• Asia Marketing Journal
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• v.18 no.4
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• pp.125-138
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• 2017

The goal of the study is to understand how consumers' constraint as opposed to utility structure gives rise to final decision when consumers purchase more than one variant of product at a time, i.e., horizontal variety seeking or multiple-discreteness. Purchase and consumption decision not only produces utility but also involves some sort of cognitive pressure. Past consumption or last purchase is likely to be linked to this burden we face such as concern for obesity, risk of harm, and guilt for mischief. In this research, the existence and the role of dynamic constraint are investigated through a microeconomic utility model with multiple dynamic constraint. The model is applied to the salty snacks data collected from field study where burden for spiciness serves as a constraint. The results are compared to the conventional multiple discreteness choice models of static constraints, and policy implications on price discounts is explored. The major findings are that first, one would underestimate the level of consumer preference for product offerings when ignoring the carry-over of the concern from the past consumption, and second, the impact of price promotion on demand would be properly evaluated when the model allows for the role of constraint as both multiple and dynamic. The current study is different from the existing studies in two ways. First, it captures the effect of 'mental constraint' on demand in formal economic model. Second, unlike the state dependence well documented in the literature, the study proposes the notion of state dependence in different way, via constraint rather than utility.

• Journal of the Korean Society of Costume
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• v.59 no.6
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• pp.16-28
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• 2009

This study examined relationship among fashion product attributes of schoolbag, product satisfaction and repurchase intention. Total 315 questionnaires were distributed to the female/male students in Daegu and GyeongJu. Frequency analysis, factor analysis, reliability analysis, multiple regression were conducted using SPSS 13.0K statistics program as data analysis. The independent sample t-test was also conductd to examine the differences among sex, domicile, middle and highschool students. The findings hum the analysis are described in the following: First, female students is higher subjective fashion product attributes(fashion, individuality, refined) and objective fashion product attributes(design, color) importance than male students in purchasing schoolbag. High school students is higher subjective fashion product attributes(fashion, individuality) and objective fashion product attributes(brand, color) importance than middle school students in purchasing schoolbag. Second, product satisfaction are positive influenced by practicality and individuality of subjective fashion product attributes. Product satisfaction are not influenced by fashion and refined of subjective fashion product attributes. Third, product satisfaction are positive influenced by brand and design of objective fashion product attributes. Product satisfaction are not influenced by price and color of objective fashion product attributes. Forth, repurchase intention in schoolbag are strong positive influenced by product satisfaction.

• Journal of the Korean Data and Information Science Society
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• v.14 no.2
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• pp.325-335
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• 2003

Robust design is to identify appropriate settings of control factors that make the system's performance robust to to changes in the noise factors that represent the source of variation. In the Taguchi parameter design, the product array approach using orthogonal arrays is mainly used. However, it often requires an excessive number of experiments. An alternative approach, which is called the combined array approach, was suggested by Welch et. al. (1990) and studied by others. In these studies, only single response variable was considered. We propose how to simultaneously optimize multiple responses when we use the combined array approach.

• 한국데이터정보과학회:학술대회논문집
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• 2003.05a
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• pp.65-75
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• 2003

In the Taguchi parameter design, the product array approach using orthogonal arrays is mainly used. However, it often requires an excessive number of experiments. An alternative approach, which is called the combined array approach, was suggested by Welch et. al. (1990) and studied by others. In these studies, only single response variable was considered. We propose how to simultaneously optimize multiple responses when we use the combined array approach.

• Journal of the Korean Data and Information Science Society
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• v.19 no.4
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• pp.1255-1267
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• 2008

Evaluation indices for products or services are important to improve the internal process of the company and to compare those with competitive ones. The sigma level in Six Sigma management does important role to evaluate the core characteristic, CTQ(Critical To Quality), derived in the considered product/service or process. In this research, we propose an overall evaluation index for the product/service or process with multiple characteristics, in other words, multiple CTQs. The proposed overall evaluation index is useful for the cases that the single CTQ is not enough to evaluate the practical interests, for example, the final products and services with complex procedures and relatively large scaled processes. This approach is discussed with sigma level for applying Six Sigma Projects, however, it is applicable to indices based on proportion or percentage as well. The practical examples with a manufacturing process and a customer survey based on focus group interview are given for illustrations.

