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The Impact of SNS Advertisements on Online Purchase Intention of Generation Z: An Empirical Study of TikTok in Vietnam

  • NGO, Thi Thuy An;LE, Thi My Thanh;NGUYEN, Thanh Hieu;LE, Truong Giang;NGO, Gia Thinh;NGUYEN, Tran Duong
    • The Journal of Asian Finance, Economics and Business
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    • v.9 no.5
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    • pp.497-506
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    • 2022
  • The study was carried out to investigate the factors affecting the online purchase intention of Vietnamese consumers, focusing on Generation Z (Gen Z), through the information provided on TikTok - a social media network. Besides, the study evaluates the influence of these factors on the intention to purchase online of Gen Z. Most important; the research aims to help businesses better understand the insight of their consumers. The data were collected from 250 people who were born in the 1995 to 2010 period, living in the South of Vietnam. The study was conducted from December 2021 to March 2022 and used two analytical methods, which are exploratory factor analysis and Structural Equation Modeling. Research results show that there are 4 factors of TikTok advertisements that affect the purchase intention of Gen Z consumers, including information, entertainment, trust, and social interaction, and they all have a positive impact on the online purchase intention. In which the information factor has the most significant impact on the online purchase intention of Gen Z consumers. Based on the research results, recommendations are made to help businesses that have sold or intend to sell products via TikTok, improve the effectiveness of advertisement through the TikTok channel.

Another Challenge to Conservative Sports: Conflicts and Responses of Women Baseball Players (보수적 스포츠에의 또 다른 도전 : 여성야구인들의 갈등과 대응)

  • Kim, In-hyung
    • 한국체육학회지인문사회과학편
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    • v.55 no.2
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    • pp.81-93
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    • 2016
  • This study was aimed to analyze experiences of conflicts that women confront by participating in a conservative sport, baseball, and to figure out how they cope with these conflicts. In this respect, in-depth interviews were performed targeting 18 women who have been participating in a team registered in Women's Baseball Association for more than 1 year. Interview data went through classification of meaning and an analysis process of conceptualization and led to the following conclusion. First, the women's conflicts from their participation in baseball activities were revealed as the conflict between workplace and leisure activity, the conflict between significant others and leisure activity(objection by family and severance of interpersonal relations), and the conflict between sociocultural prejudice and leisure activity. Second, female baseball participants' strategies to cope with conflict situations were classified as making a group of supporters by persuasion and negotiation, active strategies(my own way and priority of life), and evasive measure(telling lies and avoidance of conflicts).

A Study on the Operating Characteristics of the Aged ELCB according to the Overcurrent (노후화된 누전차단기의 과전류 동작 특성에 관한 연구)

  • Ye Jin Park;Sin Dong Kang;Jae-Ho Kim
    • Journal of the Korean Society of Safety
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    • v.38 no.5
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    • pp.1-7
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    • 2023
  • This study analyzes the operational characteristics of 311 aged and non-aged residual current circuit breakers (RCCBs) in low-voltage consumer contexts. It investigates the influence of external temperature and harmonics based on the rated current multiples. To simulate temperature variations, a convectional oven was used around the circuit breakers. Additionally, the generation of harmonic reference signals and data measurement for overcurrent experiments were conducted using NI SCXI, myDAQ, and LabVIEW. An observation revealed that as the ambient temperature increased, the operating time of RCCBs decreased in the time delay region. This was attributed to the faster response or bending of the bimetal, which is the tripping element. However, aged RCCBs encountered challenges with tripping outside the protective curve. The operating time of the circuit breakers exhibited an acceleration influenced by the order and content of harmonic currents, potentially leading to malfunctions. Aged RCCBs demonstrated faster operating times than their non-aged counterparts. However, the difference in operating time varied based on the manufacturer's and operating environment of the RCCBs. Frequent malfunctions of RCCBs can result in power outages. In cases where these circuit breakers fail to operate, they can lead to secondary damages, including electrical fires and shocks. Consequently, it is imperative to consider the operating environment of RCCBs and provide appropriate replacement cycles to mitigate these risks.

Graduates' Progression Tracking System

  • Amjad Althubiti;Razan Alharthi;Rneem Alqarni;Haya Alharthi;Fawziah Alzahrani;Shahad Alotaibi;Mona Al-Qahtaniy;Mrim Alnfiai
    • International Journal of Computer Science & Network Security
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    • v.24 no.6
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    • pp.119-130
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    • 2024
  • Universities are open systems that aim to prepare students to meet academic and industrial programs' expectations. It is important for universities to recognize these expectations and to make sure that they are achievable. To do so, graduates' progression tracking system is an essential tool for universities' development to ensure graduate students meet the market requirements. The purpose of this paper is to create automatic tracing system that captures information about students after graduation and creates annual report that represents the status of university students in term of employment or completing their study. It mainly assists graduates to find appropriate jobs that meet their desires or enabling them to complete their higher education by providing all these opportunities in one platform. The system main objective is to improve communication between graduate students, the university and companies. It also aims to identify the difficulties associated with graduate employability and changes are required to serve current students in term of creating new programs or activities. This helps universities to identify and address the existing curriculums and program's strengths and weaknesses and their adequacy, quality and competencies of a graduate in the labor market, which enhances the quality of higher education. we analyzed and implemented the tracing system using PHP language, which speeds up custom web application development and MySQL database, which guarantee data security, high performance, and other features. Graduate students found the proposed system usable and valuable.

