• 한국콘텐츠학회논문지
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• 제22권5호
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• pp.145-154
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• 2022

현실 뮤지엄이 관람 중심에서 관람자의 경험과 소통 중심으로 변화하고 있는 상황에서 가상 뮤지엄은 현실 뮤지엄의 보조, 대안적 역할뿐만 아니라 독립적 존재로 자리매김하고 있다. 따라서 가상 뮤지엄의 개념과 의미를 재고찰하고 전시유형별 속성을 분석할 필요가 있다. 본 논문은 가상 뮤지엄의 전시유형을 4가지로 분류하고 전시유형별 상호작용 방식을 분석하였다. 상호작용 주체의 본질적 특성은 4가지 유형 모두에 영향을 주지만 가상성의 표현방식은 구분되며, 전시공간과 작품의 가상성을 적극적으로 활용한 전시유형이 사용자의 체험과 소통을 다양하게 확장한 것으로 확인되었다. 본 연구는 가상 뮤지엄을 기획하고 구축하는 단계에서 전시유형별 특징과 고려사항을 제공함으로써 가상 뮤지엄의 다양한 형태 및 구축 방법을 모색할 수 있을 것이다.

• 패션비즈니스
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• 제18권5호
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• pp.56-68
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• 2014

The study is about developing of armor design for the children's experience with Gaya armor in museums. The aim of this paper is to combine the culture of Korean traditional armor with the development of cultural products through the research about the relic of Gaya and the analysis of the problem about the status of the operation for children's experience. The current problems of Gaya armor for the children's experience are discrepancies in the material, structure and configuration of the traditional Gaya armor in regards to the aspects of the education and; unsuitability for safety and operation of the outfit in regards to the aspects of the function. Therefore, this paper presents 10 different styles of armor design in consideration of the educational aspects and functional aspects, and this paper confirms the value of the traditional Korean armor by reaffirmation to artistic possibilities and merchantability of Gaya armor.

• 대한건축학회논문집:계획계
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• 제36권5호
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• pp.3-10
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• 2020

According to Carol Duncan, the museum can be studied in the aspect of space and object from viewer experience. The paradigm of modern museums is shifting away from the object toward the human. The modern museum begins to have the diversity activities and the experience by the body. The purpose of this study is to analyze methods of Carlo Scarpa's museum works. An Italian architect, Carlo Scarpa had characterized montage architecture through fragments and isolations. This study reviews the works of Carlo Scarpa's museum focused on Museo di Castelvecchio. Carlo Scarpa had left the existing materials and coated it with new materials intentionally. This method makes the layer and it exposes the historical times. The layer is a reinterpreting technic of Venetian architecture. The perceptive experience appears at the exhibition boundary through light, material, pattern, axis, and composition of elements. Through the analysis, the architecture of Carlo Scarpa's museum provides a walking path and the composition of exhibition objects with visual logics. It makes and show us the experience with combining images. Carlo Scarpa had tried to expose the past times in the architecture of museum with expression on the layers and to connect the body's movements with seeing and gazing. This expression makes possible the perceptual experience. It can be understood as the montage characteristic. Through this, Carlo Scarpa's museum makes us relationship with historical architecture. Carlo Scarpa had planned a exhibitional promenade in the architecture of museums. In this regard, this is the museography of Carlo Scarpa's museums that should be paid attention to modern times in historical architecture.

• 한국실내디자인학회논문집
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• 제24권3호
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• pp.59-68
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• 2015

As the economical and cultural levels become higher, the public have more various and new cultural desires, leading to an increase in the number and kinds of cultural facilities. Out of all the cultural facilities built in such a trend, art museums are the yardstick for a certain nation's cultural level, and the number of art museums is gradually increasing every year in Korea, as a cultural space where the public can make cultural exchanges with artists. On the contrary to the increasing number of art museums, however, the number of art museum visitors is decreasing every year, so various attempts are made to activate art museums in Korea. Thus, this study aims to seek a plan to activate the space of an art museum by improving the physical movement of art museum visitors, especially targeting small-sized ones out of all the art museums in Korea. For accurate analyses and verifications, this study used the visibility-ERAM program. As a result of analyses, this study found out and reconsidered several problems related to the space of art museums, and based on the results, the researcher could verify the related hypotheses, further comprehending possible errors of the proposed solution to those problems and supplement in a short period of time. Since such an analysis method and process has objective accuracy, it is expected that the results of this study will be used as basic data for future plans to activate the space of art museums.

