• Title/Summary/Keyword: modeling strategy

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The Study on the Influence of Selection Characteristics of Franchise System, business possibility, Communication, Moral Hazard on Franchisee's Perceived Risk, and Recontracting Intention in the Food Service Franchise Industry (외식 프랜차이저의 사업성, 커뮤니케이션, 모럴해저드가 프랜차이지의 위험지각과 재계약의도에 미치는 영향)

  • Yu, Jong-Pil;Lee, In-Ho
    • Journal of Distribution Research
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    • v.16 no.1
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    • pp.1-27
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    • 2011
  • I. Introduction: This study is to examine the structural relationships among exogenous variable (preliminary and post-support, franchisee's perceived business possibility, communication, moral hazard), the mediated variables(satisfaction, perceived risk, trust) and dependent variable(recontracting intention) in the food service franchise industry context. More specifically, this study has considered some realistic characteristics factors influencing satisfaction, perceived risk and trust between franchisors and franchisees and their further recontracting intention from the perspective of a practical approach. In this study, 437 data has been collected and used for the SPSS and AMOS analysis. The data were analyzed with structural equation modeling. Since the result of the overall model analysis demonstrated a good fit, we could further analyze our data. II. Research Model: This study is to examine the structural relationships among preliminary and post-support by franchisor, franchisee's perceived business possibility, and communication, moral hazard, has on effect on franchisee's satisfaction, perceived risk, trust and recontracting intention in the food service franchise industry context. Hypotheses are as following (Stern & EL-Ansary 1988; Oliver, 1997;Kee & Knox, 1970; Moorman, Deshpande & Zaltman, 1993; Perron, 1998; Zaheer, McEvily, Perrone, 1998). III. Result and Implication: We examined franchisee who have food service stores for samples of this study. The data were analyzed with structural equation modeling using path analysis. The result of the overall model analysis appeared as following: ${\chi}^2$ = 61.578 (d.f.=9, p<0.01), CFI =.990, GFI =.973, AGFI =.863, RMR =.019, RMSEA= .116, NFI = .988, TLI = .959. The findings can be summarized as follows: First, preliminary and post support of franchisor, perceived business possibility and communication positively influence to franchisee's satisfaction. Second, moral hazard of franchisor has negatively influence to franchisee's satisfaction and positively influence to perceived risk. Third, franchisee's satisfaction and trust has positively influence to recontracting intention. Fourth, franchisee's perceived risk has negatively influence to trust and recontracting intention. We can concluded that franchisor's preliminary and post support of franchisor, perceived business possibility and communication may be considered as the important factors influence to franchisee's satisfaction. Moral hazard has become a focused issue in franchise industry. Finally, the managerial implication has been stated as followings: First, in the process of building a systematic industry support franchise system and developing a creative business model, franchisee's stable profitability should be considered as the first important factor. The franchisee's trust to franchise may become a dominant factor that influence the business expansion of franchisor. Second, franchisor should communication with their franchisees and deal with the realistic difficulties faced by them with an effort. Third, the franchisor should achieve a synergy effect by utilizing the win-win strategy. The moral hazard strategy that achieving the profit through franchisee's damage will not be inadvisable to franchisor. Then the long-term oriented development and profitability can be maintained. To do so, the franchise industry may break away from the traditional business structure to improve management transparency and competitiveness on investment and organizational changing management. The conflict between franchisor and franchisee also can be reduced and big success can be achieved in the franchise industry.

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Modeling and Intelligent Control for Activated Sludge Process (활성슬러지 공정을 위한 모델링과 지능제어의 적용)

