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The Effect of Non-verbal Communication using Cinemagraph in Mobile Electronic Commerce of Agrifood on Visual Attention and Purchase Intention

  • Park, Ji Seob;Bae, Jin Hwa;Cho, Kwang Su
    • Agribusiness and Information Management
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    • v.6 no.2
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    • pp.24-31
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    • 2014
  • This paper is a study on what kind of effect non-verbal communication in mobil electronic commerce has on purchase intention and visual attention. For this purpose, the screen of mobile shopping mall produced arbitrarily was exposed to the experimental group and the control group. The experimental group was exposed to the screen of mobile shopping mall that expressed non-verbal communication making use of cinemagraph images and the control group was exposed to the screen of mobile shopping mall based on still images. For the study, survey research and experimental research were conducted simultaneously. Data of survey research were analyzed by MANOVA and t-test, and by using eye-tracker experimental research recorded the duration of time that the subjects stared images. The results of experiment show that in non-verbal communication the experimental group that saw cinemagraph images recorded shorter average staring time than the control group that saw ordinary images, and the cinemagraph had statistically significant effect on visual attention as well. And it was analyzed that non-verbal communication had significant effect on the purchase intention of the experimental group, but had no effect on the purchase intention of the control group. The results can be interpreted that the people who saw cinemagraphs in mobile shopping environment had spent shorter time in seeing products than the people who saw ordinary images, but still the former came to have purchase intention on the products. The results of the present study can be useful for marketers who try to sell agrifood in mobile environment.

The Design of IPv4/IPv6 Interworking Function for Private Networks (사설 네트워크에서 IPv4/IPv6 네트워크 연동을 위한 통합 연동기 설계)

  • Lee, Su-Won;Lee, Kwang-Hee;Choi, Hoon
    • Proceedings of the Korean Information Science Society Conference
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    • 2005.07a
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    • pp.628-630
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    • 2005
  • IPv6는 기존 IPv4의 문제점인 주소 고갈 문제를 근본적으로 해결하기 위해 IETF(Internet Engineering Task Force)에서 제안한 프로토콜이다. 그러나 IPv4를 한 순간에 IPv6로 대체하는 것이 불가능하기 때문에 IPv4와 IPv6간의 호환 및 연동을 위해 듀얼스택(dual stack), 터널링(tunneling), 프로토콜 변환(protocol translation) 등 많은 IPv4-to-IPv6 transition 메커니즘들이 고려되고 있다. 이러한 프로토콜 진화 방안들은 각 방식에 따라 최소한 한 개 이상의 많은 공인 IPv4 주소를 필요로 하며 IPv4 주소가 부족한 현재 상황에서 IPv6 네트워크와의 연동에 않은 어려움이 따르게 된다. 본 논문에서는 공인 IPv4 주소 부족 문제와 네트워크 보안의 필요성에 의해, IPv4 사설 네트워크에서 공인 IPv4주소로 이루어진 네트워크(인터넷)와 IPv6 네트워크의 연동을 위해 단지 하나의 공인 IP 주소를 이용하여 네트워크간의 연동을 지원하는 통합 연동기를 설계한다.

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Group Power Constraint Based Wi-Fi Access Point Optimization for Indoor Positioning

  • Pu, Qiaolin;Zhou, Mu;Zhang, Fawen;Tian, Zengshan
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.12 no.5
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    • pp.1951-1972
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    • 2018
  • Wi-Fi Access Point (AP) optimization approaches are used in indoor positioning systems for signal coverage enhancement, as well as positioning precision improvement. Although the huge power consumption of the AP optimization forms a serious problem due to the signal coverage requirement for large-scale indoor environment, the conventional approaches treat the problem of power consumption independent from the design of indoor positioning systems. This paper proposes a new Fast Water-filling algorithm Group Power Constraint (FWA-GPC) based Wi-Fi AP optimization approach for indoor positioning in which the power consumed by the AP optimization is significantly considered. This paper has three contributions. First, it is not restricted to conventional concept of one AP for one candidate AP location, but considered spare APs once the active APs break off. Second, it utilizes the concept of water-filling model from adaptive channel power allocation to calculate the number of APs for each candidate AP location by maximizing the location fingerprint discrimination. Third, it uses a fast version, namely Fast Water-filling algorithm, to search for the optimal solution efficiently. The experimental results conducted in two typical indoor Wi-Fi environments prove that the proposed FWA-GPC performs better than the conventional AP optimization approaches.

Development of a Plasma Training Lab kart: System Setup and Numerical Simulation

  • Joo, Junghoon
    • Applied Science and Convergence Technology
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    • v.26 no.6
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    • pp.195-200
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    • 2017
  • A mobile lab kart for plasma training is developed with a high vacuum pumping system, vacuum gauges and a glass discharge tube powered by a high voltage transformer connected to a household 60 Hz line. A numerical model is developed by using a commercial multiphysics software package, CFD-ACE+ to analyze the experimental data. Simulations for argon and nitrogen were carried out to provide fundamental discharge characteristics. Variations of the kart configuration were demonstrated: a glass tube with three electric probes, optical emission spectrometer attachment and infra red thermal imaging system to give more detailed analysis of the discharge characteristics.

