• Spatial Information Research
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• v.20 no.4
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• pp.57-67
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• 2012

Recently, market of mobile spatial information service is increasing along with enlargement of geo-spatial information utilization area and spread of smartphone. In particular, smartphone users look forward to utilizing spatial information service more easily and conveniently. Korea has the potential for spatial information technology development, but does not have enough governmental support to develop various spatial information service in mobile network environment. Hence, it is need to make governmental support plans for utilizing mobile services and promoting the related industry base on mobile spatial information. In this paper, we propose governmental action plans for utilizing mobile services and promoting the related industry by surveying mobile application/web services and analyzing demands of mobile spatial information experts.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.15 no.7
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• pp.4500-4507
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• 2014

As the number of smart phone users is increasing exponentially, the scale of the future mobile market is expected to be very large. Many mobile applications are developing according to this growth trend. On the other hand, there has been little verification of the quality, such as the reusability or extensibility of the developed mobile applications. In particular, many users have expressed their dissatisfaction in the case of pay mobile applications. Therefore, developed to measure the quality of mobile applications in developing mobile applications. Overall, the degree of user satisfaction can be improved by realizing the quality verification of mobile applications by applying the proposed metrics.

• Journal of Distribution Science
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• v.12 no.7
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• pp.103-110
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• 2014

Purpose - This study attempts to examine the new concept of mobile internet users' lifestyles through empirical analyses based on the i-VALS concept study that had classified the VALS program, among others, aiming at internet users. Research design, data, and methodology - A total of 300 questionnaire copies were distributed, of which 273 were collected; only 244 were used for the empirical study after excluding some inappropriate or unusable ones. To analyze the data collected, the SPSS/WIN 19.0 statistical package was used, and the lifestyles of mobile internet users were reclassified after analyzing the reliability and validity of the responses. Results - The study involved the empirical analyses of the new concept of the mobile internet users' lifestyles based on the i-VALS concept study, of which the subjects were internet users. Conclusion - It is possible to provide enterprises with more systematic and objective fundamental data based on the characteristics of mobile internet users' lifestyles, to help enterprises with their establishment of market segmentation strategies for promoting mobile shopping in the future.

• Journal of the Korea Society of Computer and Information
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• v.23 no.8
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• pp.59-66
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• 2018

In this paper we purposes to analyze the motivation of mobile payment adopters. In this study, with unified theory of acceptance and use of technology (UTAUT) model as the basis of research, we set up a structural equation model based on gender, age, experience and voluntary, collected data in the form of a questionnaire survey and analyzed drivers that affected mobile payers. In this study, The necessity of this paper is that the group of Korean students belongs to a special group with nearly 70,000 people. The penetration rate of mobile payment in China is 77%, ranking first in the world, but after the young people came to Korea. There are many obstacles and inconveniences when using mobile payment. We have proposed special subjects for special populations. the survey data were analyzed using SPSS22.0 and AMOS22.0 statistical software and the proposed model was modified. The results show that consumers' mobile payment is mainly motivated by social influence and performance expectancy. These results are of theoretical value and offer a new direction and implications to mobile payment developers. Besides, they also provide useful information and guidance for enterprises to aim at the market of Chinese oversea students in South Korea.

• Proceedings of the KSRS Conference
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• 2002.10a
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• pp.844-849
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• 2002

A provision of spatial information is expected to make a market explosion in various fields. A distribution of spatial data on wireless mobile environments indicates a huge expansion of mobile technology as well as a spread of geospatial applications. For high quality spatial information, 4S technology project integrating 4 kinds of spatial systems is currently being executed with the goal of nationwide integration of spatial data and spatial information systems. In terms of network environments, a mobile ad hoc network where mobile terminals communicate with each other without any infrastructures has been standardized for the next generation mobile wireless network. With respect to the future technologies for spatial information, it is necessary to design 4S applications on mobile ad hoc networks. This paper addresses the issue, which is proposing design points for distributing 4S spatial data on mobile ad hoc networks and ad hoc styled 4S applications.

