• Human Ecology Research
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• 제59권4호
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• pp.449-463
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• 2021

The aim of this study was to analyze the perceptions and entering status of small business online fashion retailers on portal shopping and fashion shopping malls. Case studies were conducted on a total of 10 research samples. The results were as follows: first, regarding the strategic factors of online fashion stores, 'price competitiveness' is important, especially in portal shopping and low-cost brands; 'product assortment' is important but not essential in all platforms; and 'differentiation' is important to continuously secure loyal customers in fashion shopping malls. Customer satisfaction leads to customer loyalty, and customer loyalty affects the sales conversion rate and brand growth of online sales channels. Factors that promoted sales activities in online sales channels were exposure, advertisements, SNS, events, special exhibitions, and events. Hindrance factors were low price competition, overheated competition, and the MD of sales channels. Second, the research samples used multiple online sales channels, including portal shopping malls and fashion shopping malls, in addition to their own malls. The selection factors were platform reputation and commission, branding, and customer inflow through exposure. Portal shopping malls were perceived as providing easy access, advertising/customer communication, exposure/search, price competitiveness, scalability, and intense competition, whereas fashion shopping malls were perceived as providing a brand image and concept, brand promotion, high commissions, difficult entry, and low profits. The factors for success in portal shopping malls were exposure/search, price competitiveness, and brand recognition, whereas the factors for success in fashion shopping malls were differentiation, brand, exposure/advertisement, product assortment, and MD.

• The Journal of Korean Institute of Electromagnetic Engineering and Science
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• 제21권6호
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• pp.681-689
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• 2010

We will demonstrate a novel topology for the feedforward amplifier. This amplifier does not use a delay element thus providing an efficiency enhancement and a size reduction by employing a distributed element negative group delay circuit. The insertion loss of the delay element in the conventional feedforward amplifier seriously degrades the efficiency. Usually, a high power co-axial cable or a delay line filter is utilized for a low loss, but the insertion loss, cost and size of the delay element still acts as a bottleneck. The proposed negative group delay circuit removes the necessity of the delay element required for a broadband signal suppression loop. With the fabricated 2-stage distributed element negative group delay circuit with -9 ns of total group delay, a 0.2 dB of insertion loss, and a 30 MHz of bandwidth for a wideband code division multiple access downlink band, the feedforward amplifier with the proposed topology experimentally achieved a 19.4 % power added efficiency and a -53.2 dBc adjacent channel leakage ratio with a 44 dBm average output power.

• The KIPS Transactions:PartC
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• 제11C권6호
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• pp.835-842
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• 2004

In this paper, we have analyzed the MC-DS/CDMA system with input signal synchronized completely through adjustment of the gain in the PLL loop, by using the hybrid SC/MRC-(2/3) technique, which is said to one of the optimal diversity techniques under the multi-path fading environment, assuming that phase error is defined to the phase difference between the received signal from the multi-path and the reference signal in the PLL of the receiver. Also, assuming that the regarded radio channel model for the mobile communication is subject to the Nakagami-m fading channel, we have developed the expressions and performed the simulation under the consideration of various factor, in the MC/DS-CDMA system with the hybrid SC.MRC-(2/3) diversity method, such as the Nakagami fading index(m), $the\;number\;of\;paths\;(L_p),$ the number of hybrid SC.MRC-(2/3) $diversity\;branches\;(L,\;L_c),$ the number of users (K), the number of subcarriers (U), and the gain in the PLL loop. As a result of the simulation, it has been confirmed that the performance improvement of the system can be achieved by adjusting properly the PLL loop in order for the MC/DS-CDMA system with the hybrid SC/MRC-(2/3) diversity method to receive a fully synchronized signal. And the value of the gain in the PLL loop should exceed 7dB in order for the system to receive the signal with prefect synchronization, even though there might be a slight difference according to the values of the fading index and the spread processing gain of the subcarrier.

