• The Journal of Society for e-Business Studies
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• v.10 no.2
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• pp.1-19
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• 2005

Due to the phenomenal growth in mobile internet users, mobile business as a type of applications of mobile internet has attracted the related industries' and academic researchers' attentions. However, most researchers focus on the issues of Mobile B2C collecting survey questions from consumers or internet users. This paper points out that Mobile B2B has distinct service sector and analyzes the current trend and demand of Mobile B2B in Korea by collecting survey questionnaire from specialists in mobile industries and people in universities and research institutes. Survey fields include business, market, contents/application, research and development and legal system. According to the survey results, Mobile B2B business will rise in distribution, finance, sales, and logistics industries from the beginning of 2005 using wireless PDA and the important preconditions will be security, certification, and standardization.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.14 no.5
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• pp.45-53
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• 2014

This study investigated users' usage of mobile video service, users' perception and usage of mobile IPTV. The results show that 82.8% is using mobile video services and 33.6% of the entire respondents has the intention to use mobile IPTV with regards to future usage. They answered that 'various real-time broadcasting' and'mobile IPTV charges' were the major areas of considerations for mobile IPTV users. And we analyzed the most watching contents on mobile IPTV and the willingness to pay for one month. In addition, the main reasons for not using mobile IPTV were the charges for mobile IPTV. Based on these results, action plans for the promotion of mobile IPTV are proposed.

• Journal of Korea Society of Digital Industry and Information Management
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• v.14 no.1
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• pp.45-55
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• 2018

Recently, because the arrival of the fourth industrial revolution era, many information and telecommunication services have grown rapidly in the mobile business market. So, companies are based Mobile Apps on user customized services and expanding their services. From the standpoint of the business, to generate revenue, the company needs to maintain the existing current computer environment and develop Mobile Apps to offer convenience in various areas such as finance, admiration, e-commerce and sales support. However, as the number of users increase due to expansion of various Mobile services, security threats that are related to Mobile Apps are increasing and its damage is also increasing. Due to the rapid technological transformation of Mobile devices using the Internet, the level of security threats to Smartphones are rising and getting more advance, so this thesis is structured as follows. In Chapter 2, it will look at the overall trends of Mobile Apps as related research. In Chapter 3, it will discuss various security concerns that related to the latest Mobile Apps and learn about the threatening factors. In Chapter 4, it will compare and analyze the threatening factors. Then it will find and suggest the possible plan. In Chapter 5, it will end with conclusion. Finally, to protect mobile devices from security threats, the environment of operating system which manages the resources and data of Apps needs to be protected. Also, it is important that users to have awareness and check activation FinTech technology security in the process of simple payment with fingerprint or IC card.

• The Journal of Society for e-Business Studies
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• v.16 no.1
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• pp.1-15
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• 2011

The new environment of music service has brought changes in digital music industry. Today, various forms of music contents are presented in ubiquitous environments. Thus, securing various contents becomes very important in monopolistic competition of music market. Under the circumstance, web 2.0 provides a networking environment to form diverse relations. Social Network Service (SNS) is a service to emphasize people relation and is different from information-centered Internet service. And mobile SNS becomes popular as Smartphone rapidly increases. NeowizBugs merged with NeowizInternet managing Sayclub of a music-specified SNS site. And the firm confirms comprehensive contents by making ties with SM entertainment. Thus, the integration corporation secures and manages a new business model by linking digital contents with SNS. Generally, music-specified SNS has advertisement business model and uses a recommend system utilizing the database of users. By introducing the case of NeowizBugs, this study tries to identify the success strategy of music distributors fitting ubiquitous environment including web 2.0, mobile SNS, Smartphone, etc.

• Journal of Korea Game Society
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• v.18 no.2
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• pp.27-36
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• 2018

In this paper, we propose a win-win network operating platform for mobile games. The characteristics of the service structure suggested is to form a marketing network that can influence the mobile game market by linking with the mobile game industry, and the excellent game content of the game developer in the industrial complex may not disappear. We also would like to propose a network operating platform that would help it enter the market area steadily. The proposed platform technology is used to distribute rapidly through a win-win network between game companies and publishers. When new games are commercialized, they can support continuous target marketing through various data indicators and analytics by the developed platform. In particular, G-Cross marketing strategy is considered to be a low-cost, high-efficiency marketing method in that it can provide users with information about new games by utilizing the given game infrastructure and utilize the user group possessed by each game company.

