• Title/Summary/Keyword: model factor

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The Relationships among Suitability of the Entertainer Advertising Model, Relationship Quality and Brand Loyalty in Coffee Shop (커피전문점 브랜드의 연예인 광고모델 적합도, 기업·고객 관계품질, 브랜드 충성도 간의 구조적 관계 고찰)

  • Kim, YeongGug;Park, HyunKyu;Nam, JangHyeon
    • Journal of Korean Society for Quality Management
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    • v.43 no.3
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    • pp.383-396
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    • 2015
  • Purpose: This study was to identify the structural relationships among suitability of entertainer advertising model, relationship quality and brand loyalty in coffee shop. Methods: This study collected data from those who visited two reputed franchised coffee shops. A variety of statistical methods were used; descriptive analysis, exploratory factor analysis, confirmatory factor analysis and structural equation modelling analysis. Results: The research results from this study are as follows: First, only credibility factor has a positive impact on relationship quality; second credibility and expertness factors positively influence brand loyalty; and third, there is a positive relationship between relationship quality and brand loyalty. Conclusion: The results of this research are useful for identifying the role of advertising models's suitability in estimating relationship quality and brand loyalty and strategies for strengthening brand loyalty for coffee shops.

The Quality Improvement of Medical Tourism Education Service Applying Kano Model (Kano 모델을 적용한 의료관광교육서비스 품질개선에 관한 연구)

  • Byun, Ha Rim;Park, Jong Woo
    • Journal of Korean Society for Quality Management
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    • v.48 no.2
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    • pp.309-328
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    • 2020
  • Purpose: The purpose of this study is to find a way to improve the quality of medical tourism education services in Korea. Methods: This study used a method of conducting a survey of students who have completed medical tourism education and customer satisfaction coefficient and potential customer satisfaction index were calculated by applying the Kano model. Results: The results of this study are as follows; First, Eight medical tourism education service quality factors were classified as an attractive quality attribute. Second, Thirteen medical tourism education service quality factors were classified as an one-dimensional quality attribute. Third, Online education operation factor was classified as an indifferent quality attribute. Fourth, Instructor quality factor and physical environment quality factor showed relatively high better and high worse coefficients. Finally, According to the PCSI index, it was found that the scope of improvement was the largest when focusing intensively on the quality factors of instructors. Conclusion: This study suggests strategic implications for nurturing excellent professional manpower through quality improvement of education services by identifying the quality factors of major medical tourism education services perceived by students.

Molecular Diffusion of Water in Paper(II)-Water-diffusion theory on pore structure of paper- (종이내 수분확산(제2보)-종이의 공극구조에 의한 수분확산 이론-)

  • Yoon, Sung-Hoon;Jeon, Yang
    • Journal of Korea Technical Association of The Pulp and Paper Industry
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    • v.30 no.3
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    • pp.46-56
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    • 1998
  • The objective of this study was to investigate the relationship between water vapor diffusion properties and the pore structure of paper. Gas-phase molecular diffusivity of water vapor through pores was determined based on the kinetic theory of gas. A mathematical model was derived to characterize the dimensional changes of the pore caused by the fiber-swelling mechanism. A modified-Fickean diffusion model was designed to simulate the water-vapor diffusion phenomena in porous paper web. Structural characterisocs of paper pores including the tortuosity and the shape factor was studied on a theoretical basis of Knudsen flow diffusion. Results are summarized as follows: 1. The theoretical water vapor diffusivity in gas-phase was 0.092$cm^2$ /min, 2. Porosity was inversely proportional to the degree of wet-swelling of paper, 3. Solid-phase water-diffusivity of fiber was 1.2 $ \times 10^{-5}cm^2/min$, 4. Modified diffusion model was fairly consistent to the experimental data (from part I), and 5. The Fickean pore tortuosity, ranging from 1,000 to 2,500, was in inverse proportion to the porosity of paper, and the Knudsen shape factor and length-angle factor for micro-pores in paper were 0.5~3.5 and about 340, respectively.

