• Title/Summary/Keyword: model factor

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Effects of Heuristic Type on Purchase Intention in Mobile Social Commerce : Focusing on the Mediating Effect of Shopping Value (모바일 소셜커머스에서 휴리스틱 유형이 구매의도에 미치는 영향 : 쇼핑가치의 매개효과를 중심으로)

  • KIM, Jin-Kwon;YANG, Hoe-Chang
    • Journal of Distribution Science
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    • v.17 no.10
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    • pp.73-81
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    • 2019
  • Purpose - The purpose of this study was to examine the effect of the heuristic type of consumers affecting purchase decision making and the intention of shopping value in their relationship to derive mobile social commerce purchase promotion plans. Research design, data, and methodology - A research model was constructed to relate the mediating effect of shopping value between heuristic types and purchase intentions. A total of 233 valid questionnaires were used for analysis for users using mobile social commerce. The statistical program used SPSS 24.0 and AMOS 24.0, and correlation analysis, regression analysis, and 3-step parametric regression analysis were used for the analysis. Results - The results of the analysis showed that representativeness heuristics, availability heuristics, adjustment heuristics, and affect heuristics had a statistically significant effect on the utilitarian value and the hedonic value. On the other hand, affect heuristics among the heuristic types were found to have the greatest influence not only on the utilitarian value but also on the hedonic value. The two types of shopping value were found to be partially mediated between representativeness heuristics and purchase intentions, between adjustment heuristics and purchase intentions, and fully mediated between availability heuristics and purchase intentions, affect heuristics and purchase intentions. Conclusions - These findings suggest that mobile social commerce companies should check in advance how consumer heuristic types affect purchase intentions. In particular, affect heuristics are caused by consumers' emotional mood such as mood or external stimulus being more important to decision making than rational decision making. Therefore, the result of this study suggests that it can be an important factor to secure the competitiveness that the potential customers who access to use mobile social commerce can feel enough fun and enjoyment in the platform provided by the company. It is also worth paying attention to the utilitarian and hedonic values perceived by consumers. This is because the judgment regarding the economic, convenience and important information provided by the mobile social commerce users affects the purchase intention through the trust of the information, past use, and shopping experience displayed on the mobile social commerce platform.

Convergence Technique Study of Durability Analysis due to the Track Pad Shape of Track Vehicle with Heavy Weight (중량 궤도차량의 궤도 패드형상에 따른 내구성 해석의 융합 기술 연구)

  • Lee, Jung-Ho;Cho, Jae-Ung
    • Journal of the Korea Convergence Society
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    • v.7 no.1
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    • pp.177-182
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    • 2016
  • In order that the track vehicle utilized on the purpose of heavy industry and military affair may endure the vehicle body with heavy weight, the link surrounding the mobile wheel is affected with the great force by the load transferred at the vehicle body. This happened force gives rise to a decline in the durability throughout the track. In this paper, the models with the shapes of track pads in common use are designed and the model at which the wear of track pad and the damage of link can be decreased effectively is contrived. Also, by applying this study result to the design of track vehicle, it can contribute to the safe design for damage prevention and durability improvement. It is possible to be grafted onto the convergence technique at the designed factor of pad shape and show the esthetic sense.

Estimate of Bolt Connection Strength of Reinforced Glulam using Glass Fiber (유리섬유 보강집성재 볼트 접합부 전단내력 예측)

  • Kim, Keon-ho;Hong, Soon-il
    • Journal of the Korean Wood Science and Technology
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    • v.44 no.1
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    • pp.67-74
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    • 2016
  • The yield shear strength of bolt connection in glass fiber reinforced glulam was predicted using a design-based equation, and was compared to the empirical yield shear strength. For the predicted equation, the mechanical properties of member (the elastic modulus, Poisson's ratio, shear modulus) was tested. The fracture toughness factor ($K_{ft}$) of glass fiber reinforced glulam was reflected to the revision of the design equation of bolted connection. The compressive strength properties to grain direction was influenced by annual ring angle and width of lamina. Compared with the revised yield shear strength of reinforced glulam, it was tended to be similar to the empirical yield shear strength on the diameter of bolt and the reinforcements. The revised yield shear strength from proposed formula of KBC was most appropriately matched in the bolt connection of the glass fiber reinforced glulam.

Calculation of Dose Conversion Coefficients in the Anthropomorphic MIRD Phantom in Broad Unidirectional Beams of Monoenergetic Photons (MIRD 인형팬텀의 넓고 평행한 감마선빔에 대한 선량 환산계수 계산)

  • Chang, Jai-Kwon;Lee, Jai-Ki
    • Journal of Radiation Protection and Research
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    • v.22 no.1
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    • pp.47-58
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    • 1997
  • The conversion coefficients of effective dose per unit air kerma and equivalent dose per unit fluence were calculated by MCNP4A code for antero-posterior(AP) and postero- anterior(PA) incidence of broad, unidirectional beams of photons into anthropomorphic MIRD phantom. Calculations have been performed for 20 monoenergetic photons of energy ranging from 0.03 to 10 MeV. The conversion coefficients showed a good agreement with the corresponding values given in the draft publication of joint task group of ICRP and ICRU within 10%. The deviations may arise from the differences of geometry in the MIRD phantom and the ADAM/EVE phantoms, and the differences in the codes and cross-section data used. Inclusion of a specific oesophagus model results in effective dose slightly different(5% at most) from the effective doses obtained by adopting the equivalent doses for the thymus or pancreas. Deletion of the ULI from the remainder organ appeared not to be significant for the cases of photon dosimetry covered in this study.

