• The Korean Journal of Franchise Management
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• v.12 no.4
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• pp.25-40
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• 2021

Purpose: Marketing communication with customers is essential for companies to survive and grow in a fiercely competitive environment. Advertising is one of the most readily accepted marketing communications by consumers. Unlike a company that owns a distribution network, advertising is vital for a franchise. In general, many advertising models select celebrities. Celebrities are more likely to attract audience attention and influence consumers' purchase intentions. Customers satisfied with advertising are more likely to stay loyal and buy again when the company launches a new product. In addition, customers form a brand image through advertisements. Therefore, in this study, the effect of the characteristics of the foodservice franchise advertising model characteristics on model satisfaction, brand image, and purchase intention. Research design, data, and methodology: The survey of this study was conducted among consumers over the age of 20 who had seen a restaurant franchise advertisement and visited a store within the last 2 months. 305 copies were collected for 7 days during the survey period, from October 21 to October 27, 2021. Among the collected questionnaires, 12 insincere questionnaires were excluded, and 293 were used for analysis. SPSS 25.0 and Smart PLS 3.0 were used as data collected to test the hypothesis. Result: As a result of the study, among the advertising model characteristics of a foodservice franchise, reliability, attractiveness, expertise, and closeness all had a significant positive (+) effect on model satisfaction. In addition, reliability and closeness were found to have a significantly positive (+) effect on brand satisfaction, but attractive and expertise did not significantly affect brand image. Finally, model satisfaction was found to have a significant positive (+) effect on brand image and purchase intention. Brand image also appeared to have a significant positive effect on purchase intention. Conclusions: Research Results First, this study verified the effect of a restaurant franchise advertising model using celebrities by using the characteristics of the advertising model. Second, this study developed a conceptual structure for model characteristics - model satisfaction - brand image - purchase intention. Third, the restaurant franchise marketer needs to select a model in consideration of the privacy of the advertising model. Fourth, consumers tend to equate advertising models with advertising

• Journal of the Korean Institute of Telematics and Electronics A
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• v.30A no.3
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• pp.88-94
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• 1993

In this paper, a simple Ebers-Moll Model for the heterojunction bipolar transistor is presented. Using the model structure for the npn type HBT, the current-voltage characteristics was analyzed. And from the obtained terminal currents, the Ebers-Moll equations were derived. Then substituting the physical parameters for heterojunction to those for homojunction, this model would be used to analyze the characteristics of single and/or duble heterojunction HBT's. And directly relating model parameters to device parameters, it would be also used to optimize the characteristics of HBT's. The simulated results using this model were in good agreement with experimental data.

• Computers and Concrete
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• v.12 no.6
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• pp.803-818
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• 2013

In this study, analytical and experimental modal analyses of a scaled bridge model are carried out to extract the dynamic characteristics such as natural frequency, mode shapes and damping ratios. For this purpose, a scaled bridge model is constructed in laboratory conditions. Three dimensional finite element model of the bridge is constituted and dynamic characteristics are determined, analytically. To identify the dynamic characteristics experimentally; Experimental Modal Analyses (ambient and forced vibration tests) are conducted to the bridge model. In the ambient vibration tests, natural excitations are provided and the response of the bridge model is measured. Sensitivity accelerometers are placed to collect signals from the measurements. The signals collected from the tests are processed by Operational Modal Analysis; and the dynamic characteristics of the bridge model are estimated using Enhanced Frequency Domain Decomposition and Stochastic Subspace Identification methods. In the forced vibration tests, excitation of the bridge model is induced by an impact hammer and the frequency response functions are obtained. From the finite element analyses, a total of 8 natural frequencies are attained between 28.33 and 313.5 Hz. Considering the first eight mode shapes, these modes can be classified into longitudinal, transverse and vertical modes. It is seen that the dynamic characteristics obtained from the ambient and forced vibration tests are close to each other. It can be stated that the both of Enhanced Frequency Domain Decomposition and Stochastic Subspace Identification methods are very useful to identify the dynamic characteristics of the bridge model. The first eight natural frequencies are obtained from experimental measurements between 25.00-299.5 Hz. In addition, the dynamic characteristics obtained from the finite element analyses have a good correlation with experimental frequencies and mode shapes. The MAC values obtained between 90-100% and 80-100% using experimental results and experimental-analytical results, respectively.

• Journal of the Korea Safety Management & Science
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• v.5 no.4
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• pp.245-256
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• 2003

Job characteristics have influence on the organizational effectiveness. The job characteristics are the core job dimension and organizational effectiveness. Aptitude and personality also act on job characteristics. In this study, we investigate chinese characters by province and city. The purpose of this study is to develop the job characteristics and organizational effectiveness model for chinese by province and city. Consequently, we suggest to be applied the model to korean finns strategically, which push into China, by view of improvement of organizational effectiveness and adaptation in China.

