• 제목/요약/키워드: must-be attribute

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Evaluating Service Quality of Korean Restaurants: A Fuzzy Analytic Hierarchy Approach

  • Ulkhaq, M.Mujiya;Nartadhi, Rizal L.;Akshinta, Pradita Y.
    • Industrial Engineering and Management Systems
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    • v.15 no.1
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    • pp.77-91
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    • 2016
  • Every service firm must find ways to attract new customers, retain existing customers, and remain competitive and profitable. As competition increases, delivering better service becomes more important. Service quality is considered as a vital aspect for the success of the firms. Restaurant cannot be separated from the service quality they have to deliver. The development of restaurant is supported with the reputation of the country where the food comes from. Recently, one of the most trending topic is Korean wave which affects the Korean cuisine. A fuzzy AHP was employed to evaluate the service quality. It is more preferable than traditional AHP which is criticized for its inability to handle the uncertainty of the decision maker's perception. Six attributes are used to evaluate five Korean restaurants in Semarang, Indonesia. The result shows that innovation is the most important attribute. It seems that decision makers viewed the food variation and new method service as main factors that the restaurants have to manage. This finding can provide the managers with valuable insights into the attribute that reflects customers' perceptions; also to position their service based on their competitors. Validating the scale in other culture-based restaurants is an interesting area to be pursued.

An Exploratory Two-dimensional Approach to Port Selection Behavior (항만선택행위에 대한 탐색적 이차원적 접근)

  • Park, Byung In
    • Journal of Korea Port Economic Association
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    • v.33 no.4
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    • pp.37-58
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    • 2017
  • The implicit assumption of port selection studies based on survey and respondents' perceptions is that the preference of the port selection attributes is proportional to the selection behavior. Further, the straight lines of the port selection attributes could also have non-linear properties. This study confirms nonlinear characteristics of selection attributes by using Kano model. The findings of this study showed that several properties of carriers were evaluated as nonlinear characteristics, such as the intermodal links and network accessibility, and size of port and terminal. Hence, port service providers such as port authorities and terminal operating companiesl, should construct a port operation strategy that reflects the non-linear port selection characteristics of shipping companies. Since this study aimed at exploring the forms of port selection characteristics, long-term additional verification studies on ports and stakeholders at domestics and abroad were needed. The Kano model and importance-selection analysis method used for analysis and strategy establishment also need to be improved to capture evident characteristics and to present strategic guidelines.

Classification of Service Attributes and Strategic Customer Service Management based on the Asymmetric and Non-linear Relationship between Service Attributes and Customer Satisfaction (서비스 속성과 고객만족과의 비대칭적, 비선형적 관계에 근거한 서비스 속성 분류와 전략적 고객서비스 경영)

  • Park, Jung-Young;Lee, Gye-Hee
    • Journal of the Korean Society of Food Culture
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    • v.23 no.5
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    • pp.605-615
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    • 2008
  • The principal objective of this study was to categorize service attributes on the basis of the asymmetric and non-linear relationship existing between service attributes and customer satisfaction. Researchers generally assume that service attribute performances and customer satisfaction are both symmetrical and linear. That is to say, improvements in attribute performance will inevitably result in increased customer satisfaction. However, this is not always the case. Certain attributes have been shown not to create satisfaction even when improved, and others do not create dissatisfaction even when their performance ratings become negative. Understanding this relationship is crucial not only to researchers, but also to service managers. Service managers can arrange their priorities with regard to which attributes must be improved or promoted first, in an environment of limited technical, financial, and human resources. Many studies into this asymmetric and non-linear relationship have recently been conducted, beginning with Herzberg's motivation-hygiene theory (1976) and the disconfirmation theory, which was eventually developed into Kano's model (1984). This study attempted to determine the impact level of service attributes on incidents of satisfaction or dissatisfaction. It used 30 service attributes generated by Park (2008) in the CIT research into family restaurants. The data were collected from 600 participants, 300 incidences of satisfaction and 300 incidents of dissatisfaction, via an online survey. The t-test was used to confirm the difference between the satisfaction group's and dissatisfaction group's attributes. 11 attributes were found to be significant at a level of p>0.05. This indicates that the 11 attributes exerted different impacts on satisfaction and dissatisfaction, which confirmed the asymmetric and non-linear relationship. 14 attributes were categorized into the core service, 1 attribute into the quality service, 7 attributes into the basic service, and 8 attributes into the neutral service. Strategic customer service management was recommended for the 'A' family restaurant as an example, on the basis of the asymmetric and non-linear relationship and the characteristics of the four service factors.

