• The Journal of Society for e-Business Studies
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• v.15 no.2
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• pp.1-18
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• 2010

Mobile Communication Companies are trying to increase data services rather than telephone communication services that already became saturated as the competition of mobile communication market gets intensified. However, it is hard and time-consuming for customers to find desired mobile phone wireless services because of the limitation of screen and speed of the mobile phone. Therefore, the market does not grow rapidly as mobile communication companies expected. In our research, we suggest a personalized wireless service recommendation system that considers each individual context by using geographic information and wireless internet usage logs to overcome the mentioned problems. In order to design and implement the system, we conducted clustering analysis on base stations and real service usage logs of each base station, and suggested a personalized recommendation system based on collaborative filtering that uses the clustering results. Moreover, we verified the performances of our system with experiments.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.31 no.4B
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• pp.355-363
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• 2006

A rapidly increasing demand of voice and data through mobile telecommunication service and the development of technologies related with the service are sufficiently said to make the service become an indispensible communicating means, not just selective one. However, in the other side of the generalizing of mobile telecommunication service, there is said to be a worsening situation of unbalanced benefits due to the problem of information difference between the non. The more advanced mobile telecommunication service proceeds, the more deepens the problem, and it is generally known that the problem cannot be solved by the ability of free market itself as seen in the wired telecommunication market. Therefore, we need to set up a systematic policy of mobile telecommunication service for solving this problem, and also think over whether to include the service within the range of universal service. In this study, we examine the required factors for including the service within the range of universal service, and analyze the validity of the including in the view point of institutional aspects.

• Transactions of the Korean hydrogen and new energy society
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• v.31 no.6
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• pp.605-613
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• 2020

In July and October of this year, the government announced the 'Green new deal plan within the Korean new deal policy' and 'Strategies for proliferation of future vehicles and market preoccupation'. And, in response to changes in the global climate agreement, it has decided to expand green mobility such as electric vehicles and hydrogen electric vehicles with the aim of a "net-zero" society. Accordingly, the goal is to build 310 hydrogen refueling stations along with the supply of 60,000 hydrogen vehicles in 2022, and the hydrogen infrastructure is being expanded. however, it is difficult to secure hydrogen infrastructure due to expensive construction costs and difficulty the selection of a site. In Korea, it is possible to build a mobile hydrogen station according to the safety standards covering special case of the Ministry of Industry. Since the mobile hydrogen station can be charged while moving between authorized place, it has the advantage of being able to meet a large number of demands with only one hydrogen refueling station, so it is proposed as a model suitable for the early market of hydrogen infrastructure. This study demonstrates the establishment of a hydrogen refueling station by deriving a virtual accident scenario for leakage and catastrupture for each facility for the risk factors in a mobile hydrogen station, and performing a quantitative risk assessment through the derived scenario. Through the virtual accident scenario, direction of demonstration and implications for the construction of a mobile hydrogen refueling station were derived.

• Journal of Korea Technology Innovation Society
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• v.9 no.4
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• pp.627-653
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• 2006

The purpose of this study lies in understanding how the spectrum assigned for each mobile operator affects the consumers of mobile service. For this purpose, we have observed the change of path coefficient in the structural equation, using control variables. However, the structure of the mobile service market in Korea has become fixed. Considering this tendency and the conclusion of this study, the 'lock-in effect' occurs seriously in the mobile service market in Korea. It can be explained by the fact that CS(Customer Satisfaction) of the cellular subscribers little affects customer loyalty but the market dominance of the cellular service in the actual market has continued for a long time. In this study, we figured out a strong prejudice about call quality, which is caused by spectrum difference among competitors. Cellular subscribers tends to believe that call quality of their cellular service is better than that of PCS. In addition, we found that PCS operators can catch customer's retention by investment into network in order to increase call quality.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.21 no.1
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• pp.380-386
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• 2020

The mobile application market has grown over the past decade since the advent of smartphones, making it the largest market for electronic device software. As competition intensifies in the mobile application market, the impact of application evaluations on the consumption and usage patterns of users has also significantly increased. Therefore, research has been conducted on measures to evaluate mobile applications, but most of the research has relied on qualitative methods such as expert-centered interviews or surveys. In addition, evaluation measures are being constructed from the service provider's perspective, not from the service user's perspective. However, the possibility of application-specific analyses that minimize the subjectivity of researchers is growing, as large amounts of user review data enable quantitative analysis of actual users' assessment of applications. Therefore, this study presents a methodology that can complement current problems with existing quality assessments for mobile applications by utilizing user review data. To this end, the Topic Modeling technique LDA (Latent Dirichlet allocation) is applied in order to elucidate ways to improve existing evaluation measures from a user's perspective. The study is expected to reduce bias in service assessment due to the subjectivity of service providers and researchers as well as provide a measure of assessment by area of mobile applications from a consumer perspective.

