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Analytical Study on Classification and Service Quality Improvement for Keyword & Blog Advertising Marketing Services (검색 광고 마케팅 서비스 유형 분석과 서비스 품질 개선방안)

  • Choi, Yoon-Ho;Lee, Jae-Won
    • The Journal of the Korea Contents Association
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    • v.15 no.11
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    • pp.456-466
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    • 2015
  • This study is focusing to the keyword and blog advertising marketing services that are implementing a viral marketing utilizing keyword searches of the search portal and advertiser's blogs with convergent way. Through a case study for the company operating the service to pinpoint consumers to the advertisers site by indirect exposure via keyword advertising blog at the top of the search results, we analyzed the primitive service operation model on transactional relationship between the business players. We have a research purpose to generate improvement alternatives for the company's keyword advertising marketing services and operation solution using the survey study on the service quality perception and the perceptional gap between user groups. As results of study, we founded 4 types of the service solution and 4 models of service operating architecture on the transactional relations, and we recommended some improvements on the service and solution operation based on the SERVQUAL questionnaire analysis of the difference between the ads sponsor group and ads agency group.

Content-Based Image Retrieval using RBF Neural Network (RBF 신경망을 이용한 내용 기반 영상 검색)

  • Lee, Hyoung-K;Yoo, Suk-I
    • Journal of KIISE:Software and Applications
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    • v.29 no.3
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    • pp.145-155
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    • 2002
  • In content-based image retrieval (CBIR), most conventional approaches assume a linear relationship between different features and require users themselves to assign the appropriate weights to each feature. However, the linear relationship assumed between the features is too restricted to accurately represent high-level concepts and the intricacies of human perception. In this paper, a neural network-based image retrieval (NNIR) model is proposed. It has been developed based on a human-computer interaction approach to CBIR using a radial basis function network (RBFN). By using the RBFN, this approach determines the nonlinear relationship between features and it allows the user to select an initial query image and search incrementally the target images via relevance feedback so that more accurate similarity comparison between images can be supported. The experiment was performed to calculate the level of recall and precision based on a database that contains 1,015 images and consists of 145 classes. The experimental results showed that the recall and level of the proposed approach were 93.45% and 80.61% respectively, which is superior than precision the existing approaches such as the linearly combining approach, the rank-based method, and the backpropagation algorithm-based method.

Development of Operating Rule Curve for Multipurpose Water Supply in Heightened Agricultural Reservoir (농업용 둑높임저수지의 다중 용수공급을 위한 이수운영기준곡선 개발)

  • Park, Jong-Yoon;Jung, In-Kyun;Lee, Kwang-Ya;Kim, Seong-Joon
    • KSCE Journal of Civil and Environmental Engineering Research
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    • v.33 no.4
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    • pp.1389-1400
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    • 2013
  • This study developed an operating rule curve (ORC) for multipurpose water supply (irrigation and environmental water) in heightened agricultural reservoir. Among the 20 reservoirs in improvement project of agricultural reservoir dam heightening, the 4 representative reservoirs (Ungyang, Gungchon, Yongam and Unam) were selected for the study according to the analysis of statistical characteristics. Available environmental water supply amounts during irrigation and non-irrigation periods, which is the range from release restricted water level to high water level were estimated by water balance analysis using reservoir operation model. Reliability, resiliency and vulnerability criteria for water system performance were used to assess the multiple water supply capacity. The ORC was presented as the percentile rank for the daily reservoir water level from the results of reservoir operation using the past couple of decades weather data. The water levels for each percentile were divided into 3 buffer sections representing drought (5~25%), normal (25~75%), and flood (75~95%) year to operate the heightened agricultural reservoir with ORC.

Prognostic Role of Nucleophosmin in Colorectal Carcinomas

  • Yang, Yu-Feng;Zhang, Xi-Ying;Yang, Mei;He, Ze-Hua;Peng, Ning-Fu;Xie, Shu-Rui;Xie, Yan-Fang
    • Asian Pacific Journal of Cancer Prevention
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    • v.15 no.5
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    • pp.2021-2026
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    • 2014
  • Aim: Recent research suggests that nucleophosmin (NPM) may be a prognostic marker in colorectal carcinomas (CRC). We here tested its use to predict the survival of CRC patients. Methods: We investigated NPM expression by immunohistochemistry in histologically normal to malignant colorectal tissues and evaluated its association with clinicopathological variables. Overall and disease-free survival after tumor removal were calculated by the Kaplan-Meier method, and differences in survival curves were analyzed by the log-rank test. The Cox proportional hazards model was used for multivariate analysis of prognostic factors. Results: NPM expression was found significantly upregulated in CRC compared to adjacent colorectal tissue, villous adenoma, tubular adenoma and normal colorectal mucosa (p<0.05 for all). NPM expression was statistically linked to cancer embolus, lymph node metastasis, differentiation grade, and recurrence of CRC. Overall and disease-free survival of NPM-negative CRC patients tended to be better than those for patients with NPM-positive lesions (log-rank statistic, p<0.05 for all). Multivariate analysis indicated NPM expression as an independent prognostic indicator for CRC patients (p<0.05 ). Conclusion: Our results suggest that NPM expression can predict the survival of CRC patients. Prognosis of CRC is determined by not only many known prognostic factors but also by NPM expression.