A Study on the Plan of Research Color Code for Color Management in Fashion Industry (패션산업의 색채관리를 위한 조사용 컬러코드의 설계연구)

  • Lee, Kyung-Hee
    • Fashion & Textile Research Journal
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    • v.6 no.3
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    • pp.285-296
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    • 2004
  • Fashion business must reflect the seasonable fashion trend because fashion has change always, and therefore fashion business has a big risk at the attribute. Careful consideration should be given to the selection of a particular color code to meet the purpose of marketing research in various color products. It must be designed to grasp systematically and comprehensively the current trend of colors. The most suitable color code for meeting this proposition would be one based on the designation by color ranges. The ISCC-NBS method of designating colors, published in 1955, was established by dividing the color solid into 267 color name blocks. The detailed classification like the ISCC-NBS system is very appropriate to serve the purpose of giving all color names according to color ranges. But it is somewhat too complicated to answer the purpose of surveying the trend of colors and of comparing and evaluating the ups and downs in the popularity of the range of each individual color. I have worked out the most convenient method of designating colors in accordance with the type of investigation needed. It is the classification which involves four classification system in itself, fundamental, gross, medium, and minute. The fundamental classification system classifies hues and neutrals into 16ranges. The gross classification system divides the above 16 ranges into 30. The medium classification divides the above 30 ranges into 103 in terms of tones. The minute classification divides the above 103 ranges into 207 in terms of specipic hues.

Discretization of Continuous-Valued Attributes for Classification Learning (분류학습을 위한 연속 애트리뷰트의 이산화 방법에 관한 연구)

  • Lee, Chang-Hwan
    • The Transactions of the Korea Information Processing Society
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    • v.4 no.6
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    • pp.1541-1549
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    • 1997
  • Many classification algorithms require that training examples contain only discrete values. In order to use these algorithms when some attributes have continuous numeric values, the numeric attributes must be converted into discrete ones. This paper describes a new way of discretizing numeric values using information theory. Our method is context-sensitive in the sense that it takes into account the value of the target attribute. The amount of information each interval gives to the target attribute is measured using Hellinger divergence, and the interval boundaries are decided so that each interval contains as equal amount of information as possible. In order to compare our discretization method with some current discretization methods, several popular classification data sets are selected for experiment. We use back propagation algorithm and ID3 as classification tools to compare the accuracy of our discretization method with that of other methods.

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Customer perception of auto service quality using Kano-SERVQUAL integrated approach - Focusing on the auto service of 'H' company - (Kano-SERVQUAL 통합 접근법을 이용한 자동차 서비스 품질에 대한 고객인식 연구 - H사(社)의 자동차 서비스를 중심으로 -)

  • Kim, Hakgyun;Song, Haegeun;Park, Young T.
    • Journal of Korean Society for Quality Management
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    • v.44 no.4
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    • pp.965-981
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    • 2016
  • Purpose: This study aims to propose Kano-SERVQUAL integrated approach as an effective tool for evaluating auto service quality attributes to enhance the use of SERVQUAL. Methods: The Kano-SERVQUAL survey was conducted to evaluate customer perception for 28 auto service quality attributes which were obtained from auto service expert in 'H' company. The correlation analysis of SI(Satisfaction Index), DI(Dissatisfaction Index) and expectation values are conducted in this study. Results: The 28 auto service quality attributes are classified into attractive attributes and one-dimensional attributes. The results of this study show that the correlations between the customers' expectation values and DI is strongly positive correlation with 1% significance level, expectation values and SI is negative correlation with 10% significance level. Conclusion: The results show that the purposed Kano-SERVQUAL integrated approach provides a deeper understanding of service quality attributes in that it distinguishes the customers' expectation values between highly expected attributes(e.g. must-be attribute) and less expected attributes(e.g. attractive attribute).

