• Title/Summary/Keyword: motivation factor

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Inflnuence of the Restorative Quality of Landscape on the Visiting Preference and Satisfaction for Tourist Destination - An Evaluation of Heritage Landscape of Kyongju by Americans - (경관의 치유적 특질이 관광지 방문 선호 및 만족에 미치는 영향 - 경주 유산경관에 대한 미국인의 평가를 중심으로 -)

  • Yi, Young-Kyoung
    • Journal of the Korean Institute of Landscape Architecture
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    • v.34 no.5 s.118
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    • pp.1-13
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    • 2006
  • The Attention Restoration Theory (ART) developed by Kaplan and Kaplan proposes that effortful directed attention required in normal life can be fatigued. Restoration can occur in a setting that has restorative qualities. The restorative quality described by the ART involves four concepts: being away, fascination extent, and compatibility. The purpose of this study was to investigate how the restorative quality of landscape influenced the preferences and satisfaction of visitors to an heritage landscape. Four kinds of heritage landscapes of Kyongju were used as environmental surrogates and 150 americans participated in the study. Hartig et al.'s Revised Perceived Restorativeness Scale (RPRS) was used as the psychological measure for the restorative quality, along with other measurement constructs such as cultural uniqueness and novelty. The results showed that RPRS was a reliable measurement tool for assessing the restorative quality of artificial landscapes. Factor analysis identified three valid factors: escape-fascination compatibility, anti-extent. Among the three factors, only two, escape-fascination and compatibility, were found to have important effects on visiting preference and satisfaction. Specifically, higher levels of preference and satisfaction were associated with higher levels of escape-fascination and compatibility. The results indicate that the restorative quality has a high possibility to be used as a frame of reference for assessing various types of landscapes, from natural to artificial. It was also proposed that restorative quality could better explain the experience of the landscape strongly related to specific purpose or motivation.

The influences of dental health behaviors on the subjective dental health status and knowledge in some middle school students (일부 중학생의 주관적 구강건강상태와 구강건강지식이 구강건강행동에 미치는 영향)

  • Yeo, An-Na;Lee, Su-Young
    • Journal of Korean society of Dental Hygiene
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    • v.18 no.4
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    • pp.585-595
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    • 2018
  • Objectives: The purposes of this study were to comprehend the subjective dental health status and the level of dental health knowledge in some middle school students and to analyze the correlation with dental health behaviors. Methods: A survey was conducted in some middle school students and the final 637 survey data were analysed. As the statistical analysis methods, the subjective dental health status, dental health knowledge and dental health behaviors according to the general characteristics were analyzed by independent t-test, one way ANOVA and Scheffe. The correlations among the subjective dental health status, dental health knowledge and dental health behavior were found by Pearson's correlation and multiple regression analysis. Results: Through correlation analysis of the subjective dental health status, dental health knowledge and dental health behavior, all showed a significant correlation. As a result of the factor analysis affecting dental behaviors, subjective dental health status was the highest (${\beta}=0.304$, p<0.001). Conclusions: The results of this study suggest that the improvement of subjective dental health status and dental health knowledge related to dental behaviors health in the middle school students should be considered. In addition, dental health education should focus on improving subjective dental health status through motivation rather than knowledge transfer training. Moreover, development programs appropriate for the middle school students whose behavioral changes are hard to obtain are needed.

What Motivates Chinese Sports Fans to Subscribe to Athletes' Social Networking Service Accounts? (중국 스포츠팬들의 운동선수 SNS이용 동기)

  • Park, Jae-Ahm;Li, Bo;Dittmore, Stephen W.
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.16 no.2
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    • pp.1064-1072
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    • 2015
  • This study attempted to identify the motivational factors for using athletes' SNS among Chinese sports fans. The researchers posted a hyperlink of an online survey on a total of 8 Chinese Olympians' SNS(Weibo) accounts after obtaining the athlete's approval. A total of 274 surveys were gathered from the visitors of SNS. Of the 274 surveys, 33 were discarded because of missing values. Confirmatory factor analysis and structural equation modeling revealed the following. Diversion, pass-time, athlete support, and technical knowledge were significantly and positively related to social media consumption while information, socialization, and fanship had no significant predictive effect on social media consumption.