Implementation and Design of the Fisheries Quarantine Support System ‘M-LIMS’ (수입 수산물 검역 지원 시스템 ‘M-LIMS’의 설계 및 구현)

  • Yang, Kyung-Sik;Koo, Kyung-wan
    • The Transactions of The Korean Institute of Electrical Engineers
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    • v.64 no.6
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    • pp.960-969
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    • 2015
  • Over time, the import of seafood has been increased causing a corresponding increase in recall and recall costs of the fishery on the threshold level. In order to reduce recall costs and to ensure the safety of imported seafood, a moveable lab and its supporting software specialized in seafood inspection were designed. A new fishery quarantine support system software, ‘M-LIMS’ is proposed to strengthen an inspection and quarantine process for the imported seafood at the local level. This new software reads data from an external inspection equipment when it is connected to a USB or RS232 cable inspection equipment on a regular basis to save a report sent to the server after its use. Reading was possible by reading records on a central server. Each time users can check own data through a mobile device.

Training-Free Fuzzy Logic Based Human Activity Recognition

  • Kim, Eunju;Helal, Sumi
    • Journal of Information Processing Systems
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    • v.10 no.3
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    • pp.335-354
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    • 2014
  • The accuracy of training-based activity recognition depends on the training procedure and the extent to which the training dataset comprehensively represents the activity and its varieties. Additionally, training incurs substantial cost and effort in the process of collecting training data. To address these limitations, we have developed a training-free activity recognition approach based on a fuzzy logic algorithm that utilizes a generic activity model and an associated activity semantic knowledge. The approach is validated through experimentation with real activity datasets. Results show that the fuzzy logic based algorithms exhibit comparable or better accuracy than other training-based approaches.

Implementation of a System for Image Tag Recommendation Using an Android Mobile Platform (안드로이드 모바일 플랫폼에서 이미지 태그 추천을 위한 시스템 구현)

  • Eom, Wonyong;Min, Hyun-Seok;Lee, Sihyoung;Neve, Wesley De;Ro, Yong Man
    • Annual Conference of KIPS
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    • 2010.11a
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    • pp.609-612
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    • 2010
  • 최근 스마트 폰을 이용한 사용자들이 생성하는 사진 데이터의 양이 급속히 증가하였다. 폭발적인 사진 데이터 양의 증가는 사용자가 원하는 사진에 대한 접근을 어렵게 하였다. 때문에 본 연구에서는 사진의 접근 및 관리의 효율을 높이기 위한 폭소노미를 통한 태그 추천 시스템을 안드로이드 모바일 플랫폼과 서버의 연계로 구현하였다. 구현된 애플리케이션은 25,000 장의 사진을 기반으로 하는 폭소노미를 통해 태그 추천을 하며, 태그 추천에 평균적으로 5.5 초의 시간이 걸렸다.

Automatic Conversion of Large Comic Pictures on Mobile Devices (모바일 단말기를 위한 만화 영상 자동 변환)

  • Han, Eun-Jung;Chun, Sung-Kuk;Jung, Kee-Chul
    • Proceedings of the Korean Information Science Society Conference
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    • 2005.11b
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    • pp.640-642
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    • 2005
  • 모바일 기술의 발전으로 인쇄 매체가 아닌 온라인 매체로 만화 콘텐츠를 제공받는 수요층이 늘어나고 있고, 모바일 단말기의 작은 화면 위에 기존 오프라인 만화를 브라우징하기 위한 새로운 기술에 대한 연구가 많이 진행되고 있다. 본 논문에서는 큰 만화 콘텐츠를 영상의 의미 정보(배경이 아닌 모든 부분: 사람, 중요한 오브젝트, 문자)의 손실을 최소화하여, 기존의 오프라인 만화 콘텐츠를 모바일 단말기에 맞게 자동 변환 시스템 (Automatic Comics Conversion System: ACCS)을 제안한다. ACCS는 기존 만화 콘텐츠 영상의 각 페이지를 프레임 단위로 자르고 잘라진 프레임을 분할, 확대, 축소 등을 통해 모바일 단말기 화면 크기에 맞게 자동으로 변환한다.

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Analysis of Radio Spectrum Policy for the Fifth Generation Mobile Communications (5G 이동통신을 위한 전파정책 분석)

  • Kim, Chang-Joo
    • The Journal of Korean Institute of Electromagnetic Engineering and Science
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    • v.26 no.8
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    • pp.679-689
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    • 2015
  • The 5G mobile communication technologies have been extensively developed with the era of mobile broadband, but spectrum policy for this service has not yet set up. In this paper, We have investigated the 5G mobile service and analyzed the 5G spectrum policy taking the developing technologies into account. Based on the results of these analyses, We propose an expansion of spectrum sharing in the 3~5 GHz bands, spectrum harmonization of 5 GHz bands, and restructuring of spectrum management administration from currently three distributed management to centralized spectrum management structure.