• Title/Summary/Keyword: multi-attribute utility theory

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Design of Multi-Attribute Agent-Mediated Electronic Commerce Negotiation Model and its Framework (다중변소 기반 에이전트 중재 전자상거래 협상 모델 및 프레임워크 설계)

  • Chung, Mokdong
    • Journal of KIISE:Software and Applications
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    • v.28 no.11
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    • pp.842-854
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    • 2001
  • Today\`s first generation shopping agent is limited to comparing merchant offerings usually on price instead of their full range of attributes. Even in the full range comparison, there is not a good model which considers the overall features in the negotiation process. Therefore, the negotiation model needs to be extended to include negotiations over the more attributes. In this paper, we propose a negotiation model in the agent-mediated electronic commerce to negotiate over prices, product features, warranties and service policies based on utility theory and simple heuristics. We will describe a prototype agent-mediated electronic commerce framework called Pmart. This framework provides the software reuse and the extensibility based on the object-oriented technology. It is implemented on Windows-based platforms using Java and CORBA for the network transparency and platform independence.

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Study on Selection Methodology of Applicable Prospective Civil Information Security Technologies in Defense Cyberwarfare Sector (국방 사이버전 분야에 적용 가능한 유망 민간 정보보호 기술 선정 방법론에 대한 고찰)

  • Lee, Ho-gyun;Lim, Jong-in;Lee, Kyung-ho
    • Journal of the Korea Institute of Information Security & Cryptology
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    • v.25 no.6
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    • pp.1571-1582
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    • 2015
  • This paper suggests a methodology for linking technology classification of nongovernmental information security field and technology classification of cyber-warfare in national defense field. Based on this methodology, Multi-Attribute Utility Theory(MAUT) is applied for the purpose of selecting promising nongovernmental technology that is worthy of later introduction or development. After studying the result of the survey regarding the research progression plan of the selected promising technology, the following three facts are discovered: Firstly, the greater the social spillover effect, the greater the need for the government lead R&D. Secondly, among the spillover effects, the social aspect has the highest correlation with respect to the need for the government lead R&D, while the economical aspect and the technological aspect come in the second and the third place, respectively. Finally, according to the correlation analysis, the defense application and the technological importance do not affect the subject of investment or the subject of development. This indicates that even though the R&D for technology with high social spillover effect should be lead by the government, the subject of the investment or the development cannot be determined solely by factors such as military application and technological importance.

Assessment of the Environmental Value of the Geum-river Estuary (금강하구의 환경가치 평가)

  • Kwon, Young-Ju;Yoo, Seung-Hoon;Park, Se-Hun
    • Journal of the Korean Society of Marine Environment & Safety
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    • v.19 no.5
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    • pp.417-429
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    • 2013
  • The current study attempted to assess the environmental value of Geum-river estuary for rational management decision-making. To investigate the comprehensive properties of the Geum-river estuary, we applied the contingent valuation method based on multi-attribute utility theory. We surveyed a randomly selected sample of 400 and 600 households of the Geum-river estuary-neighboring area (Jeollabuk-do, Chungcheongnam-do), and other nation-wide large districts (except Jeollabuk-do, Chungcheongnam-do, and Jeju-do), respectively, and carried out person-to-person interviews with subjects on their willingness-to-pay for the estuary conservation and management program. Respondents, overall, accepted the contingent market system and were willing to contribute a significant amount, that is 1,497 won for the residents from the Geum-river estuary-neighboring area and 4,343 won for the residents from other nation-wide large districts on average, per household per year. These results implied that there were large difference between the two groups. The aggregate values of the Geum-river estuary for the estuary-neighboring area and other nation-wide large districts amount to 2.13 and 70.15 billion won, respectively, per year. This quantitative value deduced from the current study, could be a useful baseline fact for any decision-making process particularly in the establishment of management policies for the Geum-river estuary.

Measurement of the Environmental Value of the Seomjin-River Estuary (섬진강 하구의 환경가치 추정)

  • Yoo, Seung-Hoon
    • Journal of Environmental Policy
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    • v.6 no.2
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    • pp.1-25
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    • 2007
  • This paper attempts to measure the environmental value of the Seomjin-River estuary that has been comparatively well conserved but is confronted with the threat of its development. Especially, in order to elicit the environmental values of its four attributes, contingent valuation method(CVM) based on multi-attribute utility theory is applied and the CVM survey was rigorously designed to comply with the guidelines. for best-practiced CVM studies. We surveyed a randomly selected sample of 300 and 350 households in the Seomjin-River estuary-neighboring area(Gwangyang, Sooncheon, Yeosu, Hadong, Namhae) and seven large cities(Seoul, Busan, Incheon, Daegu, Daejeon, Gwangju, Ulsan), respectively and asked respondents questions in person-to-person interviews about what they would willing to pay for the estuary conservation and management program. Respondents overall accepted the contingent market and were willing to contribute a significant amount(5,763 won in the Seomjin-River estuary-neighboring area and 1,883 won in seven large cities), on average, per household per year, which implies that there is a large difference between the two. The aggregate values of the Seomjin-River estuary in the estuary-neighboring area and seven large cities amount to 1.52 and 14.05 billion won, respectively, per year. The quantitative values can be utilized in planning and decision-making about development versus conservation of the estuary.