Research on Intention to Adopt Smart Wear: Based on Extended UTAUT Model (스마트웨어 수용의도 연구: 확장된 UTAUT 모형을 중심으로)

  • Sung, Heewon;Sung, Junghwan
    • Journal of Fashion Business
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    • v.19 no.2
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    • pp.69-84
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    • 2015
  • The objective of this study is to investigate the intention to adopt smart wear, based on extended UTAUT model. We examined the effects of performance expectancy (PE), effort expectancy (EE), hedonic motivation (HE), social influence (SI), facilitating conditions (FC), and price value (PV) on the intended adoption of smart watch and smart shoes, respectively. In addition, moderating effects of gender, age, and innovation resistance were examined. An online survey was conducted, comprised of 2030 consumers who were aware of smart watch or smart shoes. In total, 393 responses were analyzed. About 50.4% were male, and 44.8% were in their 20's. An exploratory factor analysis generated five factors - PE & HM, EE, SI, FC, and PV- which were employed as independent variables in the multiple regression models. PE & HM, PV, and SI influenced on the intention to use both smart devices. FC showed the significant effect only on the intention to adopt the smart watch. In terms of gender differences, SI and PV were the important predictors of the intention to adopt the smart watch in the female group only. With respect to age difference, SI was very effective in explaining the intention of individuals in their 30's to adopt smart wear. Among the low innovation resistance group, SI was significant predictor, while PE & HE and PV were significant among the high resistance group. The findings provide useful information about the possibility of the adoption of smart wear, and new insight into market segmentation.

Design and Implementation of CoAP Authorization Framework Based on OAuth 2.0 (OAuth 2.0 기반 CoAP 인증 프레임워크 설계 및 구현)

  • Kim, Kyoung-Han;Lim, Hyun-Kyo;Heo, Joo-Seong;Han, Youn-Hee
    • KIPS Transactions on Computer and Communication Systems
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    • v.6 no.8
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    • pp.329-342
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    • 2017
  • Recently, interest and investment in the Internet of Things (IoT) have increased significantly, and security issues are constantly being raised. As a solution, the IETF ACE Working Group is establishing the ACE framework standard, which is a new security framework for various constrained IoT environments based on the existing OAuth 2.0. However, additional work is required to apply the ACE framework, which proposes a new lightweight security system, to the existing Internet environment, and this additional cost is a factor that hinders the application of OAuth 2.0 to the IOT environment. Therefore, we propose an IoT authentication framework based on OAuth 2.0's existing development motivation, and implement a proposal framework based on CoAPthon and analyze its performance.

The Relationship between the Meaning of Life and Academic Satisfaction of Adult Learners: Mediating Effect of Academic Engagement (성인학습자의 삶의 의미와 학업만족과의 관계: 학업열의의 매개효과)

  • Kim, Eun Mi
    • Journal of the Korea Convergence Society
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    • v.12 no.12
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    • pp.257-265
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    • 2021
  • The purpose of this study is to investigate the relationship between the meaning of life and academic engagement as a factor that affects the academic satisfaction of online learners in adulthood. The subjects of this study were 148 adult learners enrolled in cyber university. For data analysis, Spss 23 and PROCESS Macro were used. As a result of the correlation analysis, there was a significant positive correlation between the meaning of life, academic satisfaction and academic engagement, there was also a positive correlation between academic satisfaction and academic engagement. As a result of confirming the direct effect on educational satisfaction, the direct effect between the meaning of life as an independent variable and academic engagement as a mediating variable was positively significant. As a result of examining the indirect effect of academic engagement on the relationship between the meaning of life and academic satisfaction, the mediating effect was significant. Through insight into the meaning of life in diddle age, students show engagement for their studies, which leads to academic satisfaction. Therefore, in order to increase the academic satisfaction of adult learner, it is thought that it is necessary to develop a practical education program and a motivation program that can find the meaning of life.

The Effect of Non-cognitive Skill on Employability: Focusing on the Period of Job Search and Tenure (비인지적 요인이 취업에 미치는 영향: 구직기간과 근속기간 분석을 중심으로)

  • Lim, Chan-young
    • Journal of the Korean Data Analysis Society
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    • v.20 no.6
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    • pp.3069-3085
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    • 2018
  • In this study, we examined the effect of non-cognitive factors on job tenure and tenure using KLIPS. We examine the internal consistency of the big5 personality trait and of the locus of control, and use the parameterized proportional hazards model. As a result, we confirmed that non-cognitive skill such as personality traits and locus of control affect individual labor market performance. Conscientiousness has shown that the job seeking period of adult job seekers is lengthened, thereby lowering the unemployment rate. It can be understood that high attentiveness under uncertainty can misinterpret information, and that lack of decision restricts escape from unemployment. In the tenure analysis, people with internal locus of control tendency were less likely to leave the job due to longer tenure. Those who have internal control can not only be preferred by the organization but also the internal control tendency seems to be the factor that maintains the long-term job because of the motivation and self-control of their actions.

