• The Journal of Bigdata
• /
• v.6 no.2
• /
• pp.181-195
• /
• 2021

Interest in the transition to MyData beyond the use of personal data is high worldwide. In order for the ideology of MyData to be realized, various useful MyData services would be developed in practice. Above all, convergence must be premised for the development of MyData. This study proposed strategies for activating MyData convergence services from four perspectives (BLTS: Business, Legal, Technology, and Social). In particular, the purpose w as to revitalize domestic convergence services by comparing European policies and services, which are the most pioneering in the field of MyData, with the domestic situation. It is expected that this study will provide balanced and progressive ideas in the MyData industry and policies.

• Journal of Information Technology Services
• /
• v.23 no.1
• /
• pp.97-121
• /
• 2024

As data usage grows in importance, ensuring individual control over personal information becomes critical. The emergence of the 'MyData' concept addresses this, particularly in financial services. Although the institutional and technological framework for financial MyData services is in place, there's a need to establish consumer understanding and perception of its usefulness and safety for successful activation. This study focuses on investigating the impact of trust on the intention to use the new mobile banking service, financial MyData. This study has three objectives. Firstly, to analyze whether trust in financial MyData services and trust in financial MyData service providers affect the intention to use financial MyData services. Secondly, to analyze the process of forming trust in financial MyData services based on the phenomenon of transferring trust in service providers to trust in services. Thirdly, to identify the process by which trust transfer occurs between service providers and financial MyData services. Ultimately, the goal of this study is to promote the intention to use financial MyData services based on the concept of trust and to activate these services. In summary, this study emphasizes the significance of trust in financial MyData services, exploring its impact on user intention and the transfer of trust from providers to services. By promoting consumer trust, the research aims to contribute to the activation of financial MyData services.

• Journal of Digital Convergence
• /
• v.19 no.11
• /
• pp.167-180
• /
• 2021

The purpose of this study is to present a framework of the MyData business ecosystem that shows a different pattern from the previous one by the MyData concept and to define the characteristics of actors participating in the ecosystem. Because MyData is an individual exercising sovereignty over his or her data, there is a characteristic that the individual participates as a key actor in the business. In other words, MyData Operators participate in the MyData business ecosystem to help individuals who own MyData, MyData creating business and MyData using business, among them, manage their own data. Therefore, this study conducts a case study of domestic and foreign MyData businesses to revitalize the domestic MyData industry. In particular, the business model of 45 cases of overseas MyData operators was analyzed and classified into 7 types of 4 groups. And through this, the importance of the role of MyData Operator in the MyData industry ecosystem is confirmed and a developmental ecosystem model is proposed.

• The Journal of Korea Institute of Information, Electronics, and Communication Technology
• /
• v.16 no.2
• /
• pp.77-86
• /
• 2023

Unlike previous studies that dealt with the basic characteristic of My Data in terms of the legal system, this study analyzed the impact of the basic characteristic of My Data, which is finding a balance between the use and protection of personal data, on My Data services and government policies at home and abroad through a literature review to present implications for the creation of a healthy My Data ecosystem. The basic characteristic of My Data acted as facilitators and barriers for the acceptance and activation of My Data services, and suggested the values and directions pursued in the My Data policies of major countries. This suggests that a more balanced perspective is needed in promoting MyData services and government policies in the future. It is hoped that this study will contribute to creating a healthy ecosystem of MyData and promoting desirable government policies.

• Journal of Information Technology Services
• /
• v.21 no.3
• /
• pp.1-25
• /
• 2022

The financial MyData service has implemented in January 2022 and launched 45 services by banks, securities, credit cards and fintech companies. This study applied the Q methodology, to identify the user types of MyData services and compared the perceptions of employees of financial institutions who plan and develop the MyData services. There are three types of MyData service users: active users, limited users who focus on consumption and asset status inquiry, and sensitive users for personal information. There were two types of recognition of financial company employees. One is the active user support other is the sensitive user for personal information support. The analysis of subjective perceptions can be used as a reference for establishing a company's MyData service marketing strategy and establishing related policies to improve the MyData ecosystem.

