• Title/Summary/Keyword: multimedia data

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Correlation between Head Movement Data and Virtual Reality Content Immersion (헤드 무브먼트 데이터와 가상현실 콘텐츠 몰입도 상관관계)

  • Kim, Jungho;Yoo, Taekyung
    • Journal of Broadcast Engineering
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    • v.26 no.5
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    • pp.500-507
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    • 2021
  • The virtual reality industry has an opportunity to take another leap forward with the surge in demand for non-face-to-face content and interest in the metaverse after Covid-19. Therefore, in order to popularize virtual reality content along with this trend, high-quality content production and storytelling research suitable for the characteristics of virtual reality should be continuously conducted. In order for content to which virtual reality characteristics are applied to be effectively produced through user feedback, a quantitative index that can evaluate the content is needed. In this study, the process of viewing virtual reality contents was analyzed and head movement was set as a quantitative indicator. Afterwards, the experimenter watched five animations and analyzed the correlation between recorded head movement information and immersion. As a result of the analysis, high immersion was shown when the head movement speed was relatively slow, and it was found that the head movement speed can be used significantly as an index indicating the degree of content immersion. The result derived in this way can be used as a quantitative indicator that can verify the validity of the storytelling method applied after the prototype is produced when the creator creates virtual reality content. This method can improve the quality of content by quickly identifying the problems of the proposed storytelling method and suggesting a better method. This study aims to contribute to the production of high-quality virtual reality content and the popularization of virtual reality content as a basic research to analyze immersion based on the quantitative indicator of head movement speed.

Effects of Foodservice Franchise's Online Advertising and E-WOM on Trust, Commitment and Loyalty

  • AHN, Sung-Man;YANG, Jae-Jang
    • The Korean Journal of Franchise Management
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    • v.12 no.2
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    • pp.7-21
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    • 2021
  • Purpose: One of the characteristics of service companies such as foodservice franchise is that it is easy to imitate, so many brands can imitate the menu that is popular with consumers. Therefore, foodservice franchise company should develop a brand that customers can identify from other brands in order differentiate it from its competitors. In order make the foodservice franchise company identifiable from other brands, it is possible through communication with customers. Therefore, this study proposes a new research model to analyze customer loyalty through online advertising and online word of mouth trust and immersion. Online was provided to customers through a mixture of advertisements and word of mouth, but previous studies have only considered online advertisements or online word of mouth. In addition, we want to verify the difference according to gender, which is an important variable in researching the online information processing behavior of customers. Research design, data, and methodology: The questionnaire of this study was surveyed on 20 years of age or older who have visited the restaurant franchise store within the last 3 months among the foodservice franchise companies operating SNS. During the survey period, 400 surveys were surveyed for a total of 20 days from April 1 to April 20, 2020. Result: The research results are as follows. First, in this study, the effect of online advertisement and online word of mouth on trust and immersion was studied. Second, this study verified the social influence theory in online advertising and online word of mouth. Third, the effect of online advertising and online word of mouth on loyalty according to gender was verified. Fourth, compared to existing advertisements, online advertisements are suitable for marketing by foodservice franchise companies because they can interact with consumers, modify advertisements immediately, execute extensive advertisements at low cost, segment the market, and measure advertisement effectiveness. The recent online expansion has been expanded to mobile-based, allowing foodservice franchisees to provide new communication services such as SMS (Short Message Service), multimedia messaging services, and location-based services. Fifth, a foodservice franchise company can increase brand awareness through online marketing or induce the use of offline stores. Sixth, franchisor can grow into a sustainable company only when they use resources efficiently. Conclusions: Trust is important in foodservice franchise information. This trust has a significant impact on customer commitment and loyalty.

A Study on Image Representation of Bisexual Lighting (바이섹슈얼 라이팅(Bisexual Lighting)의 영상 표현 연구)

  • QIAO, YINA
    • Trans-
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    • v.11
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    • pp.119-142
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    • 2021
  • Video was a cultural practice based on image. The audience longs to experience new things, not everyday things through by video images. There are many components of the image, but among them, color, a visual representation, plays a big role. Since the advent of color films, color has constantly evolved as an important component of visual art and has become an important role in innovative visual art design. According to film history data, filmmakers were interested in color since the film was created in 1895, but in the early stages of film development, film colors were only black and white. Because these two colors no longer satisfy viewers, more natural colors began to emerge from the film as it was colored. However, with the development of historical paintings, the lack of artistic creation and the public's level increased, making people more active in using colors because simple reproduction of natural colors alone does not satisfy people. The colors in the video are both techniques of expression and can be understood by mind and thought. It is also an indication that colors do not just exist, but they work strongly on human psychology. Now people are so motivated by repetitive and unimportant information that they find that the human intuitive system simplifies the information they receive unconsciously that they have certain customs and characteristics when they see things. Color is part of the film language, or color language can express the film's ideological themes or portray vivid characters in the film, and people are receiving more intuitive messages. This study analyzed the basic color components of bisexual lighting, namely, pink, blue, and purple, and analyzed how human psychology is affected through color, combining the scenes from the video. The purpose of this paper is to explore what color language bisexual lighting is expressed using color properties in images and how bisexual lighting interacts with human psychology through color.

