behaviour analysis.

• Culinary science and hospitality research
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• v.15 no.2
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• pp.188-204
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• 2009

The important factors of a food festival are divided into hardware and software programs. In this respect, this research aims to study the relationships among the composites of the food festival and its relationship with the visitors' revisit intention. Since the visitors' evaluation is a presumption of their satisfaction, it lies in a constant relationship with satisfaction and the reason why they revisited the festival. Thus, this research examined the influence of the composite factors on visitors' evaluation (operation, experience) and the relationship between operation evaluation and experience evaluation. In addition, it examined the relationship between evaluation factors and the intent of revisits. In conclusion, visitors' evaluation showed a positive effect on the survey about whether they would consider revisiting the food festival. In this context of continuative relationship, the research suggests that it would be necessary to examine the relationship between composite factors, visitors' evaluation, satisfaction and intent of revisits in future research.

• Journal of the Korean Geographical Society
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• v.33 no.2
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• pp.339-351
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• 1998

본 연구는 낙안읍성이라는 특정 장소에서 열리는 남도음식축제를 사례로 이벤트관광의 정착과 성장과정을 관광지리학적 관점에서 고찰하였다. 남도음식축제는 특정장소가 갖는 매력요인과 전남지역의 고유한 향토음식이 결합된 전남의 대표적인 이벤트관광이며, 1998년 문체부에 의해 전국 3대 축제로 선정되어 전국적인 규모의 축제로 성장하였다. 1994년부터 시작된 남도음식축제는 프로그램과 예산, 참가인원 등 규모면에서 꾸준한 성장을 보여 왔다. 그리고 개최기간은 3일에서 일주일로 연장되었고, 관광세력권은 꾸준히 확대되고 있다. 남도음식축제를 더욱 활성화시키기 위해서는 관 주도의 축제에서 민간주도의 축제로의 전환, 지역축제를 이끌어 갈 전문인력의 양성, 낙안읍성이라는 장소성과 역사성을 부각시킬수 있는 프로그램 개발, 음식축제에 대한 보다 적극적인 경영마인드의 도입, 낙안읍성 주변의 주요 관광지와 연계관계를 구축하여 관광세력권의 확대, 지속적인 관광객 형태 및 평가분석을 통한 관광객들의 관심과 욕구의 반영 등이 필요하다.