  • Cheon, Seong-pyo;Kim, Bongchul;Kim, Sungshin;Kim, Chang-Won;Kim, Sanghyun;Woo, Hae-Jin
    • Journal of Korean Society of Environmental Engineers
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    • v.22 no.10
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    • pp.1905-1919
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    • 2000
  • The main motivation of this research is to develop an intelligent control strategy for Activated Sludge Process (ASP). ASP is a complex and nonlinear dynamic system because of the characteristic of wastewater, the change in influent flow rate, weather conditions, and etc. The mathematical model of ASP also includes uncertainties which are ignored or not considered by process engineer or controller designer. The ASP is generally controlled by a PID controller that consists of fixed proportional, integral, and derivative gain values. The PID gains are adjusted by the expert who has much experience in the ASP. The ASP model based on $Matlab^{(R)}5.3/Simulink^{(R)}3.0$ is developed in this paper. The performance of the model is tested by IWA(International Water Association) and COST(European Cooperation in the field of Scientific and Technical Research) data that include steady-state results during 14 days. The advantage of the developed model is that the user can easily modify or change the controller by the help of the graphical user interface. The ASP model as a typical nonlinear system can be used to simulate and test the proposed controller for an educational purpose. Various control methods are applied to the ASP model and the control results are compared to apply the proposed intelligent control strategy to a real ASP. Three control methods are designed and tested: conventional PID controller, fuzzy logic control approach to modify setpoints, and fuzzy-PID control method. The proposed setpoints changer based on the fuzzy logic shows a better performance and robustness under disturbances. The objective function can be defined and included in the proposed control strategy to improve the effluent water quality and to reduce the operating cost in a real ASP.

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The Effects of Brand Extension of Terrestrial Broadcasting Channels on Parent Brand Evaluation: Focusing on Brand Extended Channel Evaluation, Pre-Brand Extension Parent Brand Evaluation, Perceived Fit, Brand Portfolio Quality Variance, and Perceived Number of Brand Extensions (지상파채널의 브랜드 확장이 모 브랜드 평가에 미치는 영향: 확장된 채널 브랜드 평가, 확장 전 모 브랜드 평가, 적합성, 브랜드 포트폴리오 품질 변량, 브랜드 확장 수에 대한 지각을 중심으로)

  • Lee, Sun-Hee;Baek, Sang-Ki;Chang, Byeng-Hee;Yun, Hae-Jin;Moon, Sung-Chul
    • Korean journal of communication and information
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    • v.61
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    • pp.28-51
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    • 2013
  • The present study analyzed the effects of brand extension on the existing parent brand by applying the media brand extension model which previous studies had suggested based on consumer based brand equity model. Based on previous studies, the present study constructed a research model in which pre-brand extension parent brand evaluation, brand portfolio quality variance, perceived number of brand extensions, perceived fit between parent brand and brand extended channel, and brand extended channel evaluation are supposed to affect post-brand extension brand extension evaluation, and tested the media brand extension feedback effects model through structural equation modeling. The analysis results show that pre-brand extension parent brand evaluation, brand portfolio quality variance, perceived fit, and brand extended channel evaluation affect post-brand extension parent brand evaluation while the effect of perceived number of brand extensions is not significant.

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Climate Change by Global Warming and Its Effects on Production Efficiency of Lactating Dairy Cows in Korea : a Simulation Modeling Approach (지구온난화에 따른 국내 기후변화와 젖소 착유우의 생산효율에 미치는 영향 평가 : 모델 시뮬레이션을 이용한 접근)

  • Lee, Jung-Jin;Lee, Jun-Sung;Kim, Jong-Nam;Seo, Ja-Keum;Jo, Nam-Chul;Park, Seong-Min;Ki, Kwang-Seok;Seo, Seong-Won
    • Korean Journal of Organic Agriculture
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    • v.21 no.4
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    • pp.711-723
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    • 2013
  • The objectives of this study were to access climate change by global warming in Korea, and to investigate its effects on production efficiency of lactating dairy cows. Two regions, Daegu and Daekwanryung, were selected to represent a warm and a cold area, respectively. Time-series analyses on meteorological records for 25 years (from January 1, 1988 to December 31, 2012) revealed significant and different climate changes in two regions. In the warm area there has been a significant (P<0.05) increase in low temperature during the summer, which can cause heat stress to the animal. On the other hand, a decrease in low temperature during the winter was observed in the cold region (P<0.01), and cold stress in winter can thus be an issue in this region. Simulations using a model integrated the Korean feeding standard for dairy cattle and the environmental effect module of Cornell Net Carbohydrate and Protein System, indicated that a reduction in feed efficiency can be a problem during the winter in the cold region while during the summer in the warm area. We conclude that the effect of climate change by global warming varies in different areas in Korea and a region-specific management strategy should be developed in order to maintain productivity, health and welfare of lactating dairy cows.

