• Asia Marketing Journal
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• 제16권2호
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• pp.59-75
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• 2014

Although previous works have established that mood can considerably influence consumer behavior (Vohs et al. 2007), they provided inconsistent results (Cohen et al. 2008). In particular, previous works only examined the willingness of consumers to regulate their mood and implicitly assumed that consumers have the control to regulate their mood states. Thus, this research intends to fill the current gap in the extant literatures by investigating whether consumer locus of control (CLOC) can act as a moderator for mood effects on consumers' likelihood to purchase. In an experiment, participants' CLOC was initially measured. Afterwards, they watched different video clips to induce different mood states. Finally, participants rated their likelihood to purchase after seeing an advertisement. The results suggest that, in the positive mood, CLOC tendencies do not impact consumers' likelihood to purchase. However, in the negative mood, internal CLOC consumers show a higher likelihood to purchase than external CLOC consumers. This phenomenon occurs because consumers with high internal CLOC tendencies have the motivation to regulate their negative mood. These findings extend the extant literatures in four aspects. First, this paper shows that the CLOC tendencies could influence consumers' motivation to regulate their negative mood. Second, this research examines the moderating effect of CLOC in the relationship between mood and consumers' likelihood to purchase. Third, the results add further evidence regarding the role of negative mood in the self-regulation process. Finally, this research also shows that mood can unconsciously influence consumer behavior. This paper provides two managerial implications. First, marketers should consider the mood states and consumers' control tendencies in creating advertisements. Second, firms in retail or service business should aim to evoke a positive mood on consumers so that their CLOC tendencies would not influence their behaviors.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제10권2호
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• pp.807-824
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• 2016

In this paper, a method of mood classification based on user brainwaves is proposed for real-time application in commercial services. Unlike conventional mood analyzing systems, the proposed method focuses on classifying real-time user moods by analyzing the user's brainwaves. Applying brainwave-related research in commercial services requires two elements - robust performance and comfortable fit of. This paper proposes a filter based on Regularized Common Spatial Patterns (RCSP) and presents its use in the implementation of mood classification for a music service via a wireless consumer electroencephalography (EEG) device that has only 14 pins. Despite the use of fewer pins, the proposed system demonstrates approximately 10% point higher accuracy in mood classification, using the same dataset, compared to one of the best EEG-based mood-classification systems using a skullcap with 32 pins (EU FP7 PetaMedia project). This paper confirms the commercial viability of brainwave-based mood-classification technology. To analyze the improvements of the system, the changes of feature variations after applying RCSP filters and performance variations between users are also investigated. Furthermore, as a prototype service, this paper introduces a mood-based music list management system called MyMusicShuffler based on the proposed mood-classification method.

• 문화기술의 융합
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• 제8권4호
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• pp.1-9
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• 2022

본 연구에서는 관광 체험이 관광 기억에 영향을 미치고 관광 기억은 관광객의 재방문의도를 결정하게 될 것이라는 인과구조에서 관광객이 관광하는 동안 느끼는 관광 분위기와 기분상태의 심리적인 요인이 어떤 역할을 하는지를 실증적으로 확인하고자 하였다. 관광 기억과 재방문의도 간의 영향 관계에서 관광 분위기와 관광객의 기분상태가 매개효과를 가지는지를 검증하고자 하는 것이 본 연구의 목적이다. 경로분석 결과, 관광 체험은 관광 기억에 유의미한 정(+)을 그리고 관광 기억은 재방문의도에 유의미한 정(+)을 미치는 것으로 나타났다. 관광지 분위기와 관광객 기분상태는 매개효과를 가지는 것으로 분석되었으며, 관광객의 기분상태의 매개효과가 관광지 분위기의 매개효과보다 크게 나타났다.

• International Journal of Contents
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• 제14권4호
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• pp.51-56
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• 2018

This study was conducted to explore the relationship between personality characteristics and mood in the selection of media content. Using meta-analysis, this study analyzed past studies regarding media content selection in television program. The results of this research showed that the preference of a given media content would depend on the viewer's mood, personality characteristics and the interaction between personality characteristics and mood states. The secondary data of television programs supported the association.

