• 패션비즈니스
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• 제16권6호
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• pp.109-126
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• 2012

The purpose of this study was to examine the effect of price-attitude toward apparel products on shopping values and consumption behavior. The study was carried out in Deagu and Kyungbook area. Applying the convenience sampling, total 326 questionnaire were collected from university students who were randomly selected as participants. This study used frequency, factor analysis, reliability analysis, regression analysis, and t-test for data analysis. The finding are as follows. Price-attitude toward apparel products was categorized into information leading, price dignity, price discount, list price orientation, quality value and using coupons. Shopping tendency factors were found as pursuit of pleasure, pursuit of sociality, and pursuit of economic feasibility. Consumption behavior factors were categorized into impulsive buying, ostentatious consumption, utilization of internet information, possession of material and brand trust. Price-attitude toward apparel products had a significant effect on shopping values and consumption behavior. University students seemed to consider the value of money to be very important as well as economic feasibility. They utilized information from the internet to buy products with good quality and showed high usage level of coupons. And, university students who buy at a least price tried to show dignity with expensive brand products and they consider those brands express self-confidence.

• 유통과학연구
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• 제14권4호
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• pp.93-101
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• 2016

Purpose - As more consumers pursue high quality products at reasonable prices, Korean retail companies are increasing investment in expanding their outlet stores. Despite the growing importance of the outlet business, there has been very little empirical research on consumers' outlet shopping behaviors. This study aimed to investigate the relationships between consumers' perceived product value (performance quality, value for money, and social value) of outlet stores and overall shopping satisfaction and the effect of shopping satisfaction on outlet store loyalty. Research design, data and methodology - The authors developed a structural model in which performance quality, value for money, and social value of products are proposed to affect overall outlet shopping satisfaction, thus increasing customer loyalty. To analyze the research model, data were collected from 88 shoppers at suburban outlets. SPSS 21.0 and AMOS 21.0 were utilized to test the hypotheses. The unidimensionality of each construct was supported from the results of the reliability test with Cronbach's α and confirmatory factor analyses. Correlation analysis was performed and the results warranted the nomological validity of the measures. The fit statistics of the overall model analysis demonstrated an acceptable fit(X²(₁₆₁)=171.651, p=.000; X²/df=1.546; GFI=.821, NFI=.879, TLI=.942, CFI=.953, RMR=.035, RMSEA=.079). Results - The findings are as follows. First, consumers' perceived value of product performance quality had a significant positive effect on overall outlet shopping satisfaction. Consumers, who evaluate performance quality of the product more positively, tend to express stronger satisfaction and happiness about outlet shopping experience. Second, consumers' perceived social value of outlet products influenced their overall satisfaction significantly. Consumers who believe that products of outlet stores enhance self-concepts are more likely to satisfy with outlet shopping experience. However, consumers' perception of outlet products on value for money was not found to significantly influence overall shopping satisfaction. Finally, overall shopping satisfaction had a significant and positive influence on loyalty. Conclusions - While outlet retailers have traditionally focused on promoting competitively priced merchandise, the results of this study suggest that customers' overall satisfaction with outlet shopping is influenced more by the non-price-related product values. In the context of an outlet shopping environment, performance quality and social value of the products were found to be more critical predictors of customer overall satisfaction. Therefore, it would not be efficient for outlet retailers to highlight economic value of their merchandise. Instead, they need to investigate the performance quality of the products regularly and try to deliver quality guaranteed goods to enhance customer satisfaction. Also, outlet retailers should differentiate their businesses by carrying more unique and prestigious brands and emphasize higher social value and symbolic meanings of their products. As competition among outlet retailers are getting fierce, retail companies need to focus on strengthening customer loyalty with a long-term perspective. With a deeper understanding of the relationship between consumers' perceived product values and shopping satisfaction, outlet retailers will be able to develop customer loyalty strategies effectively and to achieve competitive advantage.

• 한국해양환경ㆍ에너지학회지
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• 제18권2호
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• pp.102-115
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• 2015