The Patient Recognition, Acceptability and Evaluation of Feasibility for Day Surgery (종합병원 일부 입원환자의 당일수술에 대한 태도와 당일수술 적용 가능성 평가)

  • Beak, Young-Ran;Lee, Kyeong-Soo;Kim, Seok-Beom;Kang, Pock-Soo;Kang, Young-Ah
    • Journal of Preventive Medicine and Public Health
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    • v.33 no.3
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    • pp.334-342
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    • 2000
  • Objectives . This study was conducted in order to investigate the degree of recognition, acceptability, and altitude towards day surgery of patients who were hospitalized with diseases that were candidates for day surgery; in order to analyze the average length of stay for treatment of the ailments; and to analyze the percentage of patients who could be discharged on the same day after the surgery ,using the post-anesthesia discharge scoring system. Methods : Data was collected between February 1 and March 31, 1999 from 353 patients who received surgery for cataract, adenoid hypertrophy, inguinal hernia, strabismus, ptosis, cholelithiasis, hemorrhoid, or anal fistula, at a general hospital in Daegu city. The patients were interviewed and surveyed by a post-anesthesia discharge scoring system(PADS) in order to collect data on patient condition such as vital signs, activity and mental status, pain, nausea and vomiting, surgical bleeding, intake and output after the surgery. Results : Among the 353 patients, 52.7% were after of the day surgery and 52.7% were interested in day surgery. Of the respondents, 43.1% said 'my ailment was not serious and the surgery was simple' and 30.4% said 'according to my condition rest at home was desirable' as the reasons for wanting day surgery Alternatively, 56.5% of those declining day surgery said the 'uncertainty of staying home' was the reason. The greatest concern in discharging within 24 hours after surgery was a post-op emergency situation. On the other hand, the shortened hospitalization was the largest advantage of day surgery with 39.1% responding this way, followed by the savings in hospitalization costs (25.8%) and emotional stability (13.7%). The majority of those surveyed (47.6%) believed that discharge should be determined within 1-2 days after the surgery. The average hospital stay was 3.1 days for dischargeable ailments. Pain (45.6%), nausea and vomiting (10.5%), and headache (7.9%) were the common symptoms following surgery. The percentage of patients who were able to be discharged within 24 hours after surgery revealed 95.2% were dischargeable after approximately 3 hours, 99.2% dischargeable after 12 hours, and 100% dischargeable after 24 hours. Conclusions : According to the PADS score, the cataract extract and strabismus correction patients were eligible for day surgery and the further evaluation concerning the reason for delayed recovery of the other diseases is needed.

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Study on the Perception and Intake of Kimchi of Middle School Students in Gwangju Area (광주지역 중학생의 김치에 대한 인식과 섭취실태에 관한 연구)

  • Gwon, Su-A;Jung, Lan-Hee
    • Journal of Korean Home Economics Education Association
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    • v.29 no.4
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    • pp.133-147
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    • 2017
  • The purpose of this study was to investigate the perception and intake of Kimchi in middle school students in Gwangju area and analyzed the difference of Kimchi intake according to Kimchi perception level to provide basic data to help middle school students develop proper dietary behavior. The data were collected from middle school students in Gwangju area and 374 questionnaires were used for analysis. The main results of this study are as follows. First, the perception of Kimchi of middle school students was 4.10 for first grade and 3.92 for third grade, showed significant difference (p<0.001) between first grade and third grade. Second, the preference of Kimchi of middle school students by grade showed significant difference between first grade and third grade at 'Kimchi preference' (p<0.001) and 'Reasons for not eating Kimchi' (p<0.05) respectively. 81.7% in the first graders and 59.8% in the third graders, and the first graders more preferred Kimchi than the third graders. Third, the pattern of Kimchi intake of middle school students by grade showed significant difference between first grade and third grade at 'Frequency of Kimchi intake' (p<0.05) and 'Amount of Kimchi taken at one time' (p<0.05) respectively. Fourth, the education of Kimchi of middle school students by grade showed significant difference between first grade and third grade at 'My attitude toward Kimchi recommendation' (p<0.05), 'Necessity of Kimchi intake education' (p<0.05), 'Whether you think it is good food for Kimchi information' (p<0.001), 'Preferred method for the Kimchi education' (p<0.001) and 'Methods for increasing Kimchi intake' (p<0.05) respectively. Fifth, the preference of Kimchi of middle school students by the degree of Kimchi recognition showed significant difference at 'Kimchi preference' (p<0.001), 'Reasons for liking Kimchi' (p<0.05) and 'Reasons for disliking Kimchi' (p<0.05) respectively. The pattern of Kimchi intake of middle school students by the degree of Kimchi recognition showed significant difference at 'Frequency of Kimchi intake' (p<0.001) and 'Amount of Kimchi taken at one time'(p<0.05) respectively. The the education of Kimchi of middle school students by the degree of Kimchi recognition showed significant difference at 'My attitude toward Kimchi recommendation' (p<0.05), 'The experience of making Kimchi' (p<0.05), 'Necessity of Kimchi intake education' (p<0.001) and 'Whether you think it is good food for Kimchi information' (p<0.001) respectively.