• Journal of the Korean BIBLIA Society for library and Information Science
• /
• v.31 no.2
• /
• pp.183-201
• /
• 2020

There is an increasing demand for services utilizing various data such as social data, public data, and personal information. In particular, the United States and the Korean government are working in various ways to utilize My Data. In 2019, the Financial Services Commission in Korea intends to expand financial services using personal information through MyData. This paper will examine MyData issues of the US and European governments and propose ways to promote MyData in Korea in terms of data compatibility and data quality.

• Knowledge Management Research
• /
• v.24 no.1
• /
• pp.73-97
• /
• 2023

Recently, the MyData market has been growing as the importance of data and issues related to personal information protection have drawn much attention together. MyData refers to the concept of guaranteeing an individual's right to personal information and providing and utilizing one's data according to individual consent. MyData service providers can combine and analyze customer information to provide personalized services. In the early days, the MyData business was activated mainly by private companies and the financial industry, but recently, public institutions are also actively taking advantage of MyData. Meanwhile, the importance of an individual's intention to provide MyData for the success of MyData businesses continues to increase, but research related to this is lacking. Moreover, existing studies have been mainly conducted on individual benefits of MyData; there are not enough studies in which both public benefit and perceived risk factors are considered at the same time. In this regard, this study intends to derive factors affecting the intention to provide MyData based on the privacy calculus model, examine their influencing mechanism, and further verify the moderating effects of individual capabilities and institutional type. This study can find academic significance in that it expanded and demonstrated the privacy calculus model in the context of MyData providing intention. In addition, the results of this study are expected to offer practical guidelines for developing and managing new services in MyData businesses.

• Journal of the Korea Convergence Society
• /
• v.12 no.12
• /
• pp.223-233
• /
• 2021

MyData industry became possible with the revision of the three data-related bills on August 2020, and from February 2021, each individual can make MyData financial service through the app provided by MyData providers. In this study, in order to understand the user experience trend of MyData-based financial asset management apps in the user-centered financial service era, the usability evaluation of 11 apps from 8 MyData providers was conducted for 300 adults, then average value comparison, radial graph analysis, and heatmap analysis were conducted. In app design preference, asset list type was the most preferred type, followed by asset comparison·list type. As for the expected perception of the future benefits that can be enjoyed through My Data, 'diversification of convenient services' was the highest at 45.3%, and as a negative factor felt by users, personal information-related factors were the highest at 71.4%. The results of this study can be used as basic data for the development and improvement of user interfaces for MyData platforms.

• The Journal of the Korea Contents Association
• /
• v.22 no.10
• /
• pp.271-278
• /
• 2022

MyData service integrates and manages user's personal data such as finance, credit, etc, and is expected to provide useful information to the user as personal data in various fields are gradually integrated. Discovering factors that affect the intention to use of MyData service is a very important topic for understanding that service. To this end, in this study, the attributes of the MyData service were derived, and the derived service attributes were grouped together by using factor analysis. As a result, we found four factors such as "convenience", "usefulness", "security", and "control". After that, we established our research model to analyze the causal relationship between these four factors and the intention to use of MyData service. According to the analysis results, among the factors of the MyData service attribute, "convenience", "usefulness", and "control" had a significant effect, and "security" did not have a significant effect. In particular, it was confirmed that "control" had the greatest influence on the intention to use. This study suggests that MyData service provider need to make users recognize they are controlling their data and develop services that provide various benefits to users.

• The Journal of Korea Institute of Information, Electronics, and Communication Technology
• /
• v.13 no.6
• /
• pp.511-522
• /
• 2020

The purpose of this thesis is to derive a strategy to establish an ecosystem for promoting health my data projects in the public domain. To this end, first, the types of my data business were classified by business domain, subject, purpose, and method, and based on this, my data business being promoted in Korea and abroad was analyzed by type. After that, based on the analysis results, scenarios for my data projects that public domain can promote and the roles and major issues of each subject were identified, and the strategic direction for each subject of the ecosystem was presented. Such an attempt is of primary significance in revealing the role that the health MyData project can take the lead in the public domain to settle in Korea targeting sensitive information. Through this, it is expected that it will be a cornerstone of discussion to identify issues that are expected to establish an ecosystem in Korea, and to present a direction in which the my data business can be promoted in the right direction in the future.