GPR Exploration of Non-metallic Water Pipes Linked with Network RTK (네트워크 RTK와 연계한 비금속 상수관의 GPR 탐사)

  • Lee, Keun-Wang;Park, Joon-Kyu
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.22 no.2
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    • pp.296-301
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    • 2021
  • GPR is used for non-destructive investigations, ground investigations, and underground facilities exploration at construction sites. In this study, the applicability to GPR exploration of water pipes linked to Network RTK was presented. Data on the water supply pipes in the study site were acquired using GPR, and the location and depth of buried water pipes could be measured. The accuracy was evaluated from the GNSS observation performance and showed a deviation of -0.16m ~ 0.15m. This satisfied the equipment performance of the public survey work regulation, suggesting that the exploration of water pipes using GPR is possible. Because GPR does not require grounding installation, as in conventional metal pipe detectors, it will increase the efficiency of work for underground facility exploration. Exploration using GPR can acquire the location and depth of metallic and non-metallic underground facilities, so it can be utilized in the construction of a GIS system. If a comparison of the exploration characteristics is carried out, it will be possible to present various uses of underground facility exploration using GPR.

Research on the Development of The Era and Social Theme of Chinese Media Industry C.M.G Group's Focus on (중국 미디어 산업에서의 시대·사회적 주제발전에 대한 연구 C.M.G 그룹의 <춘절연환만회>를 중심으로)

  • Liu, Zhang;Ahn, Sung-Hie
    • The Journal of the Korea Contents Association
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    • v.22 no.7
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    • pp.607-622
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    • 2022
  • The Spring Festival is the most important traditional celebration in China, and it has the important value of condensing the national spirit and emotion, inheriting traditional culture and customs, and showing the development and changes of contemporary China. As a kind of TV performance art and cultural media carrier, The Spring Festival Gala of China Media Group (C.M.G) has been broadcast for 40 years and has exerted a great influence on the development of China's media industry. These days, China's TV performing arts and Chinese media that represented by The Spring Festival Gala, are not only the main front of domestic propaganda, but also shoulder the historical responsibility of building the image of a great country and exporting Chinese remarkable culture to the outside world. Therefore this study had summarizes The Spring Festival Gala change trend in the past 40 years focus on the theme of The Spring Celebration, the development of multimedia, and the interaction between society and culture in different periods of Chinese social background, and also analyzes the current problems of the Spring Festival by combining relevant data and specific cases. so as to make forward-looking suggestions for the and how the Chinese media industry can further develop towards globalization.

An Exact Division Algorithm for Change-Making Problem (거스름돈 만들기 문제의 정확한 나눗셈 알고리즘)

  • Lee, Sang-Un
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.22 no.3
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    • pp.185-191
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    • 2022
  • This paper proposed a division algorithm of performance complexity $O{\frac{n(n+1)}{2}}$ for a change-making problem(CMP) in which polynomial time algorithms are not known as NP-hard problem. CMP seeks to minimize the sum of the xj number of coins exchanged when a given amount of money C is exchanged for cj,j=1,2,⋯,n coins. Known polynomial algorithms for CMPs are greedy algorithms(GA), divide-and-conquer (DC), and dynamic programming(DP). The optimal solution can be obtained by DP of O(nC), and in general, when given C>2n, the performance complexity tends to increase exponentially, so it cannot be called a polynomial algorithm. This paper proposes a simple algorithm that calculates quotient by dividing upper triangular matrices and main diagonal for k×n matrices in which only j columns are placed in descending order of cj of n for cj ≤ C and i rows are placed k excluding all the dividers in cj. The application of the proposed algorithm to 39 benchmarking experimental data of various types showed that the optimal solution could be obtained quickly and accurately with only a calculator.

