• Journal of Intelligence and Information Systems
• /
• v.24 no.2
• /
• pp.37-57
• /
• 2018

With the spread of smart phones, interest in mobile media is on the increase as useful media recently. Mobile media is assessed as having differentiated advantages from existing media in that not only can they provide consumers with desired information anytime and anywhere but also real-time interaction is possible in them. So far, studies on mobile advertising were mostly researches analyzing satisfaction with, and acceptance of, mobile advertising based on survey, researches focusing on the factors affecting acceptance of mobile advertising messages and researches verifying the effect of mobile advertising on brand recall, advertising attitude and brand attitude through experiments. Most of the domestic mobile advertising studies related to advertisement effect and advertisement attitude have been conducted through experiments and surveys. The advertising effectiveness measure of the mobile ad used the attitude of the advertisement, purchase intention, etc. To date, there have been few studies on the effects of mobile advertising on actual advertising data to prove the characteristics of the advertising platform and to prove the relationship between the factors influencing the advertising effect and the factors. In order to explore advertising effect of mobile advertising platform currently commercialized, this study defined advertising characteristics and media characteristics from the perspective of advertiser, advertising platform and publisher and analyzed the influence of each characteristic on advertising effect. As the advertisement characteristics, we classified advertisement format classified by bar type and floating type, and advertisement material classified by image and text. We defined advertisement characteristics of advertisement platform as Hedonic and Utilitarian media characteristics. As a dependent variable, we use CTR, which is the ratio of response (click) to ad exposure. The theoretical background and the analysis of the mobile advertising business, the hypothesis that the advertisement effect is different according to the advertisement specification, the advertisement material, In the ad standard, bar ads are classified as static framing, Floating ads can be categorized as dynamic framing, and the hypothetical definition of floating advertisements, which are high-profile dynamic framing ads, is highly responsive. In advertising, images with high salience are defined to have higher ad response than text. In the media characteristics classified as practical / hedonic type, it is defined that the hedonic type media has a more relaxed tendency than the practical media, and there is a high possibility of receiving various information because there is no clear target. In addition, image material and hedonic media are defined to be highly effective in the interaction between advertisement specification and advertisement material, advertisement specifications and media characteristics, and advertisement material and media characteristics. As the result of regression analysis on each characteristic, material standard, which is a characteristic of mobile advertisement, and media characteristics separated into 'Hedonic' and 'Utilitarian' had significant influence on advertisement effect and mutual interaction effect was also confirmed. In the mobile advertising standard, the advertising effect of the floating advertisement is higher than that of the bar advertisement, Floating ads were more effective than text ads for image ads. In addition, it was confirmed that the advertising effect is higher in the practical media than the hedonic media. The research was carried out with the big data collected from the mobile advertising platform, and it was possible to grasp the advertising effect of the measure index standard which is used in the practical work which could not be grasped in the previous research. In other words, the study was conducted using the CTR, which is a measure of the effectiveness of the advertisement used in the online advertisement and the mobile advertisement, which are not dependent on the attitude of the ad, the attitude of the brand, and the purchase intention. This study suggests that CTR is used as a dependent variable of advertising effect based on actual data of mobile ad platform accumulated over a long period of time. The results of this study is expected to contribute to establishment of optimum advertisement strategy such as creation of advertising materials and planning of media which suit advertised products at the time of mobile advertisement.

• The KIPS Transactions:PartA
• /
• v.13A no.7 s.104
• /
• pp.561-572
• /
• 2006

Performance of the mobile devices greatly depends on the efficient resource management because they are usually resource-restricted. In particular, the dynamic storage allocation algorithms very important part of the mobile device's operating system and OS-like software platform. The existing dynamic storage allocation algorithms did not consider application's execution style and the type, life-time, and characteristics of memory objects that the application uses. Those algorithms, as a result, could not manage memory efficiently Therefore, this Paper analyzes the mobile application's execution characteristics and proposes anew dynamic storage allocation algorithm which saves the memory space and improves mobile application's execution speed. The test result shows that the proposed algorithm works 6.5 times faster than the linked-list algorithm[11], 2.5 times faster better than the Doug. Lea's algorithm[12] and 10.5 times faster than the Brent algorithm[14].

• Journal of Platform Technology
• /
• v.6 no.2
• /
• pp.3-9
• /
• 2018

Recently VR environment is used in many areas including mobile learning, smart factory. However HMD(head-mounted display) is required to a dedicated and expensive system with high-end specification. When designing a VR system, it is needed to handle performance, mobility and usability. Many VR applications need to handle diverse sensors and user inputs continuously in a streaming manner. In this paper we design a VR mobile platform and implement a low-cost mobile VR HMD running on the platform. The VR HMD supports 3D contents delivery in a mobile manner. It is used to detect the motion detection based on angle value of a VR player from accelerator and gyro sensor. The MPU-6050, 6-axis sensor, is used to get a sensory value and the sensory value is taken as an input to a VR rendering server on a Unity game engine that is generated 3D images.

