• 유통과학연구
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• 제17권8호
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• pp.5-14
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• 2019

Purpose - This study aims to proposes a conceptual framework to segment multi-national products based on a Chinese consumer's perception of multi-national products, to find the role of consumer ethnocentrism (CET) in country of origin (COO) effects for Chinese, and to figure out how different dimension of CET Effects on purchase intention developed market and home country. Research design, data and methodology - This study selected a 2×2×2 factorial design for the hypothesis test based on the product category × combination of manufactured type × Ethnocentrism level. This study distinguishes products between luxury (Burberry) and non-luxury (Nike) products and choose combination of manufactured type (Spain vs India/ Spain vs China) in order to perform comparative studies. A total of 223 Chinese participated in the experiment. After being exposed to each scenario, participants were asked to respond to questions about brand preference and purchase intention Results - Regarding to luxury made in developed country, it is worth that exposing COO information to low level of ethnocentrism consumers. Regarding to non-luxury product made in emerging country, it makes it worse when COO information to high level of ethnocentrism consumers. Lastly, regarding to non-luxury product, patriotic consumers prefer to purchase product made in home country.

• 국제학술발표논문집
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• The 6th International Conference on Construction Engineering and Project Management
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• pp.496-500
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• 2015

International construction projects are inherently more risky than domestic projects with multi-dimensional uncertainties that require complementary risk management at both the country and project levels. However, despite a growing need for systematic country evaluations, most studies have focused on project-level decisions and lack country-based approaches for firms in the construction industry. Accordingly, this study suggests data-driven approaches for evaluating countries using two quantitative models. The first is a two-stage country segmentation model that not only screens negative countries based on country attractiveness (macro-segmentation) but also identifies promising countries based on the level of past project performance in a given country (micro-segmentation). The second is a multi-criteria country segmentation model that combines a firm's business objective with the country evaluation process based on Kraljic's matrix and fuzzy preference relations (FPR). These models utilize not only secondary data from internationally reputable institutions but also performance data on Korean firms from 1990 to 2014 to evaluate 29 countries. The proposed approaches enable firms to enhance their decision-making capacity for evaluating and selecting countries at the early stage of corporate strategy development.

• The Journal of Asian Finance, Economics and Business
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• 제9권1호
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• pp.373-385
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• 2022

Due to the lack of information, medical tourists are regarded to be at high risk. Prior medical tourism research has found that various types of perceived risks have a significant impact on medical tourists' purchase behavior. Even though medical tourism is predicted to increase, there is a lack of behavioral research to explain how perceived risks affect medical tourists' purchase behavior. In the context of Korean medical tourism, this study attempts to evaluate the effects of multi-level (macro, organizational, and personal) factors on medical tourists' perceived risks and purchase intentions. A conceptual model and hypotheses were built and empirically validated to investigate links between multi-level characteristics, perceived risks, and purchasing intentions. The data for this study was collected from Chinese tourists using a questionnaire. The impact of cognitive country image, affective country image, and medical service quality on fundamental risk is confirmed by statistical testing. Surprisingly, expectancy discrepancy risk is influenced only by cognitive country image and information search capabilities. Both fundamental and expectation discrepancy risks lower medical tourists' purchase intentions. The findings of this study show that a multi-level strategy is required to investigate the links between perceived risks and medical tourism purchasing intentions based on macro, organizational, and personal factors.

• Human Ecology Research
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• 제55권5호
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• pp.507-526
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• 2017

To infer the true state of a regional product's attributes, consumers use the image they have of the product's region of origin; however, products may have multiple countries of origin in their design, branding, sourcing and manufacturing becuase more products are increasingly a result of multi-firm and multi-country efforts. We examined how the country-of-origin image (country image and product image) affect international consumers' perceived value (function value and symbolic value) and purchase intentions of made-in China goods by extending and deepening the flexible model. Second, to investigate the differences of COO effects according to different types of country-of-origin we divided the traditional country-of-origin into two components: country-of-manufacture (COM) and country-of-brand (COB). We then explore how the impact of China's country image on consumers' perceived value and purchase intentions varies when China is the COM or COB of the same product. Six hypotheses were proposed to test our anticipations. We recruited 800 Korean adult consumers who previously purchased made-in China products to participate in the online investigation. Data analyses were conducted with confirmatory factor analysis and structural equation modeling using SPSS and AMOS. The main results are discussed as follows. First, the effects of China's COO image on Korean consumers' perceived value and purchase intentions vary when China is the COM or COB of a product. Second, a positive effect of the function value and symbolic value on the purchase intentions was found. Literature and practical implications of findings are discussed and suggested in the conclusion.

• Human Ecology Research
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• 제51권4호
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• pp.455-472
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• 2013

This paper's aim is to explore how China's country image affects the product evaluations and purchase intentions through three major hypothesize. Four hundred eighty-nine Korean adult consumers, who have the purchase experiences of goods made in China before, were invited to take part in this investigation. Data analyses were conducted by reliability test, confirmatory factor analysis and structural equation modeling with SPSS ver. 19.0 and AMOS ver. 18.0. This study focused on multi-dimensional country image and found that China's country image contains 5 elements (people, evolution, politic, economic and culture). Empirical verification through structural equation modeling indicates that the data offer substantial supports, such that China's country image represents the predominant influence on product evaluations and people, evolution, and politic image showed positive effects. Also, China's country image has a positive influence on the product purchase intentions directly (culture image) and indirectly (people, politics, and evolution image) through the product evaluations. Practical implications of findings will be discussed and suggested as follows. First, this study complements the lack of researches on China among the studies regarding country image. Secondly, research results would help us to understand the perception on China's country image of Korean consumers' and to seek the criteria by which consumers evaluate goods made in China. Finally, this research can help Chinese companies to make market strategies effectively when they entering Korean market by exploring the factors which have strong influences on Korean consumers' purchase behaviors.

