• The Journal of Economics, Marketing and Management
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• v.11 no.5
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• pp.69-80
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• 2023

Purpose: The purpose of this study is to identify factors that affect decision-making for e-commerce users and to present ecommerce companies with the company's strategic directions for consumer purchases. Research design, data, and methodology: In this study, a structured research model was derived to confirm the relationship between brand image, product liking, heuristic and purchase intention and the difference according to psychological power. For analysis a total of 212 valid questionnaires from e-commerce users were used. confirmatory factor analysis, correlation analysis, and structural equations were conducted to verify. Results: Both brand image and product liking had a significant effect on purchase intention as well as heuristics. However, heuristics did not affect the purchase intention. It was found that the relationship between brand image, product liking, heuristic, and purchase intention differed depending on the psychological power. Conclusions: Companies should seek ways to increase the positive brand image and likability of products so that consumers can quickly purchase products. In the relationship between brand image and heuristic, the low-psychological group has more influence on heuristic, and in case of product liking, the high-psychological group has more influence on heuristic. In the relationship between brand image and product liking for purchase intention, both in the high psychological power group affect more influence on purchase intention. Since the process of purchasing products varies depending on the consumer psychological power tendency, it is necessary to identify the characteristics of consumers and establish strategies for purchasing promotion measures.

• Nutrition Research and Practice
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• v.17 no.5
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• pp.1019-1027
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• 2023

BACKGROUND/OBJECTIVES: Sustainability has become one of the top priorities in the foodservice industry. With an increase in consumer interest in sustainability and educational opportunities in higher education, it is important to know what sustainable practices are implemented in campus dining and how sustainable practices affect consumers' responses. This study aims to identify the key sustainable practices in the campus dining context, and investigate the relationship by applying the stimulus-organism-response framework to determine whether the key sustainable practices influence consumers' perception and behavioral intentions. SUBJECTS/METHODS: The self-administered online survey was distributed to college students in 8 dining halls at a large southeastern university in the United States from September 20-October 10, 2019. A total of 382 valid questionnaires were collected, and factor analysis and multiple regressions were utilized to test the research model. RESULTS: This study identified 4 dimensions of campus sustainability with a total of sustainable practices: sustainable food, waste management, energy/water conservation, and recycling/reuse. Three dimensions of sustainable campus practices (i.e., sustainable food, waste management, recycling/reuse) played a significant role in consumers forming a perceived value while energy/water conservation did not significantly influence the consumers' perceived value toward the campus dining. Waste management was identified as the most important practice to enhance consumers' perceived value (β = 0.330). Using sustainable food and recycling/reuse were ranked second and third, respectively (β = 0.262, β = 0.154). The findings confirmed the significant positive relationship between perceived value and revisit intentions. CONCLUSIONS: The findings support the inclusion of dining sustainability as a critical component in explaining college students' perceived value and revisit intention toward campus dining. Furthermore, this study provides practical implications for university administrators and foodservice operators to consider the key sustainable practices to meet the consumers' value and revisit intentions.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.17 no.2
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• pp.167-177
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• 2022

Unlike previous studies on AI chatbot preference that focused mostly on satisfaction, this study considered both satisfaction and dissatisfaction. This study established that (1) AI chatbot preference is driven by attractive, must-be, and one-dimensional qualities, (2) AI chatbot need to develop service strategies by taking into account users' satisfaction and dissatisfaction in accordance with preference drivers, and (3) users view interaction as a requisite and thus, if they are not satisfied with services of a AI chatbot, they don't tend to appeal their opinion and leave the service with AI chatbot. This study emphasizes that a AI chatbot that desires to be a dominant market player must provide differentiated services according to the preference drivers and must continuously encourage user participation in order to improve service quality.

• The Journal of Korean Academic Society of Nursing Education
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• v.30 no.1
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• pp.71-81
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• 2024

Purpose: This study aimed to identify the relationship between nursing professionalism and nursing intention for patients with emerging infectious diseases of nursing students who had experienced coronavirus disease 2019 (COVID-19), with a focus on the mediating effect of e-Health literacy. Methods: The study surveyed 177 nursing students who had experienced COVID-19. The data were collected using self-reported questionnaires. The collected data were analyzed using IBM SPSS statistics 25.0, and the mediating effect was analyzed through the SPSS Process macro model 4. Results: Nursing professionalism (β=.26, p=.002) and e-Health literacy (β=.18, p=.021) were found to be significant predictors of nursing intention for patients with emerging infectious diseases. In addition, e-Health literacy partially mediated the relationship between nursing professionalism and nursing intention for patients with emerging infectious diseases. Conclusion: e-Health literacy was a mediating factor in the relationship between the nursing professionalism and nursing intention of nursing students for patients with emerging infectious diseases. In order to improve nursing intention of nursing students for patients with emerging infectious diseases, it is important to develop an education program that can enhance their e-Health literacy as well as nursing professionalism.

• Journal of Industrial Convergence
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• v.22 no.2
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• pp.23-32
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• 2024

This study utilized minimum number of demographic variables and first-semester GPA of students to predict the final academic status of students at a vocational college in Seoul. The results from XGBoost and LightGBM models revealed that these variables significantly impacted the prediction of students' dismissal. This suggests that early academic performance could be an important indicator of potential academic dropout. Additionally, the possibility that academic years required to award an associate degree at the vocational college could influence the final academic status was confirmed, indicating that the duration of study is a crucial factor in students' decisions to discontinue their studies. The study attempted to model without relying on psychological, social, or economic factors, focusing solely on academic achievement. This is expected to aid in the development of an early warning system for preventing academic dropout in the future.