• Journal of IKEEE
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• 제2권2호
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• pp.212-224
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• 1998

There are two major factors of degrading the performance in the forward link of DS/CDMA systems. One is the multiple access interference (MAI) caused by using the same frequency bands simultaneously and the other is the multipath lading due to multipath propagation. PN codes which have minimum cross correlation properties among spread spectrum codes are necessary to reduce the MAI. In the conventional IS-95A system, the PN sequence has the period of $2^{15}$ and is of the length of 64 chips for spreading each data. In this case, since the length of PN code per bit is very short compared to the period of the PN code, the performance of the conventional system is not satisfied in view of suppressing the multipath interference. However, the correlation property of the PN codes at the demodulation can be improved by increasing the interval of Integration at the demodulation. This paper proposes a demodulation method to reduce the cross correlation among PN codes. The performance of the proposed demodulation method is investigated through computer simulations. We used multipath Ray lading channel and AWGN channel in the simulation. Our simulation results show the improved performance of $0.25{\sim}0.5dB$ SNR in a given BER compared to the conventional demodulation scheme.

• The Journal of Korean Institute of Electromagnetic Engineering and Science
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• 제20권6호
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• pp.551-561
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• 2009

FH system is very robust to the jamming interference. OFDM system is very good for the high speed communication system. But, it has high PAPR. SC-FDMA system based on OFT-spread OFDM was proposed to reduce high PAPR. Therefore, in this paper, we like to introduce the FH system into SC-FDMA system, which can be best solution to the jamming hostile environment and for the high power efficiency. Also, OFDM is very sensitive to ICI. Especially, ICI generated by frequency offset and phase noise breaks the orthogonality among sub-carriers, which seriously degrades the system performance. We analyze the performance of the FH SC-FDMA system in the PBJ and MTJ channel. In this paper, the ICI effects caused by phase noise, frequency offset and Doppler effects are analyzed and we like to propose the PNFS algorithm in the equalizer to compensate the ICI influences. Through the computer simulations, we can confirm the performance improvement.

• Journal of KIISE:Information Networking
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• 제35권5호
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• pp.409-414
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• 2008

In mobile ad hoc networks, most of on demand routing protocols such as DSR and AODV do not deal with traffic load during the route discovery procedure. To solve the congestion and achieve load balancing, many protocols have been proposed. However, the existing load balancing schemes has only considered avoiding the congested route in the route discovery procedure or finding an alternative route path during a communication session. To mitigate this problem, we have proposed a new scheme which considers the packet bursting mechanism in congested nodes. The proposed packet bursting scheme, which is originally introduced in IEEE 802.11e QoS specification, is to transmit multiple packets right after channel acquisition. Thus, congested nodes can forward buffered packets promptly and minimize bottleneck situation. Each node begins to transmit packets in normal mode whenever its congested status is dissolved. We also propose two threshold values to define exact overloaded status adaptively; one is interface queue length and the other is buffer occupancy time. Through an experimental simulation study, we have compared and contrasted our protocol with normal on demand routing protocols and showed that the proposed scheme is more efficient and effective especially when network traffic is heavily loaded.

• The Journal of Korean Institute of Communications and Information Sciences
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• 제32권9C호
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• pp.895-904
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• 2007

This paper proposes a robust sub-optimal smart antenna in Code Division Multiple Access (CDMA) basestation. It makes use of the property of the Least Mean Square (LMS) algorithm and the Conjugate Gradient Method (CGM) algorithm for beamforming processes. The weight update takes place at symbol level which follows the PN correlators of receiver module under the assumption that the post correlation desired signal power is far larger than the power of each of the interfering signals. The proposed algorithm is simple and has as low computational load as five times of the number of antenna elements(O(5N)) as a whole per each snapshot. The output Signal to Interference plus Noise Ratio (SINR) of the proposed smart antenna system when the weight vector reaches the steady state has been examined. It has been observed in computer simulations that proposed beamforming algorithm improves the SINR significantly compared to the single antenna case. The convergence property of the weight vector has also been investigated to show that the proposed hybrid algorithm performs better than CGM and LMS during the initial stage of the weight update iteration. The Bit Error Rate (BER) characteristics of the proposed array has also been shown as the processor input Signal to Noise Ratio (SNR) varies.