• Journal of ILASS-Korea
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• v.22 no.1
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• pp.29-35
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• 2017

This paper describes the effects of spray breakup model constants on spray and combustion characteristics in single cylinder compression engine. KIVA-3V code coupled with a CHEMKIN chemistry solver was used for numerical analysis. In this study, spray simulations and combustion simulations are studied simultaneously. Spray simulation was conducted in constant volume to reduce the effects of air-flow as swirl or tumble. The model validation was conducted and there are little difference between experiments and simulation, this differences were reasonable. In spray simulation, the effects of model constants on spray tip penetration, spray patter and SMD were studied. Furthermore, the analysis of effects of breakup variables on combustion and emissions characteristics was conducted. The results show the KH-RT breakup model constants affects spray and combustion characteristics strongly. Increasing KH model variable (B1) and RT model constants ($C_{\tau}$, $C_{RT}$) induced slower breakup time.

• Transactions of the Korean Society of Mechanical Engineers A
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• v.30 no.6 s.249
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• pp.631-636
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• 2006

In this study, a model of pneumatic cylinder position control system considering dynamic characteristics of transmission line is proposed. The transfer characteristics of transmission line are assumed to be second order transfer function because the effect of resonance characteristics of transmission line under high frequency range can be neglected by the friction force and low pass characteristics of the pneumatic cylinder driving system. Therefore, the position control system including transmission line can be modeled by using a model of pneumatic cylinder driving system and the model of transmission line. The effectiveness of the proposed model is proved by comparison of simulation results using proposed model with experimental results.

• Smart Structures and Systems
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• v.23 no.3
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• pp.295-306
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• 2019

Shanghai Tower is a 632-meter super high-rise building located in an area with wind and active earthquake. A sophisticated structural health monitoring (SHM) system consisting of more than 400 sensors has been built to carry out a long-term monitoring for its operational safety. In this paper, a reduced-order model including 31 elements was generated from a full model of this super tall building. An iterative regularized matrix method was proposed to tune the system parameters, making the dynamic characteristic of the reduced-order model be consistent with those in the full model. The updating reduced-order model can be regarded as a benchmark model for further analysis. A long-term monitoring for structural dynamic characteristics of Shanghai Tower under different construction stages was also investigated. The identified results, including natural frequency and damping ratio, were discussed. Based on the data collected from the SHM system, the dynamic characteristics of the whole structure was investigated. Compared with the result of the finite element model, a good agreement can be observed. The result provides a valuable reference for examining the evolution of future dynamic characteristics of this super tall building.

• Proceedings of the Korean Society of Agricultural Engineers Conference
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• 1998.10a
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• pp.8-13
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• 1998

DAWAST model considering the meteorologic and geographic characteristics of the Korean watersheds was newly developed to simulate the daily streamflow. From the condition of soil water storage just before the storm event from DAWAST model, realtime flood can be forecasted by FLOCON model. The purpose of study is that Umax and FC of DAWAST model parameter is obtained by the soil physical characteristics.

• Earthquakes and Structures
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• v.5 no.1
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• pp.111-127
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• 2013

This paper describes effects of infill walls on behavior of RC frame with low strength, including numerical modeling, modal testing and finite-element model updating. For this purpose full scaled, one bay and one story RC frame is produced and tested for plane and brick in-filled conditions. Ambient-vibration testis applied to identify dynamic characteristics under natural excitations. Enhanced Frequency Domain Decomposition and Stochastic Subspace Identification methods are used to obtain experimental dynamic characteristics. A numerical modal analysis is performed on the developed two-dimensional finite element model of the frames using SAP2000 software to provide numerical frequencies and mode shapes. Dynamic characteristics obtained by numerical and experimental are compared with each other and finite element model of the frames are updated by changing some uncertain modeling parameters such as material properties and boundary conditions to reduce the differences between the results. At the end of the study, maximum differences in the natural frequencies are reduced on average from 34% to 9% and a good agreement is found between numerical and experimental dynamic characteristics after finite-element model updating. In addition, it is seen material properties are more effective parameters in the finite element model updating of plane frame. However, for brick in-filled frame changes in boundary conditions determine the model updating process.

• Proceedings of the Korean Society for the Gifted Conference
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• 2005.05a
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• pp.173-180
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• 2005

The purpose of this study was to identify common and domain-specific cognitive characteristics of gifted students based on a hierarchical structural model of human abilities. This study is based on the premise that abilities identified by tests can appear as observable characteristics in test or school situations. Abilities proposed by major models of intelligence were reviewed in terms of their power to explain cognitive characteristics of gifted students. However, due to the lack of their explanatory power and disagreement on common and domain-specific cognitive abilities, a new hierarchical structural model was conceptualized in a unique way based on interrelationships between abilities proposed by the models. The newly established model hypothesizes a cognitive mechanism that accounts for how domain-specific knowledge is formed, as well as which abilities are common and domain-specific, how they are related functionally, and how they account for common and domain-specific cognitive characteristics of gifted students. The cognitive mechanism has important implications for our understanding of the chronically controversial concepts, 'intelligence' and 'knowledge.' Clearer definitions of what intelligence is (g or multiple), what knowledge is, and how knowledge develops ('genetic or environmental,' 'rationalistic or empiricist') may result from this model.