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The Analysis of Random Propagating Worms using Network Bandwidth

  • Ko, Kwang-Sun;Jang, Hyun-Su;Park, Byuong-Woon;Eom, Young-Ik
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.4 no.2
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    • pp.191-204
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    • 2010
  • There is a well-defined propagation model, named the random constant spread (RCS) model, which explains worms that spread their clones with a random scanning strategy. This model uses the number of infected hosts in a domain as a factor in the worms' propagation. However, there are difficulties in explaining the characteristics of new Internet worms because they have several considerable new features: the denial of service by network saturation, the utilization of a faster scanning strategy, a smaller size in the worm's propagation packet, and to cause maximum damage before human-mediated responses are possible. Therefore, more effective factors are required instead of the number of infected hosts. In this paper, the network bandwidth usage rate is found to be an effective factor that explains the propagations of the new Internet worms with the random scanning strategy. The analysis and simulation results are presented using this factor. The simulation results show that the scan rate is more sensitive than the propagation packet for detecting worms' propagations.

Development of a Wellness Index for Workers (근로자를 위한 웰니스지표 개발)

  • Choi, Moon-Jong;Son, Chang-Sik;Kim, Jinsu;Ha, Yeongmi
    • Journal of Korean Academy of Nursing
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    • v.46 no.1
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    • pp.69-78
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    • 2016
  • Purpose: The purpose of this study was to develop a wellness index for workers (WIW) and examine the validity and reliability of the WIW for assessing workers' wellness. Methods: The developmental process for the instrument included construction of a conceptual framework based on a wellness model, generation of initial items, verification of content validity, preliminary study, extraction of final items, and psychometric testing. Content validity was verified by 4 experts from occupational health nursing and wellness disciplines. The construct validity, convergent validity and discriminant validity were examined with confirmatory factor analysis. The reliability was examined with Cronbach's alpha. The participants were 494 workers from two workplaces. Results: Eighteen items were selected for the final scale, and the results of the confirmatory factor analysis supported a five-factor model of wellness with acceptable model fit, and factors named as physical emotional social intellectual occupational wellness. The convergent and discriminant validity were also supported. The Cronbach's alpha coefficient was .91. Conclusion: The results indicate that the WIW is a valid and reliable instrument to comprehensively assess workers' wellness, and to provide basic directions for developing workplace wellness program.

Magnetic Field Calculation and Multi-objective Optimization of Axial Flux Permanent Magnet Generator with Coreless Stator Windings

  • Zhu, Jun;Li, Shaolong;Song, Dandan;Han, Qiaoli;Li, guanghua
    • Journal of Electrical Engineering and Technology
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    • v.13 no.4
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    • pp.1586-1595
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    • 2018
  • For the problem that the complexity of 3-D modeling and multi parameter optimization, as well as the uncertainty of the winding factor of axial flux permanent magnet generator with coreless windings. The complex 3-D model was simplified into 2-D analytic model, and an analytical formula for the winding factor that adapting different coreless stator winding is proposed in this paper. The analytical solution for air-gap magnetic fields, no-load back EMF, electromagnetic torque, and efficiency are calculated by using this method. The multiple objective and multivariable optimization of the maximum fundamental and the minimum harmonic content of back EMF are performed by using response surface methodology. The proposed optimum design method was applied to make a generator. The generator was tested and the calculated results are compared with the proposed method, which show good agreements.

Geomorphologic Nash Model with Variable Width Function

  • Thuy, Nguyen Thi Phuong;Kim, Joo-Cheol;Jung, Kwansue
    • Proceedings of the Korea Water Resources Association Conference
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    • 2015.05a
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    • pp.212-212
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    • 2015
  • So far, geomorphologic dispersion due to the heterogeneity characteristics of flow paths in a basin has been demonstrated as a major factor affecting to the hydrologic response function of a catchment. This effect has considered by many previous studies taking into account flow path length factors, especially in the application of width function. Based upon the analysis of topographic index, another important geomorphologic factor extracted from DEM data, this work presents a new factor named saturation to evaluate its effects to the formation of the well-known instantaneous unit hydrograph (IUH) in Nash model and drainage structure in a river basin. First, the geomorphologic parameters corresponding to different saturation conditions are computed from DEM data with the support of GIS software. Then, in the combination of hydrologic and geomorphologic data, effective rainfall in each saturation degree and the Nash parameters are calculated using excel. Finally, the verification process with direct runoff data is conducted using Fortran programming. This process is applied to five sub-watersheds in Bocheong catchment ($485.21km^2$) in Korea where the necessary data are available and believable. The results from this approach will improve researchers and students'understandings about the relationship between rainfall and runoff and its relation with drainage structure within a catchment.