A Study on Development of Operational System for Oil Spill Prediction Model (유출유 확산 예측 모델의 상시 운용 체계 개발에 관한 연구)

  • Kim, Hye-Jin;Lee, Moon-Jin;Oh, Se-Woong;Kang, Joon-Mook
    • Journal of the Korean Society of Marine Environment & Safety
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    • v.17 no.4
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    • pp.375-382
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    • 2011
  • There is no system to obtain the basic data and proceed data and user input interface is complex, thus there are some limitation to utilize the oil spill prediction model. It is difficult to build the scientific response strategy in order to respond oil spill accident rapidly because it is impossible to operate the oil spill prediction model any time. In this study, the optimum operational system for oil spil prediction model has been developed considering the present system. External real time data has been linked because of impossibility of building all basic data and minimum database has been build in this study. Through this data system, real time oil spill prediction model can be utilized. And the user interface has been designed to reduce the error of the interface between user and model and the output interface has been proposed to analyze the result of modeling at multidimensional aspect. While the system for oil spill prediction model as the result of this study has some uncertainties because of depending on external data, the thing that we can predict oil spill using operate the model rapidly as soon as the accident occurred can be meaning in the response field.

A Study on the Agent Based Infection Prediction Model Using Space Big Data -focusing on MERS-CoV incident in Seoul- (공간 빅데이터를 활용한 행위자 기반 전염병 확산 예측 모형 구축에 관한 연구 -서울특별시 메르스 사태를 중심으로-)

  • JEON, Sang-Eun;SHIN, Dong-Bin
    • Journal of the Korean Association of Geographic Information Studies
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    • v.21 no.2
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    • pp.94-106
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    • 2018
  • The epidemiological model is useful for creating simulation and associated preventive measures for disease spread, and provides a detailed understanding of the spread of disease space through contact with individuals. In this study, propose an agent-based spatial model(ABM) integrated with spatial big data to simulate the spread of MERS-CoV infections in real time as a result of the interaction between individuals in space. The model described direct contact between individuals and hospitals, taking into account three factors : population, time, and space. The dynamic relationship of the population was based on the MERS-CoV case in Seoul Metropolitan Government in 2015. The model was used to predict the occurrence of MERS, compare the actual spread of MERS with the results of this model by time series, and verify the validity of the model by applying various scenarios. Testing various preventive measures using the measures proposed to select a quarantine strategy in the event of MERS-CoV outbreaks is expected to play an important role in controlling the spread of MERS-CoV.

Estimating distribution changes of ten coastal plant species on the Korean Peninsula (한반도 해안식물 10종의 분포 변화 추정)

  • PARK, Jong-Soo;CHOI, Byoung-Hee
    • Korean Journal of Plant Taxonomy
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    • v.50 no.2
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    • pp.154-165
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    • 2020
  • Coastal regions are experiencing habitat changes due to coastal development and global warming. To estimate the future distribution of coastal plants on the Korean Peninsula due to climate change, the potential distribution of ten species of coastal plants was analyzed using the MaxEnt program. The study covered the eastern, western, and southern coastal areas of the Korean Peninsula. We used the distributional data of coastal plants of the East Asian region and the 19 climate variables of WorldClim 2.0. The future potential distribution was estimated using future climate variables projected from three general circulation models (CCSM4, MIROC-ESM, and MPI-ESM-LR), four representative concentration pathways (2.5, 4.5, 6.0, and 8.5), and two time periods (2050 and 2070). The annual mean temperature influenced the estimation of the potential distribution the most. Under predicted future distribution scenarios, Lathyrus japonicus, Glehnia littoralis, Calystegia soldanella, Vitex rotundifolia, Scutellaria strigillosa, Linaria japonica, and Ixeris repens are expected to show contracted distributions, whereas the distribution of Cnidium japonicum is expected to expand. Two species, Salsola komarovii and Carex kobomugi, are predicted to show similar distributions in the future compared to those in the present. The average potential distribution in the future suggests that the effects of climate change will be greater in the west and the south coastal regions than in the east coastal region. These results will be useful baseline data to establish a conservation strategy for coastal plants.