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Medium Optimization for Pediocin SA131 Production by Pediococcus pentosaceus SA131 against Bovine Mastitis Using Response Surface Methodology

  • Park, Yeo-Lang;Lee, Na-Kyoung;Park, Keun-Kyu;Park, Yong-Ho;Kim, Jong-Man;Nam, Hyang-Mi;Jung, Suk-Chan;Paik, Hyun-Dong
    • Food Science of Animal Resources
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    • v.30 no.1
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    • pp.66-72
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    • 2010
  • Pediococcus pentosaceus SA131 was isolated from jeotgal, is the bacteriocin producer against bovine mastitis pathogens, Streptococcus uberis E290, Enterococcus gallinarum E362, and Staphylococcus epidermidis ATCC 12228. The medium composition for pediocin SA131 production by P. pentosaceus SA131 was optimized using response surface methodology. Component of medium was studied as carbon source (glucose, fructose, lactose, glycerol, sucrose, maltose, and mannitol), nitrogen source (beef extract, yeast extract, peptone, malt extract, and tryptone), mineral and surfactant ($MgSO_4$, $KH_2PO_4$, $(NH_4)_2SO_4$, $MnSO_4$, NaCl, sodium acetate, and Tween 80). Through one factor-at-a-time experiment, glucose, fructose, yeast extract, malt extract, NaCl, $MgSO_4$, and Tween 80 were determined as the good ingredient. The effects of major factors for pediocin SA131 production were investigated by two-level fractional factorial designs (FFD). By a $2^4$ FFD, fructose, yeast extract, and $MnSO_4$ were found to be the important factors for the bacteriocin production. Subsequently, a $2^3$ central composite design (CCD) was adopted to derive a statistical model for optimizing the composition of the fermentation medium. The estimated optimum composition for the production of pediocin SA131 by P. pentosaceus SA131 was as follows; 0.13% fructose, 1% glucose, 1.8% yeast extract, 2.58% $MnSO_4$, 0.2% NaCl, and 0.2% Tween 80. The pediocin production under optimized medium was increased to 1,000 AU/mL, compared to the 400 AU/mL in MRS medium.

Characteristics of Dairy Cow's Vocalization in Postpartum Related with Calf Isolation (출산 후 새끼와의 분리에 따른 유우의 발성음 특성)

  • Kim, Min-Jin;Son, Seung-Hun;Rhim, Shin-Jae;Chang, Moon-Baek
    • Journal of Animal Science and Technology
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    • v.52 no.1
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    • pp.51-56
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    • 2010
  • This study was conducted to clarify the characteristics of Holstein dairy cow's vocalization in postpartum related with calf isolation. Vocalizations of 16 individuals of cows were recorded 6 hours per day (1:00am~4:00am and 1:00pm~4:00pm) using digital recorder and microphone during October 2008 and May 2009. Vocalizations were divided into 4 types. Characteristics of frequency, intensity and duration were analyzed by GLM (general linear model) and Duncan's multi-test. There were significant differences in frequency and intensity based on analyses of spectrogram and spectrum among 4 types of vocalizations. Frequencies of vocalizations were dramatically decreased on 2nd and 3rd day. Vocalization would be important factor affecting the motheryoung bond in Holstein dairy cattle.

Monitoring of Seawater Intrusion in Unconfined Physical Aquifer Model using Time Domain Reflectometry (자유면 대수층 모형에서의 TIME DOMAIN REFLECTOMETRY를 이용한 해수침투 모니터링)

  • 김동주;하헌철;온한상
    • The Journal of Engineering Geology
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    • v.13 no.1
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    • pp.17-27
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    • 2003
  • In this study, a phenomenon of saltwater intrusion was monitored under various conditions regarding recharge and pumping rate using time domain reflectometry for a laboratory scale unconfined aquifer to verify the basic theory behind seawater intrusion and to investigate movement of salt-freshwater interface in accordance with the ratio of pumping and recharge rate. Results showed that a thick mixing zone was formed at the boundary instead of a sharp salt-freshwater interface that was assumed by Ghyben and Herzberg who derived an equation relating the water table depth $(H_f)$ to the depth to the interface $(H_s)$. Therefore our experimental results did not agree with the calculated values obtained from the Ghyben and Herzberg equation. Position of interface which was adopted as 0.5 g/L isochlor moved rapidly as the Pumping rate $(Q_p)$ increased for a given recharge rate $(Q_r)$. In addition, interface movement was found to be about 7 times the ratio of $Q_p/Q_r$ in our experimental condition. This indicates that Pumping rate becomes an important factor controlling the seawater intrusion in coastal aquifer.