Perception of marriage and marriage preparation - Consumers' age-related behavior differences - (웨딩소비자의 연령에 따른 결혼인식 및 결혼준비행동 차이에 관한 연구)

  • Cho, Seongmi;Yu, Jihun
    • The Research Journal of the Costume Culture
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    • v.27 no.5
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    • pp.461-478
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    • 2019
  • As the concept of "marriage age" gradually disappears, the consumption class of the wedding market includes not only X and Y generations but also Z generations, and each generation has its own characteristics as it is already known, and there are differences in the consumption. So this research analyzed age-related behavior differences in both awareness of and preparation for marriage. Three hundred sixteen unmarried Korean males and females comprised the study population and data was collected from March 5, 2019, to April 3, 2019. The SPSS Statistics 23.0 Package was used for analysis, specifically the functions of frequency, cross tabulation, factor analysis, chi-squared test, Cronbach's alpha, Duncans's new multiple range test (MRT), and analysis of variance (ANOVA). Marriage motivation was analyzed by three factors, and there were significant differences in two types. Marital involvement was analyzed by two factors, and both factors showed significant age-related differences. Concerns relating to marriage preparation were analyzed by four factors, and two varied according to respondent age. Regarding marriage preparation behaviors, the analysis revealed that the marriage preparation method appreciably differed between age groups. Our analysis also found significant age-related differences in "the main media usually used to acquire information" and "the paths preferred for acquiring information in preparing for marriage". We expect that study results will be useful for identifying new research directions, understanding the dimensions of the wedding industry, and developing related marketing strategies.

Study on Determinants of the number of Chinese Tourists Visiting Korea -Political, Economic and Cultural Factors as Variables of Interests- (방한 중국인 관광객의 방문 결정요인에 관한 연구 -정치적, 경제적, 문화적 영향을 중심으로-)

  • Han, Juhyun;Jin, Furong
    • The Journal of the Convergence on Culture Technology
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    • v.5 no.2
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    • pp.207-216
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    • 2019
  • Unlike previous studies, which mainly analyzed factors affecting tourism motivation and tourism satisfaction, this study analyzes the political, economic and cultural factors affecting the number of Chinese tourists visiting Korea. Empirical results show that political factors such as the Chinese regime, the number of meetings and talks between Korea and China, the number of phone calls between the two countries, and the Korea-China FTA (also as a economic factor) have a significant impact on the number of Chinese tourists visiting Korea. In particular, political friendly variables related to economy (ex. Korea-China FTA) has been analyzed to have a more significant positive effect on the number of Chinese tourists to Korea than the factors that create friendly atmosphere only in the political field. In addition to political factors, economic factors such as the Korea-China FTA, and cultural factors such as Korean Wave represented by Korean cosmetics also have a significant impact on the number of Chinese tourists visiting Korea.

Effects of advertisement acceptance according to brand familiarity on ease of imitation and behavioral intention of mobile payment (브랜드 친숙도에 따른 광고 수용성이 모방 용이성과 모바일 간편결제 사용의도에 미치는 영향)

  • Kim, Yun-Jeong
    • Journal of Convergence for Information Technology
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    • v.9 no.4
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    • pp.48-58
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    • 2019
  • Recently, companies that have already the brand familiarity based on IT technology are changing the way of financial transactions by providing mobile simple payment service. It is difficult to apply the results of research conducted on traditional financial products, although the familiarity of the brand positively affects the brand attitude and intention of use in the preceding studies. To confirm this, this study verified whether mobile simple payment services of a company with high brand familiarity can copy the service easily and have intention of use through advertisement acceptance. The empirical results showed that the advertising of brand with high familiarity could be a motivation factor to imitate new services more easily. This results is meaningful in that it confirms the importance of strategic advertising because the more higher the brand's familiarity is, the more efficient the advertising can be used in the mobile simple payment service.