Survival of Patients with Stomach Cancer and its Determinants in Kurdistan

  • Moradi, Ghobad;Karimi, Kohsar;Esmailnasab, Nader;Roshani, Daem
    • Asian Pacific Journal of Cancer Prevention
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    • v.17 no.7
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    • pp.3243-3248
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    • 2016
  • Background: Stomach cancer is the fourth most common cancer and the second leading cause of death from cancer in the world. In Iran, this type of cancer has high rates of incidence and mortality. This study aimed to assess the survival rate of patients with stomach cancer and its determinants in Kurdistan, a province with one of the highest incidence rates of stomach cancer in the country. Materials and Methods: We studied a total of 202 patients with stomach cancer who were admitted to Tohid Hospital in Sanandaj from 2009 to 2013. Using Kaplan-Meier nonparametric methods the survival rate of patients was calculated in terms of different levels of age at diagnosis, gender, education, residential area, occupation, underweight, and clinical variables including tumor histology, site of tumor, disease stage, and type of treatment. In addition, we compared the survival rates using the log-rank test. Finally, Cox proportional hazards regression was applied using Stata 12 and R 3.1.0 software. The significance level was set at 0.05. Results: The mean age at diagnosis was $64.7{\pm}12.0$ years. The survival rate of patients with stomach cancer was 43.9% and 7% at the first and the fifth year after diagnosis, respectively. The results of log-rank test showed significant relationships between survival and age at diagnosis, education, disease stage, type of treatment, and degree of being underweight (P<0.05). Moreover, according to the results of Cox proportional hazards regression model, the variables of education, disease stage, and type of treatment were associated with patient survival (P<0.05). Conclusions: The survival rate of patients with stomach cancer is low and the prognosis is very poor. Given the poor prognosis of the patients, it is critical to find ways for early diagnosis and facilitating timely access to effective treatment methods.

The Characteristics of Japanese Vocational Education and Training System and Its Recent Changes (일본의 직업교육·훈련제도의 특성과 최근의 변화)

  • Kim, Sam-soo
    • Journal of Labour Economics
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    • v.26 no.2
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    • pp.61-95
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    • 2003
  • This paper investigates the characteristics of Japanese vocational education and training(VET) system and its recent changes with regard to the labour market changes under the long-term economic depression. The employment system model of Marsden(1999) is used as an analytical framework. By the review of 'the debate of intellectual skill', it is pointed out that the fundamental characteristic of Japanese VET system lies in forming multi-functional workers by the internal promotion in connection with the OJT-focused enterprise training along the job-competency rank system. In this system 'the skill as work-competency' is not institutionalised. By the long-term depression this type of internal labour market (ILM) has been under serious changes. By the policy analyses it is made clear that the direction of its change is not toward the collapse of the ILM. A series of labor market and VET policies does aim at sustaining the ILM by the introduction of the unified job qualification system, which is expected to institutionalise the widening external labour market into the craft-based labour market.

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A Study for the Enhancement of Korean Married Women's Quality of Life: The level of the Quality of Life and It's Influential Factors (한국 기혼여성의 일상적 삶의 질 향상에 관한 연구 (II) 한국 기혼여성의 삶의 질 실태 및 영향 요인)

  • 김정자
    • Journal of the Korean Home Economics Association
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    • v.36 no.12
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    • pp.87-104
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    • 1998
  • This study explores the life quality(LQ) of Korean married women compared to Korean married men's LQ, examines personal factors' and home environmental factors' influences to Korean married women's LQ via psychological factors such as social belongingness, positive emotion, self-esteem, and sense of intemal control in causal model, and explores Korean married women's perceived important factors and perceived enhancement required factors in life. The questionnaire was administered to 941 Korean married women and their husbands who have one or more children in Pusan. The results indicated that: 1. The overal and most sub dimensional LQ of Korean married women mark medium level and were lower than that of Korean married men's. Korean married women who is highly educated, keeps efficient communication with their husband, self-esteem, sense of internal control, social belongingness, and positive emotion, and possess high SES and much available resources shows higher LQ than those who doesn't. 2. The efficient communication with husband and available resources have direct and indirect influences on Korean married women's LQ. The psychological mediatory factors of these two variables' influences on women's LQ are such as social belongingness, positive emotion, self-esteem and sense of intemal control. SES has direct influence only and the educational level has indirect influence via social belongingness only on Korean married women's LQ. All these factors explain 58% of Korean married women's LQ variance. 3. Korean married women rank family health, family reconciliation, husband's success, and children's achievement as the very important factors in life. They also rank husbands success, economic abundant, family reconciliation, family health, and their self-actualization as the very required factors for enhancing the given LQ.