Efficient Content Sharing using the Selection of Minimum Forwarding Peers in an Ad Hoc Network (최소의 Forwarding Peer 선택을 통한 애드 혹 네트워크에서의 효율적 콘텐츠 분배 방법)

  • Kang, Seung-Seok
    • Journal of the Korea Society for Simulation
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    • v.18 no.4
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    • pp.165-173
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    • 2009
  • Recent portable devices are so versatile that they have multiple communication channels and play several multimedia formats. Especially, many services are under development for users who connect Internet or nearby devices via WWAN (Wireless Wide Area Network) and/or WLAN (Wireless LAN). In case of paying the telecommunication cost proportional to the amount of data downloaded, it is necessary to reduce the cost by constructing a special ad hoc network in which each participating peer downloads a specific portion of the want-to-be-shared content over the payable WWAN channel and exchanges the remaining portion with other peers using the cost-free WLAN channel. If all peers participate in forwarding packets, some transmissions are redundant which results in the unnecessary consumption of bandwidth as well as the delayed content distribution time. In order to reduce the redundant transmission, this paper proposes both the excluding method which discourages some peers not to forward redundant packets, and the minimum cover set method in which only the minimum number of peers are in charge of forwarding packets. These two methods obviate redundant packet forwarding, and result in reduction of content distribution time by up to around 29%.

The Moderating Effect of Flourish in the Relationship between Career Motivation and Career Decision Self-Efficacy in College Life (대학생활에서의 진로동기와 진로결정자기효능감의 관계에서 플로리시의 조절효과)

  • Lee, Jung-A;Kim, Mijin
    • Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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    • v.7 no.3
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    • pp.931-938
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    • 2017
  • The purpose of this study was to obtain the basic data to enhance the career decision self-efficacy of undergraduates by investigating the variables affecting it by looking into the influence of career motivation and flourish of undergraduates. To achieve this, a survey research was conducted for the 355 undergraduates who were studying at the university in B-city with measuring tool of the career decision self-efficacy, the career motivation and the flourish. The result of this study was as follows; Firstly, there were significant positive correlations among career decision self-efficacy, career motivation and flourish. Secondly, it showed that there is a significant moderating effect of flourish in the relationship between career motivation and career decision self-efficacy in undergraduates. The results of this study suggest that career motivation and Floridians have a significant effect on career decision self-efficacy. It is suggested that career motivation and florish should be considered together to improve the career decision self-efficacy of college students and to enable them to carry out the career decision task successfully.

Raft-D: A Consensus Algorithm for Dynamic Configuration of Participant Peers (Raft-D: 참여 노드의 동적 구성을 허용하는 컨센서스 알고리즘)

  • Ha, Yeoun-Ui;Jin, Jae-Hwan;Lee, Myung-Joon
    • Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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    • v.7 no.2
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    • pp.267-277
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    • 2017
  • One of fundamental problems in developing robust distributed services is how to achieve distributed consensus agreeing some data values that should be shared among participants in a distributed service. As one of algorithms for distributed consensus, Raft is known as a simple and understandable algorithm by decomposing the distributed consensus problem into three subproblems(leader election, log replication and safety). But, the algorithm dose not mention any types of dynamic configuration of participant peers such as adding new peers to a consensus group or deleting peers from the group. In this paper, we present a new consensus algorithm named Raft-D, which supports the dynamic configuration of participant peers by extending the Raft algorithm. For this, Raft-D manages the additional information maintained by participant nodes, and provides a technique to check the connection status of the nodes belonging to the consensus group. Based on the technique, Raft-D defines conditions and states to deal with adding new peers to the consensus group or deleting peers from the group. Based on those conditions and states, Raft-D performs the dynamic configuration process for a consensus group through the log update mechanism of the Raft algorithm.

The Development of Gender Identity Scale in Sports Participants (스포츠 참여자의 성 정체성 측정도구 개발)

  • Ahn, Byoung-Wook
    • Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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    • v.7 no.7
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    • pp.267-278
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    • 2017
  • The aim of this paper was to develop a scale for measuring gender identity among sports participants (114 male, 193 female). Gender similarities and latent mean analysis was used to validate the gender identity measurement method. Data processing was carried out by way of frequency analysis, exploratory and confirmatory factor analysis, reliability, correlation, normal distribution of questions, and latent mean analysis using SPSS 18.0 and AMOS 18.0. The results of this study were as follows: First, the equivalence had revealed the configurable, metric, and scalar invariance of the scale that can be used in multi-groups in the same way. Second, women had a more open inclination than men when it came to participating in sports activities (p<.001). Third, women participating in sports activities tended to be more conservative than men (p<.001). Fourth, women who participated in sports activities showed a higher subjective tendency than men (p<.001). Fifth, there was no statistical difference in the outward tendency when participating in sports activities (p<.05). The results of this study suggest that gender identity among sports participants is not influenced by the changing times and the advancement of women in society.