• 정보처리학회논문지B
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• 제17B권4호
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• pp.263-274
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• 2010

상황인지 음악추천 서비스를 제공하기 위해서는 무엇보다 상황 또는 문맥에 따라 사용자가 선호하는 음악의 분위기를 파악할 필요가 있다. 음악 분위기 검출에 대한 기존 연구의 대부분은 수작업으로 대표구간을 선정하고, 그 구간의 특징을 이용하여 분위기를 판별한다. 이러한 접근 방법은 분류 성능이 좋은 반면 전문가의 간섭을 요구하기 때문에 새로운 음악에 대해서는 적용하기 어렵다. 더욱이, 곡의 진행에 따라 음악 분위기가 달라지기 때문에 음악의 대표 분위기를 검출하는 것이 더욱 어려워진다. 본 논문에서는 이러한 문제점들을 보완하기 위해 음악 분위기를 자동으로 판별하는 새로운 방법을 제안하였다. 먼저 곡 전체를 구조적 분석 방법을 통하여 비슷한 특성을 갖는 세그먼트들로 분리한 후 각각에 대해 분위기를 판별한다. 그리고 세그먼트별 분위기 파악 시 Thayer 의 2차원 분위기 모델에 기초한 회귀분석 방법으로 개인별 주관적 분위기 성향을 모델링하였다. 실험결과, 제안된 방법이 80% 이상의 정확도를 보였다.

• 대한간호학회지
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• 제24권2호
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• pp.175-189
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• 1994

This study examined the daily rhythmic patterns of mood in shift workers. Ten rotating shift nurses (shift worker group) were matched with ten non-rotating student nurses (non - shift worker group) working under the same conditions at University Hospital. The subjects completed the Mood Adjective Checkist (MAC) every two or three hours from 6AM to 9-11 PM for six consecutive days. The MAC was constructed by Mansour and conversed the mood factors of Anger - Depression. Happiness, Mental, and Social. These data were analyzed by using Cosinor method. The results are summarized as follows : 1. There was no difference in mean scores for Anger - Depression, Happiness, Mental, and Social mood rhythm between the shift workers and the non - shift workers. 2. There was no difference in the amplitude of Anger - Depression, Happiness and Social mood between the two groups, but the shift workers had a higher amplitude of Mental mood. 3. The acrophases of the Anger - Depression mood were between 1:28 and 2:05, and those of Happiness, Social, and Mental mood were between 12:5 and 15:03 for both groups. There were no differences between the groups. 4. The number of the subjects with statistically significant mean cosinor rhythms for Anger-De-pression and Mental moods were higher in the shift workers than in the non-shift workers, but there were no differences between the shift workers and the non-shift workers in those of Happiness and Mental mood. This study showed that the mod manifested circadian periodicities, and a rapidly rotating shift system did not changed the circadian rhythm of mood. It is expected that this study will facilitate a better understanding of circadian rhythm in mood in the shiftworkers.

• Journal of the Korean Academy of Child and Adolescent Psychiatry
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• 제28권1호
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• pp.31-37
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• 2017

Objectives: We examined the relationships between the body mass index, body weight perception, and depressed mood in a nationally representative sample of Korean adolescents. Methods: We analyzed the data from the 2013 Korean Youth Risk Behavior Web-based Survey and evaluated the relationships between the body mass index, body weight perception, and depressed mood by gender (36655 boys and 35780 girls). Results: For boys, a low body mass index and perceiving oneself as underweight were related to depressed mood. For girls, both low and high body mass indices were negatively related to depressed mood. In addition, self-perceptions of being underweight or overweight were positively related to depressed mood. Body weight perception was not a significant mediator in the relationship between body mass index and depressed mood. Conclusion: These results suggest that both body mass index and body weight perception significantly contribute to Korean adolescents' depressed mood. Thus, research and clinical attention needs to be given to underweight as well as overweight adolescents, because those who perceive their weight as not normal are at risk for depression.