A Study on Business Ecosystem Model for Technology Commercialization: Focused on Its Application to Public R&D Commercialization (기술사업화의 비즈니스 생태계 모형에 관한 연구: 공공 연구개발성과 사업화에의 적용을 중심으로)

  • Park, Wung;Park, Ho-Young
    • Journal of Korea Technology Innovation Society
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    • v.17 no.4
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    • pp.786-819
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    • 2014
  • Emphasizing the importance of R&D as a source of open innovation, Korean government is developing various programs focused on technology commercialization and is expanding investment on it. In spite of those efforts, technology commercialization is not vitalized yet due to the lack of demand for technology transfer, R&D planning scheme without considering market, immaturity of technology market, and so on. This study aims to suggest the business ecosystem model so that technology commercialization could be facilitated based on business ecosystem perspective. We set the framework for modeling a business ecosystem through reviewing the previous works, and draw several problems to be solved regarding public R&D commercialization in Korea from the perspective of ecosystem. Considering those, this research proposes the business ecosystem model for public R&D commercialization as a reference model for describing, discussing, and developing the technology commercialization strategy. The proposed model consists of 4 domains as follows: R&D, technology market, information distribution channels, and customers. The business ecosystem model shows that technology commercialization could be facilitated to create the market value through close relationship and organic cooperation among its members that form the ecosystem. Public research institutes as a keystone player could control the fate of the ecosystem. In this regard, this paper suggests roles of public research institutes for evolving the business ecosystem.

인터넷을 이용한 육상물류중개시스템 개발에 관한 연구

  • 박남규;최형림;송근곤;박영재;손형수
    • Proceedings of the Korea Database Society Conference
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    • 1999.06a
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    • pp.335-345
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    • 1999
  • 오늘날 날로 증가하는 물류비는 개별 기업은 물론 국가 전체의 수출 경쟁력을 약화시키는 주요 원인으로 지적되고 있다. 그러나 그동안 우리나라에서는 물류비 절감을 위한 종합적이고 체계적인 대책이 이루어지지 못하였다. 특히 본 논문의 연구대상인 육상물류의 경우 그 비중이 전체 화물 운송의 60% 이상을 차지함에도 불구하고 심각한 교통체증 및 물류기반 시설의 미비, 효율적인 정보시스템의 미비 등으로 인하여 물류비가 계속 증가하는 양상을 보여 왔다. 따라서 본 논문에서는 우리나라 육상물류시스템이 안고 있는 문제점의 해결을 위한 방안들 중의 하나로 정보기술의 활용에 관한 내용을 다루고 있다. 즉 영세한 기업들도 누구나 손쉽게 이용할 수 있도록 인터넷을 이용한 육상물류중개시스템의 개발에 관한 내용을 소개하고 있다. 육상물류중개시스템은 복합화물주선업체인 (주) 대형물류와 함께 개발한 시스템으로 인터넷을 통하여 화주의 화물 운송의뢰를 접수받아 이를 여러 운송업체에게 제공해주는 역할을 수행하게 된다. 특히 육상물류중개시스템은 화물의 운송과 관련하여 발생하는 다양한 정보들을 데이터베이스에 저장하여 두었다가 세관을 비롯한 터미날에 대한 각종 신고업무에 이용할 수 있으며, 이밖에도 교통정보 및 화물 위치정보 등 다양한 서비스를 제공해줄 수 있다. 따라서 운송업체의 공차율을 줄이고 화주에게는 자신의 화물에 대한 정보를 실시간으로 전달해 줄 수 있다는 장점이 있다. 또한 이러한 육상물류중개시스템은 현재 개발중인 통합데이터베이스를 기반으로 한 항만물류원스톱서비스 시스템과 연계되어 차후에는 물류원스톱시스템으로 발전할 수 있을 것이다. 연구가 진행되고 있는 인공신경망과의 모형결합을 통해 기존연구와는 다른 새로운 통합예측방법론을 제시하고자 한다. 본 연구에서 제시하는 통합방법론은 크게 2단계 과정을 거쳐 예측모형으로 완성이 된다. 즉, 1차 모형단계에서 원시 재무시계열은 먼저 웨이블릿분석을 통해서 노이즈가 필터링 되는 동시에, 과거 재무시계열의 프랙탈 구조, 즉 비선형적인 움직임을 보다 잘 반영시켜 주는 다차원 주기요소를 가지는 시계열로 분해, 생성되며, 이렇게 주기에 따라 장단기로 분할된 시계열들은 2차 모형단계에서 신경망의 새로운 입력변수로서 사용되어 최종적인 인공 신경망모델을 구축하는 데 반영된다.ocioeconomic impacts are resulted from the program. It would be useful for the means of (ⅰ) fulfillment of public accountability to legitimate the program and to reveal the expenditure of pubic fund, and (ⅱ) managemental and strategical learning to give information necessary to improve the making. program and policy decision making, The objectives of the study are to develop the methodology of modeling the socioeconomic evaluation, and build up the practical socioeconomic ev