우리나라 해양생태계의 가치평가에 에머지 평가법을 적용하기 위한 연구가 일부 진행되었지만, 에머지량으로 나타낸 해양생태계의 가치를 화폐단위로 환산하는데 필수적인 에머지 지수인 에머지화폐비율의 일관성에 문제가 있는 것으로 파악되었다. 이에 따라 이 연구는 우리나라 에머지 평가표의 표준 구조와 자료 형태를 제시함으로써 일관성 있는 에머지화폐비율을 확보할 수 있는 방안을 제시하고자 하였다. 평가대상 대륙붕의 면적 증가는 조석 에너지량을 증가시켰지만, 전체 대륙붕의 등조차도를 기반으로 계산된 면적가중 평균조차의 감소로 조석의 에머지량은 약간 감소하였다. 재생불가능한 자원 이용과 수입한 재화와 용역을 통해 공급된 에머지량은 새로운 평가항목 분류 방식과 평가 자료의 세분화 등으로 인해 기존 연구보다 증가하였다. 이 결과 해양생태계서비스의 가치를 화폐단위로 나타내는데 필수적인 에머지화폐비율이 증가하였으며, 에머지량/에머지화폐비율로 계산되는 화폐가치는 감소하였다. 이는 기존 연구에서 계산된 해양생태계서비스의 가치가 과대평가되었을 가능성이 있음을 의미한다. 국내총생산의 경우 자료의 기준년도에 따라 에머지량의 화폐가치가 달라지므로 기준년도를 명확히 밝힐 필요가 있다. 이 연구에서 제시한 우리나라 경제의 에머지 평가표는 큰 틀에서 에머지 평가법을 이용한 해양생태계서비스의 가치 평가에 일관성이 유지되도록 하는데 기여할 것으로 판단된다.

• Fashion, Industry and Education
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• 제16권1호
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• pp.1-18
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• 2018

The purpose of this study was to investigate the influence of consumers' regulatory focus on their perceived values of the product as well as shopping process, and willingness to invest resources for online mass-customized products. Data were collected using an online survey from 251 young adult consumers, particularly those who have prior purchase experience of mass-customized products. Interpretation of results indicated that consumers' promotion regulatory focus impacted their perceived values of the product (social, emotional, monetary, and epistemic but not performance), perceived values of the shopping process (hedonic and utilitarian), and willingness to invest more money, time and effort. However, as anticipated, prevention regulatory focus had no significant influence on the dependent variables. Researchers provide crucial implications for brands of online mass-customized products to segment their market based on regulatory orientation, as well as better cater to customer demands by positioning their products as offering benefits that specifically caters to the needs of such consumers.

• 가족자원경영과 정책
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• 제28권1호
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• pp.39-53
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• 2024

본 연구는 기존 연구들에서 미혼 청년들의 결혼의향에 영향을 미치는 것으로 제시된 경제적 변인들을 객관적/주관적, 개인 수준/부모 수준으로 구분하여 변인들 간의 상대적 영향력을 확인하고, 그러한 변인들의 영향력을 고려한 상황에서 물질에 대한 가치관, 즉 물질주의(성공판단, 소유중심, 행복추구)가 결혼의향에 어떠한 영향을 미치는지를 성별에 따라 탐색하였다. 이를 위해 전국 2-30대 미혼 남녀 557명을 대상으로 설문조사를 통해 데이터를 수집하였고, 로지스틱 회귀분석을 통해 남성과 여성 각각에 대해 분석을 실시하였다. 분석결과 첫째, 여성의 소득은 결혼의향을 정적으로 유의하게 예측하였지만 남성은 유의하지 않았다. 둘째, 주관적 계층인식은 남녀 모두의 결혼의향을 정적으로 유의하게 예측하는 것으로 나타났다. 셋째, 부모의 결혼지원 기대 정도는 남성의 결혼의향을 예측하였다. 넷째, 물질에 대한 가치관은 다양한 경제적 요인들의 영향을 고려한 상황에서도 결혼의향에 유의한 영향을 미치는 것으로 나타났는데, 여성의 경우 물질의 소유를 통해 자신과 타인의 성공을 판단하는 경향이 높을수록 결혼의향을 가질 확률이 높고, 물질의 소유를 통해 자신의 행복과 만족을 추구하는 경향이 높을수록 결혼의향을 갖지 않을 확률이 높았다. 남성의 물질적 가치관은 결혼의향을 통계적으로 유의하게 예측하지 않았다. 이 같은 결과에 대한 구체적인 의의와 추후 연구를 통한 추가적 탐색과 이해의 필요는 논의를 통해 제시하였다.

• 한국철도학회:학술대회논문집
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• 한국철도학회 2010년도 춘계학술대회 논문집
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• pp.1630-1641
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• 2010

LCC can be defined as "the sum of present values of investment costs, capital costs, installation costs, energy costs, operating costs, maintenance costs, and disposal costs over the life-time of the project, product, or measure." LCCA involves estimating the costs and timing associated with each alternative over a selected analysis period and conversion of those costs to economically comparable values considering the time-value of money. The several Excel-Based LCC tools found on the internet are described in this paper. Also, This paper performed an analysis of the existing LCC commercial tools, assessing various aspects of each program. The goal was to evaluate the best features of each tool and to identify the requirements for LCC evaluation of Urban Transit Vehicle. The LCC tools are developed to address problems in many different areas and a tool developed and structured for one area cannot generally be used in another area. No general LCC tool exists and if one is needed for Urban Transit Vehicle it has to be developed by the project. Since a full LCC can be very complex it is likely that this Excel-Based LCC tool should be a small and simple tool for quick cost estimates. This paper presents a LCC tool consisting of eight excel sheets, which are "Project", "CBS", "PBS", "PM", "CM", "Others", "LCC Result" and "Diagram".