A Comparative Study on Infant's Temperament & Parenting Stress by Premature & Full-term Infant's Mother (미숙아 어머니와 정상아 어머니가 지각한 영아의 기질과 양육스트레스)

  • Kim, So-Young;Kwon, Mi-Kyung
    • Korean Parent-Child Health Journal
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    • v.8 no.2
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    • pp.123-136
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    • 2005
  • This research is to compare the infant's temperament and parenting stress perceived by premature infants' mother and full-term infants' mother. It aims at establishing the healthy relationship between mothers and infants. It investigates the basic data of nursing intervention program to help the mother of premature infant. The period of data collection was from May 1, 2005 to May 30, 2005, and the subjects were total 123 mothers: 44 mothers of premature infants and 79 mothers of full-term infants under 6 months who visited general hospitals, individual pediatrics, and health center located in G city. "What My Baby Is Like(WBL)" developed by Pridham, Chang, and Chiu(1994) and translated by Bang Kyeong Sook(1999) was used as a measuring instrument of infants' temperament, and Parenting Stress Index (PSI) developed by Abidin(1990) and revised and complemented by Kim Dong Hee(1997) was used as a measuring instrument of parenting stress. Collected Data were analyzed through $X^2$-test, t-test, Pearson's correlation with SPSS 12.0 window program. The results are as follows: 1. There was a significant difference in the infant's temperament perceived by premature infants' mothers and full-term infants' mothers (t=-4.08, p=.00). In subcategory, there were significant difference between premature infants' mother and full-term infants' mother in geniality(t=-3.62, p=.00), adaptation(t=-3.43, p=.00) and reaction(t=-2.01, p=.05). 2. There was a significant difference in parenting stress between premature infants' mother and full-term infants' mother(t=6.57, p=.00). The parenting stress of premature infants mothers appeared to be higher than full-term infants' mothers. They showed the higher stress in the mother-child relationship area(t=6.27, p=.00) and child area(t=7.38, p=.00) among 3 areas of parenting stress. 3. There were negative correlation between infants' temperament and parenting stress. As mothers perceived the infant's temperament negatively, the parenting stress. Especially, the negative correlation of infants' temperament and parenting stress of premature infants' mothers(r=-.44) was stronger than that of full-term infants' mothers(r=-37). From the research, as mothers of premature infants receive more stress, their stress can cause the serious problem to the relationship of the mother and the infant. Therefore, the nursing intervention should be carried out in order to change the negative perception of mothers towards their infants into the positive perception reduce the parenting stress.

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Critical Review of Simulation Training's Effects on Nursing Students (간호학생을 대상으로 한 시뮬레이션 실습 효과에 대한 비판적 고찰)

  • Choi, Eun Hee
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.21 no.5
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    • pp.141-149
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    • 2020
  • This study was undertaken to analyze the intervening effect of nursing simulation among nursing students. This was a critical review study, and data obtained were reviewed using various data bases, including RISS, KISS, NDSL, DBpia, and KRI. The terminologies entered in the data base were nursing and simulation. Selected studies were assessed for methodological quality; and narrative, descriptive or one group post-test studies were excluded from the analysis. Ed. Notes: Please review for accuracy. I have suggested the edit to the best of my understanding. Finally, 234 studies were included for investigation. Results included studies of nursing simulation intervention in Korea, commencing from 2008. One group pre-post test and two group post test were more designed in journals comparing to master thesis or doctoral dissertation. Clinical practice was the most frequently studied aspect by both the assessor and student in the two groups' pre-post test design. Nursing competences associated with dependent variables during simulation were integrated skills, critical thinking, communication, cooperation, professional recognition and leadership. The two groups pre-post design explored more varied competences as compared to other designs. Considering the results obtained, we conclude that simulation intervention is an effective teaching method for nursing students to help improve their clinical practice. However, further studies are required to assess the impact of critical thinking and problem solving.