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CCTV-Based Multi-Factor Authentication System

  • Kwon, Byoung-Wook;Sharma, Pradip Kumar;Park, Jong-Hyuk
    • Journal of Information Processing Systems
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    • v.15 no.4
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    • pp.904-919
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    • 2019
  • Many security systems rely solely on solutions based on Artificial Intelligence, which are weak in nature. These security solutions can be easily manipulated by malicious users who can gain unlawful access. Some security systems suggest using fingerprint-based solutions, but they can be easily deceived by copying fingerprints with clay. Image-based security is undoubtedly easy to manipulate, but it is also a solution that does not require any special training on the part of the user. In this paper, we propose a multi-factor security framework that operates in a three-step process to authenticate the user. The motivation of the research lies in utilizing commonly available and inexpensive devices such as onsite CCTV cameras and smartphone camera and providing fully secure user authentication. We have used technologies such as Argon2 for hashing image features and physically unclonable identification for secure device-server communication. We also discuss the methodological workflow of the proposed multi-factor authentication framework. In addition, we present the service scenario of the proposed model. Finally, we analyze qualitatively the proposed model and compare it with state-of-the-art methods to evaluate the usability of the model in real-world applications.

Identification Systems of Fake News Contents on Artificial Intelligence & Bigdata

  • KANG, Jangmook;LEE, Sangwon
    • International journal of advanced smart convergence
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    • v.10 no.3
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    • pp.122-130
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    • 2021
  • This study is about an Artificial Intelligence-based fake news identification system and its methods to determine the authenticity of content distributed over the Internet. Among the news we encounter is news that an individual or organization intentionally writes something that is not true to achieve a particular purpose, so-called fake news. In this study, we intend to design a system that uses Artificial Intelligence techniques to identify fake content that exists within the news. The proposed identification model will propose a method of extracting multiple unit factors from the target content. Through this, attempts will be made to classify unit factors into different types. In addition, the design of the preprocessing process will be carried out to parse only the necessary information by analyzing the unit factor. Based on these results, we will design the part where the unit fact is analyzed using the deep learning prediction model as a predetermined unit. The model will also include a design for a database that determines the degree of fake news in the target content and stores the information in the identified unit factor through the analyzed unit factor.

Interpolation based Single-path Sub-pixel Convolution for Super-Resolution Multi-Scale Networks

  • Alao, Honnang;Kim, Jin-Sung;Kim, Tae Sung;Oh, Juhyen;Lee, Kyujoong
    • Journal of Multimedia Information System
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    • v.8 no.4
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    • pp.203-210
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    • 2021
  • Deep leaning convolutional neural networks (CNN) have successfully been applied to image super-resolution (SR). Despite their great performances, SR techniques tend to focus on a certain upscale factor when training a particular model. Algorithms for single model multi-scale networks can easily be constructed if images are upscaled prior to input, but sub-pixel convolution upsampling works differently for each scale factor. Recent SR methods employ multi-scale and multi-path learning as a solution. However, this causes unshared parameters and unbalanced parameter distribution across various scale factors. We present a multi-scale single-path upsample module as a solution by exploiting the advantages of sub-pixel convolution and interpolation algorithms. The proposed model employs sub-pixel convolution for the highest scale factor among the learning upscale factors, and then utilize 1-dimension interpolation, compressing the learned features on the channel axis to match the desired output image size. Experiments are performed for the single-path upsample module, and compared to the multi-path upsample module. Based on the experimental results, the proposed algorithm reduces the upsample module's parameters by 24% and presents slightly to better performance compared to the previous algorithm.