• The Journal of the Korea Contents Association
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• v.13 no.10
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• pp.461-469
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• 2013

This research aimed to design and develop a mobile-website mixed business model and smartphone based mobile application for the purpose of mobile fashion content distribution. We have implemented a mobile interface and trading system supporting self production of content, use, share, and user's self-up. And we proposed its market access strategy for the expansion of fashion contents transactions. To do this, the existing status of research and benchmarking for mobile app of fashion contents related were studied. As a result of the study, Android, iOS-based mobile applications were developed, but there are some business problems such as low awareness, low entry barriers, and the poor fashion content compared to the size of industry. Because this system provide the fashion contents of affiliated companies to users, it needs to expand cooperation and to promote the partnership with fashion blog, cafes, and fashion magazines.

• Science of Emotion and Sensibility
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• v.21 no.1
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• pp.45-58
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• 2018

As information and communication technologies (ICTs) become more advanced, consumers are able to experience retailing activities such as searching for products and services in online retail shops and for Internet-exclusive branded contents. Specifically, fashion retailers are facing the need to develop more novel experiential design than one another to maximize customers' experience in Internet websites and secure sustainable competency. Confirming methods of organic integration of experiential and visual features of both online and mobile channels is an important aspect of the study of extended consumers' interfaces of retail channels. Mehrabian and Russell's stimulus-organism-response (S-O-R) paradigm and Sugiyama and Andree's attention, interest, search, action, and share (AISAS) model were used for this research. Specifically, the present study considered the effect of e-commerce website features on consumers' emotional reactions (pleasure and arousal) and the consequent impact on online consumer behaviors (search, action, and share). Hence, plus the self-reported survey methods, each subject's psychophysiological indicators (i.e., pleasure and arousal) were measured to obtain more objective and reliable data and to redeem the results of the self-reported survey. Findings revealed the implications of the e-commerce website feature by comprehending the S-O-R paradigm and AISAS model and extending the understanding of the role of variables associated with comprehended frameworks based on psychophysiological data.

• International Journal of Advanced Culture Technology
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• v.7 no.4
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• pp.69-75
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• 2019

In recent years, with the development of IT technology and mobile communication, the powerful communication function of the Internet will gradually eliminate the information asymmetry between supply and demand, and the third-party review website emerges as The Times require. Dianping.com was founded in 2003. After a few years of development, it has become an independent third-party consumer review website worldwide. One of the reasons for such great success is corporate culture, which plays an important role in human resource management. The competition of enterprises is not only the competition of products and cost advantages, but also the superior enterprise culture presented to customers in the international environment. The competition between third-party review sites has been very fierce. In just a few years, many foreign third-party review websites went public and made profits, but some domestic start-ups went bankrupt due to the lack of a good business model and corporate culture. A good business model is particularly important. Taking dianping.com as the research object and combining with the business model of the company, this paper studies the unique corporate culture of dianping.com, hoping to help the company through the investigation and research of this paper, so as to improve the company in the future. And put forward a certain practical significance and value.

• Journal of Korea Multimedia Society
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• v.19 no.8
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• pp.1564-1573
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• 2016

With the spread of social media and mobile devices, people spend more time on online than ever before. As more people participate in various online activities, much research has been conducted on how to make use of the time effectively and productively. In this paper, we propose two methods which can be used to extract highlights and make searchable media indexes using online social data. For highlight extraction, we collected the comments from the online baseball broadcasting website. We adopted peak-finding algorithm to analyze the frequency of comments uploaded on the comments section of the website. For each indexes, we collected postings from soap opera forums provided by a popular web service called DCInside. We extracted all the instances when a character's name is mentioned in postings users upload after watching TV, which can be used to create indexes when the character appears on screen for the given episode of the soap opera The evaluation results shows the possibility of the crowdsourcing-based media interaction for both highlight extraction and index building.

• Journal of the Korean Society for information Management
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• v.34 no.3
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• pp.151-177
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• 2017

This study is to investigate the effects of personal characteristics and perceived interactivity on acceptance of mobile health information service by applying Technology Acceptance Model (TAM). Also it examine whether the perceived interactivity, which is a key variable in the previous research studying the intention of PC-based health information service, works on the mobile environment equally. As a result of the analysis, the relationship between the health hypochondria of personal characteristics and perceived interactivity is negative, and the health concern and perceived interactivity is positive. Also, personal characteristics influence perceived usefulness and perceived ease of use of mobile health information service through perceived interactivity. Therefore, the perceived interactivity in the health information service of web and mobile environment is an important variable to mediate or directly affect other variables.