• 한국의류산업학회지
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• 제20권2호
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• pp.143-155
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• 2018

The purpose of this study is elucidate the status and role of fashion house museums including art museums that are affiliated to luxury fashion brands. This study is significant in that it offers profound understanding of the history of luxury brands and the direction of communication these luxury brands are taking through online and offline museums. For research methods in this study, literature review and case studies were combined. Based on the luxury type classification by Sicard, the scope of research was determined to include the French classical luxury brands to modern luxury brands and contemporary luxury brands. Examining the current status of fashion house museums, it was found that Cartier Foundation for Contemporary Art is an art museum operated by the luxury fashion brand, Cartier. Other fashion house museums in operation included $Herm{\grave{e}}s$ Museum, Foundation Louis Vuitton Museum, $Crist{\acute{o}}bal$ Balenciaga Museum, Yves Saint Laurent Museum, Gucci Museum, Christian Dior Museum, Prada Foundation Museum, Ferragamo Museum, Armani Silos, and so on. As for online museums, there was Valentino Garavani Virtual Museum. These luxury fashion brands' museums serves the following roles: provides references to the fashion industry professionals and researchers; differentiates the brand as means of experience marketing; promotes the brand and enhances brand communication through exhibitions of the founder and designers; archive the brand's design and builds the brand's history as a means of storytelling marketing.

• 한국실내디자인학회논문집
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• 제25호
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• pp.191-197
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• 2000

This thesis is focused on the visitors varied experiences of the current museum architecture. The current trend and periodical development of visitors experiences are discussed by analyzing the factors such as the external symbol scheme, the exhibition space scheme, and the visitors circulation scheme which are involved with a visitors experience and thus classifying the experiences related to each sample museum. Examining and providing logical descriptions on each of the schemes helps comprehend the visitors varied experiences. This research, which deals with thoroughly understanding a museum as an architecture followed by taking visitors experiences into account, is aimed to contribute to improving visitors experiences in the course of designing a museum. The above-mentioned types of combination applied to each museum chosen for the research help understand the following : National museums show predominance of specific visitors experiences. As for the external symbol scheme, most of national museums have adopted the temple type, whereas international museums have equally adopted with the temple type and the showroom type which are characterized by its dedication to function and being in balance between contents and formalities.

• 한국융합학회논문지
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• 제13권2호
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• pp.185-200
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• 2022

박물관 문화 콘텐츠의 혁신적 개발은 박물관이 소장품을 이용하여 문화의 전파 기능을 강화하는 중요한 방법이다. 사람들의 소비 수준이 늘어나고 업그레이드화됨에 따라 전통적인 문화 콘텐츠 디자인과 판매 방식은 날로 늘어나는 소비자들의 욕구를 충족시키지 못하고 있다. 본고는 박물관 문화 콘텐츠의 맞춤형 체험 플랫폼 구축을 제안하여 박물관 문화 콘텐츠의 개발을 촉진하고 박물관 문화의 전승과 보호를 도모하려 한다. 본고의 연구방법은 선행연구를 정리하고 분석하여 기존의 플랫폼 모델과 특징을 분석하고 설문지 159부를 배포하여 문화 콘텐츠 소비자들의 욕구를 조사하였다. 마지막으로 사용자 요구에 따른 맞춤형 체험과 현존하는 인터넷 소매 플랫폼과 결합하여 이론적 틀을 만들었으며 선양 고궁박물관을 중심으로 실험을 설계하고 가용성 테스트를 진행했다. 연구결과를 보면 문화 콘텐츠 플랫폼에 대한 사용자의 수요도가 비교적 높았다. 맞품형 플랫폼을 이용한 디자인은 박물관 문화 콘텐츠의 확산과 확대를 촉진하며 사용자의 경험을 최적화하여 박물관의 콘텐츠 개발과 디자인, 소매 등에 새로운 생각을 부여한다. 따라서 본고는 박물관의 문화 콘텐츠 개발은 맞춤형 플랫폼에 따라 소비자들의 특성에 맞춰 소비자들의 서비스 경험을 더욱 향상할 것으로 기대한다.