Conformational Analysis of Sulfonylureas (술포닐 우레아 유도체들의 형태분석)

  • Kang, Kee-Long;Lee, Sung-Hee;Chung, Uoo-Tae
    • YAKHAK HOEJI
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    • v.36 no.6
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    • pp.518-528
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    • 1992
  • To determine the optimal conformation of sulfonylureas, the correlation between conformation and hypoglycemic activity of the two sulfonylureas of tolbutamide and chlorpropamide as hypoglycemic agent was studied using an empirical potential function (ECEPP/2) and the hydration shell model in the unhydrated and hydrated states. The conformational energy was minimized from several starting conformations with possible torsion angles in each molecule. The conformational entropy change of each conformation was computed using a harmonic approximation. To understand the hydration effect on the conformation of the molecules in aqueous solution, the contribution of water-accessible volume of each group or atom in the lowest-free-energy conformation was calculated and compared each other. From comparison of the computed lowest-free-energy conformations of two sulfonylureas, it could be suggested that the hydration of sulfonylurea moiety is related to increase the hypoglycemic activity. From the calculation results, it was known that the conformational entropy is the major contribution to stabilize the low-free-energy conformations of two sulfonylureas in unhydrated state. Whereas, in hydrated state, the hydration free energy largely contributes to the total free energies of low-free-energy conformations of tolbutamide and conformational entropy contributes to stabilize the low-free-energy conformations of chlorpropamide. The torsion angles from phenyl ring to urea moiety of the low-free-energy conformations of the two sulfonylureas were shown the nearly regular trend. On the basis of these results, the conformation exhibiting the optimal hypoglycemic activity of sulfonylureas and the binding direction to pancreatic receptor site A could be predicted. Also, according to the side chain lengthening of urea moiety, tolbutamide showed various conformational change. Therefore, steric effect may be important factor in the interaction between sulfonylureas and the putative pancreatic receptor.

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The c-myc Expression on the Opioid Tolerance in Human Neuroblastoma SH-SY5Y Cells (사람 Neuroblastoma SH-SY5Y 세포주에서 Opiate 내성에 의한 c-myc 유전자 표현)

  • Park, Chang-Kyo;Kwon, Gee-Youn;Suh, Sung-Il;Kim, Soo-Kyung
    • The Korean Journal of Physiology and Pharmacology
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    • v.1 no.6
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    • pp.691-697
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    • 1997
  • The mechanisms underlying opiate tolerance and dependence are not fully understood. We used human neuroblastoma SH-SY5Y cells as a model system for studying effects of morphine tolerance and withdrawal on c-myc induction and cAMP levels. It has been reported that regulation of c-fos by acute and chronic morphine withdrawal is mediated through alterations in CREB transcription factor. In this study, we examined the effects of morphine tolerance on c-myc expression and cAMP concentrations. The activation of opiate receptors by an acute morphine administration resulted in an increase in c-myc mRNA and a decrease in cAMP concentrations in a dose-dependent manner $(5,\;10,\;15,\;and\;20\;{\mu}M)$. On the other hand, the chronic treatment of morphine $(10\;{\mu}M\;for\;six\;days)$ did not induce the elevated expression of c-myc mRNA. The c-myc expression was slightly inhibited in comparison with that of the acute morphine response. However, cAMP concentrations were increased with regard to morphine withdrawal response. These results suggest that the alterations in c-myc expression might imply a significant opiate regulation relating to morphine tolerance. This observation differs from increased expression of c-fos via regulation of cAMP pathway.

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Analysis of Magnetic Fields Induced by Line Currents using Coupling of FEM and Analytical Solution (선전류에 의해 발생되는 자장의 해석을 위한 유한요소법과 해석해의 결합 기법)

  • Kim, Young-Sun;Cho, Dae-Hoon;Lee, Ki-Sik
    • The Transactions of the Korean Institute of Electrical Engineers P
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    • v.55 no.3
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    • pp.141-145
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    • 2006
  • The line current problem(2-dimensional space : point source) is not easy to analyze the magnetic field using the standard finite element method(FEM), such as overhead trolley line or transmission line. To supplement such a defect this paper is proposed the coupling scheme of analytical solution and FEM. In analysis of the magnetic field using the standard FEM. If the current region is a relatively small compared to the whole region. Therefore the current region must be finely divided using a large number of elements. And the large number of elements increase the number of unknown variables and the use of computer memories. In this paper, an analytical solution is suggested to supplement this weak points. When source is line current and the part of interest is far from line current, the analytical solution can be coupling with FEM at the boundary. Analytical solution can be described by the multiplication of two functions. One is power function of radius, the other is a trigonometric function of angle in the cylindrical coordinate system. There are integral constants of two types which can be established by fourier series expansion. Also fourier series is represented as the factor to apply the continuity of the magnetic vector potential and magnetic field intensity with tangential component at the boundary. To verify the proposed algorithm, we chose simplified model existing magnetic material in FE region. The results are compared with standard FE solution. And it is good agreed by increasing harmonic order.