• 경영과학
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• 제27권2호
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• pp.1-20
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• 2010

Many firms are trying to acquire innovative technologies and relative knowledge by offshoring R&D work. Although research to date has focused on the multinational corporations' motivations of R&D offshoring, such as cost reduction and market expansion, little is known about external or environmental factors influencing the performance of global R&D activities. We investigated the relationship between the offshore R&D performance and the technical capabilities of the parent company, the host country and the home country as enhancers from outside R&D facilities. The analysis uses European patent data and EU R&D scoreboard of 134 overseas R&D labs from 46 multinational corporations in 2005. Also, we calculated total patent number of each country for this. Results from path analysis supported our main hypothesis that the technological capabilities of the parent company and the host country positively affect the overseas R&D performances. By multi-group analysis, we also found that the relationships among the variables are different for each industry.

• 시스템엔지니어링학술지
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• 제9권2호
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• pp.1-6
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• 2013

Developing Build-Own (or Operate)-Transfer (BOT) nuclear power project carrying large capital in the long term requires initially well-made multi-decision which it prevents sorts of risks from unexpected situation of target countries. In order to analyze the feasibility of project country, the Analytic Hierarchy Process is adopted. Firstly, the factors influencing the success of BOT nuclear power project in overseas countries were investigated through the literature survey for the country risk and were evaluated by expert interview for estimating comparative weight through pairwise comparison between such factors. Finally, it is developed comparative database of alternate countries with respect to each factor. This analytic method enables the developer to select and focus on the country which has preferable circumstance so that it enhances the efficiency of the project promotion. Also, it enables the developer to quantify the qualitative factors so that it diversifies the project success strategy and policy for the target country.

• 국제지역연구
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• 제12권2호
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• pp.27-53
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• 2008

이 논문은 세계 각국 은행들의 비전통적 수익활동의 수준을 결정하는 다양한 요인을 조사한 논문이다. 구체적으로 이 논문은 여러 국가의 광범위한 자료를 사용하여 비이자수익 수준을 결정하는 은행 고유요인과 나라별 특성요인을 검토하였다. 이 논문은 전통적인 미국중심 은행들에만 국한된 기존의 연구를 넘어선 것에 초점을 두고 있으며 세계 각국 은행들의 세부적인 자산부채관리에 대한 정보를 제공하고 있다. 이 논문의 결과는 은행의 크기, 대손충당금의 수준, 명시적 예금보험의 존재, 은행업에 대한 제한의 정도, 각국 은행의 자유도, 정부 그리고 외국인 소유지분의 크기, 각국의 지배구조 정도 즉 투명성이 은행의 비이자수익 수준을 결정하는데 양의 영향을 미치고 있음을 제시하고 있다. 전통적 대출과 자금조달에 대한 더 큰 의존성, 시장중심의 경제체제, 해당국에 다수의 감독당국의 존재 등은 비이자수익과 음의 관계를 가지고 있다. 하지만 이 논문은 해당국가의 경제발전수준은 이러한 변수들의 관련성의 크기에 유의하게 영향을 미치고 있음을 또한 제시하고 있다.

• 대한원격탐사학회:학술대회논문집
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• 대한원격탐사학회 2003년도 Proceedings of ACRS 2003 ISRS
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• pp.679-681
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• 2003

The objectives of this research are as follows. First, to investigate methods for a national-scale land cover map based on multi-temporal classification of MODIS data and multi-spectral classification of Landsat TM data. Second, to investigate methods to p roduce ecological zone maps of Korea based on vegetation, climate, and topographic characteristics. The results of this research can be summarized as follows. First, NDVI and EVI of MODIS can be used to ecological mapping of the country by using monthly phenological characteris tics. Second, it was found that EVI is better than NDVI in terms of atmospheric correction and vegetation mapping of dense forests of the country. Third, several ecological zones of the country can be identified from the VI maps, but exact labeling requires much field works, and sufficient field data and macro-environmental data of the country. Finally, relationship between land cover types and natural environmental factors such as temperature, precipitation, elevation, and slope could be identified.

• Asia pacific journal of information systems
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• 제32권3호
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• pp.630-655
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• 2022

This paper examines the integrated QR code payment service (QRIS) adoption by retailers in Indonesia. Indonesia started its cashless journey in 2017 by using electric money in card form. As the country keeps developing, Indonesia has planned to integrate its payment towards a cross-border payment using QR codes by 2025 in the South East Asian region. Facing government vision, MSMEs that act as the significant economy wheel in Indonesia was required to be prepared to face the multi-cultural, multi-currency, and the new tech innovation for doing transactions. However, as a developing country, Indonesia faced significant problems with its infrastructure, which made it hard for merchants to access digital payment. As infrastructure was a common problem for developing countries, Indonesia also faced financial inclusion, lack of digital knowledge, a high amount of cash use, and socialization that made low digital payment penetration. Therefore, as there was a need to increase digital payment penetration for ASEAN integrated payment, this study found that merchant compatibility, facilitating conditions, trust, and relative advantages are drivers for MSMEs using this payment method. Further, this research provides propositions for banks, financial institutions, and governments to develop and evolve towards a cashless ecosystem, especially for a country lacking infrastructure.