Analysis of Service Quality Attributes in the CVS Premium Packed Meal Products Based on the Kano Model (Kano 모형을 이용한 편의점 프리미엄 도시락의 서비스품질 속성 분석)

  • Baek, Seung Hee;Lee, Bumjun
    • Journal of the Korean Society of Food Culture
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    • v.34 no.3
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    • pp.308-315
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    • 2019
  • This study examined the service quality attributes of the CVS (Convenient Store) packed meal products by applying the Kano model. The main survey was conducted by a research company using an online survey in the form of a self-administered questionnaire. The 499 samples were limited to customers who had experienced CVS packed meal products within the last months. A total of 14 service quality attributes of the CVS premium packed meal products were categorized as four attractive qualities, one must-be quality, three one-dimensional qualities and six indifferent qualities. According to the Better and Worse quotient designed by Timko, 'coupon and sales promotion event', 'healthy menu configuration', and 'balanced nutrition' had higher levels of the Better coefficient. On the other hand, 'hygiene and cleanliness', 'the delicious food', and 'fresh ingredients' showed a higher Worse coefficient. The results also suggest that each service quality attribute is not a single dimension but a complex attribute. As a result, this research suggests that marketing practitioners should immediately identify consumer's changing perception of quality to attract new customers and prevent existing customers from leaving in the CVS premium packed meal products segment.

A Certificate Verification Method based on the Attribute Certificates (AC기반의 인증서 검증 모델)

  • Park ChongHwa;Kim JiHong;Lee ChulSoo;Kim Dongkyoo
    • Journal of the Korea Institute of Information Security & Cryptology
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    • v.14 no.6
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    • pp.15-24
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    • 2004
  • Electronic commerce is widely used with the development of information communication technologies in internet using public key certificates. And the study for access control in Web application and DB system is also progressed actively. There are many verification method for PKC(Public Key Certificates), which are CRL, OCSP, SCVP and others. But their certificates verification methods for PKC cannot to be applied to PMI(Privilege Management Infrastructure) which is using AC(Attribute certificates) because of synchronization of PKC and AC. It is because AC has no public key, AC Verifier must get the PKC and verify the validity on PKC and AC. So in this paper we proposed the new AC-based certificate verification model. which provide the synchronization in two certificates(AC and PKC).

Providing Service Model Based on Concept and Requirements of Spatial Big Data (공간 빅데이터의 개념 및 요구사항을 반영한 서비스 제공 방안)

  • Kim, Geun Han;Jun, Chul Min;Jung, Hui Cheul;Yoon, Jeong Ho
    • Journal of Korean Society for Geospatial Information Science
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    • v.24 no.4
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    • pp.89-96
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    • 2016
  • By reviewing preceding studies of big data and spatial big data, spatial big data was defined as one part of big data, which spatialize location information and systematize time series data. Spatial big data, as one part of big data, should not be separated with big data and application methods within the system is to be examined. Therefore in this study, services that spatial big data is required to provide were suggested. Spatial big data must be available of various spatial analysis and is in need of services that considers present and future spatial information. Not only should spatial big data be able to detect time series changes in location, but also analyze various type of big data using attribute information of spatial data. To successfully provide the requirements of spatial big data and link various type of big data with spatial big data, methods of forming sample points and extracting attribute information were proposed in this study. The increasing application of spatial information related to big data is expected to attribute to the development of spatial data industry and technological advancement.

A Study on the Application of Spatiotemporal Data Model for Land Information (토지정보를 위한 시공간 데이터 모델의 적용)

  • Jang, Seng-Ouk;Jo, Myung-Hee
    • Journal of the Korean Association of Geographic Information Studies
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    • v.14 no.2
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    • pp.162-169
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    • 2011
  • Land information is the real-time spatial thing which must be considered with spatial and time factors. This study aims to apply and implement an appropriate spatiotemporal model for land information by exploring spatiotemporal data models which have been suggested in the previous studies. The implemented spatiotemporal model in this study is characterized by time and attribute. In the time aspect, it is divided by valid time and transaction time, and in the attribute aspect, includes the related information such as area and ownership. At the spatial point of view, the model has a spaghetti information structure as reducing information overlapped by managing the spatial information coordinates. The spatiotemporal land information model in this study facilitates representing the quality of attribute, spatial and time information.