• Journal of the Korea Institute of Information and Communication Engineering
• /
• v.16 no.1
• /
• pp.205-211
• /
• 2012

In this paper, we proposed a context-aware augmented reality platform for mobile augmented reality to support user-oriented virtual world information for smartphone user. We designed the platform architecture and 6 subsystems which are derived from the analysis of existing augmented reality applications and platforms. The proposed architecture includes a context reasoning service subsystem for the context-aware information filtering, and separates the inner platform from the outer virtual world network containing virtual information to resolve interoperability issue of POI(Points of Interest) data.

• Journal of the Korean Society for Precision Engineering
• /
• v.33 no.10
• /
• pp.789-796
• /
• 2016

The weight of an antenna system pointing satellite on the mobile platform is restricted by the weight limit of the mobile platform. The maximum power of the actuator driving the antenna system is thus limited because a high power actuator needs a heavier weight. Thus, a drive system is designed to have a low torque requirement by reducing the gravitational torque depending on gravity or acceleration of the mobile platform, including vibration, shock, and accelerated motion. To reduce the gravitational torque, the mathematical model of the gravitational torque is preferentially obtained. However, the method to directly estimate the mathematical model in an antenna system has not previously been reported. In this paper, a method is proposed to estimate the gravitational torque as a mathematical model in the antenna system. Additionally, a method is also proposed to calculate the optimal weight of the balancing weight to compensate for the gravitational torque.

• Proceedings of the Korea Contents Association Conference
• /
• 2009.05a
• /
• pp.797-801
• /
• 2009

In the proposed u-health service platform mobile u-health served an a series of process of bio data collection and storage and bio data analyses and results notice, and I interpreted it to a process. I became a design so as the service platform which supported health management system construction easily loaded service applied mobile u-health, and to be able to operate it in mobile environments, and took utility of a service platform and usability into consideration, and I got the crux of u-health use service.

• The KIPS Transactions:PartD
• /
• v.13D no.2 s.105
• /
• pp.215-222
• /
• 2006

The importance of mobile software test is being addressed to improve the productivity and reliability of the software. Test automation technique based on mobile platform is required for effective application of mobile software test. That is, a technique is needed to generate test case for mobile platform API. When test case generated, software productivity and reliability are improved, while test duration and cost are decreased. In this paper, we identified test case generation scope through previous works about test automation, suggested keyword driven method, a test case generation technique on J2ME platform, and recognized that proposed method can be applicable to generating test case based on J2ME platform.

• Journal of Korea Game Society
• /
• v.17 no.6
• /
• pp.7-18
• /
• 2017

This year, global IT companies such as Google, Apple, and Facebook launched a mobile augmented reality platform. Existing augmented reality technology required a special device such as AR glass or tango phone, but now it will be easy to experience augmented reality in general Android phone and iPhone. The mobile augmented reality game market, which has been attracting interest since the Pokemon game, is expected to become more active. In this article, we introduce augmented reality platforms technology for mobile augmented reality game and mobile augmented reality games including ETRI prototype centered on user interface.

• Journal of Digital Contents Society
• /
• v.6 no.4
• /
• pp.261-266
• /
• 2005

As the wireless internet applications are spreading more fast and the mobile devices are being used increasingly, it has recently been activated to develop a variety of contents for mobile service. Mobile services can be enjoyable whenever and wherever on would like to. They became so universal that they might reach all the area where the wire has never approached before. This study is to suggest a mobile game system based on the technology called WIPI(Wireless Internet Platform for Interoperability), which can be easily available to anyone who would like to enjoy it. Game contents to use WIPI can allow the mobile carriers to provide users to download the common mobile application throughout the wireless web by sharing the internet platform. This can eventually lead to the generalization of transforming west game contents into WIPI-based. Therefore, the market of WIPI-based game contents will be expected to grow at high speed and its significance deserves to be considered for commercialization.

• Proceedings of the Korean Society of Surveying, Geodesy, Photogrammetry, and Cartography Conference
• /
• 2004.04a
• /
• pp.361-366
• /
• 2004

Due to the fast development in information technology, mobile devices such as cellular phone and PDA are increasingly being used in information transmission. Also in GIS area, have many attempts been introduced for communicating geographic information. However, one of the problems found in current applications is that each of them is developed for a specific platform. A solution to this problem is sought using the XML, which is designed to transfer structured information through the Web regardless of any platform. GML is based on XML technology and is platform-free document for geographic feature. GML can be visualized using client plug-in's such as SVG. This study suggests a framework for developing a mobile-GIS web service using GML and shows how it can be implemented on a cellular phone emulator.