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Fast Ambiguity Resolution using Galileo Multiple Frequency Carrier Phase Measurement

  • Ji, Shengyue;Chen, Wu;Zhao, Chunmei;Ding, Xiaoli;Chen, Yongqi
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
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    • v.1
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    • pp.179-184
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    • 2006
  • Rapid and high-precision positioning with a Global Navigation Satellite System (GNSS) is feasible only when very precise carrier-phase observations can be used. There are two kinds of mathematical models for ambiguity resolution. The first one is based on both pseudorange and carrier phase measurements, and the observation equations are of full rank. The second one is only based on carrier phase measurement, which is a rank-defect model. Though the former is more commonly used, the latter has its own advantage, that is, ambiguity resolution will be freed from the effects of pseudorange multipath. Galileo will be operational. One of the important differences between Galileo and current GPS is that Galileo will provide signals in four frequency bands. With more carrier-phase data available, frequency combinations with long equivalent wavelength can be formed, so Galileo will provide more opportunities for fast and reliable ambiguity resolution than current GPS. This paper tries to investigate phase only fast ambiguity resolution performance with four Galileo frequencies for short baseline. Cascading Ambiguity Resolution (CAR) method with selected optimal frequency combinations and LAMBDA method are used and compared. To validate the resolution, two tests are used and compared. The first one is a ratio test. The second one is lower bound success-rate test. The simulation test results show that, with LAMBDA method, whether with ratio test or lower bound success rate validation criteria, ambiguity can be fixed in several seconds, 8 seconds at most even when 1 sigma of carrier phase noise is 12 mm. While with CAR method, at least about half minute is required even when 1 sigma of carrier phase noise is 3 mm. It shows that LAMBDA method performs obviously better than CAR method.

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Development of an impact Identification Program in Mathematical Education Research Using Machine Learning and Network (기계학습과 네트워크를 이용한 수학교육 연구의 영향력 판별 프로그램 개발)

  • Oh, Se Jun;Kwon, Oh Nam
    • Communications of Mathematical Education
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    • v.37 no.1
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    • pp.21-45
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    • 2023
  • This study presents a machine learning program designed to identify impactful papers in the field of mathematics education. To achieve this objective, we examined the impact of papers from a scientific econometrics perspective, developed a mathematics education research network, and defined the impact of mathematics education research using PageRank, a network centrality index. We developed a machine learning model to determine the impact of mathematics education research and identified the journals with the highest percentage of impactful articles to be the Journal for Research in Mathematics Education (25.66%), Educational Studies in Mathematics (22.12%), Zentralblatt für Didaktik der Mathematik (8.46%), Journal of Mathematics Teacher Education (5.8%), and Journal of Mathematical Behaviour (5.51%). The results of the machine learning program were similar to the findings of previous studies that were read and evaluated qualitatively by experts in mathematics education. Significantly, the AI-assisted impact evaluation of mathematics education research, which typically requires significant human resources and time, was carried out efficiently in this study.

A probabilistic information retrieval model by document ranking using term dependencies (용어간 종속성을 이용한 문서 순위 매기기에 의한 확률적 정보 검색)

  • You, Hyun-Jo;Lee, Jung-Jin
    • The Korean Journal of Applied Statistics
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    • v.32 no.5
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    • pp.763-782
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    • 2019
  • This paper proposes a probabilistic document ranking model incorporating term dependencies. Document ranking is a fundamental information retrieval task. The task is to sort documents in a collection according to the relevance to the user query (Qin et al., Information Retrieval Journal, 13, 346-374, 2010). A probabilistic model is a model for computing the conditional probability of the relevance of each document given query. Most of the widely used models assume the term independence because it is challenging to compute the joint probabilities of multiple terms. Words in natural language texts are obviously highly correlated. In this paper, we assume a multinomial distribution model to calculate the relevance probability of a document by considering the dependency structure of words, and propose an information retrieval model to rank a document by estimating the probability with the maximum entropy method. The results of the ranking simulation experiment in various multinomial situations show better retrieval results than a model that assumes the independence of words. The results of document ranking experiments using real-world datasets LETOR OHSUMED also show better retrieval results.