A Study of Stress, Stress Coping Style and Health Symptoms in 6th Grade Elementary School Children (초등학교 아동의 스트레스 생활사건과 대처방식, 건강문제에 관한 연구)

  • Cho Nam Jin;Park In Sook
    • Child Health Nursing Research
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    • v.4 no.2
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    • pp.193-206
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    • 1998
  • The purpose of this study was to examine the stressors and stress coping styles of 6th grade el ementary school children and to explore the relationship between stressful life events and health symptoms and the effects of coping style which is theoretically considered to mediate the relationship between stress and health symptoms. The study subjects consisted of 329 in 6th grade elementary school children in Cheong-Ju city. Of the 329 subjects, 171 were boys and 158 were girls. For this study, three kinds of questionnaires were adopted as follows ; 1) Feel Bad Scale (FBS) by Lewis et al., 2) lazarus-Folkman's Way of coping questionnaire 3) Hee Sun Shin's Health Symptom questionnaire (HSQ) The researcher visited the school and collected data in the class using the questionnaire method after an explanation of the purpose and procedures was given to the children. Data collection was done for 10 days (from 5th to 15th of July 1997) . The data were analyzed by descriptive statistics, correlation analysis, multiple regression analysis using the SAS statistical program. The results of this study were as follows : 1. The mean score for the FBS was 211.37(range : 77-427), The most severe stressors perceived by children were parental divorce and other's smash or steal of my things. The most frequently experienced stressful life events were conflict with siblings and being scolded for other's fault. 2. The most frequently used stress coping style was the active coping (M=17.85), followed by passive (M=13.64) and magical one (M=13.42). 3. The mean score for the HSQ was 23.30(range : 0-72) The most frequently complained health symptoms were headache and having much worry about everything. 4. There was a significant relationship between stressful life events and health symptoms (r=.60, p<.001). Also, stressful life events were positively related with passive coping(r=.27, p<.001) and magical coping (r=.38, p<.001). Health symptoms were positively correlated with passive coping(r=.33, p<.001) and magical coping (r=.41, p<.001). 5. Stepwise multiple regression analysis revealed that the most powerful predictor was the variable of stressful life events. Health concerns, magical coping style, passive coping style and active coping style accounted for 49.15% of the variance in health symptoms. This study revealed that stressful life events correlated with health symptoms in 6th grade elementary school children and passive coping and magical coping had mediating effects on this relationship. The implication for nursing is that there is a need to develop supportive interventions for high risk population to decrease health problems due to stress.

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Research on the measles experience of A primary school children in the Epidemic area (홍역이환지역 일 초등학교 학생의 홍역경험 조사연구)

  • 김이순;정은순;송미경
    • Korean Journal of Health Education and Promotion
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    • v.19 no.2
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    • pp.115-125
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    • 2002
  • This study is a investigation research to examine total 123 children's thought, perception and coping method about measles, with 62 children who had experienced the measles and 61 good health children in the school, which had spread to a primary school in kyoungsang-bukdo province. The data collection was done from December 6 to December 8. The analysis of data was SPSS(10.0) for descriptive statistics. The data were collected from total 123 children, 62 of them who had diagnosed measles on October, 2000, when the measles had ended, were used a purposive sampling, the others who had a good health were used a convenience sampling. From three to six grade students made out directly the questionaire in the way of self-questionaire, and from one to two grade students, made out answering the question which the researcher had read the items. The researchers call back the students to complement the contents about the items inadequate answers, so they raised the reliability. The results were as follows. 1. The results of observe carefully the measles infection degree by a sex, the boys(27.4%) were sick severely compared with girls(9.7%)were sick weakly compared with the boys(27.4%)(p〈0.01). 2. The 62.9 percents of infected children by measles thought that they were infected at school, regarded the doctors as a first judge, and had caught the measles because of their fault. The results of observe carefully, 33.8 percents children of infected by measles had have a secondary vaccination. To the question whether they go to institute or not while suffering from the measles, 35.5% children didn't go there since they had heard the fact they infected the measles. 3. To a question of asking if close mend caught the measles, what will they do, 65.1% children of caught the measles answer ‘I can't meet my friend'(p〈0.001). It was significant that infected children have more interests than didn't infected children. The 22% children of didn't catch the measles take great interested in health compare with the 12.2% children of infected the measles(p〈0.05). To the question if they listen the preservation of health broadcasting, 63.4% children answer ‘I listen well’. It was significant between the infected group and didn't infect group(p〈0.05). To the question if they delivery to the written information at home, it was significant between the infected group and didn't infect group(p〈0.05). 4. The infected group of 69.1% children think the health is most important in their life school than any other they like study.