• The Journal of the Korea Contents Association
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• v.10 no.8
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• pp.130-137
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• 2010

An advancement and wide use of portable multimedia devices make it easy to spread digital sound source, enabling users to use portable multimedia devices and search and enjoy digital sound sources and related contents. In opposition the off-line musical service market with CD stagnates gradually and in the crisis where the off-line musical service market vanishes away. In this paper, we propose the mobile music album information retrieval system which combines the barcode and a cellular phone musical service. To get digital sound sources and related information from music albums, the proposed retrieval system uses one-dimensional barcodes attached to music albums and obtains information on related albums from the sound source servers. Also, to reflect user preferences in search results, the system uses search frequency by music album, and searches albums in music genres selected by users in the order of the recent preference. The proposed mobile music album retrieval system is implemented on the basis of WIPI, and is now providing pilot services.

• The Journal of Society for e-Business Studies
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• v.19 no.2
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• pp.1-29
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• 2014

Advancement of mobile technology opened new business field in existing marketing area and in spirit of depression of advertisement market due to worldwide shrunken business, investment mobile advertisement market only jas a tendency to increase. In this paper I tried to know some factors to influence on the acceptance of customer to receive the referring advertisement continually through the study of 'KaKaotalk Plus Friends', a kind of marketing platform of KaKaotalk, the model killer application of Smart Phone. For this purpose I developed the research model based on Customer Value Theory and Social Exchange Theory etc. Futhermore based on these theories I studied the facts to influence on the acceptance of customer using KaKaotalk Plus Friends Service.

• Convergence Security Journal
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• v.16 no.7
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• pp.13-19
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• 2016

Recently one of the main keywords representing of Korea is O2O The O2O market is an intersection of online commerce and offline commerce. The spread and popularization of smartphones transform payment market environment from online-based(PC) to mobile-based(Smartphone) which enable payment service expanses to on/off-line both markets. Due to this movement, data security is mo vulnerable than online-based payment service but the preference of serviceability, security threat becomes bigger.O2O service expansion is now at the stage of beginning with the limited influence, but could affect to the establishment of on/off line payment system of VAN and PG in the future. However, in the moment, the motivation to destruct the system is still weak. In this research, the possibility of Non-PG mobile payment service was suggested as a new way of mobile payment service by using PG. With suggestion, it could eliminate the issues of payment method beforehand and provide low fee to merchants.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.9 no.3
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• pp.480-486
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• 2005

Recently, domestic interest about wireless internet is rising gradually. Characteristic of present domestic wireless market is that mobile communication businessmans appropriate each other different mobile platform. So, contents provider's development environment can not be same each other. This makes contents providers repeat same work. To solve this problem, standardization work of wireless internet market was begun. The three mobile communication companies and TTA (Telecommunications Technology Association), RRU(Radio Research Laboratory), ETRI(Electronics and Telecommunications Research Institute) progressed standardization. By the result, May 2002, WIPI that is wireless standard platform selected by mobile platform standard that is TTA organization standard. In this paper, 1 am going to examine the WIPI. WIPI can reduce mostly expense that happen when we use different platform. 1 design and embody common phrase function. Through this, 1 am going to show improvement of the character input speed in cellular phone. And I wish to discuss expected cost decrease effect. Investigate about platform of treatise that is used in domestic. analyze about the characteristic, merits and demerits. Chatting service and common phrase function design and embody. Finally, wish to discuss about advantage of common phrase function and practical use field.

• Journal of Digital Convergence
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• v.17 no.10
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• pp.433-438
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• 2019

In this paper, the write analysis the application of basic video content of Mobil Device Platform in China and studies the future development scheme. According to the survey, as of 2019, 78% of Chinese total population is the Internet service users and application software users. Mobile Device Platform is independently developed to provide video content application services, which already have 640 million video application users from 2013 to the present. 65% of users install and use more than two video content applications. In China TikTok, Kuai Shou, MeiPai and other video content applications, not only can easily achieve simple user interface and users can directly shoot video content. These production functions is different from YouTube, a famous video platform in the United States. In the video platform market, the core competitiveness is content creation. In the future, the integration of video content of VR, AR and other video projects will expecte to further activate the video platform market.