• Human Ecology Research
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• 제55권4호
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• pp.351-362
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• 2017

Collaborative consumption (CC) occurs in organized systems or networks in which participants conduct sharing activities in the form of renting, lending, trading, bartering, and swapping of goods, services, transportation solutions, space, or money. Information and communications technologies (ICTs) that have emerged with CC. CC is expected to alleviate social problems such as hyper-consumption, pollution, and poverty by lowering the cost of economic coordination. In this study, we investigate the influence of educational experience and expected benefits of CC participation (intended to using and providing CC) of Adolescent Consumers. The subjects for the study were 418 high school students. Data was analyzed through frequency analysis, mean, standard deviation, t-test, ANOVA, Pearson's correlation, and hierarchical multiple regression analysis using SPSS Win 21.0. The results of this study are as follows. First, the significant positive relationship found between CC participants (intent to use and provide CC), educational experience (home education, school education, and mass media) and expected benefits (social benefit, economic benefit, enjoyment, community effect, and reputation). Second, enjoyment, mass media, reputation, social benefit, home education and school education values were variables that influenced the using participation intention for CC. Third, the major variables influencing the providing participation intention CC were home education, enjoyment, gender, community effect, and mass media values.

• 공학교육연구
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• 제21권6호
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• pp.81-89
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• 2018

Patents have been recognized as a core knowledge asset which are closely related with company's technological competitiveness. However, only a small portion of patents are actually contributing to the profit of the company. In addition, it costs a lot of money continuously to maintain the patent rights regardless of their values. Thus, effective methodologies are required to create patents with high values. It is examined what kind of differences exist between high value patents and the others in the use of TRIZ methodologies. For the purpose, we analyzed the US granted patents of Samsung Electronics. The analysis shows that there is no significant difference in the use of inventive principles, but high value patents utilize 'separation by condition' the most where as the others 'separation by space' the most frequently in the use of separation principles. In the use of standard solutions, high value patents use the 'class 2' principles frequently than the others.

• Asia Pacific Journal of Business Review
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• 제4권1호
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• pp.45-60
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• 2019

Proposing that the main barriers to mini-packaging success in China, in contrast to India and the Philippines, is Chinese consumers' sociocultural values and attitudes toward products in mini packages, this study investigates the factors that potentially make the China market relatively not conducive to buying products in mini packages via a survey of 468 Chinese adults in Shanghai (first-tier city) and Zhuhai (second-tier city). Results show that respondents agree that products in mini packages are difficult to store once opened, are more expensive than are larger-sized products, do not provide good value for money, entail frequent shopping, are harmful to the environment, are not advertised, and are mainly for trying new products and for traveling. They disagree with many possible reasons for the unpopularity of products in mini packages. This study's contributions are (1) providing in-depth quantitative analysis of the possible reasons mini-packaging is not popular in China, (2) offering managerial advice for using mini-packaging to increase brand competitiveness, (3) developing a scale to measure attitudes toward products in mini packages; and (4) being empirical as opposed to merely anecdotal/speculative like some studies in this area.

• 복식문화연구
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• 제19권6호
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• pp.1372-1384
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• 2011

The purpose of this study was to identify egonomy tendency on their self-makeup and appearance management behavior of university women in Jeonbuk province. A self-administered questionnaire was used for data collection. Frequency analyses, reliability analyses, cross-tabulations and multiple regression analyses were used. Factors of university women's egonomy tendency were individuality, value, luxury good, style, design, appearance, and economic feasibility. University women were classified into the egonomy retarde group(G1), the value pursuing group(G2), the economic feasibility pursuing group(G3), and the highly egonomy pursuing group(G4). G1 were indifferent to their makeup methods and appearance management, had the least experience in buying recommended cosmetics or idea cosmetics. G2 invested time and efforts in makeup and managed their appearance with cosmetics or folk remedies, had less experience in buying artist brand cosmetics. G3 performed makeup frequently, were not much interested in appearances while showing the most frequent appearance management behaviors using cosmetics of folk remedies, and spent small amount of money to buy cosmetics. G4 showed high frequencies of all factors of self-makeup and appearance management behaviors, had the most experience in buying artist brand cosmetics and spent much amounts of money to buy cosmetics. Self-makeup behavior was affected by their tendencies to pursue individuality, values, appearance and appearance management behavior was affected by their tendencies to pursue luxury goods, appearance, and economic feasibility.