• Journal of Information Technology Services
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• v.14 no.1
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• pp.1-21
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• 2015

Recently, many companies have launched a new business model related to the mobile gift service in order to achieve or sustain a competitive advantage in the fast-growing mobile market. Due to the well combination of mobile technology advantages and offline gift-giving motivations, a mobile gift service has been proliferating over recent years. Although the motivation of mobile gift purchasing behavior can be different from that of offline gift purchasing behavior, there is still a lack of research on what factors are influencing and how they are impacting mobile gift purchasing behavior under diverse gift-giving settings. Therefore, based on both exchange and motivation theories as well as literature review, this study identified three influencing factors-economic (immediate rewards, convenience), social (friendship needs, reputation), and personal (enjoyment, self-satisfaction) benefits-and validated their impacts on intention to repurchase a mobile gift. Moreover, the moderating roles of intimacy and gift price in the relationships between benefits and mobile gift repurchasing intention were examined. The results provide many implications for marketing managers on how to enhance consumers' intention to repurchase, which in turn leads to sales and increased profit.

• The Journal of Information Systems
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• v.20 no.3
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• pp.81-109
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• 2011

The increase in the number of smartphone users has recently been steep, which started to offer companies and individuals more opportunities to enter into a new business field. Furthermore, the smartphone applications have become one of the hottest topics inside and outside the mobile industry. Still the market is in its infancy and intention to pay of charged application of most smartphone users is relatively low. However, rate of charged application in appstore is expected to be increase steadily for some years to come. In this perspective, it is important to consider the smartphone mobile application. Research on smartphone application is still in its early stage. Thus, the purpose of this study is to find what are the effective factors on user satisfaction and intention to pay of mobile application. Based on information system success model, we proposed system quality(stability, usability, security), information quality(timeliness, accuracy, enjoyment) and service quality(reactivity, reliability, empathy) as factors to effect on user satisfaction in mobile application. The results showed that stability, usability, timeliness, accuracy, enjoyment, reactivity and empathy affected significantly user satisfaction. The relationship among satisfaction and intention to pay of mobile application was significantly supported. The implications of the findings is that firms and individual developers of mobile application should focus on customer retention through enhancing satisfaction and quality.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.35 no.4B
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• pp.599-609
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• 2010

Korean government has recently abrogated WIPI policy to open domestic mobile phone market to the world, which may result in the influx of foreign smart phones. This circumstance has given users more wide range of choices to buy a product and also has brought benefit to buy mobile phone cheaply. On the other hands, this change might have brought potential danger of mobile malware incidents which have only occurred in foreign countries. There are standardized analysis methods and response guides for computer malwares, not but for mobile malwares in our country. In this paper, we introduce existing mobile malwares and available tools for their analysis. Considering domestic circumstances which might not be properly protected against mobile malwares, we propose analysis methods and response guide of mobile malwares.

• Korean Journal of Remote Sensing
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• v.19 no.1
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• pp.81-89
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• 2003

A provision of spatial information is expected to make a market explosion in various fields. A distribution of spatial data on wireless mobile environments indicates a huge expansion of mobile technology as well as a spread of geospatial applications. For high-qualified spatial information, the 4S technology Project that is integrating four kinds of spatial systems is currently being executed with the goal of nationwide integration of spatial data and spatial information systems. In terms of network environments, a mobile ad hoc network where mobile terminals communicate with each other without any infrastructures has been standardized for the next generation mobile wireless network. With respect to the future technologies for spatial information, it is necessary to design 4S applications on mobile ad hoc networks. This paper addresses the issue, which is proposing design concepts for distributing 4S spatial data on mobile ad hoc networks and for ad hoc styled 4S applications.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.45 no.3
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• pp.163-172
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• 2022

The development of ICT technology has created new channels for product sales and promotion, which not only make information accessible to customers as easy as possible, but also provide consumers with much more absolute and comparative information. Modern consumers are exposed so many shopping channels currently, especially mobile-based channels have grown significantly and have become the center of the market. It is true that mobile shopping has led the growth of overall online shopping with the recent development of mobile devices such as smartphones and related software. The importance of strengthening corporate competitiveness and mobile-based management strategies through on line channels continues to increase. At this point, this study attempted to investigate the influencing factors by focusing on the entire distribution channel and mobile shopping channels. As most of previous studies were focused on Internet shopping malls or specific channels, So the research on mobile channels can be judged to be timely and appropriate. Furthermore, it can be said that mobile shopping channels are now presenting empirical implications. In conclusion, it provides practical implications to examine the management strategy of mobile shopping channels from the perspective of consumer value.