• Journal of Internet Computing and Services
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• 제16권3호
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• pp.1-11
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• 2015

WBAN(Wireless Body Area Network) operating around the human body aims at medical and non-medical service at the same time. and it is the short-range communication technology requiring low-power, various data rate and high reliability. Various studies is performing for IEEE 802.15.4, because IEEE 802.15.4 can provide high compatibility for operate WBAN among communication standard satisfiable these requirements. Meanwhile, in the case of coexisting many IEEE 802.15.4-based WBAN, signal interference and collision are the main cause that is decreasing data reliability. but IEEE 802.15.4 Standard does not consider about coexistence of many networks. so it needs improvement. In this paper, To solve about this problem, identify coexistence problem of IEEE 802.15.4-based WBAN by preliminary experiments. and propose a scheme to mitigate the reliability decrease at multiple coexistence WBAN. The proposed scheme can be classified in two steps. The first step is avoidance to collision on the CFP through improving data transmission. The second step is mitigation collision through converting channel access method. Proposed scheme is verified the performance by performing comparison experiment with Standard-based WBAN.

• The Journal of Korean Institute of Communications and Information Sciences
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• 제22권11호
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• pp.2594-2603
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• 1997

A novel method of adaptive beam forming is presented in this paper. The proposed technique provides for a suboptimal beam pattern that increases the Signal to Noise/Interference Ratio (SNR/SIR), thus, eventually increases the capacity of the communication channel, under an assumption that the desired signal is dominant compared to each component of interferences at the receiver, which is precoditionally achieved in Code Division Multiple Access (CDMA) mobile communications by the chip correlator. The main advantages of the new technique are:(1)The procedure requires neither reference signals nor training period, (2)The signal interchoerency does not affect the performance or complexity of the entire procedure, (3)The number of antennas does not have to be greater than that of the signals of distinct arrival angles, (4)The entire procedure is iterative such that a new suboptimal beam pattern be generated upon the arrival of each new data of which the arrival angle keeps changing due tot he mobility of the signal source, (5)The total amount of computation is tremendously reduced compared to that of most conventional beam forming techniques such that the suboptimal beam pattern be produced at vevery snapshot on a real-time basis. The total computational load for generating a new set of weitht including the update of an N-by-N(N is the number of antenna elements) autocovariance matrix is $0(3N^2 + 12N)$. It can further be reduced down to O(11N) by approximating the matrix with the instantaneous signal vector.

• The Journal of Korean Institute of Electromagnetic Engineering and Science
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• 제10권4호
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• pp.506-519
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• 1999

An adaptive array antennal and a CCI canceller have been considered as techniques for cancelling Multi-User Interference(MUI) in Direct Sequence Code Division Multiple Access(DS-CDMA) system. These techniques have different problems respectively in the process of cancelling MUI as the number of users increases. For that reason, the scheme which can cancel MUI effectively by compensating for the problems of each of the techniques has been required. For the scheme, the technique to connect an adaptive array antenna and a CoChannel Interference(CCI) canceller in cascade form has been studied. In the existing study about the cascade connection method, the effect of cancelling MUI about two interference signals is analyzed, but the analysis for the quantitative BER(Bit Error Rate) improvement according to the number of users is not considered. Therefore, in this paper, we have analyzed the degree of BER performance improvement quantitatively according to the number of users by introducing the receiving system, which connects an adaptive array antenna and a CCI canceller to a DS-CDMA system in cascade form. For the method of analyzing the performance, we have performed the theoretical analysis and the simulation, considering the case of adopting only an adaptive array antenna and of cascade connection respectively, and having compared and analyzed the results. From the results, it is confirmed that in the case of adopting only an adaptive array antenna, the problems occur in the process of cancelling MUI according to the number of users and the receiving direction of interference signals, and can be compensated by the cascade connection method. In conclusion, we have known that MUI is cancelled effectively by using the cascade connection method, and the much better BER performance improvement is obtained.