• The Korean Journal of Applied Statistics
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• v.34 no.1
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• pp.57-74
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• 2021

The proliferation of smart devices (such as smart phones and tablet PCs) has led to a marked increase in the use of mobile-based internet. As a result, the influence of the mobile internet has become important to make opinions on social issues. This study explores the effects of mobile internet news users' characteristics on formation of opinions about major political, economic and social issues. We used the data from the media audience awareness survey by the Korean Press Foundation in 2016 and 2017 in this analysis. The characteristics of the news users are gender, age, education, income, news usage days, news usage hours, media application usage days, news gathering application usage days, portal usage days, and media official website usage days. These characteristics are known as possible explanatory variables for the mobile internet news users. Multiple logistic regressions were done with interpretation to know which covariates affect on formation of major opinion.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2009.05a
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• pp.876-879
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• 2009

As performance and feature set of mobile devices are getting better, the scope of things for which they can be used is also getting widened. More than simply browsing information using mobile web, now these devices can interact with users. It requires various features to manage a web site; supporting full-browsing alone is not enough since there are problems such as processing speed, user interface restriction. However, using mobile devices to manage a web site has its own merits since the can be used without restriction of time and location. In this paper, we introduce a mobile web site administration software that provides both online and offline features. It supports CRUD (Create, Read, Update, Delete) operations for news and users. These operations can be executed both offline and online. A user can do most of things offline; It connects to online only when it's absolutely necessary and does those in batch mode.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.32 no.4
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• pp.189-212
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• 2021

The purpose of this study is to analyze an usage behavior for the public library website through web traffic. For this purpose, using Google Analytics and growth hacking technique, the data of A public library website log was analyzed for three months from August 1, 2021 to October 31, 2021. As a result of the study, the young age group of 18-24 years old and 25-34 years old recorded a high rate of new member registration, & it was found that the inflow rate through SNS was high for external inflows. As a result of analysis for the access rate by time, it was found that the time with the highest inflow rate was between 10 am and 11 am both on Wednesday and Friday. As a access channel, the access rate using mobile (64.90%) was quite high, but at the same time, the bounce rate (27.20%) was higher than the average (24.93%), & the rate of duration time (4 minutes 33 seconds) was lower than thee average (5 minutes 22 seconds). Finally, it was found that the utilization rate of reading program events and online book curation service, which the library focuses on producing and promoting, is very low. These research results can be used as basic data for future improvement of public library websites.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.14 no.6
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• pp.2999-3004
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• 2013

Smartphone subscribers exceeded 30 million people, Smart Korea is up on this track, and leaping to 'Smart powerful nation from 'IT powerful nation. Of course, the popularization of the smart phone called 'PC in the hands' has brought a revolutionary change to nation livelihood, and also to business and government, too. The current usage of Smartphone is not just a simple function call, people can communicate anytime, anywhere with it. The current usage of Smartphone is not just a simple function call, people can communicate anytime, anywhere with it. And it has become the culture of the terminal type in the hands whenever and wherever. However, the screen size and the existing flash or video files do not run when trying to access to the homepage for PC with Smartphone. and it may gives the inconvenience to people who use mobile devices. Therefore, in this paper, it is a study for the provision of an efficient service for Smartphone users through the establishment of website for mobile in mobile circumstances.

• The Journal of the Korea Contents Association
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• v.22 no.3
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• pp.62-70
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• 2022

This study investigates the temporal structure and movement of floating people near university areas in Daegu metropolitan city, South Korea, before and after Covid-19. In order to determine Daegu's position, the current study compares Daegu and Seoul. The floating population is used as an index to reveal people's various activities in the area known as the local business district, which surrounds the university campus. The information was provided by mobile phone manufacturers. A municipal authority managed a public website where mobile data was made available. Several statistical and visualization techniques were used after the data pre-processing steps. As a result, the floating population fluctuation patterns in both cities in the first half of 2019 and 2020 were comparable. When the Covid-19 diffusion rate in Daegu stabilized in the second half of 2020, the floating population in Daegu increased slightly over the previous year, while the population in Seoul decreased due to the second wave of Covid-19.