• 디지털융복합연구
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• 제20권4호
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• pp.565-573
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• 2022

본 연구는 COVID-19 팬데믹 여파로 생활 속 거리 두기 상황 속에서 해외 미술관들이 고안해낸 여러 비대면 프로그램들에 대한 한국 MZ 세대의 반응과 선호요인을 분석하고자 한다. 대영 박물관을 비롯하여 내셔널갤러리, 폴 게티 미술관, 반 고흐 미술관, 우피치 미술관, 헤이스팅스 컨템포러리, 구겐하임 미술관 등은 창의적이고 시사적인 온라인 프로그램을 통해 폐관기간 동안에도 박물관의 사회적 역할을 이어나가고자 했다. 많은 접속자와 호응으로 주목받은 10개의 프로그램들을 선정하여, 국내에서 뮤지엄 관람이 가장 빈번하고 디지털 활용도가 높은 MZ 세대를 중심으로 설문조사를 실시하여 앞으로 우리나라가 강구해야 할 온라인 프로그램 개발에 방향을 제시하고자 한다. 연구 결과, 기술이 접목된 비대면 관람 방식이 실제 뮤지엄 공간에서 관람하는 느낌을 최대한 구현하는지와, 온라인 전시 콘텐츠에 교육적인 내용이 포함된 것을 선호함을 보여주었다.

• 대한건축학회논문집:계획계
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• 제35권4호
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• pp.15-24
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• 2019

Currently, museums and architectural heritage provide augmented user experiences by incorporating various media technologies. They still, however, suffer from the limitation of entertainment-based and the provision of location-based simple and repetitive contents. In addition, while acting as a key medium of experience for architectural heritage, the concept of space is not properly reflected in current services. The purpose of this study is to design user space experience considering such characteristics of architectural heritage. The spatial experience content and content production platform are defined. This software platform creates content that enhances the experience of the place by giving a context-based digital data associated with space and objects. The spatial experience content is designed as a series of experience sequences. The composition of the sequence borrows the method of film and narrative which segment and connect consecutive experiences on a scene basis considering user's detailed spatial experience. Therefore, content components can be combined and reproduced in various types. Augmented contents were extracted by using rule-based reasoning function of ontology at the moment. As a practical example of architectural heritage, the Seokjojeon Hall is used to reveal a spatial experience scenario.

• 서비스연구
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• 제11권1호
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• pp.21-30
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• 2021

본 연구는 기존의 수집과 보존 중심의 박물관 서비스가 관람객 중심의 서비스로 변모하기 위해 필수적인 고객경험을 중심으로 혁신전략을 수립하는 방법론에 관한 연구이다. 이를 위해서 서비스사이언스 관점에서 박물관 환경변화와 그 안에서의 고객경험의 의의와 가치, 고객경험관리 관점에서 좋은 고객경험, 나쁜 고객경험 등의 문헌 연구를 진행하였고, 박물관의 고객경험 혁신을 위한 구체적인 모형을 제시하고 증명하기 위한 연구를 진행하였다. 박물관의 고객경험 중심의 혁신 전략이란 현재 상태로 부터 목표 상태에 이를 수 있는 여러 가지 대안을 고객을 중심으로 탐색하고 그 중 가장 알맞은 전환 계획을 선택하는 것을 의미한다. 적용시의 효과로는 고객에게 긍정적인 감정을 일으켜서 차별화를 만들어내는 원천이 되며, 고객경험 데이터가 박물관의 실질적인 자원 투입에 중요한 의사결정에 높은 도움이 된다는 것을 알 수 있었다. 이와 같은 혁신모형을 제시하였고, 기존 평가방식과의 차이점을 분석하여 그 가치를 1차적으로 증명하였다. 마지막으로 고객경험 측정절차, 고객경험 진단/평가, 고객경험 혁신전략, 박물관의 성과를 변수로 하여 회귀분석을 통하여 인과관계를 분석한 결과 그 관계가 유의미하다는 것을 증명하였다.