• Journal of the Korean Data and Information Science Society
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• v.19 no.3
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• pp.831-844
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• 2008

Since cooperatives consist of many distinct members in the management environment and characteristics, it is necessary to make similar cooperatives into a few groups for the effective risk management of cooperatives' mutuality bank. This paper is a priori research for suggesting a guidance for effective risk management of cooperatives with different management strategy. For such purpose, we propose a way to group the members of cooperative's mutuality bank. The 30 continuous variables which is relative to cooperatives' management status are considered and six factors are extracted from those variables through factor analysis with empirical consideration to avoid wrong grouping and to enhance the practical interpretation. Based on extracted six factors and additional 3 categorical variables, six representative groups are derived by the two step clustering analysis. These findings are useful to execute a discriminatory risk management and other management strategy for a mutuality bank and others.

• The Korean Journal of Applied Statistics
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• v.23 no.5
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• pp.799-812
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• 2010

The public banking market (the main eld of the second banking sector) faces increased competition du to the expansion of the rst banking sector. In this situation, Customer Satisfaction Management(CSM is emerging as a core business factor to create continuous growth without competitive exclusion because it is possible to churn management and draw an advocate customer. In this pa- per, with Suhyup mutuality bank as a sample for research, I have looked for necessary Customer Satisfaction(CS) factors and deduced a Customer Satisfaction Index(CSI), Customer Loyalty and Net Promoter Score(NPS) of detail factors in CS through a survey. Based on these result, the strategic factors required to improve CS were found and strategic directions for CS were proposed through a CS portfolio analysis.