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A Survey on the Critical Success Factors of Knowledge Management Using AHP (AHP 분석을 이용한 지식경영 실천 요소의 중요도에 관한 실증적 연구)

  • 이영수;박준아;정광식;김진우
    • Proceedings of the Korea Database Society Conference
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    • 1999.06a
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    • pp.85-94
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    • 1999
  • 지식경영을 효과적으로 수행하기 위해서 기업은 지식경영을 구성하고 있는 요소를 정확히 이해할 필요가 있고, 이러한 중요 요소에 따라 투자가 이루어져야 한다. 본 연구는 지식경영의 중요 요소들을 제시함으로써, 앞으로 지식경영을 계획하고 있는 기업이 효과적으로 지식경영을 추진할 수 있는 활동 지침 및 투자 방향을 제시하고자 한다. 이를 위해, 본 연구에서는 각종 국내외 지식경영 관련 문헌에서 논의된 사항을 중심으로, 지식경영을 구성하는 30개의 중요요소를 추출하고, 분석계층도(AHP)를 이용하여 지식경영을 달성하기 위한 요소들을 위계적 구조로 정리하고, 최종단계에서 238개의 지식경영 구현의 평가기준을 마련하였다. 또한 실제로 지식경영 구현 요소들의 상대적 중요성을 파악하기 위해, 먼저 국내에서 지식경영을 추진하고 있거나 관심을 보이고 있는 48개 기업의 담당자 및 관련 부서원을 대상으로 설문조사를 실시하였고, 동시에 지식경영을 실제로 수행하고 있는 13개 기업의 담당자를 대상으로 각 기업에서 추진하고 있는 지식경영의 현황 파악을 위해 지식경영 실천의 평가기준에 대한 설문을 실시하였다. 이 두 가지 설문 조사 결과를 종합해 볼 때, 기업에서는 지식경영 구현 요소 중에서 인프라 내의 프로세스와 프로세스를 구성하는 지식의 활용과 전파 등이 중요하다고 인식하고 있는 반면, 실제로는 인프라 내의 정보기술과 프로세스를 구성하는 다른 한 축인 지식의 창출과 축적 면에 투자가 이루어진 것으로 나타났다. 이 외에도 지식화, 성과와 가치의 연계 그리고 지식의 가시화 등의 요소들은 상대적 중요도 인식과는 반대로 지식경영 추진에 있어 외면당하고 있는 것으로 나타났다. 따라서 본 연구는 지식 경영의 이러한 불균형을 시정할 수 있는 방향으로 앞으로의 투자가 수행되어야 할 것을 제안하고 있다. 산업의 밀도를 비재무적 지표변수로 산정하여 로지스틱회귀 분석과 인공신경망 기법으로 검증하였다. 로지스틱회귀분석 결과에서는 재무적 지표변수 모형의 전체적 예측적중률이 87.50%인 반면에 재무/비재무적 지표모형은 90.18%로서 비재무적 지표변수 사용에 대한 개선의 효과가 나타났다. 표본기업들을 훈련과 시험용으로 구분하여 분석한 결과는 전체적으로 재무/비재무적 지표를 고려한 인공신경망기법의 예측적중률이 높은 것으로 나타났다. 즉, 로지스틱회귀분석의 재무적 지표모형은 훈련, 시험용이 84.45%, 85.10%인 반면, 재무/비재무적 지표모형은 84.45%, 85.08%로서 거의 동일한 예측적중률을 가졌으나 인공신경망기법 분석에서는 재무적 지표모형이 92.23%, 85.10%인 반면, 재무/비재무적 지표모형에서는 91.12%, 88.06%로서 향상된 예측적 중률을 나타내었다.(ⅱ) managemental and strategical learning to give information necessary to improve the making. program and policy decision making, The objectives of the study are to develop the methodology of modeling the socioeconomic evaluation, and build up the practical socioeconomic evaluation model of the HAN projects including scientific and technological effects. Since the HAN projects consists of 18 subprograms, it is difficult In evaluate all the subprograms

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