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Adaptive Security Management Model based on Fuzzy Algorithm and MAUT in the Heterogeneous Networks (이 기종 네트워크에서 퍼지 알고리즘과 MAUT에 기반을 둔 적응적 보안 관리 모델)

  • Yang, Seok-Hwan;Chung, Mok-Dong
    • Journal of the Institute of Electronics Engineers of Korea CI
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    • v.47 no.1
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    • pp.104-115
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    • 2010
  • Development of the system which provides services using diverse sensors is expanding due to the widespread use of ubiquitous technology, and the research on the security technologies gaining attention to solve the vulnerability of ubiquitous environment's security. However, there are many instances in which flexible security services should be considered instead of strong only security function depending on the context. This paper used Fuzzy algorithm and MAUT to be aware of the diverse contexts and to propose context-aware security service which provides flexible security function according to the context.

An Evaluation of the Thermal Supply System Alternatives Using the Multi Attribute Utility Theory (다속성 효용이론을 이용한 열공급시스템 대안 평가)

  • Lee, Deok Ki;Park, Soo Uk;Hong, Jong Chul
    • Environmental and Resource Economics Review
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    • v.15 no.3
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    • pp.451-477
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    • 2006
  • At the "Dissemination Stage", the newly configured technical design is compared with other alternatives to come up with the most desirable selection. The assessment conducted at this stage is not a simple procedure. It goes through the complex evaluation process in which various elements including economic effects and technical characteristics are considered. The reason for taking such a complex procedure is that the assessment, selection and application of the desirable technical alternative is critical for the company's competitive edge in every field of industrial sectors, thus influencing its survival and continuous growth. This study reviews the MAUT method for assessing technical alternatives of the thermal supply system design. And, to show the practical validity of the MAUT method, it is applied to the evaluation of thermal supply system alternatives in the field of energy supply system technology.

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Context-Aware Security System for the Smart Phone-based M2M Service Environment

  • Lee, Hyun-Dong;Chung, Mok-Dong
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.6 no.1
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    • pp.64-83
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    • 2012
  • The number of smart phone users is rapidly growing due to recent increase in wireless Internet usage, development of a wide variety of applications, and activation of M2M (Machine to machine) services. Although the smart phone offers benefits of mobility and convenience, it also has serious security problems. To utilize M2M services in the smart phone, a flexible integrated authentication and access control facility is an essential requirement. To solve these problems, we propose a context-aware single sign-on and access control system that uses context-awareness, integrated authentication, access control, and an OSGi service platform in the smart phone environment. In addition, we recommend Fuzzy Logic and MAUT (Multi-Attribute Utility Theory) in handling diverse contexts properly as well as in determining the appropriate security level. We also propose a security system whose properties are flexible and convenient through a typical scenario in the smart phone environment. The proposed context-aware security system can provide a flexible, secure and seamless security service by adopting diverse contexts in the smart phone environment.

An Empirical Development of Knowledge and Information Value Model (지식정보 가치평가 모형의 실증적 개발)

  • Yoo, Seung-Hoon;Heo, Jae-Yong;Ahn, Yoon-Gih
    • Journal of Information Management
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    • v.40 no.1
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    • pp.113-132
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    • 2009
  • Unlike existing other industries, the knowledge-based industry has the potential to grow increasingly with factor input unlimited. Importance of investigating knowledge and information evaluation cannot be overemphasized to promote economic development in that knowledge and information is accepted as an engine of new economy. We attempt to define the scope and value of knowledge and information and develop the knowledge and information value model. The results help policy-makers to manage and evaluate the knowledge and information with useful and responsible information.

Using the Perceptions of Residents to Determine Key Priorities for Planning a Community Garden

  • Jeong, Nara;Han, Seungwon;Kim, Kwangjin;Jung, Youngbin
    • Journal of recreation and landscape
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    • v.12 no.4
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    • pp.25-33
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    • 2018
  • The purpose of this study is to establish how community garden spaces should be used to restore communities engaged in village-rehabilitation projects. To achieve this purpose, we have analyzed the perceptions of local residents conducting a town-development project. The community reviewed the benefits of having a garden to improve the residents' quality of life and comfort. Given the role of gardens in revitalizing communities, it is necessary to build spaces where residents can relax and enjoy community life. Those who participated in this study hoped that their community garden would provide shade and relaxation, a children's play area, green spaces, and places for conversation. The space and facilities provided by community gardens vary, in accordance with the expectations and needs of each community. It is therefore inappropriate to apply uniform garden designs to all community gardens. Between 20% and 25% of a community garden should be allocated to each of the following: community space, ornamental space, and space for relaxation. As plants that provide shade and help to maintain the ecosystem are strongly preferred in community gardens, all plants should be chosen for their environmental benefits and functionality, rather than aesthetics. Residents may be willing to participate in a range of activities, including community events, the cultivation of plants, and garden management. Towns must therefore set up programs to support these activities. It is essential to continue studying and investigating the formation of community spaces and facilities, reflecting the characteristics of each community.