• Journal of the Korea Society of Computer and Information
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• v.29 no.6
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• pp.193-200
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• 2024

This study aims to answer the following questions: 'Do university students who are satisfied with their online courses have higher academic achievement?' and 'What are the key self-regulated learning strategy factors that influence satisfaction and academic performance?'. To do this, this study conducted a survey of university students taking online courses and collected a total of 95 questionnaires. Research method used structural equation model. The results of the analysis showed that, First, satisfaction and academic achievement in university online courses were found to be unrelated. Second, the factors affecting satisfaction and academic achievement were found to be different. Time management was analyzed as a significant factor affecting both satisfaction and academic achievement, while interaction was found to affect satisfaction only. These findings can be used as a basis for developing practical policies to prioritize and support self-regulated learning as an effective teaching method in university online courses.

• Journal of the Korean Society of Industry Convergence
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• v.27 no.2_2
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• pp.377-388
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• 2024

The purpose of this study is to prepare basic data to help college students adapt to college life by grasping the effects of mentoring skills, self-concept, career decision-making self-efficacy, and major satisfaction on college life adaptation. To achieve the purpose of the study, data were collected from January 17 to January 27, 2024, targeting college students from one university in C city located in G-do. The survey was conducted online. As a result of the study, the mentoring function of the subjects averaged 4.11 points (out of 5 points), the self-concept was 4.29 points (out of 5 points), the career decision-making self-efficacy was 4.04 points (out of 5 points), the major satisfaction was 4.45 points (out of 5 points), and the college life adaptation was 3.91 points (out of 5 points). The factor that most influenced the subject's adaptation to college life was career decision-making self-efficacy, followed by self-concept, mentoring function, and major-art field. The explanatory power of the model was 70.2%. Specifically, the higher the career decision-making self-efficacy, the higher the self-concept, and the higher the mentoring function, the higher the adaptation to college life. Educational intervention programs (non-curricular programs) are needed to adapt to college life for college students, and subsequent studies need to examine the effects of the developed programs.

• International Journal of Computer Science & Network Security
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• v.24 no.3
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• pp.135-141
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• 2024

The article examines the key constants of reengineering the modern educational cluster, associated with the processes of digital transformation of all spheres of modern socio-cultural space. The first constant is the strategic rethinking of the educational process organization and awareness of the new roles of all participants (tutors, applicants, controlling elements, etc.). The other constant involves practical re-design of the system of educational services, which consists in the reorientation from the traditional model of education functioning for society to the implementation of the educational format in the form of new projects (structural, target, business). Consequently, the purpose of the study is to highlight the attitudes relevant to the modern realities of information and technological support of education in the context of socio-economic interactions of society. The criteria for the reengineering of educational concepts and the structural organization of the educational sphere are defined. The modern world is going through a period of complete digital transformation of all spheres of public activity. The scientific intelligence notes that education is no exception in these processes, as the dependence of educational realities on information and computer technologies is now noted. The COVID-19 pandemic, for all its tragedy, was also a kind of trigger, clearly marking the new components that have become defined in the organization of the educational process. The conclusion is made that the use of digital technologies in the organization of the educational institution or in the organization of the educational process has become not an auxiliary element, but a dominant factor. Mobility, dynamism, interdisciplinarity, synergy - all these aspects are relevant for socio-economic interactions of society and should be provided by educational programs. The results of the study can be used in the reorganization processes of educational institutions and institutions. Further research requires aspects of the analysis of the foreign experience of reengineering in education, carried out taking into account digital transformations of modern sociocultural space.

• Journal of the Korea Society of Computer and Information
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• v.29 no.1
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• pp.151-161
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• 2024

In this paper, we develop 'the Danger Map' of a workplace to identify risk and harmful factors by analyzing images of each process within the manufacturing plant site using artificial intelligence (AI). We proposed a system that automatically derives 'the risk and safety levels' based on the frequency and intensity derived from this Danger Map in accordance with actual field conditions and applies them to similar manufacturing industries. In particular, in the traditional evaluation method of manually evaluating the risk of a workplace using Excel, the risk level for each risk and harmful factor acquired from the video is automatically calculated and evaluated to ensure safety through the system and calculate the safety level, so that the company can take appropriate actions accordingly. and measures were prepared. To automate safety calculation and evaluation, 'Heinrich's law' was used as a model, and a 5X4 point evaluation scale was calculated for risky behavior patterns. To demonstrate this system, we applied it to a casting factory and were able to save 2 people the time and labor required to calculate safety each month.

• The Journal of the Acoustical Society of Korea
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• v.29 no.5
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• pp.332-338
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• 2010

Previous studies have investigated the effect of empathy on relations. However, there have been few studies that found the effect of empathy on subjective well-being. This study aimed to investigate relations between empathy and subjective well-being. It was hypothesized that empathy had effects on subjective well-being in the mediation of self-esteem. Heo, J.H. and Lee, C.J. (2010) investigated the psychometric properties of EQ. However they did not do confirmatory analysis. So confirmatory analysis needs to be done in this study. Data was collected from 421 College student (male 192, female 225), and analyzed by SEM and path analysis. Results revealed that 3 factors model of EQ was proper, and EQ had effects on subjective well-being in the mediation of self-esteem. This suggested that empathy be a very important factor in our culture, and fulfillment of cultural task enhance self-esteem, which improve subjectve well-being. And cultural features should be considered in the study of empathy.