• 보건행정학회지
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• 제27권2호
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• pp.177-185
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• 2017

Background: The mental problems of the elderly are at issue as a serious social phenomenon. The purpose of this study is to identify risk factors affecting the mood disorders of the elderly. Methods: The subjects were 1,779,236 aged ${\geq}65$ and participated in health screening. Dependent variable was mood disorders. Independent variables were consisted of community level (regional deprivation index and healthcare resources) and individual level (sex, age, insurance type, disability, smoking, alcohol, physical activity, body mass index, and healthcare utilization). Multilevel logistic regression was performed. Results: At the individual level, women, employed insured, severely disabled people, heavy alcohol drinkers, high-intensity physical activity, body mass index, and patients who had chronic disease and severe disease were significantly associated with mood disorders. As the age has increased, it has let increase of mood disorders. At the community level, as the regional deprivation index has increased by 1, mood disorders has been increased by 1.005 times. The intra-class coefficient was 7.04%. Conclusion: We found individual and community level factors are associated with mood disorders. Systematic approach is essential to reduce mood disorders.

• 감성과학
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• 제20권2호
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• pp.45-58
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• 2017

본 연구에서는 기분 인식과 정서 표현이 학업 스트레스와 적응 간의 부적인 관계를 약화시킬 것이라는 가설을 검증하였다. 대학생과 대학원생 100명을 대상으로 연구를 실시한 결과, 우선 정서 표현은 학업 스트레스와 적응 간의 관계를 조절하였다. 즉, 정서표현성은 학업스트레스와 학업 적응 간의 부적 관계를 완화하는 기능을 하는데 이런 효과는 학업 스트레스가 심할 때 더 강하게 나타났다. 흥미로운 점은, 기분 인식의 두 요인인 기분모니터링과 기분명명화가 학업 스트레스-적응 간의 관계에서 보이는 다른 양상인데, 두 요인이 모두 학업 스트레스- 적응 간의 관계를 조절할 것이라는 가설과는 다르게, 기분 모니터링은 둘 사이의 관계를 조절한 반면 기분명명화는 조절효과 없이 주효과 만을 보였다. 구체적으로, 학생들이 자신의 기분에 주의를 기울이는 것은 스트레스 많은 상황에서 학업 적응에 도움이 되었고, 본인의 기분이 무엇인지 명명하는 것은 스트레스의 수준에 관계없이 긍정적 효과를 보였다. 전체적으로, 기분 모니터링과 정서 표현이 학업스트레스 상황에 적응해야 하는 경우 인지적 행동적 보호요인으로 작용한다는 점이 이 연구의 결과이다. 마지막으로, 본 연구의 함의와 함께 후속 연구에 대한 방향이 함께 제시되었다.

• 복식문화연구
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• 제23권5호
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• pp.793-806
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• 2015

This study is to explore the effect of music characteristics (i.e., likeliness and familiarity of music) on the relationship between mood and attitude toward the product in the online shopping mall selling hand-made shoes. A total of 319 consumers participated in experiments with online shopping mall stimuli with a variety of background music. In results, consumer mood positively affected attitude toward the hand-made shoe products in the online shopping mall under background music. A moderating effect of music likeliness was found in the relationship between mood and product attitude, indicating that mood more strongly affected product attitude under more liked music than under less liked music. When consumers are listening to more liked music and are in good mood, they may build their attitudes toward products independently from their mood, whereas they may build positive attitude under good mood versus negative attitudes under bad mood if they are listening to less liked music. A moderating effect of music familiarity was not found in the relationship between mood and product attitude. Based on results, it was confirmed that the S-O-R model could be applied to explain the effect of background music on consumer responses in online shopping malls. Marketers may be able to select and adjust the likeliness and familiarity of background music to better serve consumers in diverse shopping conditions, referring to the study findings.