• 전자공학회논문지 IE
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• v.47 no.4
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• pp.48-52
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• 2010

Recently, WiBro service as a mobile internet has been being extended. The market of wireless data communication has been being extended rapidly due to the increase of mobile data communication service supply such as smart-phone, WiBro service and so on. As the result, security is also emphasized in the mobile Internet In this paper, we propose the methods that tighten up security in the upcoming Enterprise Mobile-VPN service on WiBro network.

• Journal of Distribution Science
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• v.15 no.11
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• pp.5-19
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• 2017

Purpose - According to the research findings, it proposes corresponding market promotion schemes, for Alipay, WeChat wallet and even other payment service providers and mobile internet companies to understand the factors which promote or hinder users' acceptance of mobile payment. Research design, data, and methodology - Statistic analysis of data and social science statistical software of IBM Statistics 23.0 and IBM SPSS AMOS 23.0 were adopted for all the data researched. Results - The technical features of the third party mobile payment and the task characteristics of users have positive influence on the matching degree between task and technology, and the matching degree between task and technology of the third party mobile payment has positive influence on the performance expectancy, effort expectancy and usage intention. The social influence, facilitating condition, price value and enjoyment motivation have significant and positive influence on users' intention of mobile payment adoption. The perceive security of the mobile fingerprint payment of users has positive influence on users' intention of usage. Conclusions - This research has the main contribution on the analysis on the key factors with influence on the third party mobile payment usage by utilizing the integrated model of UTAUT2 and TTF.

• Journal of Information Technology Services
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• v.9 no.3
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• pp.65-82
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• 2010

Mobile applications market has emerged as new business model. The purpose of this study is to analyze the factors of mobile applications adoption. Based on prior studies of TAM and mobile technology/service, service quality, user experience, OS compatibility, self-efficacy, innovativeness, perceived usefulness, perceived ease of use, and cost were identified as affecting factors of mobile applications adoption. According to the results, service quality is significantly related to the perceived usefulness, and self-efficacy and innovativeness are significantly related to the perceived ease of use. User experience was also found to be related to both the perceived usefulness and the perceived ease of use. In case of OS compatibility, it was found to be significantly related to the perceived ease of use, but not to the perceived usefulness. Both the perceived usefulness and the perceived ease of use were found to be related to the adoption of mobile applications. However, cost was not found to be significant to the relationship between the perceived usefulness/the perceived ease of use and the adoption of mobile applications. This study contributes to provide the base of activation strategies and practical implications for mobile applications.

• International Journal of Internet, Broadcasting and Communication
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• v.9 no.4
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• pp.25-30
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• 2017

Market of smart toys is showing rapid growth globally. Recently, new types of toys which can be synced with smart phones, so called smart toys, are being released continuously. As a result, products from RC cars with camera attached that can be driven and monitored using a connected smart phone to toys that would call kid's name once it has been entered through a mobile app. It has been confirmed that there are various way to connect those toys with mobile devices. In this paper, functions of smart toys are classified, and research on different synchronization methods of the toys sold in market as of July, 2017 are explained.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2004.10a
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• pp.289-303
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• 2004

As needs for telecommunications services diversify, an increasingly wide range of telecommunications services is becoming available in the market. Any subscriber can find a service to satisfy his/her telecommunication requirements and competition between providers to retain heavy users is increasing. Service price reductions are one retention strategy, although price reductions for one service can affect the individual-level usage for other services. Price reductions can also be imposed on a service provider by regulation. For these reasons, understanding how price reductions affect service usage is of growing importance to the telecommunications industry for purposes of pricing and tariff development. In this paper, we develop an individual-level usage model for telecommunications services and analyze the effects on usage of a price reduction. We apply the model to age-stratified aggregate traffic data for a Korean mobile telecommunication service provider. Finally, we develop a model to support a market segmentation and price reduction strategy.