• Journal of the Korean Institute of Telematics and Electronics A
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• v.30A no.12
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• pp.108-116
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• 1993

When realizing a multiple-output function by a PLA, there is often the flexibility to choose either uncomplementary or complementary phase for each output. In this case, it is possible to significantly reduce the number of product terms by fully exploiting the freedom. This paper presents a PLA phase for each output of a multiple-output function so that the product terms for each output are maximally shared with the other outputs. and then minimizes the multiple-output function with the assigned output phase assignment. The algorithm has been implemented on Sun4/330 in C language and compared with the previous approaches for 56 example PLA`s. The proposed algorithm has obtained better results for 18-32 PLA's, worse results for 1-5 PLA`s, and the same results for 23-33 PLA's. Moreover, the computation time is much less than for the previous approaches.

• The Journal of Industrial Distribution & Business
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• v.5 no.1
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• pp.17-25
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• 2014

Purpose - Nowadays, the innovative design concept is being implemented in product design. In order to satisfy market trends and the demand for quality, designers should employ customer satisfaction questionnaires and analyze them with various experimental processes. Research design, data, and methodology - These methodologies would help designers have a better understanding of their customers and judge the market size and clustering validity, by diverse product strategies, for dealing with the rapid change prevailing in the market today. Results - By considering the innovative design with regard to telephones as an experimental case, the study investigates and demonstrates how the product can benefit from market-oriented and customized management concepts, when creative design ability is utilized for developing the product. Conclusions - Along with the benefit of having an innovative product value, the product can stimulate progress inthe development of the enterprise management, which has emerged as the main issue in the area of social and economic development in every developed country.

• Journal of Information Technology Applications and Management
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• v.10 no.1
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• pp.111-125
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• 2003

This paper proposes a product data model that can express and enforce integrity constraints on product structure during engineering changes (ECs). The model adopts and extends an active object-oriented database model in order to Integrate IC data and their integrity constraints. Tightly integrated with product structure, It will enable designers to maintain and exchange consistent EC data throughout the product life cycle. In order to properly support operations for ECs, the model provides the data, operations, and Event-Condition-Action rules for nested ECs and simultaneous EC applications to multiple options. in addition, the EC objects proposed In the model integrate the data and Integrity constraints into a unified repository. This repository enables designers to access all EC data and integrity constraints through the product structure and relationships between EC objects. This paper also describes a prototype product data management system based on the proposed model In order to demonstrate its effectiveness.

• Journal of Korean Institute of Industrial Engineers
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• v.39 no.6
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• pp.517-534
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• 2013

In this study, we propose the guideline with strategic model for new product development. To establish the guideline, 1) we classify several types of successful surveyed cases that achieved open innovation through applying crowdsourcing into new product development environment, 2) draw case maps using two or three axis with characteristics such as: step of product development process, crowdsourcing frequency, and product type of each case, 3) define the type of applying crowdsourcing into new product development environment based on case analysis results, and tabulate a crowdsourcing type based on the defined crowdsourcing type, 4) finally, suggest the guideline with multiple points of view which embrace type of crowd, community management, participation method, knowledge adoption method, and reward policy. Using the suggested guideline will help a company to design and establish open innovation in new business model related to product development area.

• The KIPS Transactions:PartA
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• v.9A no.3
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• pp.271-280
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• 2002

In this paper, the input-output interconnection method of the multiple-valued signal processing circuit using Perfect Shuffle technique and Kronecker product is discussed. Using this method, the circuit design method of the multiple-valued Reed-Muller Expansions (MRME) which can process the multiple-valued signal easily on finite fields GF$(p^m)$ is presented. The proposed input-output interconnection methods show that the matrix transform is an efficient and the structures are modular. The circuits of multiple-valued signal processing of MRME on GF$(p^m)$ design the basic cells to implement the transform and inverse transform matrix of MRME by using two basic gates on GF(3) and interconnect these cells by the input-output interconnection technique of the multiple-valued signal processing circuits. The proposed multiple-valued signal processing circuits that are simple and regular for wire routing and possess the properties of concurrency and modularity are suitable for VLSI.